There are four new wide releases this weekend, a new high point as theaters reopen and the theatrical market continues its recovery. In spite of some fairly impressive star power on display, there’s not a huge amount of doubt about which film will top the chart this weekend. Spiral, the latest incarnation of the Saw franchise is getting the widest release, in 2,811 theaters, and by far the loudest pre-release buzz. The sheer quantity of new films makes this a challenging weekend to predict, but here’s what our model has to say…
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An undercover British journalist in her quest to bait and expose a terrorist recruiter through social media, tries not to be sucked in by her recruiter and lured into becoming a militant extremist herself.
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July did reasonably well, thanks mostly to The Secret Life of Pets, which will top $300 million shortly and could earn double its nearest competitor when all is said and done. That said, there were also a quartet of $100 million hits as well, so the month had good depth as well. August isn’t as lucky. There is one film that is expected to earn $100 million during its opening weekend, Suicide Squad, and one more that is expected to reach $100 million in total, Pete’s Dragon. There could be a surprise hit among the rest of the releases, (my long shot with a shot is Sausage Party) but for the most part, the rest of the wide releases would be happy with just $50 million at the box office. Last August was a disaster and Straight Outta Compton was the only hit of the month. Unless Suicide Squad bombs compared to expectations, 2016 will come out ahead in the year-over-year comparison.
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