July 9th, 2012
Like last week, it's another really slow week on the home market. Unlike last week, there is at least one first run release coming out. American Reunion should lead the way in terms of sales, but given its reviews and its box office struggles, it won't be a major player. As for the best new release, there are a few interesting titles, like Dark Shadows: The Complete Original Series (Deluxe Edition). But in the end I went with Adventure Time: Complete First Season is the release I'm most looking forward to seeing. (The screener is late, but I will get to the review ASAP after it arrives.)
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May 23rd, 2012
The Avengers was the only film to reach the $10,000 mark on the per theater chart earning an average of $13,096. Elena probably would have earned a spot in the $10,000 club had it not opened on Wednesday. It earned $9,035 in one theater over the weekend, but $13,240 over its five-day opening.
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May 18th, 2012
It could be a bad week for limited releases. There are a number of films that are opening this week that earned more buzz than most limited releases earn, but almost all of them have really bad reviews. The one I'm most interested in is Indie Game: The Movie, which is currently earning 100% positive reviews, but I'm not sure there are enough fans of Indie games to support the film in theaters. Likewise, Polisse and Quill: Life of a Guide Dog are earning great reviews, but foreign language films rarely expand wide enough to earn some measure of mainstream success. Maybe one of them will prove to be the exception.
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May 1st, 2012
There's good news / bad news going forward into May. First the bad news, April was really weak. It was weak compared to the previous month and weak compared to last year. For the first time all year, we had losses for a month on the year-over-year comparison. As for the good news... it could have been worse? Maybe there wasn't good news with regards to April, but there is certainly good news going forward. Every weekend in May has at least one film with the potential to hit $100 million, while there are a couple that could hit $200 million, and one that, pie in the sky, could reach $400 million. That one film is The Avengers, or as it is officially called, Marvel's The Avengers. I guess they don't want people reminded of the 1998 TV adaptation. While there are four films that should reach $100 million, there are only three other films opening wide, maybe two, maybe four. (More sources have Chernobyl Diaries opening wide than in limited release, but it is not a sure thing either way. Meanwhile, the opposite is true for LOL.) Additionally, there are a couple films opening in limited release this month with a real potential to expand wide: The Best Exotic Marigold Hotel and God Bless America. By comparison, last year had no film reach $300 million, but it had five films reach $100 million. If we are going to earn the win this year, we need strength from the top.
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