Per Theater Chart: Grey Skies Ahead
March 12, 2015
There was only one film to reach the $10,000 level on the per theater chart, Grey Gardens, which opened with $13,845 in its lone theater. This is surprising, as the Criterion Collection Blu-ray came out more than a year ago.
The rest of the new limited releases were well back; in fact, half of them missed the Mendoza Line. An Honest Liar was the best of the rest earning close to $14,000 in two theaters for an average of $6,911. Merchants of Doubt was next with an average of $5,082 in four theaters, while Road Hard was right behind with an average of $4,816 in 22 theaters. Straight Outta Tompkins earned an average of $4,011 in two theaters, which is okay, but not great.
Allure missed the Mendoza Line, but came very close with $1,918 in its one theater. Buzzard was well back with an average of $730 in eleven theaters. Like Sunday, Like Rain opened in two theaters with an average of $541. Hayride 2 is a teenage slasher, which is a genre that rarely works in limited release. That said, this one did worse than most earning an average of $167 in ten theaters.
There was only one major milestone reached this week. A La Mala held on well enough to get to $2 million over the weekend and it will have no trouble getting to $3 million during the upcoming weekend. It is not uncommon for it to be slow at this time of year, as the Oscar-winners are now mostly out on the home market and there's not enough time for a limited release to find breakout success.
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Filed under: Theater Averages, Grey Gardens, Merchants of Doubt, Like Sunday, Like Rain, Hayride 2, A La Mala, Allure, An Honest Liar, Road Hard, Buzzard, Straight Outta Tompkins