Home Market Numbers: 2014, The Year the Home Market Froze
January 24, 2015
We are getting back to weekly home market analysis this weekend, but before we do that, let's have a brief look at the home market in 2014. The overall winner was Frozen, which just destroyed the competition. It sold more Blu-rays (7.23 million units for $152.93 million) than the nearest competitor, The Hunger Games: Catching Fire sold total units, and had more combined sales than the next three best-selling films. It is the second-best selling Blu-ray off all time and will soon top Avatar for first place. Additionally, the film surpassed 10 million DVDs sold by a significant margin at 11.03 million units for $185.48 million, while its overall home market sales for the year were 18.27 million units for $338.41 million in total sales.
There were three other films that generated more than $100 million in home market sales in 2014, led by The Hunger Games: Catching Fire with 6.15 million units for $109.41 million. Guardians of the Galaxy was next with 5.67 million units for $105.03 million in sales. The LEGO Movie was actually in third place in terms of sales with $106.15 million from 4.90 million units. Rounding out the top five for the year was The Hobbit: The Desolation of Smaug with 4.66 million units sold for sales of $94.60 million.
There are also some interesting results on the top of the chart in terms of Blu-ray share. For instance, Guardians of the Galaxy's Blu-ray share was 62%. On the other end, The LEGO Movie's Blu-ray share was 36%, while Despicable Me 2 only at a 26% Blu-ray share. Kids movies are lagging behind actions films, as are dramas, like The Fault in Our Stars with a Blu-ray of 32%, and many TV on DVD releases don't even have a high definition option. This is preventing Blu-ray from becoming bigger than DVD. It might still happen.
Filed under: Video Sales, The Hobbit: The Desolation of Smaug, Frozen, The Hunger Games: Catching Fire, Guardians of the Galaxy, The Lego Movie