Theater Averages: Life’s A Beach

August 30th, 2017

There was only one film to earn more than $10,000 on the theater average chart. Beach Rats earned an average of $15,484 in three theaters, putting it heads and shoulders above the rest of the new releases. More...

Weekend Wrap-Up: Hitman Guards the Top of the Chart with $10.26 million

August 29th, 2017

Amazingly, the weekend box office was actually worse than expected, as every new release we talked about in our predictions missed the Mendoza Line*. This left The Hitman’s Bodyguard with an easy first place with $10.26 million during its second weekend of release, just avoiding the bottom ten worst number one films of the 21st century. It could break the record next weekend, as there are no new wide releases looking to take top spot. Overall, the box office plummeted 28% to just $69 million. This is in the bottom ten smallest domestic weekends of the 21st century, 13th worst including the year 2000. (Interestingly, the year 2000 produced 5 of the worst 7 weekends in that time frame and September 2000 alone has 4 of the 5 worst weekends.) Again, since there are no new wide releases next weekend, we could see this record fall. The $69 million weekend total is 41% lower than the same weekend last year, which is a decline you normally only see when there is a misalignment in holidays. Unfortunately, we’ve seen a similar decline several times in recent weeks. Year-to-date, 2017 has pulled in $7.32 billion, which is $490 million or 6.2% less than 2016’s pace. We really need 2017 to put up some wins soon, or we simply won’t be able to turn around the deficit before the end of the year. More...

Weekend Estimates: Industry Suffering Worst Slump in at Least 30 Years

August 27th, 2017

Things are so bad at the box office this weekend that it’s hard to figure out just how bad. We’ve been tracking box office since 1997, and have researched weekend reports back to the beginning of the 1980s, and a diligent search of our database doesn’t offer a weekend that’s clearly been worse than this one. Based on current ticket sales, it’s the 9th-worst in terms of consumer spending since 2000, with $66.6 million reported so far. That number will go up a bit when numbers are announced for all movies on Monday, but most likely only fractionally (I think we have numbers for everything that made over $500,000). But that figure doesn’t account for ticket price inflation. If we do so, things look even more dire… More...