Spell (2020)

Spell
Theatrical Performance
Domestic Box Office $500,104Details
Home Market Performance
Est. Domestic DVD Sales $1,213,168 Details
Est. Domestic Blu-ray Sales $887,317 Details
Total Est. Domestic Video Sales $2,100,485
Further financial details...

Synopsis

While flying to his father’s funeral in rural Appalachia, an intense storm causes Marquis (Omari Hardwick) to lose control of the plane carrying him and his family. He awakens wounded, alone and trapped in Ms. Eloise’s (Loretta Devine) attic, who claims she can nurse him back to health with the Boogity, a Hoodoo figure she has made from his blood and skin. Unable to call for help, Marquis desperately tries to outwit and break free from her dark magic and save his family from a sinister ritual before the rise of the blood moon.

Metrics

Opening Weekend:$206,591 (41.3% of total gross)
Legs:2.42 (domestic box office/biggest weekend)
Domestic Share:100.0% (domestic box office/worldwide)
Theater counts:369 opening theaters/369 max. theaters, 2.4 weeks average run per theater
Infl. Adj. Dom. BO $587,262

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 10,101-10,200) 10,111 $500,104
All Time Worldwide Box Office (Rank 18,301-18,400) 18,334 $500,104
All Time Domestic Highest Grossing Limited Release Movies (Rank 2,401-2,500) 2,483 $500,104
All Time Domestic Box Office for R Movies (Rank 3,601-3,700) 3,695 $500,104
All Time Worldwide Box Office for R Movies (Rank 4,401-4,500) 4,404 $500,104

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon VOD, Amazon VOD, Amazon 4K UHD VOD
iTunes:iTunes
Vudu:Vudu, Vudu

Movie Details

Domestic Releases: October 30th, 2020 (Limited) by Paramount Pictures
International Releases: August 28th, 2020 (Wide) (United Kingdom)
May 27th, 2021 (Wide) (Germany)
Video Release: October 30th, 2020 by Paramount Home Video
MPAA Rating: R for violence, disturbing/bloody images, and language.
(Rating bulletin 2649 (cert#52804), 9/30/2020)
Running Time: 91 minutes
Comparisons: vs. Smile
Create your own comparison chart…
Keywords: Adult Child Dealing with the Death of a Parent, Plane Crash, Isolation Horror, Accidental Injury, Nurse, Occult, Voodoo, Set in Appalachia
Source:Original Screenplay
Genre:Horror
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Paramount Players, LINK Entertainment, MC8 Entertainment
Production Countries: United States
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 10,101-10,200) 10,111 $500,104
All Time Domestic Inflation Adjusted Box Office (Rank 9,801-9,900) 9,864 $587,262
All Time Domestic Non-Sequel Box Office (Rank 9,101-9,200) 9,178 $500,104
Top 2020 Movies at the Domestic Box Office 91 $500,104
All Time Domestic Highest Grossing Limited Release Movies (Rank 2,401-2,500) 2,483 $500,104
All Time Domestic Inflation Adjusted Box Office for Limited Release Movies (Rank 2,701-2,800) 2,755 $587,262
Top 2020 Limited Release Movies at the Domestic Box Office 30 $500,104
All Time Domestic Box Office for Original Screenplay Movies (Rank 5,201-5,300) 5,260 $500,104
All Time Domestic Box Office for Live Action Movies (Rank 9,001-9,100) 9,077 $500,104
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 5,201-5,300) 5,272 $500,104
All Time Domestic Box Office for Horror Movies (Rank 601-700) 686 $500,104
All Time Domestic Box Office for R Movies (Rank 3,601-3,700) 3,695 $500,104
All Time Domestic Box Office for Paramount Pictures Movies (Rank 601-700) 628 $500,104

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 30, 2020 10 $206,591   369 $560   $206,591 1
Nov 6, 2020 9 $135,151 -35% 368 $367   $392,894 2
Nov 13, 2020 - $54,472 -60% 159 $343   $484,713 3

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Oct 30, 2020 - $71,434     369 $194   $71,434 1
Oct 31, 2020 - $89,321 +25%   369 $242   $160,755 2
Nov 1, 2020 - $45,836 -49%   369 $124   $206,591 3
Nov 2, 2020 - $12,551 -73%   369 $34   $219,142 4
Nov 3, 2020 - $12,668 +1%   369 $34   $231,810 5
Nov 4, 2020 - $11,246 -11%   369 $30   $243,056 6
Nov 5, 2020 - $14,687 +31%   369 $40   $257,743 7
Nov 6, 2020 - $42,459 +189% -41% 368 $115   $300,202 8
Nov 7, 2020 - $63,685 +50% -29% 368 $173   $363,887 9
Nov 8, 2020 - $29,007 -54% -37% 368 $79   $392,894 10
Nov 9, 2020 - $9,054 -69% -28% 368 $25   $401,948 11
Nov 10, 2020 - $10,356 +14% -18% 368 $28   $412,304 12
Nov 11, 2020 - $10,493 +1% -7% 368 $29   $422,797 13
Nov 12, 2020 - $7,444 -29% -49% 368 $20   $430,241 14
Nov 13, 2020 - $17,561 +136% -59% 159 $110   $447,802 15
Nov 14, 2020 - $25,636 +46% -60% 159 $161   $473,438 16
Nov 15, 2020 - $11,275 -56% -61% 159 $71   $484,713 17
Nov 16, 2020 - $3,311 -71% -63% 159 $21   $488,024 18
Nov 17, 2020 - $4,215 +27% -59% 159 $27   $492,239 19
Nov 18, 2020 - $2,575 -39% -75% 159 $16   $494,814 20
Nov 19, 2020 - $5,290 +105% -29% 159 $33   $500,104 21

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 30, 2020 - $257,743   369 $698   $257,743 1
Nov 6, 2020 - $172,498 -33% 368 $469   $430,241 2
Nov 13, 2020 - $69,863 -59% 159 $439   $500,104 3

Box Office Summary Per Territory

Territory Release
Date		 Opening
Weekend		 Opening
Weekend
Screens		 Maximum
Screens		 Theatrical
Engagements		 Total
Box Office		 Report
Date
Germany 5/27/2021 $0000$0
United Kingdom 8/28/2020 $0000$0
 
International Total$0

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 18,301-18,400) 18,334 $500,104
All Time Worldwide Non-Sequel Box Office (Rank 16,901-17,000) 16,933 $500,104
All Time Worldwide Box Office for Original Screenplay Movies (Rank 10,101-10,200) 10,178 $500,104
All Time Worldwide Box Office for Live Action Movies (Rank 15,601-15,700) 15,682 $500,104
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 9,601-9,700) 9,676 $500,104
All Time Worldwide Box Office for Horror Movies (Rank 1,001-1,100) 1,022 $500,104
All Time Worldwide Box Office for R Movies (Rank 4,401-4,500) 4,404 $500,104
All Time Worldwide Box Office for Paramount Pictures Movies (Rank 601-700) 634 $500,104

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Jan 17, 20211618,059 18,059$180,409$180,40912
Jan 24, 20211711,283-38% 29,342$235,815$416,22413

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Jan 17, 20211010,098 10,098$151,369$151,36912

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

DEG Watched At Home Top 20 Charts

DateRank
Jan 16, 202019
Oct 31, 20205
Nov 7, 202020
Jan 16, 202119
Jan 23, 202114

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Omari Hardwick   

Supporting Cast

Loretta Devine   
John Beasley   

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Mark Tonderai    Director
Kurt Wimmer    Screenwriter
Kurt Wimmer    Producer
Gordon Gray    Producer
Morris Chestnut    Producer
Brian Wilkins    Producer
Paula Loos    Production Designer
Sarah C. Reeves    Editor
Ben Onono    Composer
Jacques Jouffret    Director of Photography

Weekend estimates: Come Play scores solid Halloween win

November 1st, 2020

Come Play

Come Play is outperforming expectations and set for a comfortable weekend win, according to studio projections released on Sunday morning. Its $3.15-million debut is a little behind other recent chart toppers like Honest Thief and The War with Grandpa, both of which picked up $3.6-million openings, but it’s also comfortably ahead of our pre-weekend prediction of $2.2 million.

Is this better-than-expected performance a sign of a strengthening market? Unfortunately not. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

While flying to his father’s funeral in rural Appalachia, an intense storm causes Marquis (Omari Hardwick) to lose control of the plane carrying him and his family. He awakens wounded, alone and trapped in Ms. Eloise’s (Loretta Devine) attic, who claims she can nurse him back to health with the Boogity, a Hoodoo figure she has made from his blood and skin. Unable to call for help, Marquis desperately tries to outwit and break free from her dark magic and save his family from a sinister ritual before the rise of the blood moon.

Metrics

Opening Weekend:$206,591 (41.3% of total gross)
Legs:2.42 (domestic box office/biggest weekend)
Domestic Share:100.0% (domestic box office/worldwide)
Theater counts:369 opening theaters/369 max. theaters, 2.4 weeks average run per theater
Infl. Adj. Dom. BO $587,262

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 10,101-10,200) 10,111 $500,104
All Time Worldwide Box Office (Rank 18,301-18,400) 18,334 $500,104
All Time Domestic Highest Grossing Limited Release Movies (Rank 2,401-2,500) 2,483 $500,104
All Time Domestic Box Office for R Movies (Rank 3,601-3,700) 3,695 $500,104
All Time Worldwide Box Office for R Movies (Rank 4,401-4,500) 4,404 $500,104

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon VOD, Amazon VOD, Amazon 4K UHD VOD
iTunes:iTunes
Vudu:Vudu, Vudu

Movie Details

Domestic Releases: October 30th, 2020 (Limited) by Paramount Pictures
International Releases: August 28th, 2020 (Wide) (United Kingdom)
May 27th, 2021 (Wide) (Germany)
Video Release: October 30th, 2020 by Paramount Home Video
MPAA Rating: R for violence, disturbing/bloody images, and language.
(Rating bulletin 2649 (cert#52804), 9/30/2020)
Running Time: 91 minutes
Comparisons: vs. Smile
Create your own comparison chart…
Keywords: Adult Child Dealing with the Death of a Parent, Plane Crash, Isolation Horror, Accidental Injury, Nurse, Occult, Voodoo, Set in Appalachia
Source:Original Screenplay
Genre:Horror
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Paramount Players, LINK Entertainment, MC8 Entertainment
Production Countries: United States
Languages: English

Leading Cast

Omari Hardwick   

Supporting Cast

Loretta Devine   
John Beasley   

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Mark Tonderai    Director
Kurt Wimmer    Screenwriter
Kurt Wimmer    Producer
Gordon Gray    Producer
Morris Chestnut    Producer
Brian Wilkins    Producer
Paula Loos    Production Designer
Sarah C. Reeves    Editor
Ben Onono    Composer
Jacques Jouffret    Director of Photography

Weekend estimates: Come Play scores solid Halloween win

November 1st, 2020

Come Play

Come Play is outperforming expectations and set for a comfortable weekend win, according to studio projections released on Sunday morning. Its $3.15-million debut is a little behind other recent chart toppers like Honest Thief and The War with Grandpa, both of which picked up $3.6-million openings, but it’s also comfortably ahead of our pre-weekend prediction of $2.2 million.

Is this better-than-expected performance a sign of a strengthening market? Unfortunately not. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 10,101-10,200) 10,111 $500,104
All Time Domestic Inflation Adjusted Box Office (Rank 9,801-9,900) 9,864 $587,262
All Time Domestic Non-Sequel Box Office (Rank 9,101-9,200) 9,178 $500,104
Top 2020 Movies at the Domestic Box Office 91 $500,104
All Time Domestic Highest Grossing Limited Release Movies (Rank 2,401-2,500) 2,483 $500,104
All Time Domestic Inflation Adjusted Box Office for Limited Release Movies (Rank 2,701-2,800) 2,755 $587,262
Top 2020 Limited Release Movies at the Domestic Box Office 30 $500,104
All Time Domestic Box Office for Original Screenplay Movies (Rank 5,201-5,300) 5,260 $500,104
All Time Domestic Box Office for Live Action Movies (Rank 9,001-9,100) 9,077 $500,104
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 5,201-5,300) 5,272 $500,104
All Time Domestic Box Office for Horror Movies (Rank 601-700) 686 $500,104
All Time Domestic Box Office for R Movies (Rank 3,601-3,700) 3,695 $500,104
All Time Domestic Box Office for Paramount Pictures Movies (Rank 601-700) 628 $500,104

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 30, 2020 10 $206,591   369 $560   $206,591 1
Nov 6, 2020 9 $135,151 -35% 368 $367   $392,894 2
Nov 13, 2020 - $54,472 -60% 159 $343   $484,713 3

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Oct 30, 2020 - $71,434     369 $194   $71,434 1
Oct 31, 2020 - $89,321 +25%   369 $242   $160,755 2
Nov 1, 2020 - $45,836 -49%   369 $124   $206,591 3
Nov 2, 2020 - $12,551 -73%   369 $34   $219,142 4
Nov 3, 2020 - $12,668 +1%   369 $34   $231,810 5
Nov 4, 2020 - $11,246 -11%   369 $30   $243,056 6
Nov 5, 2020 - $14,687 +31%   369 $40   $257,743 7
Nov 6, 2020 - $42,459 +189% -41% 368 $115   $300,202 8
Nov 7, 2020 - $63,685 +50% -29% 368 $173   $363,887 9
Nov 8, 2020 - $29,007 -54% -37% 368 $79   $392,894 10
Nov 9, 2020 - $9,054 -69% -28% 368 $25   $401,948 11
Nov 10, 2020 - $10,356 +14% -18% 368 $28   $412,304 12
Nov 11, 2020 - $10,493 +1% -7% 368 $29   $422,797 13
Nov 12, 2020 - $7,444 -29% -49% 368 $20   $430,241 14
Nov 13, 2020 - $17,561 +136% -59% 159 $110   $447,802 15
Nov 14, 2020 - $25,636 +46% -60% 159 $161   $473,438 16
Nov 15, 2020 - $11,275 -56% -61% 159 $71   $484,713 17
Nov 16, 2020 - $3,311 -71% -63% 159 $21   $488,024 18
Nov 17, 2020 - $4,215 +27% -59% 159 $27   $492,239 19
Nov 18, 2020 - $2,575 -39% -75% 159 $16   $494,814 20
Nov 19, 2020 - $5,290 +105% -29% 159 $33   $500,104 21

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 30, 2020 - $257,743   369 $698   $257,743 1
Nov 6, 2020 - $172,498 -33% 368 $469   $430,241 2
Nov 13, 2020 - $69,863 -59% 159 $439   $500,104 3

Box Office Summary Per Territory

Territory Release
Date		 Opening
Weekend		 Opening
Weekend
Screens		 Maximum
Screens		 Theatrical
Engagements		 Total
Box Office		 Report
Date
Germany 5/27/2021 $0000$0
United Kingdom 8/28/2020 $0000$0
 
International Total$0

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 18,301-18,400) 18,334 $500,104
All Time Worldwide Non-Sequel Box Office (Rank 16,901-17,000) 16,933 $500,104
All Time Worldwide Box Office for Original Screenplay Movies (Rank 10,101-10,200) 10,178 $500,104
All Time Worldwide Box Office for Live Action Movies (Rank 15,601-15,700) 15,682 $500,104
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 9,601-9,700) 9,676 $500,104
All Time Worldwide Box Office for Horror Movies (Rank 1,001-1,100) 1,022 $500,104
All Time Worldwide Box Office for R Movies (Rank 4,401-4,500) 4,404 $500,104
All Time Worldwide Box Office for Paramount Pictures Movies (Rank 601-700) 634 $500,104

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Jan 17, 20211618,059 18,059$180,409$180,40912
Jan 24, 20211711,283-38% 29,342$235,815$416,22413

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Jan 17, 20211010,098 10,098$151,369$151,36912

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

DEG Watched At Home Top 20 Charts

DateRank
Jan 16, 202019
Oct 31, 20205
Nov 7, 202020
Jan 16, 202119
Jan 23, 202114

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.