Home Market Numbers: Night at the Museum Leaves the Home Market Hungry
March 29, 2015
Hunger Games: Mockingjay, Part 1 was one of the biggest hits of 2014, so it should come as no surprise that the week after it was released was not a great week on the home market. Night at the Museum: Secret of the Tomb was the best new release and it couldn't even match Mockingjay's second weekend of release on the Blu-ray Sales Chart. This causes overall sales to fall 26% when compared to last week, both in terms of units and revenue. The home market held up a little better when compared to last year, down 18% in terms of units and 20% in terms of revenue. DVD held on better week-over-week, so the overall Blu-ray share fell to 42%, which is a little weak.
Again, DVD sales fell across the board, although one could argue they were mostly flat when compared to last week, down just 1.3% in terms of units and 6.8% in terms of revenue. Compared to last year, DVD sales this week were not as strong falling by a steep 28% in terms of units and 36% in terms of revenue.
There were four first-run releases among the new releases for next week, but none of them are expected to be monster hits. On the other hand, this week last year was the week Frozen was released. The home market is going to be absolutely crushed in the year-over-year comparison, both in terms of Blu-ray and DVD.
Filed under: Video Sales, The Hunger Games: Mockingjay - Part 1, Night at the Museum: Secret of the Tomb