Theater Averages: Gook Does Good with $13,522

August 23rd, 2017

It was a shallow week on the theater average chart with only three films with averages above $10,000 and none that topped that mark by a serious margin. Gook topped the chart with an average of $13,522 in two theaters. Ingrid Goes West is arguably more impressive, as it earned an average of $10,284 in 26 theaters during its second weekend of release. The only other film in the $10,000 club was Crown Heights with an average of $10,058 in three theaters. More...

2017 Preview: August

August 1st, 2017

July is over and we should all be happy about that. Granted, there were some positive results we can talk about. Spider-Man: Homecoming is a huge hit and Despicable Me 3 will pull in a sizable profit before it reaches the home market. There were also a couple of other $100 million hits and a midlevel hit or two; however, overall, 2017 wasn’t able to compete with 2016 and the box office finally lost its lead over last year. 2017 started the summer about $200 million ahead of 2016, but will finish July about $100 million behind last year’s pace. August doesn’t look any better. There are a couple of films that have a reasonable shot at $100 million, The Dark Tower and Annabelle: Creation, as well as a few that should be solid midlevel hits. However, last year we had Sausage Party and Don’t Breathe, both of which nearly hit $100 million, then we had midlevel hits like Pete’s Dragon, Kubo and the Two Strings, and War Dogs. I don’t know if 2017 will be able to compete with that. ... Now some of you are thinking I forgot about Suicide Squad. Trust me, I will never forget that movie. I ignored it to make a point. Even without Suicide Squad, I don’t think 2017 will make up the deficit it has with 2016. With Suicide Squad, it is going to be a disaster. I want to be optimistic, but there’s no evidence to suggest I should be. More...