July 2nd, 2020
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For the first time in months, there is a real reason to be optimistic about the box office, at least internationally. South Korea became the first market to have an unqualified success since the beginning of the pandemic. Several other markets saw increased box office at the weekend, including France, Spain, Japan, Australia, and New Zealand. Here are all the details.
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June 25th, 2020
We had some hopeful signs on the international box office over the past couple of weeks, but the progress has greatly slowed down. This is in part due to the lack of major releases in most markets, but also due in part to theater owners not opening as quickly as some governments are allowing. For example, cinemas in Italy were allowed to open on June 15th, but the vast majority of them remain closed. Furthermore, we are solidly in a feedback loop where the lack of new releases is hurting the box office and the weak box office means studios will be unwilling to release major movies. There are still a few pieces of good news to report around the world though.
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June 17th, 2020
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For the first time in a long time, we got official box office numbers from a major studio this week. Sony released Little Women in Japan where it earned $495,000 and placed first in the market. The film also remained first in Denmark with $255,000 during its second weekend of release for a running tally of $750,000 so far. Both of these numbers are fairly good, as dramas are a lot harder to translate to other languages and cultures than action films are. They also indicate a growing theatrical market in both territories. Furthermore, the source material for this movie has a distinct American feel, so it is not surprising that it wasn’t a monster hit in either of these markets. Overall, Little Women pulled in $760,000 on 440 screens in 13 markets for an international total of $99.5 million after about six month of release. It should get to $100 million in the next week or so.
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