See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States Blu-ray Sales Chart for Week Ending April 3, 2011

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  TitleUnits
this
Week
%
Change
Total
Units
Spending
this
Week
Total
Spending
Weeks
1 new Tangled 1,006,250   1,006,250  $25,025,438  $25,025,438 1
2 new Black Swan 200,042   200,042  $4,598,977  $4,598,977 1
- (-) Lord of the Rings - The Motion Picture Trilogy 39,578 -74% 808,384  $2,965,975  $55,746,181 329
3 (5) Bambi 37,131 +62% 924,997  $972,822  $21,650,814 318
4 (-) Mad Men: Season Four 27,269   27,269  $822,444  $822,444 3
5 (-) The Ten Commandments 26,263   26,263  $459,342  $459,342 956
6 (1) The Tourist 26,162 -61% 93,842  $635,860  $2,158,578 2
7 (7) Megamind 24,452 +91% 536,759  $511,505  $12,678,410 6
8 (2) Yogi Bear 24,049 -59% 82,003  $602,681  $2,071,001 2
9 (4) The Fighter 22,037 -28% 246,721  $492,745  $5,530,748 3
10 new Evangelion: 2.22 You Can [Not] Advance 20,930   20,930  $419,437  $419,437 1
11 (11) Jackass 3D 18,012 +105% 182,341  $351,051  $4,060,709 4
12 (-) Planet Earth - The Complete BBC Series 15,396 +576% 455,333  $423,226  $15,200,447 206
13 (-) Secretariat 13,987 +295% 381,148  $250,085  $8,275,501 10
14 (14) Burlesque 13,886 +147% 151,102  $251,341  $3,381,206 5
15 (-) Fair Game 13,786   13,786  $284,673  $284,673 627
16 (15) Unstoppable 13,584 +157% 397,367  $248,730  $8,666,481 7
17 (18) Faster 12,779 +163% 142,832  $233,096  $2,873,702 5
18 (19) Beauty and the Beast 11,974 +161% 2,534,278  $333,740  $60,237,493 443
19 (3) Skyline 11,874 -62% 42,993  $296,725  $1,027,717 3

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.