Theater Averages: Mary Reigns over the Competition

December 12, 2018

Mary Queen of Scots

Mary Queen of Scots led the way on the theater average chart with an average of $48,694 in four theaters. Unfortunately, its reviews strongly suggest it won’t have long legs in limited release. Likewise, Vox Lux got off to a fast start with an average of $25,952 in six theaters, but it is earning nearly identical reviews, so it too will likely have short legs. Up next was Ben is Back with an average of $20,183 in four theaters. The Favourite remained in the $10,000 club for the third weekend in a row with an average of $16,523 in 91 theaters. It will almost certainly expand at least semi-wide at this point, especially if it continues to pick up Awards Season nominations.

None of the rest of the new limited releases came close to the $10,000 mark. The Charmer opened with $4,128 in one theater over the weekend for a five-day opening of $5,634. Frank and Ava was also playing in one theater and it earned $3,062 over the weekend. Divide and Conquer: The Story of Roger Ailes missed the Mendoza Line with an average of $1,256 in 15 theaters. Tyrel was right behind with an average of $1,212 in five theaters. Swimming With Men bombed completely with an average of $350 in 31 theaters.

This past week also saw milestones reached for a few Per Theater Chart alumni:

  • Maria by Callas reached $1 million over the weekend, but I can’t see it getting to $2 million.
  • At Eternity’s Gate also hit $1 million. It has earned some Awards Season success, so it should have no trouble getting to $2 million and likely beyond.
  • The Favourite made it to $2 million just before the weekend and $3 million during the weekend.
  • Boy Erased got to $6 million early in the weekend, but unless it becomes an Awards Season player, this is as far as it will go.
Weekend Box Office Results

Filed under: Theater Averages, Mary Queen of Scots, Boy Erased, The Favourite, Tyrel, Maria by Callas, At Eternity’s Gate, Ben is Back, Swimming With Men, The Charmer, Divide and Conquer: The Story of Roger Ailes, Vox Lux, Frank and Ava