Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Home Market Numbers: Ultron's Reign Continues

November 7th, 2015

It was the first full week for The Avengers: Age of Ultron on the home market and it topped the new releases for October 6th, 2015 and earned first place on the combined DVD and Blu-ray chart for October 11th. Over the week, the film sold 1.02 million units and generated $18.02 million for the week for sales of 2.62 million units / $47.21 million after nine days of release. By comparison, Furious 7 generated $47.05 million, not during its first two weeks, but since its release nearly a month ago. It is already in the top ten for the year and it should climb into the top five shortly. More...

Home Market Releases for October 6th, 2015

October 7th, 2015

The home market release report is a little late this week, because in our ongoing attempt to improve our site, we are looking at the format of this column and it will change shortly. (Also, this week both Amazon and Rotten Tomatoes were acting up. I had to download a script blocker and block all scripts on Rotten Tomatoes. Certain things no longer work, but at least it doesn't cause Firefox to freeze every ten minutes.) The biggest release of the week is The Avengers: The Age of Ultron, sort of. It came out last Friday, not this Tuesday. I'm waiting for my copy to arrive so I can do a full review. Meanwhile, the best new release of the week is When Marnie Was There in Blu-ray Combo Pack. More...