The Devil Inside (2012)

The Devil Inside poster
Theatrical Performance
Domestic Box Office $53,262,945Details
International Box Office $48,496,545Details
Worldwide Box Office $101,759,490
Home Market Performance
Est. Domestic DVD Sales $2,792,461 Details
Est. Domestic Blu-ray Sales $1,427,676 Details
Total Est. Domestic Video Sales $4,220,137
Further financial details...

Synopsis

In 1989, emergency responders received a 9-1-1 call from Maria Rossi confessing that she had brutally killed three people. 20 years later, her daughter Isabella seeks to understand the truth about what happened that night. She travels to the Centrino Hospital for the Criminally Insane in Italy where her mother has been locked away to determine if her mother is mentally ill or demonically possessed. When she recruits two young exorcists to cure her mom using unconventional methods combining both science and religion, they come face-to-face with pure evil in the form of four powerful demons possessing Maria.

Metrics

Opening Weekend:$33,732,515 (63.3% of total gross)
Legs:1.58 (domestic box office/biggest weekend)
Domestic Share:52.3% (domestic box office/worldwide)
Production Budget:$1,000,000 (worldwide box office is 101.8 times production budget)
Theater counts:2,285 opening theaters/2,551 max. theaters, 3.3 weeks average run per theater
Infl. Adj. Dom. BO $72,132,473

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 1,701-1,800) 1,758 $53,262,945
All Time International Box Office (Rank 2,001-2,100) 2,051 $48,496,545
All Time Worldwide Box Office (Rank 1,801-1,900) 1,816 $101,759,490
All Time Domestic Box Office for R Movies (Rank 501-600) 502 $53,262,945
All Time International Box Office for R Movies (Rank 401-500) 498 $48,496,545
All Time Worldwide Box Office for R Movies (Rank 401-500) 480 $101,759,490

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play

Movie Details

Domestic Releases: January 6th, 2012 (Wide) by Paramount Pictures
International Releases: February 3rd, 2012 (Wide) (Brazil)
February 23rd, 2012 (Wide) (Argentina)
March 2nd, 2012 (Wide) (Colombia)
March 16th, 2012 (Wide) (Italy)
March 16th, 2012 (Wide) (Spain)
... Show all releases
Video Release: May 15th, 2012 by Paramount Home Video
MPAA Rating: R for disturbing violent content and grisly images, and for language including some sexual references.
(Rating bulletin 2203, 12/21/2012)
Running Time: 83 minutes
Comparisons: vs. Insidious
Create your own comparison chart…
Keywords: Found Footage, Religious, Possessed, Based on an UNTRUE Story, Surprise Twist, Skeptic, Supernatural, Found footage horror
Source:Original Screenplay
Genre:Horror
Production Method:Live Action
Creative Type:Historical Fiction
Production/Financing Companies: Insurge Pictures, Prototype
Production Countries: Italy, Romania, United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Martin Luther King (All Movies, 3-Day) 163 $8,028,439 Jan 13, 2012 10
Martin Luther King (All Movies, 3-Day, Inflation Adjusted) 243 $11,126,419 Jan 13, 2012 10
Martin Luther King (All Movies, 4-Day, Fri-Mon) 156 $9,034,861 Jan 13, 2012 10
Martin Luther King (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 167 $12,521,193 Jan 13, 2012 10
Biggest Domestic January Weekend 27 $33,732,515 Jan 6, 2012 3
Top Historical Fiction Weekend Domestic 40 $33,732,515 Jan 6, 2012 3
Top Horror Weekend Domestic 34 $33,732,515 Jan 6, 2012 3
Top Paramount Pictures Weekend Domestic 84 $33,732,515 Jan 6, 2012 3
Front-Loaded Opening Weekend 48 49.7% Jan 6, 2012 3
Top 2012 Theater Average 70 $14,763 Jan 6, 2012 3
Top Historical Fiction Day Domestic 48 $16,756,764 Jan 6, 2012 1
Top Horror Day Domestic 39 $16,756,764 Jan 6, 2012 1
Biggest Domestic January Day 29 $16,756,764 Jan 6, 2012 1

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 1,701-1,800) 1,758 $53,262,945
All Time Domestic Inflation Adjusted Box Office (Rank 2,301-2,400) 2,354 $72,132,473
All Time Domestic Non-Sequel Box Office (Rank 1,301-1,400) 1,332 $53,262,945
Top 2012 Movies at the Domestic Box Office 62 $53,262,945
All Time Domestic Box Office for Original Screenplay Movies (Rank 801-900) 808 $53,262,945
All Time Domestic Box Office for Live Action Movies (Rank 1,401-1,500) 1,420 $53,262,945
All Time Domestic Box Office for Historical Fiction Movies (Rank 101-200) 164 $53,262,945
All Time Domestic Box Office for Horror Movies (Rank 101-200) 111 $53,262,945
All Time Domestic Box Office for R Movies (Rank 501-600) 502 $53,262,945
All Time Domestic Box Office for Paramount Pictures Movies (Rank 201-300) 234 $53,262,945
Most Front-Loaded Movies 51 63.3%

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 6, 2012 1 $33,732,515   2,285 $14,763   $33,732,515 1
Jan 13, 2012 6 $8,028,439 -76% 2,551 $3,147   $46,375,286 2
Jan 20, 2012 15 $2,668,865 -67% 2,207 $1,209   $51,289,972 3
Jan 27, 2012 24 $642,384 -76% 722 $890   $52,690,136 4
Feb 3, 2012 35 $155,031 -76% 303 $512   $53,056,889 5
Feb 10, 2012 52 $35,013 -77% 95 $369   $53,149,776 6
Feb 17, 2012 66 $14,341 -59% 34 $422   $53,180,784 7
Feb 24, 2012 77 $7,049 -51% 25 $282   $53,193,925 8
Mar 9, 2012 97 $2,239   10 $224   $53,206,760 10
Mar 16, 2012 55 $38,519 +1,620% 77 $500   $53,246,056 11

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 5, 2012 P $2,200,000     0     $2,200,000  
Jan 6, 2012 1 $16,756,764     2,285 $7,333   $16,756,764 1
Jan 7, 2012 1 $11,780,138 -30%   2,285 $5,155   $28,536,902 2
Jan 8, 2012 1 $5,195,613 -56%   2,285 $2,274   $33,732,515 3
Jan 9, 2012 1 $1,396,343 -73%   2,285 $611   $35,128,858 4
Jan 10, 2012 2 $1,403,607 +1%   2,285 $614   $36,532,465 5
Jan 11, 2012 4 $951,368 -32%   2,285 $416   $37,483,833 6
Jan 12, 2012 4 $863,014 -9%   2,285 $378   $38,346,847 7
Jan 13, 2012 5 $2,713,498 +214% -84% 2,551 $1,064   $41,060,345 8
Jan 14, 2012 6 $3,098,173 +14% -74% 2,551 $1,214   $44,158,518 9
Jan 15, 2012 6 $2,216,768 -28% -57% 2,551 $869   $46,375,286 10
Jan 16, 2012 12 $1,006,422 -55% -28% 2,551 $395   $47,381,708 11
Jan 17, 2012 9 $480,205 -52% -66% 2,551 $188   $47,861,913 12
Jan 18, 2012 9 $378,068 -21% -60% 2,551 $148   $48,239,981 13
Jan 19, 2012 9 $381,126 +1% -56% 2,551 $149   $48,621,107 14
Jan 20, 2012 - $850,138 +123% -69% 2,207 $385   $49,471,245 15
Jan 21, 2012 - $1,257,970 +48% -59% 2,207 $570   $50,729,215 16
Jan 22, 2012 - $560,757 -55% -75% 2,207 $254   $51,289,972 17
Jan 23, 2012 13 $195,101 -65% -81% 2,207 $88   $51,485,073 18
Jan 24, 2012 - $203,917 +5% -58% 2,207 $92   $51,688,990 19
Jan 25, 2012 - $176,370 -14% -53% 2,207 $80   $51,865,360 20
Jan 26, 2012 - $182,392 +3% -52% 2,207 $83   $52,047,752 21
Jan 27, 2012 - $207,572 +14% -76% 722 $287   $52,255,324 22
Jan 28, 2012 - $297,774 +43% -76% 722 $412   $52,553,098 23
Jan 29, 2012 - $137,038 -54% -76% 722 $190   $52,690,136 24
Jan 30, 2012 - $49,560 -64% -75% 722 $69   $52,739,696 25
Jan 31, 2012 - $57,207 +15% -72% 722 $79   $52,796,903 26
Feb 1, 2012 - $51,188 -11% -71% 722 $71   $52,848,091 27
Feb 2, 2012 - $53,767 +5% -71% 722 $74   $52,901,858 28
Feb 3, 2012 - $53,522 n/c -74% 303 $177   $52,955,380 29
Feb 4, 2012 - $75,734 +42% -75% 303 $250   $53,031,114 30
Feb 5, 2012 - $25,775 -66% -81% 303 $85   $53,056,889 31
Feb 6, 2012 - $15,230 -41% -69% 303 $50   $53,072,119 32
Feb 7, 2012 - $15,267 n/c -73% 303 $50   $53,087,386 33
Feb 8, 2012 - $13,518 -11% -74% 303 $45   $53,100,904 34
Feb 9, 2012 - $13,859 +3% -74% 303 $46   $53,114,763 35
Feb 10, 2012 - $10,461 -25% -80% 95 $110   $53,125,224 36
Feb 11, 2012 - $16,022 +53% -79% 95 $169   $53,141,246 37
Feb 12, 2012 - $8,530 -47% -67% 95 $90   $53,149,776 38
Feb 13, 2012 - $3,240 -62% -79% 95 $34   $53,153,016 39
Feb 14, 2012 - $6,788 +110% -56% 95 $71   $53,159,804 40
Feb 15, 2012 - $3,412 -50% -75% 95 $36   $53,163,216 41
Feb 16, 2012 - $3,227 -5% -77% 95 $34   $53,166,443 42
Feb 17, 2012 - $4,344 +35% -58% 34 $128   $53,170,787 43
Feb 18, 2012 - $5,584 +29% -65% 34 $164   $53,176,371 44
Feb 19, 2012 - $4,413 -21% -48% 34 $130   $53,180,784 45
Feb 20, 2012 - $2,442 -45% -25% 34 $72   $53,183,226 46
Feb 21, 2012 - $1,446 -41% -79% 34 $43   $53,184,672 47
Feb 22, 2012 - $1,128 -22% -67% 34 $33   $53,185,800 48
Feb 23, 2012 - $1,076 -5% -67% 34 $32   $53,186,876 49
Feb 24, 2012 - $2,370 +120% -45% 25 $95   $53,189,246 50
Feb 25, 2012 - $2,943 +24% -47% 25 $118   $53,192,189 51
Feb 26, 2012 - $1,736 -41% -61% 25 $69   $53,193,925 52
Feb 27, 2012 - $638 -63% -74% 25 $26   $53,194,563 53
Feb 28, 2012 - $755 +18% -48% 25 $30   $53,195,318 54
Feb 29, 2012 - $688 -9% -39% 25 $28   $53,196,006 55
Mar 1, 2012 - $545 -21% -49% 25 $22   $53,196,551 56
Mar 2, 2012 - $1,482 +172% -37% 17 $87   $53,198,033 57
Mar 3, 2012 - $2,210 +49% -25% 17 $130   $53,200,243 58
Mar 4, 2012 - $1,473 -33% -15% 17 $87   $53,201,716 59
Mar 5, 2012 - $342 -77% -46% 17 $20   $53,202,058 60
Mar 6, 2012 - $203 -41% -73% 17 $12   $53,202,261 61
Mar 7, 2012 - $417 +105% -39% 17 $25   $53,202,678 62
Mar 8, 2012 - $843 +102% +55% 17 $50   $53,203,521 63
Mar 9, 2012 - $909 +8% -39% 10 $91   $53,204,430 64
Mar 10, 2012 - $926 +2% -58% 10 $93   $53,205,356 65
Mar 11, 2012 - $404 -56% -73% 10 $40   $53,205,760 66
Mar 12, 2012 - $162 -60% -53% 10 $16   $53,205,922 67
Mar 13, 2012 - $199 +23% -2% 10 $20   $53,206,121 68
Mar 14, 2012 - $111 -44% -73% 10 $11   $53,206,232 69
Mar 15, 2012 - $304 +174% -64% 10 $30   $53,207,537 70
Mar 16, 2012 - $11,207 +3,587% +1,133% 77 $146   $53,218,744 71
Mar 17, 2012 - $15,388 +37% +1,562% 77 $200   $53,234,132 72
Mar 18, 2012 - $11,924 -23% +2,851% 77 $155   $53,246,056 73
Mar 19, 2012 - $4,169 -65% +2,473% 77 $54   $53,250,225 74
Mar 20, 2012 - $4,300 +3% +2,061% 77 $56   $53,254,525 75
Mar 21, 2012 - $3,941 -8% +3,450% 77 $51   $53,258,466 76
Mar 22, 2012 - $4,479 +14% +1,373% 77 $58   $53,262,945 77

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 6, 2012 1 $38,346,847   2,285 $16,782   $38,346,847 1
Jan 13, 2012 6 $10,274,260 -73% 2,551 $4,028   $48,621,107 2
Jan 20, 2012 16 $3,426,645 -67% 2,207 $1,553   $52,047,752 3
Jan 27, 2012 24 $854,106 -75% 722 $1,183   $52,901,858 4
Feb 3, 2012 35 $212,905 -75% 303 $703   $53,114,763 5
Feb 10, 2012 53 $51,680 -76% 95 $544   $53,166,443 6
Feb 17, 2012 66 $20,433 -60% 34 $601   $53,186,876 7
Feb 24, 2012 76 $9,675 -53% 25 $387   $53,196,551 8
Mar 9, 2012 99 $3,015   10 $302   $53,206,536 10
Mar 16, 2012 54 $56,409 +1,771% 77 $733   $53,261,944 11

Box Office Summary Per Territory

Territory Release
Date		 Opening
Weekend		 Opening
Weekend
Screens		 Maximum
Screens		 Theatrical
Engagements		 Total
Box Office		 Report
Date
Argentina 2/23/2012 $0 0 2 2 $1,945,715 12/29/2018
Brazil 2/3/2012 $0 0 2 2 $263,457 12/10/2015
Colombia 3/2/2012 $0 0 1 1 $941,955 12/29/2018
Indonesia 4/20/2012 $0 0 21 22 $194,255 12/29/2018
Italy 3/16/2012 $0 0 1 1 $2,759,187 12/14/2015
Spain 3/16/2012 $0 0 4 6 $1,782,457 12/10/2015
 
Rest of World $40,609,519
 
International Total$48,496,545 12/29/2018

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 2,001-2,100) 2,051 $48,496,545
All Time International Non-Sequel Box Office (Rank 1,501-1,600) 1,534 $48,496,545
Top 2012 Movies at the International Box Office 84 $48,496,545
All Time International Box Office for Original Screenplay Movies (Rank 901-1,000) 961 $48,496,545
All Time International Box Office for Live Action Movies (Rank 1,601-1,700) 1,611 $48,496,545
All Time International Box Office for Historical Fiction Movies (Rank 201-300) 209 $48,496,545
All Time International Box Office for Horror Movies (Rank 101-200) 120 $48,496,545
All Time International Box Office for R Movies (Rank 401-500) 498 $48,496,545
All Time International Box Office for Paramount Pictures Movies (Rank 101-200) 187 $48,496,545

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 1,801-1,900) 1,816 $101,759,490
All Time Worldwide Non-Sequel Box Office (Rank 1,301-1,400) 1,336 $101,759,490
Top 2012 Movies at the Worldwide Box Office 72 $101,759,490
All Time Worldwide Box Office for Original Screenplay Movies (Rank 801-900) 844 $101,759,490
All Time Worldwide Box Office for Live Action Movies (Rank 1,401-1,500) 1,430 $101,759,490
All Time Worldwide Box Office for Historical Fiction Movies (Rank 101-200) 171 $101,759,490
All Time Worldwide Box Office for Horror Movies (Rank 101-200) 114 $101,759,490
All Time Worldwide Box Office for R Movies (Rank 401-500) 480 $101,759,490
All Time Worldwide Box Office for Paramount Pictures Movies (Rank 201-300) 204 $101,759,490

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
May 20, 2012678,908 78,908$1,180,464$1,180,4641
May 27, 20122620,338-74% 99,246$299,782$1,480,2462
Jun 3, 20122719,610-4% 118,856$285,522$1,765,7683

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
May 20, 20121811,107 11,107$277,562$277,5621

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Lead Ensemble Members

Fernanda Andrade    Isabella Rossi
Simon Quarterman    Ben
Evan Helmuth    David
Suzan Crowley    Maria Rossi

Supporting Cast

Ionut Grama    Michael Schaefer
Bonnie Morgan    Rosa Sorlini
Brian Johnson, Jr.    Lieutenant Dreyfus
Jeff Victoroff    Himself
Pamela Davis    Herself
John Prosky    Father Christopher Aimes
Claudiu Isotodor    Doctor Antonio Costa
Toma Danila    Marco
Claudiu Trandafir    Father Robert Gallo
Maria Junghietu    Mrs. Sorlini
Ilinca Harnut    Italian Nurse
Corneliu Ulici    Romanian Priest
Andrei Aradits    Hopper
Sorin Cocis    Italian Doctor
Lelia Goldoni    Susan Meadows
Suzanne Freeman    Female Newscaster
Greg Wolf    Male News Anchor
Kana Kashimoto    Asian Student
Ed Zabel    Dead Priest
Jonathan Salkind    Dead Assisting Priest
Cole Godvin    Dead Nun

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

William Brent Bell    Director
William Brent Bell    Screenwriter
Matthew Peterman    Screenwriter
Matthew Peterman    Producer
Morris Paulson    Producer
Lorenzo di Bonaventura    Executive Producer
Steven Schneider    Executive Producer
Mark Vahradian    Executive Producer
Erik Howsam    Executive Producer
Gonzalo Amat    Director of Photography
Tony Demille    Production Designer
Timothy Mirkovich*    Editor
William Brent Bell    Editor
Terri Prescott    Costume Designer
Brett Detar    Composer
Ben Romans    Composer
Leigh Hudgens    Key Makeup
Leigh Hudgens    Special Make-up Effects
Katie Mustard    Additional Line Producer (Romania)
Mihai Toderiuc    Unit Production Manager
Iulian Bostanaru    Additional Art Director (Romania)
Marius Bardasan    Set Decorator
Jane Parrot    Set Decorator (Los Angeles)
Hunter Carter    Additional Editor
Cristea Mirel    Production Sound Mixer
Glenn Berkovitz    Production Sound Mixer (Los Angeles)
Joe Dzuban    Re-recording Mixer
Craig Mann    Re-recording Mixer
Kelly Vandever    Re-recording Mixer
Perry Robertson    Supervising Sound Editor
Trip Brock    Supervising Sound Editor
Kevin A. Zimmerman    Sound Editor
Richard Dwan    Sound Editor
Trevor Metz    Sound Editor
Alexander Pugh    Sound Effects Editor
Scott Sanders    Supervising Sound Designer
Peter Lago    Supervising Sound Designer
Steven Avila    Supervising Sound Designer
Brian S.M. Wroth    Dialogue Editor
Andreaa Dardea    Additional Makeup Romania
Alex Noble    Special Effects Makeup (Los Angeles)
Kelly Wagner    Casting Director
Dominika Posseren    Casting Director
Nicole Arbusto    Los Angeles Casting
Ciprian Dumitrascu    Stunt Coordinator

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: Grey Brightens Up Blu-ray

June 7th, 2012

Getting caught up on the Blu-ray sales chart after a massive overhaul of the database, which hopefully you didn't notice too much. We're splitting the two weeks into two articles, otherwise they would be just too cumbersome. We start with the week ending May 20th, which featured six new releases on the chart. Top spot went to The Grey with 375,000 units sold, but in terms of revenue, it was in second place with $7.50 million. Its opening week Blu-ray share was 51%, which even just last year would have been momentous, but now is standard for a first-run release for any action or adventure film. More...

DVD Sales: A Colorful Couple Weeks on DVD

June 5th, 2012

After a major change on the back end of site, we have two weeks of home market numbers to get to, starting with the week ending on May 20th. New releases dominated the chart taking the top three spots and four of the top six. The Grey earned first place with 360,000 units / $6.12 million. This is a fine start given its theatrical run, but not an exceptional one. More...

DVD and Blu-ray Releases for May 15th, 2012

May 14th, 2012

It's not a bad week, for this time of year, with three films that are selling well, and two of those earned really good reviews. Unfortunately, I'm still waiting for those screeners. Also, after those three big releases, there's a sharp drop-off in sales strength and we quickly find releases that would be overlooked most weeks. As for the best of the best, both Chronicle and The Grey are contenders for Pick of the Week, but like I said, I don't have the screeners to judge the extras. Therefore, I'm giving that title to Being John Malkovich Criterion Collection Blu-ray. More...

Weekend Wrap-Up: Contrary to Expectations

January 18th, 2012

Martin Luther King, Jr. Day long weekend was mostly filled with good news, with all three films doing at least respectable business, while we had a couple holdovers which beat expectations. Contraband was surprisingly strong earning top spot with relative ease. And while it couldn't match The Green Hornet's debut from last year, the overall box office was very solid at $132 million over three days and $163 million over four. The three-day total was 5% lower than last weekend, but 1.5% higher than last year. The four-day total was 2.6% higher than last year. It's obviously way too early to judge 2012's box office run, but at the moment it is 14% higher than last year's pace at $483 million to $423 million. More...

MLK 3-Day Estimates: Contraband Steals the Weekend

January 15th, 2012

With Beauty and the Beast disappointing slightly over the 3-day MLK frame, Contraband will take first place by a fairly comfortable margin, according to studio estimates released on Sunday. The action movie is set to pick up about $24.1 million, per Universal, while Disney pegs Beast's Friday-Sunday total at $18.5 million. Joyful Noise will bring in a solid, if slightly disappointing, $11.3 million for Warner Bros.. More...

Weekend Predictions: Will the Box Office have a Beautiful Weekend?

January 12th, 2012

This weekend is Martin Luther King, Jr. Day, which is not one of the biggest long weekends at the box office. (It is just too close to Christmas / New Year's to really help boost the box office significantly.) There are three films opening wide, Beauty and the Beast 3D, Contraband, and Joyful Noise, plus another film, The Iron Lady, which is expanding enough that it could reach the top ten. I don't think any of them will match last year's winner, The Green Hornet, which pulled in $33.53 million during its opening weekend. However, one can hope all three wide releases reach their potential and 2012 will come out ahead of 2011. More...

Contest: The Devil's in the Details: Winning Announcement

January 10th, 2012

The winners of our The Devil's in the Details contest were determined and they are... More...

Per Theater Chart: Iron Isn't Tarnished during Sophomore Stint

January 10th, 2012

The $10,000 club was again crowded this week and, as expected for this time of year, it was filled almost entirely by holdovers. Iron Lady remained the top film with an average of $35,275 in five theaters and it should start hitting major milestones very soon. Pina's average grew, again, reaching $27,676 in three theaters. Hopefully it will start expanding quickly, before its momentum fades. Extremely Loud and Incredibly Close earned an average of $16,521 in six theaters. Its mixed reviews haven't taken too much of a toll, yet. A Separation doubled its theater count, but its per theater average remained relatively steady at $15,440. The overall box office leader, The Devil Inside, was next at $14,763. Finally, Once Upon a Time in Anatolia opened with $10,652 in one theater. More...

Weekend Wrap-Up: Box Office Makes Faustian Deal

January 10th, 2012

Wow. That was a shock. The first weekend of 2012 was amazingly strong. Not only did the only new wide release start off much, much stronger than expected, but almost all of the holdovers also held on better than expected. Maybe a lot of people made New Year's resolutions to watch more movies. Compared to last week, the box office was down just shy of 10% to $139 million; however, it was a post-holiday weekend, so this dip was to be expected. In fact, it was rather shallow. Compared to last year, the overall box office was up 25%, which is fantastic. Let's hope this is a sign of things to come. More...

Weekend Estimates: Devil Inside Scores Surprise Win

January 8th, 2012

The Devil Inside came out of nowhere to win this weekend's race at the box office, according to studio estimates released on Sunday. Its $34.5 million debut is well ahead of expectations and will likely place it second or third on the list of all-time January opening weekends when final numbers are released on Monday. (See full list of January record weekends.) This performance is a welcome boost to overall business, which is coming off a disappointing 2011. Total box office for the weekend should be about 30% up from this weekend last year. More...

Weekend Predictions: Dealing with the Devil

January 5th, 2012

After the depressing box office results of 2011 (to be fair, the box office did reach $10 billion for the third time in a row, which is no small amount of money, but week after week we saw year-over-year declines) the industry is pretty desperate to turn things around and we do have some reasons to be hopeful this weekend, mainly because the comparable weekend last year was so bad. Most analysts think The Devil Inside will top last year's lone wide release, Season of the Witch, so if the holdovers can do their part, maybe we can start the year with a win. Then again, I've been hopeful before the weekend many, many times recently, only to be crushed when the box office numbers come in. More...

2012 Preview: January

January 1st, 2012

2011 ended, and really that's the only good news we got from the entire month of December. That's not snark either. Of the eleven films opening or expanding wide that month, six will definitely miss expectations by significant margins and with the other five it is too soon to tell, (it depends on how well they hold up during the New Year's Day long weekend). Only Mission: Impossible: Ghost Protocol can be considered a pleasant surprise, and even then it might not match original expectations. Looking forward, the only really good piece of news for this January is that last January was a pretty bad as well. Only two films, The Green Hornet and No Strings Attached, beat expectations by significant margins, while The Dilemma bombed hard enough to nearly wipe out those gains. This time around, the biggest hit will likely be Beauty and the Beast's 3D re-release, but even then, I doubt it will do as well as The Lion King's 3D re-release. There's a good chance the year will start off on a sour note, just like 2011 ended. More...

Contest: The Devil's in the Details

December 30th, 2011

2012 starts with just one wide release, The Devil Inside, which makes it easy to pick a target film for this week's box office prediction contest. However, the buzz is soft, which tends to make it harder to predict the opening weekend numbers. In order to win, one must simply predict the opening weekend box office number for The Devil Inside. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of The Simpsons: Season 14 on Blu-ray. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a copy of Archer: Season Two on Blu-ray. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

In 1989, emergency responders received a 9-1-1 call from Maria Rossi confessing that she had brutally killed three people. 20 years later, her daughter Isabella seeks to understand the truth about what happened that night. She travels to the Centrino Hospital for the Criminally Insane in Italy where her mother has been locked away to determine if her mother is mentally ill or demonically possessed. When she recruits two young exorcists to cure her mom using unconventional methods combining both science and religion, they come face-to-face with pure evil in the form of four powerful demons possessing Maria.

Metrics

Opening Weekend:$33,732,515 (63.3% of total gross)
Legs:1.58 (domestic box office/biggest weekend)
Domestic Share:52.3% (domestic box office/worldwide)
Production Budget:$1,000,000 (worldwide box office is 101.8 times production budget)
Theater counts:2,285 opening theaters/2,551 max. theaters, 3.3 weeks average run per theater
Infl. Adj. Dom. BO $72,132,473

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 1,701-1,800) 1,758 $53,262,945
All Time International Box Office (Rank 2,001-2,100) 2,051 $48,496,545
All Time Worldwide Box Office (Rank 1,801-1,900) 1,816 $101,759,490
All Time Domestic Box Office for R Movies (Rank 501-600) 502 $53,262,945
All Time International Box Office for R Movies (Rank 401-500) 498 $48,496,545
All Time Worldwide Box Office for R Movies (Rank 401-500) 480 $101,759,490

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play

Movie Details

Domestic Releases: January 6th, 2012 (Wide) by Paramount Pictures
International Releases: February 3rd, 2012 (Wide) (Brazil)
February 23rd, 2012 (Wide) (Argentina)
March 2nd, 2012 (Wide) (Colombia)
March 16th, 2012 (Wide) (Italy)
March 16th, 2012 (Wide) (Spain)
... Show all releases
Video Release: May 15th, 2012 by Paramount Home Video
MPAA Rating: R for disturbing violent content and grisly images, and for language including some sexual references.
(Rating bulletin 2203, 12/21/2012)
Running Time: 83 minutes
Comparisons: vs. Insidious
Create your own comparison chart…
Keywords: Found Footage, Religious, Possessed, Based on an UNTRUE Story, Surprise Twist, Skeptic, Supernatural, Found footage horror
Source:Original Screenplay
Genre:Horror
Production Method:Live Action
Creative Type:Historical Fiction
Production/Financing Companies: Insurge Pictures, Prototype
Production Countries: Italy, Romania, United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Martin Luther King (All Movies, 3-Day) 163 $8,028,439 Jan 13, 2012 10
Martin Luther King (All Movies, 3-Day, Inflation Adjusted) 243 $11,126,419 Jan 13, 2012 10
Martin Luther King (All Movies, 4-Day, Fri-Mon) 156 $9,034,861 Jan 13, 2012 10
Martin Luther King (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 167 $12,521,193 Jan 13, 2012 10
Biggest Domestic January Weekend 27 $33,732,515 Jan 6, 2012 3
Top Historical Fiction Weekend Domestic 40 $33,732,515 Jan 6, 2012 3
Top Horror Weekend Domestic 34 $33,732,515 Jan 6, 2012 3
Top Paramount Pictures Weekend Domestic 84 $33,732,515 Jan 6, 2012 3
Front-Loaded Opening Weekend 48 49.7% Jan 6, 2012 3
Top 2012 Theater Average 70 $14,763 Jan 6, 2012 3
Top Historical Fiction Day Domestic 48 $16,756,764 Jan 6, 2012 1
Top Horror Day Domestic 39 $16,756,764 Jan 6, 2012 1
Biggest Domestic January Day 29 $16,756,764 Jan 6, 2012 1

Lead Ensemble Members

Fernanda Andrade    Isabella Rossi
Simon Quarterman    Ben
Evan Helmuth    David
Suzan Crowley    Maria Rossi

Supporting Cast

Ionut Grama    Michael Schaefer
Bonnie Morgan    Rosa Sorlini
Brian Johnson, Jr.    Lieutenant Dreyfus
Jeff Victoroff    Himself
Pamela Davis    Herself
John Prosky    Father Christopher Aimes
Claudiu Isotodor    Doctor Antonio Costa
Toma Danila    Marco
Claudiu Trandafir    Father Robert Gallo
Maria Junghietu    Mrs. Sorlini
Ilinca Harnut    Italian Nurse
Corneliu Ulici    Romanian Priest
Andrei Aradits    Hopper
Sorin Cocis    Italian Doctor
Lelia Goldoni    Susan Meadows
Suzanne Freeman    Female Newscaster
Greg Wolf    Male News Anchor
Kana Kashimoto    Asian Student
Ed Zabel    Dead Priest
Jonathan Salkind    Dead Assisting Priest
Cole Godvin    Dead Nun

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

William Brent Bell    Director
William Brent Bell    Screenwriter
Matthew Peterman    Screenwriter
Matthew Peterman    Producer
Morris Paulson    Producer
Lorenzo di Bonaventura    Executive Producer
Steven Schneider    Executive Producer
Mark Vahradian    Executive Producer
Erik Howsam    Executive Producer
Gonzalo Amat    Director of Photography
Tony Demille    Production Designer
Timothy Mirkovich*    Editor
William Brent Bell    Editor
Terri Prescott    Costume Designer
Brett Detar    Composer
Ben Romans    Composer
Leigh Hudgens    Key Makeup
Leigh Hudgens    Special Make-up Effects
Katie Mustard    Additional Line Producer (Romania)
Mihai Toderiuc    Unit Production Manager
Iulian Bostanaru    Additional Art Director (Romania)
Marius Bardasan    Set Decorator
Jane Parrot    Set Decorator (Los Angeles)
Hunter Carter    Additional Editor
Cristea Mirel    Production Sound Mixer
Glenn Berkovitz    Production Sound Mixer (Los Angeles)
Joe Dzuban    Re-recording Mixer
Craig Mann    Re-recording Mixer
Kelly Vandever    Re-recording Mixer
Perry Robertson    Supervising Sound Editor
Trip Brock    Supervising Sound Editor
Kevin A. Zimmerman    Sound Editor
Richard Dwan    Sound Editor
Trevor Metz    Sound Editor
Alexander Pugh    Sound Effects Editor
Scott Sanders    Supervising Sound Designer
Peter Lago    Supervising Sound Designer
Steven Avila    Supervising Sound Designer
Brian S.M. Wroth    Dialogue Editor
Andreaa Dardea    Additional Makeup Romania
Alex Noble    Special Effects Makeup (Los Angeles)
Kelly Wagner    Casting Director
Dominika Posseren    Casting Director
Nicole Arbusto    Los Angeles Casting
Ciprian Dumitrascu    Stunt Coordinator

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: Grey Brightens Up Blu-ray

June 7th, 2012

Getting caught up on the Blu-ray sales chart after a massive overhaul of the database, which hopefully you didn't notice too much. We're splitting the two weeks into two articles, otherwise they would be just too cumbersome. We start with the week ending May 20th, which featured six new releases on the chart. Top spot went to The Grey with 375,000 units sold, but in terms of revenue, it was in second place with $7.50 million. Its opening week Blu-ray share was 51%, which even just last year would have been momentous, but now is standard for a first-run release for any action or adventure film. More...

DVD Sales: A Colorful Couple Weeks on DVD

June 5th, 2012

After a major change on the back end of site, we have two weeks of home market numbers to get to, starting with the week ending on May 20th. New releases dominated the chart taking the top three spots and four of the top six. The Grey earned first place with 360,000 units / $6.12 million. This is a fine start given its theatrical run, but not an exceptional one. More...

DVD and Blu-ray Releases for May 15th, 2012

May 14th, 2012

It's not a bad week, for this time of year, with three films that are selling well, and two of those earned really good reviews. Unfortunately, I'm still waiting for those screeners. Also, after those three big releases, there's a sharp drop-off in sales strength and we quickly find releases that would be overlooked most weeks. As for the best of the best, both Chronicle and The Grey are contenders for Pick of the Week, but like I said, I don't have the screeners to judge the extras. Therefore, I'm giving that title to Being John Malkovich Criterion Collection Blu-ray. More...

Weekend Wrap-Up: Contrary to Expectations

January 18th, 2012

Martin Luther King, Jr. Day long weekend was mostly filled with good news, with all three films doing at least respectable business, while we had a couple holdovers which beat expectations. Contraband was surprisingly strong earning top spot with relative ease. And while it couldn't match The Green Hornet's debut from last year, the overall box office was very solid at $132 million over three days and $163 million over four. The three-day total was 5% lower than last weekend, but 1.5% higher than last year. The four-day total was 2.6% higher than last year. It's obviously way too early to judge 2012's box office run, but at the moment it is 14% higher than last year's pace at $483 million to $423 million. More...

MLK 3-Day Estimates: Contraband Steals the Weekend

January 15th, 2012

With Beauty and the Beast disappointing slightly over the 3-day MLK frame, Contraband will take first place by a fairly comfortable margin, according to studio estimates released on Sunday. The action movie is set to pick up about $24.1 million, per Universal, while Disney pegs Beast's Friday-Sunday total at $18.5 million. Joyful Noise will bring in a solid, if slightly disappointing, $11.3 million for Warner Bros.. More...

Weekend Predictions: Will the Box Office have a Beautiful Weekend?

January 12th, 2012

This weekend is Martin Luther King, Jr. Day, which is not one of the biggest long weekends at the box office. (It is just too close to Christmas / New Year's to really help boost the box office significantly.) There are three films opening wide, Beauty and the Beast 3D, Contraband, and Joyful Noise, plus another film, The Iron Lady, which is expanding enough that it could reach the top ten. I don't think any of them will match last year's winner, The Green Hornet, which pulled in $33.53 million during its opening weekend. However, one can hope all three wide releases reach their potential and 2012 will come out ahead of 2011. More...

Contest: The Devil's in the Details: Winning Announcement

January 10th, 2012

The winners of our The Devil's in the Details contest were determined and they are... More...

Per Theater Chart: Iron Isn't Tarnished during Sophomore Stint

January 10th, 2012

The $10,000 club was again crowded this week and, as expected for this time of year, it was filled almost entirely by holdovers. Iron Lady remained the top film with an average of $35,275 in five theaters and it should start hitting major milestones very soon. Pina's average grew, again, reaching $27,676 in three theaters. Hopefully it will start expanding quickly, before its momentum fades. Extremely Loud and Incredibly Close earned an average of $16,521 in six theaters. Its mixed reviews haven't taken too much of a toll, yet. A Separation doubled its theater count, but its per theater average remained relatively steady at $15,440. The overall box office leader, The Devil Inside, was next at $14,763. Finally, Once Upon a Time in Anatolia opened with $10,652 in one theater. More...

Weekend Wrap-Up: Box Office Makes Faustian Deal

January 10th, 2012

Wow. That was a shock. The first weekend of 2012 was amazingly strong. Not only did the only new wide release start off much, much stronger than expected, but almost all of the holdovers also held on better than expected. Maybe a lot of people made New Year's resolutions to watch more movies. Compared to last week, the box office was down just shy of 10% to $139 million; however, it was a post-holiday weekend, so this dip was to be expected. In fact, it was rather shallow. Compared to last year, the overall box office was up 25%, which is fantastic. Let's hope this is a sign of things to come. More...

Weekend Estimates: Devil Inside Scores Surprise Win

January 8th, 2012

The Devil Inside came out of nowhere to win this weekend's race at the box office, according to studio estimates released on Sunday. Its $34.5 million debut is well ahead of expectations and will likely place it second or third on the list of all-time January opening weekends when final numbers are released on Monday. (See full list of January record weekends.) This performance is a welcome boost to overall business, which is coming off a disappointing 2011. Total box office for the weekend should be about 30% up from this weekend last year. More...

Weekend Predictions: Dealing with the Devil

January 5th, 2012

After the depressing box office results of 2011 (to be fair, the box office did reach $10 billion for the third time in a row, which is no small amount of money, but week after week we saw year-over-year declines) the industry is pretty desperate to turn things around and we do have some reasons to be hopeful this weekend, mainly because the comparable weekend last year was so bad. Most analysts think The Devil Inside will top last year's lone wide release, Season of the Witch, so if the holdovers can do their part, maybe we can start the year with a win. Then again, I've been hopeful before the weekend many, many times recently, only to be crushed when the box office numbers come in. More...

2012 Preview: January

January 1st, 2012

2011 ended, and really that's the only good news we got from the entire month of December. That's not snark either. Of the eleven films opening or expanding wide that month, six will definitely miss expectations by significant margins and with the other five it is too soon to tell, (it depends on how well they hold up during the New Year's Day long weekend). Only Mission: Impossible: Ghost Protocol can be considered a pleasant surprise, and even then it might not match original expectations. Looking forward, the only really good piece of news for this January is that last January was a pretty bad as well. Only two films, The Green Hornet and No Strings Attached, beat expectations by significant margins, while The Dilemma bombed hard enough to nearly wipe out those gains. This time around, the biggest hit will likely be Beauty and the Beast's 3D re-release, but even then, I doubt it will do as well as The Lion King's 3D re-release. There's a good chance the year will start off on a sour note, just like 2011 ended. More...

Contest: The Devil's in the Details

December 30th, 2011

2012 starts with just one wide release, The Devil Inside, which makes it easy to pick a target film for this week's box office prediction contest. However, the buzz is soft, which tends to make it harder to predict the opening weekend numbers. In order to win, one must simply predict the opening weekend box office number for The Devil Inside. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of The Simpsons: Season 14 on Blu-ray. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a copy of Archer: Season Two on Blu-ray. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 1,701-1,800) 1,758 $53,262,945
All Time Domestic Inflation Adjusted Box Office (Rank 2,301-2,400) 2,354 $72,132,473
All Time Domestic Non-Sequel Box Office (Rank 1,301-1,400) 1,332 $53,262,945
Top 2012 Movies at the Domestic Box Office 62 $53,262,945
All Time Domestic Box Office for Original Screenplay Movies (Rank 801-900) 808 $53,262,945
All Time Domestic Box Office for Live Action Movies (Rank 1,401-1,500) 1,420 $53,262,945
All Time Domestic Box Office for Historical Fiction Movies (Rank 101-200) 164 $53,262,945
All Time Domestic Box Office for Horror Movies (Rank 101-200) 111 $53,262,945
All Time Domestic Box Office for R Movies (Rank 501-600) 502 $53,262,945
All Time Domestic Box Office for Paramount Pictures Movies (Rank 201-300) 234 $53,262,945
Most Front-Loaded Movies 51 63.3%

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 6, 2012 1 $33,732,515   2,285 $14,763   $33,732,515 1
Jan 13, 2012 6 $8,028,439 -76% 2,551 $3,147   $46,375,286 2
Jan 20, 2012 15 $2,668,865 -67% 2,207 $1,209   $51,289,972 3
Jan 27, 2012 24 $642,384 -76% 722 $890   $52,690,136 4
Feb 3, 2012 35 $155,031 -76% 303 $512   $53,056,889 5
Feb 10, 2012 52 $35,013 -77% 95 $369   $53,149,776 6
Feb 17, 2012 66 $14,341 -59% 34 $422   $53,180,784 7
Feb 24, 2012 77 $7,049 -51% 25 $282   $53,193,925 8
Mar 9, 2012 97 $2,239   10 $224   $53,206,760 10
Mar 16, 2012 55 $38,519 +1,620% 77 $500   $53,246,056 11

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 5, 2012 P $2,200,000     0     $2,200,000  
Jan 6, 2012 1 $16,756,764     2,285 $7,333   $16,756,764 1
Jan 7, 2012 1 $11,780,138 -30%   2,285 $5,155   $28,536,902 2
Jan 8, 2012 1 $5,195,613 -56%   2,285 $2,274   $33,732,515 3
Jan 9, 2012 1 $1,396,343 -73%   2,285 $611   $35,128,858 4
Jan 10, 2012 2 $1,403,607 +1%   2,285 $614   $36,532,465 5
Jan 11, 2012 4 $951,368 -32%   2,285 $416   $37,483,833 6
Jan 12, 2012 4 $863,014 -9%   2,285 $378   $38,346,847 7
Jan 13, 2012 5 $2,713,498 +214% -84% 2,551 $1,064   $41,060,345 8
Jan 14, 2012 6 $3,098,173 +14% -74% 2,551 $1,214   $44,158,518 9
Jan 15, 2012 6 $2,216,768 -28% -57% 2,551 $869   $46,375,286 10
Jan 16, 2012 12 $1,006,422 -55% -28% 2,551 $395   $47,381,708 11
Jan 17, 2012 9 $480,205 -52% -66% 2,551 $188   $47,861,913 12
Jan 18, 2012 9 $378,068 -21% -60% 2,551 $148   $48,239,981 13
Jan 19, 2012 9 $381,126 +1% -56% 2,551 $149   $48,621,107 14
Jan 20, 2012 - $850,138 +123% -69% 2,207 $385   $49,471,245 15
Jan 21, 2012 - $1,257,970 +48% -59% 2,207 $570   $50,729,215 16
Jan 22, 2012 - $560,757 -55% -75% 2,207 $254   $51,289,972 17
Jan 23, 2012 13 $195,101 -65% -81% 2,207 $88   $51,485,073 18
Jan 24, 2012 - $203,917 +5% -58% 2,207 $92   $51,688,990 19
Jan 25, 2012 - $176,370 -14% -53% 2,207 $80   $51,865,360 20
Jan 26, 2012 - $182,392 +3% -52% 2,207 $83   $52,047,752 21
Jan 27, 2012 - $207,572 +14% -76% 722 $287   $52,255,324 22
Jan 28, 2012 - $297,774 +43% -76% 722 $412   $52,553,098 23
Jan 29, 2012 - $137,038 -54% -76% 722 $190   $52,690,136 24
Jan 30, 2012 - $49,560 -64% -75% 722 $69   $52,739,696 25
Jan 31, 2012 - $57,207 +15% -72% 722 $79   $52,796,903 26
Feb 1, 2012 - $51,188 -11% -71% 722 $71   $52,848,091 27
Feb 2, 2012 - $53,767 +5% -71% 722 $74   $52,901,858 28
Feb 3, 2012 - $53,522 n/c -74% 303 $177   $52,955,380 29
Feb 4, 2012 - $75,734 +42% -75% 303 $250   $53,031,114 30
Feb 5, 2012 - $25,775 -66% -81% 303 $85   $53,056,889 31
Feb 6, 2012 - $15,230 -41% -69% 303 $50   $53,072,119 32
Feb 7, 2012 - $15,267 n/c -73% 303 $50   $53,087,386 33
Feb 8, 2012 - $13,518 -11% -74% 303 $45   $53,100,904 34
Feb 9, 2012 - $13,859 +3% -74% 303 $46   $53,114,763 35
Feb 10, 2012 - $10,461 -25% -80% 95 $110   $53,125,224 36
Feb 11, 2012 - $16,022 +53% -79% 95 $169   $53,141,246 37
Feb 12, 2012 - $8,530 -47% -67% 95 $90   $53,149,776 38
Feb 13, 2012 - $3,240 -62% -79% 95 $34   $53,153,016 39
Feb 14, 2012 - $6,788 +110% -56% 95 $71   $53,159,804 40
Feb 15, 2012 - $3,412 -50% -75% 95 $36   $53,163,216 41
Feb 16, 2012 - $3,227 -5% -77% 95 $34   $53,166,443 42
Feb 17, 2012 - $4,344 +35% -58% 34 $128   $53,170,787 43
Feb 18, 2012 - $5,584 +29% -65% 34 $164   $53,176,371 44
Feb 19, 2012 - $4,413 -21% -48% 34 $130   $53,180,784 45
Feb 20, 2012 - $2,442 -45% -25% 34 $72   $53,183,226 46
Feb 21, 2012 - $1,446 -41% -79% 34 $43   $53,184,672 47
Feb 22, 2012 - $1,128 -22% -67% 34 $33   $53,185,800 48
Feb 23, 2012 - $1,076 -5% -67% 34 $32   $53,186,876 49
Feb 24, 2012 - $2,370 +120% -45% 25 $95   $53,189,246 50
Feb 25, 2012 - $2,943 +24% -47% 25 $118   $53,192,189 51
Feb 26, 2012 - $1,736 -41% -61% 25 $69   $53,193,925 52
Feb 27, 2012 - $638 -63% -74% 25 $26   $53,194,563 53
Feb 28, 2012 - $755 +18% -48% 25 $30   $53,195,318 54
Feb 29, 2012 - $688 -9% -39% 25 $28   $53,196,006 55
Mar 1, 2012 - $545 -21% -49% 25 $22   $53,196,551 56
Mar 2, 2012 - $1,482 +172% -37% 17 $87   $53,198,033 57
Mar 3, 2012 - $2,210 +49% -25% 17 $130   $53,200,243 58
Mar 4, 2012 - $1,473 -33% -15% 17 $87   $53,201,716 59
Mar 5, 2012 - $342 -77% -46% 17 $20   $53,202,058 60
Mar 6, 2012 - $203 -41% -73% 17 $12   $53,202,261 61
Mar 7, 2012 - $417 +105% -39% 17 $25   $53,202,678 62
Mar 8, 2012 - $843 +102% +55% 17 $50   $53,203,521 63
Mar 9, 2012 - $909 +8% -39% 10 $91   $53,204,430 64
Mar 10, 2012 - $926 +2% -58% 10 $93   $53,205,356 65
Mar 11, 2012 - $404 -56% -73% 10 $40   $53,205,760 66
Mar 12, 2012 - $162 -60% -53% 10 $16   $53,205,922 67
Mar 13, 2012 - $199 +23% -2% 10 $20   $53,206,121 68
Mar 14, 2012 - $111 -44% -73% 10 $11   $53,206,232 69
Mar 15, 2012 - $304 +174% -64% 10 $30   $53,207,537 70
Mar 16, 2012 - $11,207 +3,587% +1,133% 77 $146   $53,218,744 71
Mar 17, 2012 - $15,388 +37% +1,562% 77 $200   $53,234,132 72
Mar 18, 2012 - $11,924 -23% +2,851% 77 $155   $53,246,056 73
Mar 19, 2012 - $4,169 -65% +2,473% 77 $54   $53,250,225 74
Mar 20, 2012 - $4,300 +3% +2,061% 77 $56   $53,254,525 75
Mar 21, 2012 - $3,941 -8% +3,450% 77 $51   $53,258,466 76
Mar 22, 2012 - $4,479 +14% +1,373% 77 $58   $53,262,945 77

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 6, 2012 1 $38,346,847   2,285 $16,782   $38,346,847 1
Jan 13, 2012 6 $10,274,260 -73% 2,551 $4,028   $48,621,107 2
Jan 20, 2012 16 $3,426,645 -67% 2,207 $1,553   $52,047,752 3
Jan 27, 2012 24 $854,106 -75% 722 $1,183   $52,901,858 4
Feb 3, 2012 35 $212,905 -75% 303 $703   $53,114,763 5
Feb 10, 2012 53 $51,680 -76% 95 $544   $53,166,443 6
Feb 17, 2012 66 $20,433 -60% 34 $601   $53,186,876 7
Feb 24, 2012 76 $9,675 -53% 25 $387   $53,196,551 8
Mar 9, 2012 99 $3,015   10 $302   $53,206,536 10
Mar 16, 2012 54 $56,409 +1,771% 77 $733   $53,261,944 11

Box Office Summary Per Territory

Territory Release
Date		 Opening
Weekend		 Opening
Weekend
Screens		 Maximum
Screens		 Theatrical
Engagements		 Total
Box Office		 Report
Date
Argentina 2/23/2012 $0 0 2 2 $1,945,715 12/29/2018
Brazil 2/3/2012 $0 0 2 2 $263,457 12/10/2015
Colombia 3/2/2012 $0 0 1 1 $941,955 12/29/2018
Indonesia 4/20/2012 $0 0 21 22 $194,255 12/29/2018
Italy 3/16/2012 $0 0 1 1 $2,759,187 12/14/2015
Spain 3/16/2012 $0 0 4 6 $1,782,457 12/10/2015
 
Rest of World $40,609,519
 
International Total$48,496,545 12/29/2018

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 2,001-2,100) 2,051 $48,496,545
All Time International Non-Sequel Box Office (Rank 1,501-1,600) 1,534 $48,496,545
Top 2012 Movies at the International Box Office 84 $48,496,545
All Time International Box Office for Original Screenplay Movies (Rank 901-1,000) 961 $48,496,545
All Time International Box Office for Live Action Movies (Rank 1,601-1,700) 1,611 $48,496,545
All Time International Box Office for Historical Fiction Movies (Rank 201-300) 209 $48,496,545
All Time International Box Office for Horror Movies (Rank 101-200) 120 $48,496,545
All Time International Box Office for R Movies (Rank 401-500) 498 $48,496,545
All Time International Box Office for Paramount Pictures Movies (Rank 101-200) 187 $48,496,545

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 1,801-1,900) 1,816 $101,759,490
All Time Worldwide Non-Sequel Box Office (Rank 1,301-1,400) 1,336 $101,759,490
Top 2012 Movies at the Worldwide Box Office 72 $101,759,490
All Time Worldwide Box Office for Original Screenplay Movies (Rank 801-900) 844 $101,759,490
All Time Worldwide Box Office for Live Action Movies (Rank 1,401-1,500) 1,430 $101,759,490
All Time Worldwide Box Office for Historical Fiction Movies (Rank 101-200) 171 $101,759,490
All Time Worldwide Box Office for Horror Movies (Rank 101-200) 114 $101,759,490
All Time Worldwide Box Office for R Movies (Rank 401-500) 480 $101,759,490
All Time Worldwide Box Office for Paramount Pictures Movies (Rank 201-300) 204 $101,759,490

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
May 20, 2012678,908 78,908$1,180,464$1,180,4641
May 27, 20122620,338-74% 99,246$299,782$1,480,2462
Jun 3, 20122719,610-4% 118,856$285,522$1,765,7683

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
May 20, 20121811,107 11,107$277,562$277,5621

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.