The Possession (2012)

The Possession poster
Theatrical Performance
Domestic Box Office $49,130,588Details
International Box Office $33,794,476Details
Worldwide Box Office $82,925,064
Home Market Performance
Est. Domestic DVD Sales $8,040,640 Details
Est. Domestic Blu-ray Sales $1,839,028 Details
Total Est. Domestic Video Sales $9,879,668
Further financial details...

Synopsis

Clyde and Stephanie Brenek see little cause for alarm when their youngest daughter Em becomes oddly obsessed with an antique wooden box she purchased at a yard sale. But as Em's behavior becomes increasingly erratic, the couple fears the presence of a malevolent force in their midst, only to discover that the box was built to contain a dibbuk, a dislocated spirit that inhabits and ultimately devours its human host.

Metrics

Opening Weekend:$17,732,480 (36.1% of total gross)
Legs:2.77 (domestic box office/biggest weekend)
Domestic Share:59.2% (domestic box office/worldwide)
Production Budget:$14,000,000 (worldwide box office is 5.9 times production budget)
Theater counts:2,816 opening theaters/2,860 max. theaters, 5.1 weeks average run per theater
Infl. Adj. Dom. BO $66,536,144

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 1,901-2,000) 1,925 $49,130,588
All Time International Box Office (Rank 2,601-2,700) 2,626 $33,794,476
All Time Worldwide Box Office (Rank 2,101-2,200) 2,154 $82,925,064

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes
Google Play:Google Play

Movie Details

Domestic Releases: August 31st, 2012 (Wide) by Lionsgate
Video Release: January 15th, 2013 by Lionsgate Home Entertainment
MPAA Rating: PG-13 for mature thematic material involving violence and disturbing sequences.
(Rating bulletin 2205, 1/11/2012)
Running Time: 93 minutes
Comparisons: vs. The Conjuring
Create your own comparison chart…
Keywords: Possessed, Based on an UNTRUE Story, Medical and Hospitals, Religious, Children Dealing with Divorce, Scary Kids, Supernatural, Supernatural Horror
Source:Original Screenplay
Genre:Horror
Production Method:Live Action
Creative Type:Fantasy
Production/Financing Companies: Lionsgate, Ghost House Pictures, Ole Bornedal
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Lowest No. 1 Domestic 68 $9,317,472 Sep 7, 2012 10
Labor Day (All Movies, 3-Day) 7 $17,732,480 Aug 31, 2012 3
Labor Day (All Movies, 3-Day, Inflation Adjusted) 24 $24,575,025 Aug 31, 2012 3
Labor Day (All Movies, 4-Day, Fri-Mon) 7 $21,078,840 Aug 31, 2012 3
Labor Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 15 $29,212,662 Aug 31, 2012 3
Labor Day (Opening, 3-Day) 5 $17,732,480 Aug 31, 2012 3
Labor Day (Opening, 3-Day, Inflation Adjusted) 7 $24,575,025 Aug 31, 2012 3
Labor Day (Opening, 4-Day, Fri-Mon) 4 $21,078,840 Aug 31, 2012 3
Labor Day (Opening, 4-Day, Fri-Mon, Inflation Adjusted) 7 $29,212,662 Aug 31, 2012 3

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 1,901-2,000) 1,925 $49,130,588
All Time Domestic Inflation Adjusted Box Office (Rank 2,501-2,600) 2,533 $66,536,144
All Time Domestic Non-Sequel Box Office (Rank 1,401-1,500) 1,474 $49,130,588
Top 2012 Movies at the Domestic Box Office 67 $49,130,588
All Time Domestic Box Office for Original Screenplay Movies (Rank 801-900) 879 $49,130,588
All Time Domestic Box Office for Live Action Movies (Rank 1,501-1,600) 1,574 $49,130,588
All Time Domestic Box Office for Fantasy Movies (Rank 101-200) 138 $49,130,588
All Time Domestic Box Office for Horror Movies (Rank 101-200) 123 $49,130,588
All Time Domestic Box Office for PG-13 Movies (Rank 701-800) 780 $49,130,588
All Time Domestic Box Office for Lionsgate Movies 59 $49,130,588

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 31, 2012 1 $17,732,480   2,816 $6,297   $17,732,480 1
Sep 7, 2012 1 $9,317,472 -47% 2,834 $3,288   $33,166,582 2
Sep 14, 2012 3 $5,766,378 -38% 2,860 $2,016   $41,133,490 3
Sep 21, 2012 8 $2,641,990 -54% 2,598 $1,017   $45,291,617 4
Sep 28, 2012 12 $1,362,404 -48% 1,618 $842   $47,411,722 5
Oct 5, 2012 18 $623,500 -54% 821 $759   $48,391,383 6
Oct 12, 2012 23 $161,024 -74% 369 $436   $48,732,048 7
Oct 19, 2012 40 $58,301 -64% 133 $438   $48,833,630 8
Oct 26, 2012 48 $33,532 -42% 82 $409   $48,879,997 9
Nov 2, 2012 35 $94,609 +182% 155 $610   $48,982,127 10
Nov 9, 2012 37 $62,743 -34% 121 $519   $49,075,982 11
Nov 16, 2012 50 $27,231 -57% 81 $336   $49,122,319 12

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Aug 31, 2012 1 $6,078,660     2,816 $2,159   $6,078,660 1
Sep 1, 2012 1 $6,327,200 +4%   2,816 $2,247   $12,405,860 2
Sep 2, 2012 1 $5,326,620 -16%   2,816 $1,892   $17,732,480 3
Sep 3, 2012 1 $3,346,360 -37%   2,816 $1,188   $21,078,840 4
Sep 4, 2012 1 $1,201,397 -64%   2,816 $427   $22,280,237 5
Sep 5, 2012 1 $781,159 -35%   2,816 $277   $23,061,396 6
Sep 6, 2012 1 $787,714 +1%   2,816 $280   $23,849,110 7
Sep 7, 2012 1 $2,885,645 +266% -53% 2,834 $1,018   $26,734,755 8
Sep 8, 2012 1 $4,423,641 +53% -30% 2,834 $1,561   $31,158,396 9
Sep 9, 2012 1 $2,008,186 -55% -62% 2,834 $709   $33,166,582 10
Sep 10, 2012 2 $554,808 -72% -83% 2,834 $196   $33,721,390 11
Sep 11, 2012 2 $673,818 +21% -44% 2,834 $238   $34,395,208 12
Sep 12, 2012 3 $491,191 -27% -37% 2,834 $173   $34,886,399 13
Sep 13, 2012 3 $480,713 -2% -39% 2,834 $170   $35,367,112 14
Sep 14, 2012 3 $1,826,687 +280% -37% 2,860 $639   $37,193,799 15
Sep 15, 2012 3 $2,650,159 +45% -40% 2,860 $927   $39,843,958 16
Sep 16, 2012 3 $1,289,532 -51% -36% 2,860 $451   $41,133,490 17
Sep 17, 2012 4 $430,346 -67% -22% 2,860 $150   $41,563,836 18
Sep 18, 2012 4 $455,246 +6% -32% 2,860 $159   $42,019,082 19
Sep 19, 2012 4 $311,494 -32% -37% 2,860 $109   $42,330,576 20
Sep 20, 2012 4 $319,051 +2% -34% 2,860 $112   $42,649,627 21
Sep 21, 2012 8 $808,801 +154% -56% 2,598 $311   $43,458,428 22
Sep 22, 2012 8 $1,247,157 +54% -53% 2,598 $480   $44,705,585 23
Sep 23, 2012 9 $586,032 -53% -55% 2,598 $226   $45,291,617 24
Sep 24, 2012 9 $167,245 -71% -61% 2,598 $64   $45,458,862 25
Sep 25, 2012 9 $225,589 +35% -50% 2,598 $87   $45,684,451 26
Sep 26, 2012 10 $190,179 -16% -39% 2,598 $73   $45,874,630 27
Sep 27, 2012 9 $174,688 -8% -45% 2,598 $67   $46,049,318 28
Sep 28, 2012 12 $413,468 +137% -49% 1,618 $256   $46,462,786 29
Sep 29, 2012 12 $663,811 +61% -47% 1,618 $410   $47,126,597 30
Sep 30, 2012 12 $285,125 -57% -51% 1,618 $176   $47,411,722 31
Oct 1, 2012 13 $87,750 -69% -48% 1,618 $54   $47,499,472 32
Oct 2, 2012 14 $96,946 +10% -57% 1,618 $60   $47,596,418 33
Oct 3, 2012 13 $85,790 -12% -55% 1,618 $53   $47,682,208 34
Oct 4, 2012 - $85,675 n/c -51% 1,618 $53   $47,767,883 35
Oct 5, 2012 14 $184,520 +115% -55% 821 $225   $47,952,403 36
Oct 6, 2012 16 $285,060 +54% -57% 821 $347   $48,237,463 37
Oct 7, 2012 17 $153,920 -46% -46% 821 $187   $48,391,383 38
Oct 8, 2012 - $62,059 -60% -29% 821 $76   $48,453,442 39
Oct 9, 2012 - $42,559 -31% -56% 821 $52   $48,496,001 40
Oct 10, 2012 - $39,095 -8% -54% 821 $48   $48,535,096 41
Oct 11, 2012 - $35,928 -8% -58% 821 $44   $48,571,024 42
Oct 12, 2012 - $52,003 +45% -72% 369 $141   $48,623,027 43
Oct 13, 2012 - $77,652 +49% -73% 369 $210   $48,700,679 44
Oct 14, 2012 - $31,369 -60% -80% 369 $85   $48,732,048 45
Oct 15, 2012 - $10,574 -66% -83% 369 $29   $48,742,622 46
Oct 16, 2012 - $10,470 -1% -75% 369 $28   $48,753,092 47
Oct 17, 2012 - $11,113 +6% -72% 369 $30   $48,764,205 48
Oct 18, 2012 - $11,124 n/c -69% 369 $30   $48,775,329 49
Oct 19, 2012 - $18,383 +65% -65% 133 $138   $48,793,712 50
Oct 20, 2012 - $29,347 +60% -62% 133 $221   $48,823,059 51
Oct 21, 2012 - $10,571 -64% -66% 133 $79   $48,833,630 52
Oct 22, 2012 - $3,319 -69% -69% 133 $25   $48,836,949 53
Oct 23, 2012 - $2,878 -13% -73% 133 $22   $48,839,827 54
Oct 24, 2012 - $2,789 -3% -75% 133 $21   $48,842,616 55
Oct 25, 2012 - $3,849 +38% -65% 133 $29   $48,846,465 56
Oct 26, 2012 - $12,055 +213% -34% 82 $147   $48,858,520 57
Oct 27, 2012 - $15,445 +28% -47% 82 $188   $48,873,965 58
Oct 28, 2012 - $6,032 -61% -43% 82 $74   $48,879,997 59
Oct 29, 2012 - $1,426 -76% -57% 82 $17   $48,881,423 60
Oct 30, 2012 - $1,681 +18% -42% 82 $21   $48,883,104 61
Oct 31, 2012 - $2,477 +47% -11% 82 $30   $48,885,581 62
Nov 1, 2012 - $1,937 -22% -50% 82 $24   $48,887,518 63
Nov 2, 2012 - $24,191 +1,149% +101% 155 $156   $48,911,709 64
Nov 3, 2012 - $44,434 +84% +188% 155 $287   $48,956,143 65
Nov 4, 2012 - $25,984 -42% +331% 155 $168   $48,982,127 66
Nov 5, 2012 - $8,234 -68% +477% 155 $53   $48,990,361 67
Nov 6, 2012 - $8,060 -2% +379% 155 $52   $48,998,421 68
Nov 7, 2012 - $7,195 -11% +190% 155 $46   $49,005,616 69
Nov 8, 2012 - $7,623 +6% +294% 155 $49   $49,013,239 70
Nov 9, 2012 - $15,830 +108% -35% 121 $131   $49,029,069 71
Nov 10, 2012 - $28,889 +82% -35% 121 $239   $49,057,958 72
Nov 11, 2012 - $18,024 -38% -31% 121 $149   $49,075,982 73
Nov 12, 2012 - $7,155 -60% -13% 121 $59   $49,083,137 74
Nov 13, 2012 - $4,166 -42% -48% 121 $34   $49,087,303 75
Nov 14, 2012 - $3,705 -11% -49% 121 $31   $49,091,008 76
Nov 15, 2012 - $4,080 +10% -46% 121 $34   $49,095,088 77
Nov 16, 2012 - $7,010 +72% -56% 81 $87   $49,102,098 78
Nov 17, 2012 - $12,178 +74% -58% 81 $150   $49,114,276 79
Nov 18, 2012 - $8,043 -34% -55% 81 $99   $49,122,319 80
Nov 19, 2012 - $3,605 -55% -50% 81 $45   $49,125,924 81
Nov 20, 2012 - $4,230 +17% +2% 81 $52   $49,130,154 82

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 31, 2012 1 $23,849,110   2,816 $8,469   $23,849,110 1
Sep 7, 2012 1 $11,518,002 -52% 2,834 $4,064   $35,367,112 2
Sep 14, 2012 3 $7,282,515 -37% 2,860 $2,546   $42,649,627 3
Sep 21, 2012 8 $3,399,691 -53% 2,598 $1,309   $46,049,318 4
Sep 28, 2012 12 $1,718,565 -49% 1,618 $1,062   $47,767,883 5
Oct 5, 2012 18 $803,141 -53% 821 $978   $48,571,024 6
Oct 12, 2012 26 $204,305 -75% 369 $554   $48,775,329 7
Oct 19, 2012 39 $71,136 -65% 133 $535   $48,846,465 8
Oct 26, 2012 51 $41,053 -42% 82 $501   $48,887,518 9
Nov 2, 2012 36 $125,721 +206% 155 $811   $49,013,239 10
Nov 9, 2012 38 $81,849 -35% 121 $676   $49,095,088 11
Nov 16, 2012 56 $35,500 -57% 81 $438   $49,130,588 12

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 2,601-2,700) 2,626 $33,794,476
All Time International Non-Sequel Box Office (Rank 2,001-2,100) 2,038 $33,794,476
Top 2012 Movies at the International Box Office (Rank 101-200) 109 $33,794,476
All Time International Box Office for Original Screenplay Movies (Rank 1,201-1,300) 1,276 $33,794,476
All Time International Box Office for Live Action Movies (Rank 2,101-2,200) 2,119 $33,794,476
All Time International Box Office for Fantasy Movies (Rank 201-300) 232 $33,794,476
All Time International Box Office for Horror Movies (Rank 101-200) 166 $33,794,476
All Time International Box Office for PG-13 Movies (Rank 801-900) 889 $33,794,476
All Time International Box Office for Lionsgate Movies 87 $33,794,476

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 2,101-2,200) 2,154 $82,925,064
All Time Worldwide Non-Sequel Box Office (Rank 1,601-1,700) 1,638 $82,925,064
Top 2012 Movies at the Worldwide Box Office 84 $82,925,064
All Time Worldwide Box Office for Original Screenplay Movies (Rank 1,001-1,100) 1,019 $82,925,064
All Time Worldwide Box Office for Live Action Movies (Rank 1,701-1,800) 1,742 $82,925,064
All Time Worldwide Box Office for Fantasy Movies (Rank 101-200) 179 $82,925,064
All Time Worldwide Box Office for Horror Movies (Rank 101-200) 142 $82,925,064
All Time Worldwide Box Office for PG-13 Movies (Rank 801-900) 832 $82,925,064
All Time Worldwide Box Office for Lionsgate Movies 73 $82,925,064

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Jan 20, 20132184,159 184,159$2,847,098$2,847,0981
Jan 27, 2013784,928-54% 269,087$1,414,051$4,261,1492
Feb 3, 20132125,937-69% 295,024$407,730$4,668,8793
Feb 10, 20132526,676+3% 321,700$387,869$5,056,7484
Feb 17, 20133030,059+13% 351,759$437,058$5,493,8065
Feb 24, 20132811,042-63% 362,801$164,415$5,658,2216

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Jan 20, 2013537,864 37,864$870,490$870,4901
Jan 27, 2013188,700-77% 46,564$200,010$1,070,5002

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Natasha Calis    Em

Supporting Cast

Jeffrey Dean Morgan    Clyde
Kyra Sedgwick    Stephanie
Madison Davenport    Hannah
Grant Show    Brett
Matisyahu    Tzadok
Rob LaBelle    Russell
Nana Gbewonyo    Darius
Anna Hagan    Eleanor
Brenda Crichlow    Miss Shandy
Jay Brazeau    Professor McMannis
Iris Quinn    Doctor
Graeme Duffy    Lab Tech
David Hovan    Adan
Chris Shields    Assistant Coach
Adam Young    Preston
Jim Thorburn    First Responder
Quinn Lord    Student
Nimet Kanji    Nurse Patty
James O'Sullivan    Pest Control Guy
Marilyn Norry    Principal
Armin Chaim Kornfeld    Rebbe Shah
John Cassini    Stephanie's Attorney
Josh Whyte    Player
Greg Rogers    Dr. Walterson
Agam Darshi    Court Representive
Jarett John    Moss
Tim Perez    Officer
Cameron Sprangue    Abyzou
Jordan Stein    Hasidic Teen
Charles Siegel    Hasidic #1
Ari Solomon    Hasidic #2
Alex Bruhanski    Hasidic #3
Richard Newman    Hasidic #4
Robert Morrissette    Hasidic #5
Sol Pavony    Hasidic Rabbi
Erin Simms    Possessed Italian Girl
Frank Ferrucci    Italian Priest
Sharmaine Yeoh    Possessed Islamic Girl
Antoine Safi    Islamic Male Exorcist
Ned Bellamy    Trevor

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Ole Bornedal    Director
Juliet Snowden    Screenwriter
Stiles White    Screenwriter
Sam Raimi    Producer
Robert Tapert    Producer
J.R. Young    Producer
Stan Wertlief    Executive Producer
Peter Schessel    Executive Producer
John Sacchi    Executive Producer
Nathan Kahane    Executive Producer
Joe Drake    Executive Producer
Michael Paseornek    Executive Producer
Nicole Brown    Executive Producer
Shawn Williamson    Line Producer
Dan Laustsen    Director of Photography
Rachel O'Toole    Production Designer
Eric L. Beason    Editor
Anders Villadsen    Editor
Carla Hetland    Costume Designer
Anton Sanko    Composer
Linda Cohen    Music Supervisor
Kelli Konop    Co-Producer
Stephen Susco    Co-Producer
Nancy Nayor Battino*    Casting Director
Paul Barry    First Assistant Director
Mark Noda    Sound Mixer

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: January 20th, 2013: Taken Too Much for Competition

March 5th, 2013

We had a new release on top of the Blu-ray sales chart for the week of January 20th, 2013. Taken 2 sold 838,000 units and generated $16.75 million. Its opening week Blu-ray share was 42%, which is good for the genre, but not great. More...

DVD Sales: January 20th, 2013: Taken With the Top

March 5th, 2013

A couple new releases topped the DVD sales chart of the week of January 20th, but they were nowhere near each other in terms of sales. Taken 2 led the way with 1.17 million units / $19.82 million. This is substantially lower than the original's opening week; however, it instantly became the best selling DVD of 2013. Plus, it sold substantially more on Blu-ray than its predecessor did. More...

DVD and Blu-ray Releases for January 15th, 2013

January 15th, 2013

It is a rather shallow week on the home market. Taken 2 should come away with an easy win, but after that, there's almost nothing that will reach the top 30 for the week. Also, Taken 2 is not Pick of the Week material. I don't know if there is anything that is truly Pick of the Week material. Wake in Fright comes the closest, but the DVD or Blu-ray is still late, I hate giving this title when I'm still waiting for the screener. More...

Weekend Wrap-Up: Box Office of the Living Dead

September 17th, 2012

2012 started off so well that I keep thinking the box office will return to those glory days, or at the very least it will stop sucking. That didn't happen this weekend. Granted, the box office grew 28% from last weekend to $86 million. However, this is 15% lower than the same weekend last year and it is still one of the worst weekends of all time. Year-to-date, 2012 still leads 2011, but that lead has shrunk to just 3.0% at $7.80 billion to $7.58 billion. If things don't turn around very soon, 2012 will lose its lead in terms of tickets sold (currently just 1.8%) and its overall lead shortly after that. Since fewer people are watching movies in theaters, it means fewer people are seeing trailers, posters, etc. for upcoming films. Fewer people seeing trailers for upcoming films does often times result in fewer people seeing these upcoming movies. We need a true blockbuster to break out of this cycle. More...

Weekend Predictions: Will the Box Office Come Back to Life?

September 13th, 2012

Last weekend was a disaster. It was a disaster the likes we haven't seen in more than a decade, much, much longer if you take into account inflation. This weekend should be a lot stronger, as we have two significant wide releases, Finding Nemo and Resident Evil: Retribution, as well as a semi-wide release, Last Ounce of Courage. Both of the wide releases should top $20 million over the weekend, while there's a chance they could both top $30 million. Last year there were four wide releases that managed a combined $50 million or so. This year, the two wide releases could top that, but it will be close if they do. However, the holdovers are so much weaker than the top two wide releases that 2012 will end up losing again. More...

Weekend Wrap-Up: New Releases Go Silent

September 10th, 2012

Yuck. The overall box office this past weekend was not only the worst of the year so far, but it was the worst we've seen in more than a decade. Not only did the box office have a decade of inflation, but also a decade of population growth, which makes this result even more depressing. The Possession was the only bright spot in the top ten. Both The Words and The Cold Light of Day missed the Mendoza Line during their opening weekend. Overall, the box office plummeted 35% to just $67 million. Compared to last year, the box office fell by 17%. It's a disaster. 2012 is still ahead of 2011 by 3.3% at $7.70 billion to $7.45 billion. Things will have to get better next weekend, so hopefully we will never have to think about this weekend again. More...

Weekend Estimates: Possession Tops Very Quiet Weekend

September 9th, 2012

One statistic suffices to sum up this weekend at the box office: based on estimates received so far, the weekend ranks as the 5th-worst weekend for total box office receipts since January, 2000 (see full chart here). While that position will improve when we get complete numbers on Monday, there's a good chance this will end up as the worst weekend since 2001, even though ticket prices have risen substantially since then. The two marks that industry watchers should look out for are the $67.5 million weekend of September 5, 2003 and the $67.9 million weekend of September 5, 2008. Unsurprisingly, the top film at the box office this weekend is the same as last weekend: The Possession is set for about $9.5 million in its second outing. The Words is the top opener, with about $5 million in 2,801 theaters -- certainly a disappointment, although CBS Films is hoping for good legs thanks to its adult-skewing demographic. More...

Weekend Predictions: The Box Office is Going to Get Schooled

September 6th, 2012

The weekend after the Labor Day long weekend is often the worst weekend of the entire year at the box office. This certainly seems to be the case this year. There are two wide releases, or to be more accurate, one wide release, The Words, and one semi-wide release, The Cold Light of Day. Neither film is expected to top $10 million. The last time the number one film over the weekend earned less than $10,000,000 was way back in 2008 with the release of Bangkok Dangerous, which opened in the weekend after Labor Day. There is a slim chance The Words will earn less than Bangkok Dangerous did. This weekend last year wasn't actually pretty good with Contagion dominating the chart. There's almost no chance any film opening this weekend will match the $22.40 million that film earned. The top three films combined probably won't match that figure. 2012 will start the autumn with a pretty big fall. More...

Contest: Get Some New Possessions: Winning Announcement

September 5th, 2012

The winners of our Get Some New Possessions were determined and they are... More...

Weekend Wrap-Up: Box Office Gets Possessive

September 4th, 2012

There's good news and bad news for the Labor Day long weekend. Overall, the box office was a little stronger than predicted with The Possession having the second best Labor Day long weekend opening of all time. (Only Halloween had a stronger opening.) This helped the overall box office rise 7.0% from last weekend to $104 million. However, despite this performance, the overall weekend was softer than last year down 2.5% over the three-day portion of the weekend and 3.3% over the four-day portion of the weekend. Year-to-date, 2012 still maintains a lead of 2011 at $7.61 billion to $7.34 billion. The lead is down to 3.6% in terms of revenue and just 2.4% in terms of tickets sold. We might see a further drop in attendance, which would be a huge collapse after an incredibly strong spring and early summer. More...

Weekend Estimates: Possession Leads Labor Day Weekend

September 2nd, 2012

Labor Day weekend is traditionally the slowest holiday weekend at the box office, so it comes as no surprise that the overall chart looks fairly weak. However, Possession is set to produce a very credible box office number, with Lionsgate estimating $17.725 million through Sunday and comfortably over $20 million for the full 4-day frame. That's hardly blockbuster level, but is considerably better than consensus predictions coming in to the weekend. Another opener, Lawless, is well behind, with Weinstein predicting $9.7 million for the Friday-Sunday portion of the weekend. Far, far behind that is this weekend's other new wide release, The Oogieloves in the BIG Balloon Adventure, which is headed for about $450,000 from 2,160 theaters and will end up in the record books for one of the poorest openings in history. More...

Weekend Predictions: Will New Releases Work?

August 30th, 2012

It's the Labor Day long weekend, a weekend that a lot of families like to spend outdoors, or on a last minute vacation before school starts. It is generally a bad time to release a film, but three films hope to outperform the historical averages for the weekend. I don't think it will work. The Possession could win the weekend, but Lawless also has a shot. The other wide release, The Oogieloves in the BIG Balloon Adventure, doesn’t have a shot at top spot. It doesn't have a shot at the top ten. It does have a shot at breaking records, on the other hand. As for the holdovers, The Expendables has a shot at the threepeat, but that would be really bad news for the overall box office. Speaking of which, last year, none of the new wide releases were able to crack $10 million, which left The Help in first place. I don't think any film this year will top that film's weekend haul, but overall the depth is better this year and perhaps we can eke out a win in the year-over-year comparison. More...

Contest: Get Some New Possessions

August 24th, 2012

Next week is the last weekend in August, and it really feels like it. There are three wide releases, which is one more than expected at the beginning of the month. (I never thought The Oogieloves in the BIG Balloon Adventure would open in 2000 theaters.) Lawless will very likely be the best movie, but it is opening in only 2300 theaters and is opening on Wednesday. This leaves The Possession as the clear choice as the target film for this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for The Possession. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of The Hunger Games on Blu-ray. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of Freelancers on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2012 Preview: August

August 1st, 2012

July was another bad month with five of the seven films missing expectations. Only one matched expectations, or came close enough to call it a victory, while another film is too close to call. 2012 is still ahead of 2011, but that margin did shrink last month, despite the performance of The Dark Knight Rises, which earned $300 million during the month. Looking ahead to August, there are fourteen films opening wide, maybe fifteen, making it the busiest month in a long time. Of those releases, five or six have a shot at $100 million, while none will get much beyond that point. Maybe The Bourne Legacy will be a surprise hit and match the average of its predecessors, but most analysts wouldn't be willing to bet money on that. By comparison, last August only had two films that topped $100 million, Rise of the Planet of the Apes and The Help. I don't think any film opening this August will match those two films, but we have much better depth this time around. Hopefully we will be able to extend our lead this month, unlike the last two months. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Clyde and Stephanie Brenek see little cause for alarm when their youngest daughter Em becomes oddly obsessed with an antique wooden box she purchased at a yard sale. But as Em's behavior becomes increasingly erratic, the couple fears the presence of a malevolent force in their midst, only to discover that the box was built to contain a dibbuk, a dislocated spirit that inhabits and ultimately devours its human host.

Metrics

Opening Weekend:$17,732,480 (36.1% of total gross)
Legs:2.77 (domestic box office/biggest weekend)
Domestic Share:59.2% (domestic box office/worldwide)
Production Budget:$14,000,000 (worldwide box office is 5.9 times production budget)
Theater counts:2,816 opening theaters/2,860 max. theaters, 5.1 weeks average run per theater
Infl. Adj. Dom. BO $66,536,144

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 1,901-2,000) 1,925 $49,130,588
All Time International Box Office (Rank 2,601-2,700) 2,626 $33,794,476
All Time Worldwide Box Office (Rank 2,101-2,200) 2,154 $82,925,064

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes
Google Play:Google Play

Movie Details

Domestic Releases: August 31st, 2012 (Wide) by Lionsgate
Video Release: January 15th, 2013 by Lionsgate Home Entertainment
MPAA Rating: PG-13 for mature thematic material involving violence and disturbing sequences.
(Rating bulletin 2205, 1/11/2012)
Running Time: 93 minutes
Comparisons: vs. The Conjuring
Create your own comparison chart…
Keywords: Possessed, Based on an UNTRUE Story, Medical and Hospitals, Religious, Children Dealing with Divorce, Scary Kids, Supernatural, Supernatural Horror
Source:Original Screenplay
Genre:Horror
Production Method:Live Action
Creative Type:Fantasy
Production/Financing Companies: Lionsgate, Ghost House Pictures, Ole Bornedal
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Lowest No. 1 Domestic 68 $9,317,472 Sep 7, 2012 10
Labor Day (All Movies, 3-Day) 7 $17,732,480 Aug 31, 2012 3
Labor Day (All Movies, 3-Day, Inflation Adjusted) 24 $24,575,025 Aug 31, 2012 3
Labor Day (All Movies, 4-Day, Fri-Mon) 7 $21,078,840 Aug 31, 2012 3
Labor Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 15 $29,212,662 Aug 31, 2012 3
Labor Day (Opening, 3-Day) 5 $17,732,480 Aug 31, 2012 3
Labor Day (Opening, 3-Day, Inflation Adjusted) 7 $24,575,025 Aug 31, 2012 3
Labor Day (Opening, 4-Day, Fri-Mon) 4 $21,078,840 Aug 31, 2012 3
Labor Day (Opening, 4-Day, Fri-Mon, Inflation Adjusted) 7 $29,212,662 Aug 31, 2012 3

Leading Cast

Natasha Calis    Em

Supporting Cast

Jeffrey Dean Morgan    Clyde
Kyra Sedgwick    Stephanie
Madison Davenport    Hannah
Grant Show    Brett
Matisyahu    Tzadok
Rob LaBelle    Russell
Nana Gbewonyo    Darius
Anna Hagan    Eleanor
Brenda Crichlow    Miss Shandy
Jay Brazeau    Professor McMannis
Iris Quinn    Doctor
Graeme Duffy    Lab Tech
David Hovan    Adan
Chris Shields    Assistant Coach
Adam Young    Preston
Jim Thorburn    First Responder
Quinn Lord    Student
Nimet Kanji    Nurse Patty
James O'Sullivan    Pest Control Guy
Marilyn Norry    Principal
Armin Chaim Kornfeld    Rebbe Shah
John Cassini    Stephanie's Attorney
Josh Whyte    Player
Greg Rogers    Dr. Walterson
Agam Darshi    Court Representive
Jarett John    Moss
Tim Perez    Officer
Cameron Sprangue    Abyzou
Jordan Stein    Hasidic Teen
Charles Siegel    Hasidic #1
Ari Solomon    Hasidic #2
Alex Bruhanski    Hasidic #3
Richard Newman    Hasidic #4
Robert Morrissette    Hasidic #5
Sol Pavony    Hasidic Rabbi
Erin Simms    Possessed Italian Girl
Frank Ferrucci    Italian Priest
Sharmaine Yeoh    Possessed Islamic Girl
Antoine Safi    Islamic Male Exorcist
Ned Bellamy    Trevor

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Ole Bornedal    Director
Juliet Snowden    Screenwriter
Stiles White    Screenwriter
Sam Raimi    Producer
Robert Tapert    Producer
J.R. Young    Producer
Stan Wertlief    Executive Producer
Peter Schessel    Executive Producer
John Sacchi    Executive Producer
Nathan Kahane    Executive Producer
Joe Drake    Executive Producer
Michael Paseornek    Executive Producer
Nicole Brown    Executive Producer
Shawn Williamson    Line Producer
Dan Laustsen    Director of Photography
Rachel O'Toole    Production Designer
Eric L. Beason    Editor
Anders Villadsen    Editor
Carla Hetland    Costume Designer
Anton Sanko    Composer
Linda Cohen    Music Supervisor
Kelli Konop    Co-Producer
Stephen Susco    Co-Producer
Nancy Nayor Battino*    Casting Director
Paul Barry    First Assistant Director
Mark Noda    Sound Mixer

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: January 20th, 2013: Taken Too Much for Competition

March 5th, 2013

We had a new release on top of the Blu-ray sales chart for the week of January 20th, 2013. Taken 2 sold 838,000 units and generated $16.75 million. Its opening week Blu-ray share was 42%, which is good for the genre, but not great. More...

DVD Sales: January 20th, 2013: Taken With the Top

March 5th, 2013

A couple new releases topped the DVD sales chart of the week of January 20th, but they were nowhere near each other in terms of sales. Taken 2 led the way with 1.17 million units / $19.82 million. This is substantially lower than the original's opening week; however, it instantly became the best selling DVD of 2013. Plus, it sold substantially more on Blu-ray than its predecessor did. More...

DVD and Blu-ray Releases for January 15th, 2013

January 15th, 2013

It is a rather shallow week on the home market. Taken 2 should come away with an easy win, but after that, there's almost nothing that will reach the top 30 for the week. Also, Taken 2 is not Pick of the Week material. I don't know if there is anything that is truly Pick of the Week material. Wake in Fright comes the closest, but the DVD or Blu-ray is still late, I hate giving this title when I'm still waiting for the screener. More...

Weekend Wrap-Up: Box Office of the Living Dead

September 17th, 2012

2012 started off so well that I keep thinking the box office will return to those glory days, or at the very least it will stop sucking. That didn't happen this weekend. Granted, the box office grew 28% from last weekend to $86 million. However, this is 15% lower than the same weekend last year and it is still one of the worst weekends of all time. Year-to-date, 2012 still leads 2011, but that lead has shrunk to just 3.0% at $7.80 billion to $7.58 billion. If things don't turn around very soon, 2012 will lose its lead in terms of tickets sold (currently just 1.8%) and its overall lead shortly after that. Since fewer people are watching movies in theaters, it means fewer people are seeing trailers, posters, etc. for upcoming films. Fewer people seeing trailers for upcoming films does often times result in fewer people seeing these upcoming movies. We need a true blockbuster to break out of this cycle. More...

Weekend Predictions: Will the Box Office Come Back to Life?

September 13th, 2012

Last weekend was a disaster. It was a disaster the likes we haven't seen in more than a decade, much, much longer if you take into account inflation. This weekend should be a lot stronger, as we have two significant wide releases, Finding Nemo and Resident Evil: Retribution, as well as a semi-wide release, Last Ounce of Courage. Both of the wide releases should top $20 million over the weekend, while there's a chance they could both top $30 million. Last year there were four wide releases that managed a combined $50 million or so. This year, the two wide releases could top that, but it will be close if they do. However, the holdovers are so much weaker than the top two wide releases that 2012 will end up losing again. More...

Weekend Wrap-Up: New Releases Go Silent

September 10th, 2012

Yuck. The overall box office this past weekend was not only the worst of the year so far, but it was the worst we've seen in more than a decade. Not only did the box office have a decade of inflation, but also a decade of population growth, which makes this result even more depressing. The Possession was the only bright spot in the top ten. Both The Words and The Cold Light of Day missed the Mendoza Line during their opening weekend. Overall, the box office plummeted 35% to just $67 million. Compared to last year, the box office fell by 17%. It's a disaster. 2012 is still ahead of 2011 by 3.3% at $7.70 billion to $7.45 billion. Things will have to get better next weekend, so hopefully we will never have to think about this weekend again. More...

Weekend Estimates: Possession Tops Very Quiet Weekend

September 9th, 2012

One statistic suffices to sum up this weekend at the box office: based on estimates received so far, the weekend ranks as the 5th-worst weekend for total box office receipts since January, 2000 (see full chart here). While that position will improve when we get complete numbers on Monday, there's a good chance this will end up as the worst weekend since 2001, even though ticket prices have risen substantially since then. The two marks that industry watchers should look out for are the $67.5 million weekend of September 5, 2003 and the $67.9 million weekend of September 5, 2008. Unsurprisingly, the top film at the box office this weekend is the same as last weekend: The Possession is set for about $9.5 million in its second outing. The Words is the top opener, with about $5 million in 2,801 theaters -- certainly a disappointment, although CBS Films is hoping for good legs thanks to its adult-skewing demographic. More...

Weekend Predictions: The Box Office is Going to Get Schooled

September 6th, 2012

The weekend after the Labor Day long weekend is often the worst weekend of the entire year at the box office. This certainly seems to be the case this year. There are two wide releases, or to be more accurate, one wide release, The Words, and one semi-wide release, The Cold Light of Day. Neither film is expected to top $10 million. The last time the number one film over the weekend earned less than $10,000,000 was way back in 2008 with the release of Bangkok Dangerous, which opened in the weekend after Labor Day. There is a slim chance The Words will earn less than Bangkok Dangerous did. This weekend last year wasn't actually pretty good with Contagion dominating the chart. There's almost no chance any film opening this weekend will match the $22.40 million that film earned. The top three films combined probably won't match that figure. 2012 will start the autumn with a pretty big fall. More...

Contest: Get Some New Possessions: Winning Announcement

September 5th, 2012

The winners of our Get Some New Possessions were determined and they are... More...

Weekend Wrap-Up: Box Office Gets Possessive

September 4th, 2012

There's good news and bad news for the Labor Day long weekend. Overall, the box office was a little stronger than predicted with The Possession having the second best Labor Day long weekend opening of all time. (Only Halloween had a stronger opening.) This helped the overall box office rise 7.0% from last weekend to $104 million. However, despite this performance, the overall weekend was softer than last year down 2.5% over the three-day portion of the weekend and 3.3% over the four-day portion of the weekend. Year-to-date, 2012 still maintains a lead of 2011 at $7.61 billion to $7.34 billion. The lead is down to 3.6% in terms of revenue and just 2.4% in terms of tickets sold. We might see a further drop in attendance, which would be a huge collapse after an incredibly strong spring and early summer. More...

Weekend Estimates: Possession Leads Labor Day Weekend

September 2nd, 2012

Labor Day weekend is traditionally the slowest holiday weekend at the box office, so it comes as no surprise that the overall chart looks fairly weak. However, Possession is set to produce a very credible box office number, with Lionsgate estimating $17.725 million through Sunday and comfortably over $20 million for the full 4-day frame. That's hardly blockbuster level, but is considerably better than consensus predictions coming in to the weekend. Another opener, Lawless, is well behind, with Weinstein predicting $9.7 million for the Friday-Sunday portion of the weekend. Far, far behind that is this weekend's other new wide release, The Oogieloves in the BIG Balloon Adventure, which is headed for about $450,000 from 2,160 theaters and will end up in the record books for one of the poorest openings in history. More...

Weekend Predictions: Will New Releases Work?

August 30th, 2012

It's the Labor Day long weekend, a weekend that a lot of families like to spend outdoors, or on a last minute vacation before school starts. It is generally a bad time to release a film, but three films hope to outperform the historical averages for the weekend. I don't think it will work. The Possession could win the weekend, but Lawless also has a shot. The other wide release, The Oogieloves in the BIG Balloon Adventure, doesn’t have a shot at top spot. It doesn't have a shot at the top ten. It does have a shot at breaking records, on the other hand. As for the holdovers, The Expendables has a shot at the threepeat, but that would be really bad news for the overall box office. Speaking of which, last year, none of the new wide releases were able to crack $10 million, which left The Help in first place. I don't think any film this year will top that film's weekend haul, but overall the depth is better this year and perhaps we can eke out a win in the year-over-year comparison. More...

Contest: Get Some New Possessions

August 24th, 2012

Next week is the last weekend in August, and it really feels like it. There are three wide releases, which is one more than expected at the beginning of the month. (I never thought The Oogieloves in the BIG Balloon Adventure would open in 2000 theaters.) Lawless will very likely be the best movie, but it is opening in only 2300 theaters and is opening on Wednesday. This leaves The Possession as the clear choice as the target film for this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for The Possession. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of The Hunger Games on Blu-ray. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of Freelancers on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2012 Preview: August

August 1st, 2012

July was another bad month with five of the seven films missing expectations. Only one matched expectations, or came close enough to call it a victory, while another film is too close to call. 2012 is still ahead of 2011, but that margin did shrink last month, despite the performance of The Dark Knight Rises, which earned $300 million during the month. Looking ahead to August, there are fourteen films opening wide, maybe fifteen, making it the busiest month in a long time. Of those releases, five or six have a shot at $100 million, while none will get much beyond that point. Maybe The Bourne Legacy will be a surprise hit and match the average of its predecessors, but most analysts wouldn't be willing to bet money on that. By comparison, last August only had two films that topped $100 million, Rise of the Planet of the Apes and The Help. I don't think any film opening this August will match those two films, but we have much better depth this time around. Hopefully we will be able to extend our lead this month, unlike the last two months. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 1,901-2,000) 1,925 $49,130,588
All Time Domestic Inflation Adjusted Box Office (Rank 2,501-2,600) 2,533 $66,536,144
All Time Domestic Non-Sequel Box Office (Rank 1,401-1,500) 1,474 $49,130,588
Top 2012 Movies at the Domestic Box Office 67 $49,130,588
All Time Domestic Box Office for Original Screenplay Movies (Rank 801-900) 879 $49,130,588
All Time Domestic Box Office for Live Action Movies (Rank 1,501-1,600) 1,574 $49,130,588
All Time Domestic Box Office for Fantasy Movies (Rank 101-200) 138 $49,130,588
All Time Domestic Box Office for Horror Movies (Rank 101-200) 123 $49,130,588
All Time Domestic Box Office for PG-13 Movies (Rank 701-800) 780 $49,130,588
All Time Domestic Box Office for Lionsgate Movies 59 $49,130,588

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 31, 2012 1 $17,732,480   2,816 $6,297   $17,732,480 1
Sep 7, 2012 1 $9,317,472 -47% 2,834 $3,288   $33,166,582 2
Sep 14, 2012 3 $5,766,378 -38% 2,860 $2,016   $41,133,490 3
Sep 21, 2012 8 $2,641,990 -54% 2,598 $1,017   $45,291,617 4
Sep 28, 2012 12 $1,362,404 -48% 1,618 $842   $47,411,722 5
Oct 5, 2012 18 $623,500 -54% 821 $759   $48,391,383 6
Oct 12, 2012 23 $161,024 -74% 369 $436   $48,732,048 7
Oct 19, 2012 40 $58,301 -64% 133 $438   $48,833,630 8
Oct 26, 2012 48 $33,532 -42% 82 $409   $48,879,997 9
Nov 2, 2012 35 $94,609 +182% 155 $610   $48,982,127 10
Nov 9, 2012 37 $62,743 -34% 121 $519   $49,075,982 11
Nov 16, 2012 50 $27,231 -57% 81 $336   $49,122,319 12

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Aug 31, 2012 1 $6,078,660     2,816 $2,159   $6,078,660 1
Sep 1, 2012 1 $6,327,200 +4%   2,816 $2,247   $12,405,860 2
Sep 2, 2012 1 $5,326,620 -16%   2,816 $1,892   $17,732,480 3
Sep 3, 2012 1 $3,346,360 -37%   2,816 $1,188   $21,078,840 4
Sep 4, 2012 1 $1,201,397 -64%   2,816 $427   $22,280,237 5
Sep 5, 2012 1 $781,159 -35%   2,816 $277   $23,061,396 6
Sep 6, 2012 1 $787,714 +1%   2,816 $280   $23,849,110 7
Sep 7, 2012 1 $2,885,645 +266% -53% 2,834 $1,018   $26,734,755 8
Sep 8, 2012 1 $4,423,641 +53% -30% 2,834 $1,561   $31,158,396 9
Sep 9, 2012 1 $2,008,186 -55% -62% 2,834 $709   $33,166,582 10
Sep 10, 2012 2 $554,808 -72% -83% 2,834 $196   $33,721,390 11
Sep 11, 2012 2 $673,818 +21% -44% 2,834 $238   $34,395,208 12
Sep 12, 2012 3 $491,191 -27% -37% 2,834 $173   $34,886,399 13
Sep 13, 2012 3 $480,713 -2% -39% 2,834 $170   $35,367,112 14
Sep 14, 2012 3 $1,826,687 +280% -37% 2,860 $639   $37,193,799 15
Sep 15, 2012 3 $2,650,159 +45% -40% 2,860 $927   $39,843,958 16
Sep 16, 2012 3 $1,289,532 -51% -36% 2,860 $451   $41,133,490 17
Sep 17, 2012 4 $430,346 -67% -22% 2,860 $150   $41,563,836 18
Sep 18, 2012 4 $455,246 +6% -32% 2,860 $159   $42,019,082 19
Sep 19, 2012 4 $311,494 -32% -37% 2,860 $109   $42,330,576 20
Sep 20, 2012 4 $319,051 +2% -34% 2,860 $112   $42,649,627 21
Sep 21, 2012 8 $808,801 +154% -56% 2,598 $311   $43,458,428 22
Sep 22, 2012 8 $1,247,157 +54% -53% 2,598 $480   $44,705,585 23
Sep 23, 2012 9 $586,032 -53% -55% 2,598 $226   $45,291,617 24
Sep 24, 2012 9 $167,245 -71% -61% 2,598 $64   $45,458,862 25
Sep 25, 2012 9 $225,589 +35% -50% 2,598 $87   $45,684,451 26
Sep 26, 2012 10 $190,179 -16% -39% 2,598 $73   $45,874,630 27
Sep 27, 2012 9 $174,688 -8% -45% 2,598 $67   $46,049,318 28
Sep 28, 2012 12 $413,468 +137% -49% 1,618 $256   $46,462,786 29
Sep 29, 2012 12 $663,811 +61% -47% 1,618 $410   $47,126,597 30
Sep 30, 2012 12 $285,125 -57% -51% 1,618 $176   $47,411,722 31
Oct 1, 2012 13 $87,750 -69% -48% 1,618 $54   $47,499,472 32
Oct 2, 2012 14 $96,946 +10% -57% 1,618 $60   $47,596,418 33
Oct 3, 2012 13 $85,790 -12% -55% 1,618 $53   $47,682,208 34
Oct 4, 2012 - $85,675 n/c -51% 1,618 $53   $47,767,883 35
Oct 5, 2012 14 $184,520 +115% -55% 821 $225   $47,952,403 36
Oct 6, 2012 16 $285,060 +54% -57% 821 $347   $48,237,463 37
Oct 7, 2012 17 $153,920 -46% -46% 821 $187   $48,391,383 38
Oct 8, 2012 - $62,059 -60% -29% 821 $76   $48,453,442 39
Oct 9, 2012 - $42,559 -31% -56% 821 $52   $48,496,001 40
Oct 10, 2012 - $39,095 -8% -54% 821 $48   $48,535,096 41
Oct 11, 2012 - $35,928 -8% -58% 821 $44   $48,571,024 42
Oct 12, 2012 - $52,003 +45% -72% 369 $141   $48,623,027 43
Oct 13, 2012 - $77,652 +49% -73% 369 $210   $48,700,679 44
Oct 14, 2012 - $31,369 -60% -80% 369 $85   $48,732,048 45
Oct 15, 2012 - $10,574 -66% -83% 369 $29   $48,742,622 46
Oct 16, 2012 - $10,470 -1% -75% 369 $28   $48,753,092 47
Oct 17, 2012 - $11,113 +6% -72% 369 $30   $48,764,205 48
Oct 18, 2012 - $11,124 n/c -69% 369 $30   $48,775,329 49
Oct 19, 2012 - $18,383 +65% -65% 133 $138   $48,793,712 50
Oct 20, 2012 - $29,347 +60% -62% 133 $221   $48,823,059 51
Oct 21, 2012 - $10,571 -64% -66% 133 $79   $48,833,630 52
Oct 22, 2012 - $3,319 -69% -69% 133 $25   $48,836,949 53
Oct 23, 2012 - $2,878 -13% -73% 133 $22   $48,839,827 54
Oct 24, 2012 - $2,789 -3% -75% 133 $21   $48,842,616 55
Oct 25, 2012 - $3,849 +38% -65% 133 $29   $48,846,465 56
Oct 26, 2012 - $12,055 +213% -34% 82 $147   $48,858,520 57
Oct 27, 2012 - $15,445 +28% -47% 82 $188   $48,873,965 58
Oct 28, 2012 - $6,032 -61% -43% 82 $74   $48,879,997 59
Oct 29, 2012 - $1,426 -76% -57% 82 $17   $48,881,423 60
Oct 30, 2012 - $1,681 +18% -42% 82 $21   $48,883,104 61
Oct 31, 2012 - $2,477 +47% -11% 82 $30   $48,885,581 62
Nov 1, 2012 - $1,937 -22% -50% 82 $24   $48,887,518 63
Nov 2, 2012 - $24,191 +1,149% +101% 155 $156   $48,911,709 64
Nov 3, 2012 - $44,434 +84% +188% 155 $287   $48,956,143 65
Nov 4, 2012 - $25,984 -42% +331% 155 $168   $48,982,127 66
Nov 5, 2012 - $8,234 -68% +477% 155 $53   $48,990,361 67
Nov 6, 2012 - $8,060 -2% +379% 155 $52   $48,998,421 68
Nov 7, 2012 - $7,195 -11% +190% 155 $46   $49,005,616 69
Nov 8, 2012 - $7,623 +6% +294% 155 $49   $49,013,239 70
Nov 9, 2012 - $15,830 +108% -35% 121 $131   $49,029,069 71
Nov 10, 2012 - $28,889 +82% -35% 121 $239   $49,057,958 72
Nov 11, 2012 - $18,024 -38% -31% 121 $149   $49,075,982 73
Nov 12, 2012 - $7,155 -60% -13% 121 $59   $49,083,137 74
Nov 13, 2012 - $4,166 -42% -48% 121 $34   $49,087,303 75
Nov 14, 2012 - $3,705 -11% -49% 121 $31   $49,091,008 76
Nov 15, 2012 - $4,080 +10% -46% 121 $34   $49,095,088 77
Nov 16, 2012 - $7,010 +72% -56% 81 $87   $49,102,098 78
Nov 17, 2012 - $12,178 +74% -58% 81 $150   $49,114,276 79
Nov 18, 2012 - $8,043 -34% -55% 81 $99   $49,122,319 80
Nov 19, 2012 - $3,605 -55% -50% 81 $45   $49,125,924 81
Nov 20, 2012 - $4,230 +17% +2% 81 $52   $49,130,154 82

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 31, 2012 1 $23,849,110   2,816 $8,469   $23,849,110 1
Sep 7, 2012 1 $11,518,002 -52% 2,834 $4,064   $35,367,112 2
Sep 14, 2012 3 $7,282,515 -37% 2,860 $2,546   $42,649,627 3
Sep 21, 2012 8 $3,399,691 -53% 2,598 $1,309   $46,049,318 4
Sep 28, 2012 12 $1,718,565 -49% 1,618 $1,062   $47,767,883 5
Oct 5, 2012 18 $803,141 -53% 821 $978   $48,571,024 6
Oct 12, 2012 26 $204,305 -75% 369 $554   $48,775,329 7
Oct 19, 2012 39 $71,136 -65% 133 $535   $48,846,465 8
Oct 26, 2012 51 $41,053 -42% 82 $501   $48,887,518 9
Nov 2, 2012 36 $125,721 +206% 155 $811   $49,013,239 10
Nov 9, 2012 38 $81,849 -35% 121 $676   $49,095,088 11
Nov 16, 2012 56 $35,500 -57% 81 $438   $49,130,588 12

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 2,601-2,700) 2,626 $33,794,476
All Time International Non-Sequel Box Office (Rank 2,001-2,100) 2,038 $33,794,476
Top 2012 Movies at the International Box Office (Rank 101-200) 109 $33,794,476
All Time International Box Office for Original Screenplay Movies (Rank 1,201-1,300) 1,276 $33,794,476
All Time International Box Office for Live Action Movies (Rank 2,101-2,200) 2,119 $33,794,476
All Time International Box Office for Fantasy Movies (Rank 201-300) 232 $33,794,476
All Time International Box Office for Horror Movies (Rank 101-200) 166 $33,794,476
All Time International Box Office for PG-13 Movies (Rank 801-900) 889 $33,794,476
All Time International Box Office for Lionsgate Movies 87 $33,794,476

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 2,101-2,200) 2,154 $82,925,064
All Time Worldwide Non-Sequel Box Office (Rank 1,601-1,700) 1,638 $82,925,064
Top 2012 Movies at the Worldwide Box Office 84 $82,925,064
All Time Worldwide Box Office for Original Screenplay Movies (Rank 1,001-1,100) 1,019 $82,925,064
All Time Worldwide Box Office for Live Action Movies (Rank 1,701-1,800) 1,742 $82,925,064
All Time Worldwide Box Office for Fantasy Movies (Rank 101-200) 179 $82,925,064
All Time Worldwide Box Office for Horror Movies (Rank 101-200) 142 $82,925,064
All Time Worldwide Box Office for PG-13 Movies (Rank 801-900) 832 $82,925,064
All Time Worldwide Box Office for Lionsgate Movies 73 $82,925,064

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Jan 20, 20132184,159 184,159$2,847,098$2,847,0981
Jan 27, 2013784,928-54% 269,087$1,414,051$4,261,1492
Feb 3, 20132125,937-69% 295,024$407,730$4,668,8793
Feb 10, 20132526,676+3% 321,700$387,869$5,056,7484
Feb 17, 20133030,059+13% 351,759$437,058$5,493,8065
Feb 24, 20132811,042-63% 362,801$164,415$5,658,2216

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Jan 20, 2013537,864 37,864$870,490$870,4901
Jan 27, 2013188,700-77% 46,564$200,010$1,070,5002

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.