August 21st, 2019
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I don’t like awarding the Pick of the Week to films only coming out on Video on Demand, but John Wick: Chapter 3 — Parabellum is the best release of the week and it isn’t even particularly close.
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May 28th, 2019
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It was a great weekend for Aladdin and an okay weekend for the box office as a whole. Aladdin made more over the three-day portion of the weekend than most predicted it would make over four days. Unfortunately, not all of the rest of the films were able to pull their weight. The overall box office still grew 23% from last weekend reaching $181 million, but it slipped when compared to last year. Granted, it fell less than $1 million or 0.5% when compared to the same weekend last year, which is such a small gap that it is practically a tie. Year-to-date, 2019 has pulled in $4.31 billion, which is 9.2% or $440 million lower than 2018’s running tally of $4.75 million and this number needs to improve over the coming weeks.
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May 21st, 2019
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The overall weekend was about as good as anyone could hope for with John Wick: Chapter 3 - Parabellum topping expectations with $56.82 million. This mostly made up for A Dog’s Journey and The Sun is Also A Star, both of which missed low expectations. However, the overall weekend still fell 12% when compared to last weekend at $147 million and this is 30% lower than the same weekend last year. To be fair, almost no one was expecting this year to match last year, because last year Deadpool 2 opened. Year-to-date, 2019 is still behind 2018 by a 9.2% or $410 million margin at $4.03 billion to $4.44 billion. Fortunately, if Aladdin does as well next weekend as many are expecting, then this losing streak will end after just one week.
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May 19th, 2019
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John Wick: Chapter 3 - Parabellum is way ahead of the weekend competition with a projected $57.03 million opening weekend. This is not only more than the next two films combined, it is more than the first film in the John Wick franchise earned domestically. Add in the film’s reviews, its A minus from CinemaScore, and Memorial Day long weekend, which is next weekend, and it should have relatively long legs. $150 million domestically isn’t out of the question. Like the other films in the John Wick franchise, this one isn’t doing as well internationally. However, it is still step up from the second film with an opening weekend of $35.2 million from 66 markets. This includes number one debuts in the U.K. ($4.6 million) and Australia ($2.8 million), while it had to settle for second place in Russia ($3.8 million) and third place in Mexico ($2.1 million). The film likely cost $50 million to make and an equal amount to advertise, while Lionsgate’s share of the global opening weekend is likely north of $40 million. The film is on pace to break even before it reaches the home market.
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May 18th, 2019
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John Wick: Chapter 3 - Parabellum got off to a surprisingly strong start on Friday with $22.67 million during its first day of release. Even if we subtract Thursday’s previews, this is still more than the first film made during its opening weekend. It would take incredibly short legs for Parabellum to not earn more during its opening weekend than the first film earned in total. It should have reasonable legs over the weekend. Granted, it is a sequel and its target audience is known to rush out to theaters; however, its reviews are strong and it earned an A minus from CinemaScore, tying it with the second film for best in the franchise. With a little luck, it will crack $60 million over the full weekend.
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May 17th, 2019
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John Wick: Chapter 3 - Parabellum had a stunning debut earning $5.9 million during its Thursday previews. This is not only more than the first two movies made during their previews, but it made almost twice as much as those two films combined. That doesn’t mean Parabellum will open with nearly twice as much as the first two films combined, because the hype for this film will very likely make it more front-loaded at the box office. That said, it would have to have really short legs to not top our $48 million prediction over the full weekend. If audiences like the movie as much as critics did, it could even top $60 million over the full weekend. That would be a huge help to the overall box office.
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May 16th, 2019
This weekend likely won’t be a particularly good one at the box office, when compared to last weekend and especially when compared to last year. There are three wide releases, but only John Wick: Chapter 3 - Parabellum is expected to make a significant impact at the box office. A Dog’s Journey could become a midlevel hit, while The Sun is Also A Star might not open in the top five. Fortunately, both Pokémon: Detective Pikachu and Avengers: Endgame should provide some power at the box office. Unfortunately, this weekend last year, Deadpool 2 debuted with just over $125 million. There’s almost no chance 2019 will match 2018 at the box office and the year’s mini-wining streak is about to come to an end.
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May 1st, 2019
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April got off to a fast start with Shazam! opening the first weekend of the month. Meanwhile, Avengers: Endgame ended the month with a record-breaking debut. Unfortunately for 2019, last April had a very similar result leaving 2019 behind 2018’s pace by over $400 million. Will May be able to turn things around? Last May, there were only two films that reached $200 million, Deadpool 2 and Solo: A Star Wars Story. Meanwhile, this May there are three such films, Detective Pikachu, Aladdin, and Godzilla: King of the Monsters. There are two points we need to make. Firstly, the only reason there are more potential $200 million hits this year is because May has five Fridays this year. Secondly, this May also has a lot better depth with films like John Wick: Chapter 3 - Parabellum and Rocketman being potential $100 million hits. Even if we ignore the final weekend, May should do well enough to cut into 2018’s lead over 2019. It’s not going to be able to cut it in half, but it could do well enough to make box office analysts a little more positive about the year’s chances overall.
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