December 1st, 2012
November was a strong month and left 2012 with a very easy path to a new all time record. There was only one major miss the entire month, Rise of the Guardians, while The Silver Linings Playbook was pulled from wide release at the last minute, so it is a little hard to judge its box office performance. On the positive side, Skyfall might top original expectations by $100 million. All this December has to do is maintain pace with last December to ensure 2012 sets the new record. I would like to say that will be easy to do, but I really don't know. Last year, there was only one $200 million hit, Mission: Impossible - Ghost Protocol, plus a few others that reached $100 million, so the bar isn't set too high. This year, The Hobbit: An Unexpected Journey is expected to at least come close to $300 million. Some think it will earn more than $400 million. However, it could also be the last film to make $100 million till February. December is normally a very good month to release a film, but the release schedule is so messed up that it makes it very hard to predict what will happen. There appears to be just ten films opening truly wide this month (I'm getting mixed signals on a few of them). That's a really light schedule for a month and a light schedule tends to help maximize the box office potential for individual films. However, eight of these films open wide within a seven-day period. That's insane. There's no way all of those films will find an audience and there's a chance that due to the competition, none of them will. Let's hope the situation isn't as bad as that, but there are some serious reasons to be concerned for most new releases coming out this month.
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