Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Per Theater Chart: Shadow Steals Spotlight in Its Debut

February 18th, 2015

What We Do in the Shadows dominated the per theater chart earning an average of $41,778 in two theaters. This is high enough to suggest the film will be able to expand significantly. Additionally, its reviews are stunning, so its chances at box office success are even better. However, the comedy stylings of Jemaine Clement and Taika Waititi are not really mainstream and that might hurt its chances. The second place film on the per theater chart was the overall number one film, Fifty Shades of Grey, which earned an average of $23,360. The Last 5 Years was next with an average of $17,158 in three theaters. Gett: The Trial of Viviane Amsalem opened with an average of $12,105 in two theaters. Meanwhile, the second wide release of the week, Kingsman: The Secret Service, was the final film in the $10,000 club with an average of $11,300. More...

Limited Releases: Out of the Shadows

February 13th, 2015

After two weeks of doing highlights for limited release, I'm thinking of sticking with the format. If the film can't get at least five reviews on Rotten Tomatoes, it likely won't find an audience in theaters. I was thinking of only talking about films with overwhelmingly positive reviews, but some weeks that would be none. This week, there are only two. What We Do in the Shadows (Reviews) and Gett: The Trial of Viviane Amsalem (Reviews). The latter has better reviews, but the former has more popular appeal. More...