Weekend Estimates: Avatar Continues Record-Breaking Run
January 3, 2010
Avatar continued its record-setting pace over the weekend, easily breaking the record for the biggest third weekend for a movie (see chart) and also setting a new record for a weekend in January (see chart).
Fox estimates a $68.3 million weekend, down a little under 10% from Christmas weekend.
Total box office after 17 days is $352 million in the US, and an incredible $670.2 million internationally, for $1.022 billion worldwide, which will put it 4th in the all-time list of global earners by Monday (see chart).
Although it's too soon to tell where it will end up in the US (beyond stating the obvious that $400 million is a formality at this point, and $500 million looks all but certain), the movie will clearly end up either number one or two on the list of biggest global earners in theaters.
Titanic's all-time record looks under severe threat already.
In the face of those kind of numbers, the performance of Sherlock Holmes looks almost pedestrian.
The Victorian actioner was down 45% over the weekend at an estimated $38.39 million.
But that number represents the 3rd-biggest weekend in January and the movie shot past $100 million in just seven days.
Not a bad performance at all.
Alvin and the Chipmunks: The Squeakquel made it a fantastic weekend for Fox, posting $36.6 million, down 25%.
That happens to be the 4th-biggest weekend in January and takes the movie past $150 million in just 12 days.
Four more movies topped $10 million, and all of them declined only modestly or improved their take from Christmas weekend.
It's Complicated came fourth with $18.7 million, down 15%.
The Blind Side continued its incredible run by increasing 8% to $12.65 million.
That's the eighth-biggest seventh weekend at the box office, incidentally (see chart).
Up in the Air earned $11.35 million for sixth place, and The Princess and the Frog had the best hold in the top ten, picking up an extra $10 million to put it within sniffing distance of $100 million at $86.1 million.
- Weekend Estimates
- Biggest 3rd Weekend
- Biggest Weekends in January
- Fastest Movies to $300 million
- All-Time North American Chart
- All-Time Worldwide Chart
Filed under: Weekend Estimates, Up in the Air, The Blind Side, It’s Complicated, Avatar, The Princess and the Frog, Sherlock Holmes, Alvin and the Chipmunks: The Squeakquel