Little (2019)

Little
Theatrical Performance
Domestic Box Office $40,860,481Details
International Box Office $8,347,436Details
Worldwide Box Office $49,207,917
Home Market Performance
Est. Domestic DVD Sales $1,242,372 Details
Est. Domestic Blu-ray Sales $1,551,133 Details
Total Est. Domestic Video Sales $2,793,505
Further financial details...

Synopsis

Jordan Sanders, a 13-year-old girl, wakes up in her adult self’s penthouse just before a do-or-die presentation. Jordan’s long-suffering assistant April, the only one in on the secret that her daily tormentor is now trapped in an awkward tween body just as everything is on the line.

Metrics

Opening Weekend:$15,405,455 (37.7% of total gross)
Legs:2.65 (domestic box office/biggest weekend)
Domestic Share:83.0% (domestic box office/worldwide)
Theater counts:2,667 opening theaters/2,667 max. theaters, 3.8 weeks average run per theater
Infl. Adj. Dom. BO $48,086,896

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon VOD, Amazon VOD
iTunes:iTunes
Google Play:Google Play
Vudu:Vudu

Movie Details

Domestic Releases: April 12th, 2019 (Wide) by Universal
International Releases: April 11th, 2019 (Wide) (Central America)
April 11th, 2019 (Wide) (Israel)
April 11th, 2019 (Wide) (Lebanon)
April 11th, 2019 (Wide) (Middle East Region)
April 11th, 2019 (Wide) (New Zealand)
... Show all releases
Video Release: June 25th, 2019 by Universal Home Entertainment
MPAA Rating: PG-13 for some suggestive content.
(Rating bulletin 2566 (Cert #52056), 2/20/2019)
Running Time: 109 minutes
Comparisons: vs. Breakthrough
Create your own comparison chart…
Keywords: High School, Curses, Body Swap, Boss From Hell, Bullies, Farcical / Slapstick Comedy
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Universal Pictures, Legendary Pictures, Perfect World Pictures, Will Packer Productions
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Easter (All Movies, 3-Day) 116 $8,327,435 Apr 19, 2019 10
Easter (All Movies, 3-Day, Inflation Adjusted) 193 $10,134,934 Apr 19, 2019 10

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 12, 2019 2 $15,405,455   2,667 $5,776   $15,405,455 1
Apr 19, 2019 5 $8,327,435 -46% 2,667 $3,122   $29,256,845 2
Apr 26, 2019 7 $3,472,280 -58% 2,119 $1,639   $35,881,535 3
May 3, 2019 10 $1,420,165 -59% 1,359 $1,045   $38,530,490 4
May 10, 2019 14 $684,050 -52% 586 $1,167   $39,707,750 5
May 17, 2019 18 $279,785 -59% 314 $891   $40,195,795 6
May 24, 2019 23 $148,845 -47% 183 $813   $40,455,555 7
May 31, 2019 28 $76,910 -48% 111 $693   $40,630,040 8

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Apr 12, 2019 2 $5,376,290     2,667 $2,016   $5,376,290 1
Apr 13, 2019 2 $6,202,940 +15%   2,667 $2,326   $11,579,230 2
Apr 14, 2019 2 $3,826,225 -38%   2,667 $1,435   $15,405,455 3
Apr 15, 2019 2 $1,118,620 -71%   2,667 $419   $16,524,075 4
Apr 16, 2019 2 $2,142,970 +92%   2,667 $804   $18,667,045 5
Apr 17, 2019 3 $1,034,905 -52%   2,667 $388   $19,701,950 6
Apr 18, 2019 4 $1,227,460 +19%   2,667 $460   $20,929,410 7
Apr 19, 2019 5 $2,904,770 +137% -46% 2,667 $1,089   $23,834,180 8
Apr 20, 2019 5 $3,283,575 +13% -47% 2,667 $1,231   $27,117,755 9
Apr 21, 2019 5 $2,139,090 -35% -44% 2,667 $802   $29,256,845 10
Apr 22, 2019 6 $914,565 -57% -18% 2,667 $343   $30,171,410 11
Apr 23, 2019 5 $1,185,765 +30% -45% 2,667 $445   $31,357,175 12
Apr 24, 2019 5 $606,475 -49% -41% 2,667 $227   $31,963,650 13
Apr 25, 2019 5 $445,605 -27% -64% 2,667 $167   $32,409,255 14
Apr 26, 2019 6 $964,900 +117% -67% 2,119 $455   $33,374,155 15
Apr 27, 2019 6 $1,508,175 +56% -54% 2,119 $712   $34,882,330 16
Apr 28, 2019 7 $999,205 -34% -53% 2,119 $472   $35,881,535 17
Apr 29, 2019 6 $265,560 -73% -71% 2,119 $125   $36,147,095 18
Apr 30, 2019 6 $467,595 +76% -61% 2,119 $221   $36,614,690 19
May 1, 2019 7 $293,030 -37% -52% 2,119 $138   $36,907,720 20
May 2, 2019 7 $202,605 -31% -55% 2,119 $96   $37,110,325 21
May 3, 2019 9 $366,370 +81% -62% 1,359 $270   $37,476,695 22
May 4, 2019 10 $651,880 +78% -57% 1,359 $480   $38,128,575 23
May 5, 2019 10 $401,915 -38% -60% 1,359 $296   $38,530,490 24
May 6, 2019 9 $116,080 -71% -56% 1,359 $85   $38,646,570 25
May 7, 2019 9 $193,210 +66% -59% 1,359 $142   $38,839,780 26
May 8, 2019 10 $107,845 -44% -63% 1,359 $79   $38,947,625 27
May 9, 2019 10 $76,075 -29% -62% 1,359 $56   $39,023,700 28
May 10, 2019 - $127,760 +68% -65% 586 $218   $39,151,460 29
May 11, 2019 - $267,870 +110% -59% 586 $457   $39,419,330 30
May 12, 2019 13 $288,420 +8% -28% 586 $492   $39,707,750 31
May 13, 2019 13 $51,720 -82% -55% 586 $88   $39,759,470 32
May 14, 2019 13 $76,400 +48% -60% 586 $130   $39,835,870 33
May 15, 2019 14 $47,015 -38% -56% 586 $80   $39,882,885 34
May 16, 2019 - $33,125 -30% -56% 586 $57   $39,916,010 35
May 17, 2019 - $67,630 +104% -47% 314 $215   $39,983,640 36
May 18, 2019 - $130,280 +93% -51% 314 $415   $40,113,920 37
May 19, 2019 - $81,875 -37% -72% 314 $261   $40,195,795 38
May 20, 2019 - $25,440 -69% -51% 314 $81   $40,221,235 39
May 21, 2019 - $37,830 +49% -50% 314 $120   $40,259,065 40
May 22, 2019 - $24,775 -35% -47% 314 $79   $40,283,840 41
May 23, 2019 - $22,870 -8% -31% 314 $73   $40,306,710 42
May 24, 2019 - $36,270 +59% -46% 183 $198   $40,342,980 43
May 25, 2019 - $57,740 +59% -56% 183 $316   $40,400,720 44
May 26, 2019 - $54,835 -5% -33% 183 $300   $40,455,555 45
May 27, 2019 - $46,635 -15% +83% 183 $255   $40,502,190 46
May 28, 2019 - $21,445 -54% -43% 183 $117   $40,523,635 47
May 29, 2019 - $16,280 -24% -34% 183 $89   $40,539,915 48
May 30, 2019 - $13,215 -19% -42% 183 $72   $40,553,130 49
May 31, 2019 - $24,215 +83% -33% 111 $218   $40,577,345 50
Jun 1, 2019 - $29,890 +23% -48% 111 $269   $40,607,235 51
Jun 2, 2019 - $22,805 -24% -58% 111 $205   $40,630,040 52
Jun 3, 2019 - $10,650 -53% -77% 111 $96   $40,640,690 53
Jun 4, 2019 - $13,075 +23% -39% 111 $118   $40,653,765 54
Jun 5, 2019 - $9,585 -27% -41% 111 $86   $40,663,350 55
Jun 6, 2019 - $10,610 +11% -20% 111 $96   $40,673,960 56

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 12, 2019 2 $20,929,410   2,667 $7,848   $20,929,410 1
Apr 19, 2019 5 $11,479,845 -45% 2,667 $4,304   $32,409,255 2
Apr 26, 2019 6 $4,701,070 -59% 2,119 $2,219   $37,110,325 3
May 3, 2019 10 $1,913,375 -59% 1,359 $1,408   $39,023,700 4
May 10, 2019 14 $892,310 -53% 586 $1,523   $39,916,010 5
May 17, 2019 18 $390,700 -56% 314 $1,244   $40,306,710 6
May 24, 2019 23 $246,420 -37% 183 $1,347   $40,553,130 7
May 31, 2019 28 $120,830 -51% 111 $1,089   $40,673,960 8

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Australia 4/12/2019 $498,078 165 170 534 $1,650,788 5/30/2019
Bolivia 6/6/2019 $8,176 16 16 27 $15,517 6/19/2019
Bulgaria 4/12/2019 $14,957 0 16 26 $49,155 5/14/2019
Central America 4/11/2019 $0 0 8 15 $137,691 5/15/2019
Ecuador 5/3/2019 $62,390 39 39 107 $141,150 5/29/2019
France 6/19/2019 $18,096 4 4 4 $18,340 6/26/2019
Israel 4/11/2019 $107,000 27 27 137 $541,809 6/13/2019
Italy 7/4/2019 $0 0 6 6 $55,947 8/7/2019
Lebanon 4/11/2019 $0 0 1 2 $24,235 5/2/2019
Middle East Region 4/11/2019 $144,000 37 37 104 $494,811 5/29/2019
Netherlands 4/12/2019 $205,663 64 64 275 $700,830 6/7/2019
New Zealand 4/11/2019 $50,000 49 49 136 $136,030 5/23/2019
Romania 4/12/2019 $106,000 75 75 230 $321,605 3/17/2021
Russia (CIS) 8/8/2019 $6,850 3 3 12 $26,707 5/15/2019
South Africa 4/19/2019 $168,046 87 87 397 $694,196 8/7/2019
Spain 6/14/2019 $0 0 6 6 $10,903 6/26/2019
Trinidad 4/17/2019 $111,017 20 20 66 $304,765 5/23/2019
United Arab Emirates 4/11/2019 $142,000 42 42 80 $310,627 5/23/2019
United Kingdom 4/12/2019 $707,379 359 359 1,107 $2,437,388 5/29/2019
 
Rest of World $274,942
 
International Total$8,347,436 3/17/2021

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jul 14, 2019342,767 42,767$768,095$768,0953
Jul 21, 20191416,183-62% 58,950$290,647$1,058,7424

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jul 14, 2019833,403 33,403$766,925$766,9253

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Regina Hall    Jordan Sanders
Marsai Martin    Jordan Sanders (13 Year Old)
Issa Rae    April

Supporting Cast

Justin Hartley    Teacher
Tracee Ellis Ross    HomeGirl
Tone Bell    Preston
Mikey Day    Connor
JD McCrary    Isaac
Tucker Meek    Devon
Thalia Tran    Raina
Marley Taylor    Stevie
Eva Carlton    Caren Greene/Jasmine
Luke James    Trevor
Rachel Dratch    Agent Bea
Christopher A. Martin    Jordan’s Dad
Noree Victoria    Jordan’s Mom
Kendra L. Franklin    Melissa
Marc Hawes    Scott
Jade Fernandez    Emily
Chelsea Hayes    Rachel
Palmer Williams Jr    Windsor Security Guard
Blair Jasin    Intern Martin
Caleb Emery    Valet Vince
Karon Joseph Riley    Tony
Andrew Starr    Charlie
Vince Pisani    Principal Han
Martha Bird Knighton    Oldest Teacher
Kausar Mohammed    Mrs. Parker
Nicole Marie Johnson    Tracy
Amor Owens    Condo Resident
Cecelia Specht    Condo Resident
Jack Breen    Condo Kid
Katelyn Farrugia    Barista
Kenneth Waymack, Jr.    Condo Lobby Security Guard
Hannah Westerfield    Popular Girl
Alie Urquhart    Student
Desi Banks    Postmates Guy
Abbie Gayle    Hostess
Andrew Romano    Waiter
Taylor Towery    Woman at Bar
Ruth Hobbs    Auntie
Barry Kennedy Jr    Bar Patron
Gregory Lockett    Man in Restaurant on a Date
Nia Williams    Jealous Date in Restaurant
India Crowe    Pep Rally Dancer
Jene Moore    Pep Rally Dancer
A’Jana Davis    Pep Rally Dancer
Ainsley Dobbs    Pep Rally Dancer
Kayla Peltier    Pep Rally Dancer
Mylie Stone    Pep Rally Dancer
Mackenzie Marsala    Pep Rally Dancer

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Tina Gordon    Director
Camilla Blackett    Screenwriter
Tracy Oliver    Screenwriter
Tracy Oliver    Story by
Will Packer    Producer
Kenya Barris    Producer
James Lopez    Producer
Preston Holmes    Executive Producer
Marsai Martin    Executive Producer
Regina Hall    Executive Producer
Josh Martin    Executive Producer
Keith Brian Burns    Production Designer
David Mortiz    Editor
Germaine Franco    Composer
Greg Gardiner    Director of Photography
Alan D'Antoni    Stunt Coordinator
Danielle Hollowell    Costume Designer
Barbara Kelly    Unit Production Manager
Mike Topoozian    First Assistant Director
Tracey Poirier    Second Assistant Director
Stephen Cooper    Art Director
Javed Noorullah    Set Decorator
Carlton Lee Jr    Set Designer
Britain Illingworth-Cramer    Set Designer
Erik H. Magnus    Sound Mixer
Mauricia Grant    Costume Supervisor
Vonda Morris    Make up
Ebony Parson    Make up
Para Thomas    Make up
Rita Parillo    Hairstylist
Elizabeth Robinson    Hairstylist
Shayla Cowan    Associate Producer
Lisa Rodgers    Post-Production Supervisor
Kami Asgar    Supervising Sound Editor
Erin Oakley    Supervising Sound Editor
Terry Porter    Re-recording Mixer
Drew Webster    Re-recording Mixer
David Fletcher    Special Effects Supervisor
Rick Cramblett    Special Effects Coordinator
Kai Thorup    Location Manager
Kim Taylor-Coleman    Casting Director
Fred Thomas    First Assistant Camera
Trey Twitty    First Assistant Camera
Brett Carroll    First Assistant Editor
Benjamin L. Cook    Sound Designer
Branden Spencer    Dialogue Editor
Mark Hailstone    Sound Effects Editor
Brendan Croxon    Foley Editor
Duncan Campbell    Foley Recordist
Angie Rubin    Music Editor
Alvin Wee    Score Mixer
David Boucher    Score Recordist
Chris LeDoux    Senior Visual Effects Supervisor
Mark Ledoux    Senior Visual Effects Supervisor
Brian Smith    Visual Effects Supervisor
Blaine Klitzke    Visual Effects Supervisor
Matt Akey    Visual Effects Producer

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Home Market Releases for July 9th, 2019

July 11th, 2019

Alphaville

It’s a very shallow week on the home market. There are two wide releases, but neither are worth picking up. There were several that are worth owning: Dead of Night, Mothra: SteelBook Edition, Silent Hill: Collectors Edition, and This Island Earth: Blu-ray. However, there was only one true contender for Pick of the Week, Alphaville: Special Edition. More...

Home Market Releases for June 25th, 2019

June 26th, 2019

Captain Marvel

It is an absolute nightmare on the home market. There’s no monster hit to talk about, but there are a mountain of new releases that are selling well enough that they could have been featured in the main list and about twice as many that could have been included in the Secondary Blu-ray release. I had to trim some of them to keep the list manageable. Unfortunately, the list of Pick of the Week contenders is rather short with just Megalobox: Season One and Frankie Drake Mysteries: Season Two, both of which are worth owning. However, the biggest and best release of the week is Captain Marvel. The screener arrived late, but I finally got the review of the Blu-ray online. That said, I’m going to award Frankie Drake Mysteries with Puck of the Week for best Canadian release. More...

Weekend Wrap-Up: Curse Tops Chart, but 2019 Suffers Another Loss

April 23rd, 2019

The Curse of La Llorona

Easter weekend gave box office watchers a few reasons to celebrate. The Curse of La Llorona topped expectations and earned first place with $26.35 million over the weekend. That’s a very strong debut for this time of year. Additionally, both Shazam and Captain Marvel held on amazingly well, which bodes well for their chances against Avengers: Endgame. Overall, the box office rose 1% from last weekend to $108 million. This was 14% lower than the same weekend last year, and it wasn’t Easter weekend last year. On a side note, I’ve seen some stories call this past weekend the worst Easter weekend in over a decade. However, this is misleading, as it was the first time Easter weekend was one weekend before the start of the Summer Blockbuster season. Avengers: Endgame opening on Friday had more to do with the weak box office than any other factor and if Endgame is as big as some box office analysts expect, then by this time next week, we will be talking about how quickly 2019 will turn things around rather than how bad 2019 has been. In the meantime, we’ve hopefully sunk to the low point in the year-over-year comparison, as 2019 is now behind 2018 by a $570 million or 17% margin at $2.84 billion to $3.41 billion. More...

Weekend Estimates: La Llorona is the Best of the Weekend

April 21st, 2019

The Curse of La Llorona

The Curse of La Llorona is leading the way on the weekend chart with a surprising $26.51 million. Granted, this is the weakest opening in the The Conjuring franchise, while its reviews and B minus from CinemaScore suggest short legs. Also, Avengers: Endgame opens in just a handful of days, so it will be pushed into the smallest screens in most multiplexes very soon. That said, the film reportedly only cost $9 million to make and < HREF="https://www.the-numbers.com/market/distributor/Warner-Bros">Warner Bros.’ share of the opening weekend will be close to double that. Internationally, the film is opening even better with an estimated $30 million debut. On the downside, it is playing in 71 markets already, so it has very few major markets left to open in. More...

Friday Estimates: Curses! Box Office is Foiled Again

April 20th, 2019

The Curse of La Llorona

The Curse of La Llorona got off to a fantastic start on Friday with $11.8 million during its opening day. This is a stronger opening day than Pet Sematary managed, but not as strong as its preview numbers were in comparison to Pet Sematary, so it likely won’t have the same legs. This isn’t surprising, as its reviews are much worse and it is part of a long-running franchise. Both of those factors tend to shorten legs. On the positive side, it earned a B minus from CinemaScore, which is actually really good for a horror film. The Curse of La Llorona would have to have tragically short legs to not earn first place after a start like this. Look for an opening weekend of $26 million. More...

Weekend Prediction: Can Shazam Continue its Streak or will New Releases Break Through?

April 19th, 2019

The Curse of La Llorona

It’s Easter weekend and, while it is not a true long weekend, there are enough kids out of school to give the box office a boost. On the negative side, Avengers: Endgame comes out next weekend and no one wants to try to compete against that. Because of this, none of the three wide releases this weekend are in the top tier. The one with the biggest potential is The Curse of La Llorona, but it is also earning the worst reviews of the weekend. Breakthrough is the first film made by Fox to come out since the studio’s acquisition by Disney was finalized, so there’s some significance there. Finally there’s Penguins, a film I thought would be a hit, but isn’t garnering much attention. This is not a strong contingent of new releases and Shazam could remain on top. This weekend last year wasn’t Easter weekend, so maybe that will give 2019 the edge. I don’t think 2019 will win in the year-over-year competition, but hopefully it will at least be close. More...

Weekend Wrap-Up: Shazam Shocks the New Releases

April 16th, 2019

Shazam

Shazam easily topped the weekend box office chart with $24.45 million. This is significantly more than the best new release of the week, Little, which managed $15.41 million during its opening weekend. That film will break even sometime during its home market run. The same can’t be said of Hellboy, After, and Missing Link, all of which will lose money. This caused the overall box office to fall 24% from last weekend to just $110 million. This is also 25% lower than this weekend last year. Year-to-date, 2019 has fallen further behind 2018 and it now behind with $550 million or 17% at $2.68 billion to $3.23 billion. Avengers: Endgame will have to be unreasonably big at the box office for 2019 to turn things around any time soon. More...

Weekend Estimates: Shazam Stops New Releases Cold

April 14th, 2019

Shazam

Shazam really bounced back from a poor Friday performance. So much so that it almost match our prediction with an estimated $25.14 million over the weekend for a two-week total of $94.31 million. Internationally, the film is projected to earn $35.9 million on 23,752 screens in 79 markets to push its international total to $163.9 million. This means its worldwide total rose past $250 million after just two weeks of release. The film will have no trouble breaking even after a run like this, even with Avengers: Endgame looming large. More...

Friday Estimates: Friday Results are More Little Than Needed

April 13th, 2019

Hellboy

It’s going to be a terrible weekend at the box office with almost no film living up to expectations. Shazam fell faster than anticipated, down 69% from its opening Friday to just $6.37 million yesterday. Because it’s a holdover, it will bounce back more than the new releases, but it will still likely fail to match our prediction and is on pace for between $23 million and $24 million for the weekend. It is still going to break even, but if it doesn’t bounce back before Avengers: Endgame debuts, it will merely be very profitable and not amazingly profitable. More...

Thursday Night Previews: Going Through Hell

April 12th, 2019

Hellboy

Hellboy opened with $1.38 million in previews last night, which is not enough to be a hit. This would have only put the film in third place last Thursday, well behind both Shazam and Pet Sematary. Furthermore, due to the film’s terrible reviews, it will likely be more front-loaded. Fortunately, this wasn’t too far below expectations. More...

Weekend Prediction: Will Hellboy have a Heavenly Start? Will Little open Large?

April 12th, 2019

Hellboy

There are four wide releases this week, but it seems Shazam will remain the top draw, potentially by a significant margin. Hellboy was supposed to challenge for top spot, but its reviews are going to kill its box office chances. Little is earning better reviews, but its reviews are not good enough to overcome its smaller stature. Missing Link is earning amazing reviews, but that hasn’t helped other stop-motion animated films succeed in the recent past. After has the quietest buzz of the week and almost no reviews. This weekend last year wasn’t a great weekend at the box office, but it will certainly be better than this weekend will be. Avengers: Endgame can’t come soon enough. More...

2019 Preview: April

April 1st, 2019

Avengers: Endgame

March was a good month at the box office with most films beating expectations. The biggest hit was Captain Marvel, which is still on pace for $400 million domestically and may have crossed $1 billion worldwide by the time you read this. The biggest “miss” was Dumbo, but it is still going to top $100 million domestically with ease. This month, it is a battle between Avengers: Endgame and last year’s Infinity War. To be fair, A Quiet Place got last April off to a very fast start and Shazam! should do the same this year, so there will be more than one potential box office hit to talk about. That said, Endgame will almost certainly open with more than any other April release earns in total and if 2019 is going to cut into its deficit with 2018, it will be on the back of that one film. More...

Little Trailer

January 29th, 2019

Comedy starring Regina Hall, Issa Rae, and Marsai Martin opens April 12 ... Full Movie Details. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Jordan Sanders, a 13-year-old girl, wakes up in her adult self’s penthouse just before a do-or-die presentation. Jordan’s long-suffering assistant April, the only one in on the secret that her daily tormentor is now trapped in an awkward tween body just as everything is on the line.

Metrics

Opening Weekend:$15,405,455 (37.7% of total gross)
Legs:2.65 (domestic box office/biggest weekend)
Domestic Share:83.0% (domestic box office/worldwide)
Theater counts:2,667 opening theaters/2,667 max. theaters, 3.8 weeks average run per theater
Infl. Adj. Dom. BO $48,086,896

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon VOD, Amazon VOD
iTunes:iTunes
Google Play:Google Play
Vudu:Vudu

Movie Details

Domestic Releases: April 12th, 2019 (Wide) by Universal
International Releases: April 11th, 2019 (Wide) (Central America)
April 11th, 2019 (Wide) (Israel)
April 11th, 2019 (Wide) (Lebanon)
April 11th, 2019 (Wide) (Middle East Region)
April 11th, 2019 (Wide) (New Zealand)
... Show all releases
Video Release: June 25th, 2019 by Universal Home Entertainment
MPAA Rating: PG-13 for some suggestive content.
(Rating bulletin 2566 (Cert #52056), 2/20/2019)
Running Time: 109 minutes
Comparisons: vs. Breakthrough
Create your own comparison chart…
Keywords: High School, Curses, Body Swap, Boss From Hell, Bullies, Farcical / Slapstick Comedy
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Universal Pictures, Legendary Pictures, Perfect World Pictures, Will Packer Productions
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Easter (All Movies, 3-Day) 116 $8,327,435 Apr 19, 2019 10
Easter (All Movies, 3-Day, Inflation Adjusted) 193 $10,134,934 Apr 19, 2019 10

Leading Cast

Regina Hall    Jordan Sanders
Marsai Martin    Jordan Sanders (13 Year Old)
Issa Rae    April

Supporting Cast

Justin Hartley    Teacher
Tracee Ellis Ross    HomeGirl
Tone Bell    Preston
Mikey Day    Connor
JD McCrary    Isaac
Tucker Meek    Devon
Thalia Tran    Raina
Marley Taylor    Stevie
Eva Carlton    Caren Greene/Jasmine
Luke James    Trevor
Rachel Dratch    Agent Bea
Christopher A. Martin    Jordan’s Dad
Noree Victoria    Jordan’s Mom
Kendra L. Franklin    Melissa
Marc Hawes    Scott
Jade Fernandez    Emily
Chelsea Hayes    Rachel
Palmer Williams Jr    Windsor Security Guard
Blair Jasin    Intern Martin
Caleb Emery    Valet Vince
Karon Joseph Riley    Tony
Andrew Starr    Charlie
Vince Pisani    Principal Han
Martha Bird Knighton    Oldest Teacher
Kausar Mohammed    Mrs. Parker
Nicole Marie Johnson    Tracy
Amor Owens    Condo Resident
Cecelia Specht    Condo Resident
Jack Breen    Condo Kid
Katelyn Farrugia    Barista
Kenneth Waymack, Jr.    Condo Lobby Security Guard
Hannah Westerfield    Popular Girl
Alie Urquhart    Student
Desi Banks    Postmates Guy
Abbie Gayle    Hostess
Andrew Romano    Waiter
Taylor Towery    Woman at Bar
Ruth Hobbs    Auntie
Barry Kennedy Jr    Bar Patron
Gregory Lockett    Man in Restaurant on a Date
Nia Williams    Jealous Date in Restaurant
India Crowe    Pep Rally Dancer
Jene Moore    Pep Rally Dancer
A’Jana Davis    Pep Rally Dancer
Ainsley Dobbs    Pep Rally Dancer
Kayla Peltier    Pep Rally Dancer
Mylie Stone    Pep Rally Dancer
Mackenzie Marsala    Pep Rally Dancer

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Tina Gordon    Director
Camilla Blackett    Screenwriter
Tracy Oliver    Screenwriter
Tracy Oliver    Story by
Will Packer    Producer
Kenya Barris    Producer
James Lopez    Producer
Preston Holmes    Executive Producer
Marsai Martin    Executive Producer
Regina Hall    Executive Producer
Josh Martin    Executive Producer
Keith Brian Burns    Production Designer
David Mortiz    Editor
Germaine Franco    Composer
Greg Gardiner    Director of Photography
Alan D'Antoni    Stunt Coordinator
Danielle Hollowell    Costume Designer
Barbara Kelly    Unit Production Manager
Mike Topoozian    First Assistant Director
Tracey Poirier    Second Assistant Director
Stephen Cooper    Art Director
Javed Noorullah    Set Decorator
Carlton Lee Jr    Set Designer
Britain Illingworth-Cramer    Set Designer
Erik H. Magnus    Sound Mixer
Mauricia Grant    Costume Supervisor
Vonda Morris    Make up
Ebony Parson    Make up
Para Thomas    Make up
Rita Parillo    Hairstylist
Elizabeth Robinson    Hairstylist
Shayla Cowan    Associate Producer
Lisa Rodgers    Post-Production Supervisor
Kami Asgar    Supervising Sound Editor
Erin Oakley    Supervising Sound Editor
Terry Porter    Re-recording Mixer
Drew Webster    Re-recording Mixer
David Fletcher    Special Effects Supervisor
Rick Cramblett    Special Effects Coordinator
Kai Thorup    Location Manager
Kim Taylor-Coleman    Casting Director
Fred Thomas    First Assistant Camera
Trey Twitty    First Assistant Camera
Brett Carroll    First Assistant Editor
Benjamin L. Cook    Sound Designer
Branden Spencer    Dialogue Editor
Mark Hailstone    Sound Effects Editor
Brendan Croxon    Foley Editor
Duncan Campbell    Foley Recordist
Angie Rubin    Music Editor
Alvin Wee    Score Mixer
David Boucher    Score Recordist
Chris LeDoux    Senior Visual Effects Supervisor
Mark Ledoux    Senior Visual Effects Supervisor
Brian Smith    Visual Effects Supervisor
Blaine Klitzke    Visual Effects Supervisor
Matt Akey    Visual Effects Producer

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Home Market Releases for July 9th, 2019

July 11th, 2019

Alphaville

It’s a very shallow week on the home market. There are two wide releases, but neither are worth picking up. There were several that are worth owning: Dead of Night, Mothra: SteelBook Edition, Silent Hill: Collectors Edition, and This Island Earth: Blu-ray. However, there was only one true contender for Pick of the Week, Alphaville: Special Edition. More...

Home Market Releases for June 25th, 2019

June 26th, 2019

Captain Marvel

It is an absolute nightmare on the home market. There’s no monster hit to talk about, but there are a mountain of new releases that are selling well enough that they could have been featured in the main list and about twice as many that could have been included in the Secondary Blu-ray release. I had to trim some of them to keep the list manageable. Unfortunately, the list of Pick of the Week contenders is rather short with just Megalobox: Season One and Frankie Drake Mysteries: Season Two, both of which are worth owning. However, the biggest and best release of the week is Captain Marvel. The screener arrived late, but I finally got the review of the Blu-ray online. That said, I’m going to award Frankie Drake Mysteries with Puck of the Week for best Canadian release. More...

Weekend Wrap-Up: Curse Tops Chart, but 2019 Suffers Another Loss

April 23rd, 2019

The Curse of La Llorona

Easter weekend gave box office watchers a few reasons to celebrate. The Curse of La Llorona topped expectations and earned first place with $26.35 million over the weekend. That’s a very strong debut for this time of year. Additionally, both Shazam and Captain Marvel held on amazingly well, which bodes well for their chances against Avengers: Endgame. Overall, the box office rose 1% from last weekend to $108 million. This was 14% lower than the same weekend last year, and it wasn’t Easter weekend last year. On a side note, I’ve seen some stories call this past weekend the worst Easter weekend in over a decade. However, this is misleading, as it was the first time Easter weekend was one weekend before the start of the Summer Blockbuster season. Avengers: Endgame opening on Friday had more to do with the weak box office than any other factor and if Endgame is as big as some box office analysts expect, then by this time next week, we will be talking about how quickly 2019 will turn things around rather than how bad 2019 has been. In the meantime, we’ve hopefully sunk to the low point in the year-over-year comparison, as 2019 is now behind 2018 by a $570 million or 17% margin at $2.84 billion to $3.41 billion. More...

Weekend Estimates: La Llorona is the Best of the Weekend

April 21st, 2019

The Curse of La Llorona

The Curse of La Llorona is leading the way on the weekend chart with a surprising $26.51 million. Granted, this is the weakest opening in the The Conjuring franchise, while its reviews and B minus from CinemaScore suggest short legs. Also, Avengers: Endgame opens in just a handful of days, so it will be pushed into the smallest screens in most multiplexes very soon. That said, the film reportedly only cost $9 million to make and < HREF="https://www.the-numbers.com/market/distributor/Warner-Bros">Warner Bros.’ share of the opening weekend will be close to double that. Internationally, the film is opening even better with an estimated $30 million debut. On the downside, it is playing in 71 markets already, so it has very few major markets left to open in. More...

Friday Estimates: Curses! Box Office is Foiled Again

April 20th, 2019

The Curse of La Llorona

The Curse of La Llorona got off to a fantastic start on Friday with $11.8 million during its opening day. This is a stronger opening day than Pet Sematary managed, but not as strong as its preview numbers were in comparison to Pet Sematary, so it likely won’t have the same legs. This isn’t surprising, as its reviews are much worse and it is part of a long-running franchise. Both of those factors tend to shorten legs. On the positive side, it earned a B minus from CinemaScore, which is actually really good for a horror film. The Curse of La Llorona would have to have tragically short legs to not earn first place after a start like this. Look for an opening weekend of $26 million. More...

Weekend Prediction: Can Shazam Continue its Streak or will New Releases Break Through?

April 19th, 2019

The Curse of La Llorona

It’s Easter weekend and, while it is not a true long weekend, there are enough kids out of school to give the box office a boost. On the negative side, Avengers: Endgame comes out next weekend and no one wants to try to compete against that. Because of this, none of the three wide releases this weekend are in the top tier. The one with the biggest potential is The Curse of La Llorona, but it is also earning the worst reviews of the weekend. Breakthrough is the first film made by Fox to come out since the studio’s acquisition by Disney was finalized, so there’s some significance there. Finally there’s Penguins, a film I thought would be a hit, but isn’t garnering much attention. This is not a strong contingent of new releases and Shazam could remain on top. This weekend last year wasn’t Easter weekend, so maybe that will give 2019 the edge. I don’t think 2019 will win in the year-over-year competition, but hopefully it will at least be close. More...

Weekend Wrap-Up: Shazam Shocks the New Releases

April 16th, 2019

Shazam

Shazam easily topped the weekend box office chart with $24.45 million. This is significantly more than the best new release of the week, Little, which managed $15.41 million during its opening weekend. That film will break even sometime during its home market run. The same can’t be said of Hellboy, After, and Missing Link, all of which will lose money. This caused the overall box office to fall 24% from last weekend to just $110 million. This is also 25% lower than this weekend last year. Year-to-date, 2019 has fallen further behind 2018 and it now behind with $550 million or 17% at $2.68 billion to $3.23 billion. Avengers: Endgame will have to be unreasonably big at the box office for 2019 to turn things around any time soon. More...

Weekend Estimates: Shazam Stops New Releases Cold

April 14th, 2019

Shazam

Shazam really bounced back from a poor Friday performance. So much so that it almost match our prediction with an estimated $25.14 million over the weekend for a two-week total of $94.31 million. Internationally, the film is projected to earn $35.9 million on 23,752 screens in 79 markets to push its international total to $163.9 million. This means its worldwide total rose past $250 million after just two weeks of release. The film will have no trouble breaking even after a run like this, even with Avengers: Endgame looming large. More...

Friday Estimates: Friday Results are More Little Than Needed

April 13th, 2019

Hellboy

It’s going to be a terrible weekend at the box office with almost no film living up to expectations. Shazam fell faster than anticipated, down 69% from its opening Friday to just $6.37 million yesterday. Because it’s a holdover, it will bounce back more than the new releases, but it will still likely fail to match our prediction and is on pace for between $23 million and $24 million for the weekend. It is still going to break even, but if it doesn’t bounce back before Avengers: Endgame debuts, it will merely be very profitable and not amazingly profitable. More...

Thursday Night Previews: Going Through Hell

April 12th, 2019

Hellboy

Hellboy opened with $1.38 million in previews last night, which is not enough to be a hit. This would have only put the film in third place last Thursday, well behind both Shazam and Pet Sematary. Furthermore, due to the film’s terrible reviews, it will likely be more front-loaded. Fortunately, this wasn’t too far below expectations. More...

Weekend Prediction: Will Hellboy have a Heavenly Start? Will Little open Large?

April 12th, 2019

Hellboy

There are four wide releases this week, but it seems Shazam will remain the top draw, potentially by a significant margin. Hellboy was supposed to challenge for top spot, but its reviews are going to kill its box office chances. Little is earning better reviews, but its reviews are not good enough to overcome its smaller stature. Missing Link is earning amazing reviews, but that hasn’t helped other stop-motion animated films succeed in the recent past. After has the quietest buzz of the week and almost no reviews. This weekend last year wasn’t a great weekend at the box office, but it will certainly be better than this weekend will be. Avengers: Endgame can’t come soon enough. More...

2019 Preview: April

April 1st, 2019

Avengers: Endgame

March was a good month at the box office with most films beating expectations. The biggest hit was Captain Marvel, which is still on pace for $400 million domestically and may have crossed $1 billion worldwide by the time you read this. The biggest “miss” was Dumbo, but it is still going to top $100 million domestically with ease. This month, it is a battle between Avengers: Endgame and last year’s Infinity War. To be fair, A Quiet Place got last April off to a very fast start and Shazam! should do the same this year, so there will be more than one potential box office hit to talk about. That said, Endgame will almost certainly open with more than any other April release earns in total and if 2019 is going to cut into its deficit with 2018, it will be on the back of that one film. More...

Little Trailer

January 29th, 2019

Comedy starring Regina Hall, Issa Rae, and Marsai Martin opens April 12 ... Full Movie Details. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 12, 2019 2 $15,405,455   2,667 $5,776   $15,405,455 1
Apr 19, 2019 5 $8,327,435 -46% 2,667 $3,122   $29,256,845 2
Apr 26, 2019 7 $3,472,280 -58% 2,119 $1,639   $35,881,535 3
May 3, 2019 10 $1,420,165 -59% 1,359 $1,045   $38,530,490 4
May 10, 2019 14 $684,050 -52% 586 $1,167   $39,707,750 5
May 17, 2019 18 $279,785 -59% 314 $891   $40,195,795 6
May 24, 2019 23 $148,845 -47% 183 $813   $40,455,555 7
May 31, 2019 28 $76,910 -48% 111 $693   $40,630,040 8

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Apr 12, 2019 2 $5,376,290     2,667 $2,016   $5,376,290 1
Apr 13, 2019 2 $6,202,940 +15%   2,667 $2,326   $11,579,230 2
Apr 14, 2019 2 $3,826,225 -38%   2,667 $1,435   $15,405,455 3
Apr 15, 2019 2 $1,118,620 -71%   2,667 $419   $16,524,075 4
Apr 16, 2019 2 $2,142,970 +92%   2,667 $804   $18,667,045 5
Apr 17, 2019 3 $1,034,905 -52%   2,667 $388   $19,701,950 6
Apr 18, 2019 4 $1,227,460 +19%   2,667 $460   $20,929,410 7
Apr 19, 2019 5 $2,904,770 +137% -46% 2,667 $1,089   $23,834,180 8
Apr 20, 2019 5 $3,283,575 +13% -47% 2,667 $1,231   $27,117,755 9
Apr 21, 2019 5 $2,139,090 -35% -44% 2,667 $802   $29,256,845 10
Apr 22, 2019 6 $914,565 -57% -18% 2,667 $343   $30,171,410 11
Apr 23, 2019 5 $1,185,765 +30% -45% 2,667 $445   $31,357,175 12
Apr 24, 2019 5 $606,475 -49% -41% 2,667 $227   $31,963,650 13
Apr 25, 2019 5 $445,605 -27% -64% 2,667 $167   $32,409,255 14
Apr 26, 2019 6 $964,900 +117% -67% 2,119 $455   $33,374,155 15
Apr 27, 2019 6 $1,508,175 +56% -54% 2,119 $712   $34,882,330 16
Apr 28, 2019 7 $999,205 -34% -53% 2,119 $472   $35,881,535 17
Apr 29, 2019 6 $265,560 -73% -71% 2,119 $125   $36,147,095 18
Apr 30, 2019 6 $467,595 +76% -61% 2,119 $221   $36,614,690 19
May 1, 2019 7 $293,030 -37% -52% 2,119 $138   $36,907,720 20
May 2, 2019 7 $202,605 -31% -55% 2,119 $96   $37,110,325 21
May 3, 2019 9 $366,370 +81% -62% 1,359 $270   $37,476,695 22
May 4, 2019 10 $651,880 +78% -57% 1,359 $480   $38,128,575 23
May 5, 2019 10 $401,915 -38% -60% 1,359 $296   $38,530,490 24
May 6, 2019 9 $116,080 -71% -56% 1,359 $85   $38,646,570 25
May 7, 2019 9 $193,210 +66% -59% 1,359 $142   $38,839,780 26
May 8, 2019 10 $107,845 -44% -63% 1,359 $79   $38,947,625 27
May 9, 2019 10 $76,075 -29% -62% 1,359 $56   $39,023,700 28
May 10, 2019 - $127,760 +68% -65% 586 $218   $39,151,460 29
May 11, 2019 - $267,870 +110% -59% 586 $457   $39,419,330 30
May 12, 2019 13 $288,420 +8% -28% 586 $492   $39,707,750 31
May 13, 2019 13 $51,720 -82% -55% 586 $88   $39,759,470 32
May 14, 2019 13 $76,400 +48% -60% 586 $130   $39,835,870 33
May 15, 2019 14 $47,015 -38% -56% 586 $80   $39,882,885 34
May 16, 2019 - $33,125 -30% -56% 586 $57   $39,916,010 35
May 17, 2019 - $67,630 +104% -47% 314 $215   $39,983,640 36
May 18, 2019 - $130,280 +93% -51% 314 $415   $40,113,920 37
May 19, 2019 - $81,875 -37% -72% 314 $261   $40,195,795 38
May 20, 2019 - $25,440 -69% -51% 314 $81   $40,221,235 39
May 21, 2019 - $37,830 +49% -50% 314 $120   $40,259,065 40
May 22, 2019 - $24,775 -35% -47% 314 $79   $40,283,840 41
May 23, 2019 - $22,870 -8% -31% 314 $73   $40,306,710 42
May 24, 2019 - $36,270 +59% -46% 183 $198   $40,342,980 43
May 25, 2019 - $57,740 +59% -56% 183 $316   $40,400,720 44
May 26, 2019 - $54,835 -5% -33% 183 $300   $40,455,555 45
May 27, 2019 - $46,635 -15% +83% 183 $255   $40,502,190 46
May 28, 2019 - $21,445 -54% -43% 183 $117   $40,523,635 47
May 29, 2019 - $16,280 -24% -34% 183 $89   $40,539,915 48
May 30, 2019 - $13,215 -19% -42% 183 $72   $40,553,130 49
May 31, 2019 - $24,215 +83% -33% 111 $218   $40,577,345 50
Jun 1, 2019 - $29,890 +23% -48% 111 $269   $40,607,235 51
Jun 2, 2019 - $22,805 -24% -58% 111 $205   $40,630,040 52
Jun 3, 2019 - $10,650 -53% -77% 111 $96   $40,640,690 53
Jun 4, 2019 - $13,075 +23% -39% 111 $118   $40,653,765 54
Jun 5, 2019 - $9,585 -27% -41% 111 $86   $40,663,350 55
Jun 6, 2019 - $10,610 +11% -20% 111 $96   $40,673,960 56

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 12, 2019 2 $20,929,410   2,667 $7,848   $20,929,410 1
Apr 19, 2019 5 $11,479,845 -45% 2,667 $4,304   $32,409,255 2
Apr 26, 2019 6 $4,701,070 -59% 2,119 $2,219   $37,110,325 3
May 3, 2019 10 $1,913,375 -59% 1,359 $1,408   $39,023,700 4
May 10, 2019 14 $892,310 -53% 586 $1,523   $39,916,010 5
May 17, 2019 18 $390,700 -56% 314 $1,244   $40,306,710 6
May 24, 2019 23 $246,420 -37% 183 $1,347   $40,553,130 7
May 31, 2019 28 $120,830 -51% 111 $1,089   $40,673,960 8

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Australia 4/12/2019 $498,078 165 170 534 $1,650,788 5/30/2019
Bolivia 6/6/2019 $8,176 16 16 27 $15,517 6/19/2019
Bulgaria 4/12/2019 $14,957 0 16 26 $49,155 5/14/2019
Central America 4/11/2019 $0 0 8 15 $137,691 5/15/2019
Ecuador 5/3/2019 $62,390 39 39 107 $141,150 5/29/2019
France 6/19/2019 $18,096 4 4 4 $18,340 6/26/2019
Israel 4/11/2019 $107,000 27 27 137 $541,809 6/13/2019
Italy 7/4/2019 $0 0 6 6 $55,947 8/7/2019
Lebanon 4/11/2019 $0 0 1 2 $24,235 5/2/2019
Middle East Region 4/11/2019 $144,000 37 37 104 $494,811 5/29/2019
Netherlands 4/12/2019 $205,663 64 64 275 $700,830 6/7/2019
New Zealand 4/11/2019 $50,000 49 49 136 $136,030 5/23/2019
Romania 4/12/2019 $106,000 75 75 230 $321,605 3/17/2021
Russia (CIS) 8/8/2019 $6,850 3 3 12 $26,707 5/15/2019
South Africa 4/19/2019 $168,046 87 87 397 $694,196 8/7/2019
Spain 6/14/2019 $0 0 6 6 $10,903 6/26/2019
Trinidad 4/17/2019 $111,017 20 20 66 $304,765 5/23/2019
United Arab Emirates 4/11/2019 $142,000 42 42 80 $310,627 5/23/2019
United Kingdom 4/12/2019 $707,379 359 359 1,107 $2,437,388 5/29/2019
 
Rest of World $274,942
 
International Total$8,347,436 3/17/2021

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jul 14, 2019342,767 42,767$768,095$768,0953
Jul 21, 20191416,183-62% 58,950$290,647$1,058,7424

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jul 14, 2019833,403 33,403$766,925$766,9253

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.