November 1st, 2017
October wasn’t a good month; then again, outside of a few bright spots, the overall box office has been a disaster since early summer. I would love to say November will turn things around, but, while it should be better, in this case “better” is a relative term. There are two films on this list with a chance at $300 million, Thor: Ragnarok and Justice League, while Coco is nearly a guarantee for $200 million. By comparison, last November had a similar result with three films earning between $200 million and $300 million, but none topping that figure. This means, if Thor: Ragnarok and Justice League both get to that milestone, then 2017 could cut into 2016’s lead during the month. It will still take a minor miracle for 2017 to catch up in the end, but just cutting the lead in half by the end of December would be a reason to celebrate at this point.
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December 1st, 2016
November was good, but not great. Fortunately, 2016 had a large enough lead going into November that the month only needed to be good. In fact, it could have been mediocre and 2016 would have still had an excellent shot to end the year above 2015. As for December, it’s a race between Star Wars and Star Wars. Almost no one thinks Rogue One is going to match The Force Awakens, but if Rogue One earns just half of what The Force Awakens managed, then 2016 will come out on top in the year-over-year comparison. There are only two other films with a better than 50/50 chance of hitting $100 million, Passengers and Sing. Either one could earn second place for the month, but Passengers will likely start faster. Last December, the only other film to earn more than $100 million was Daddy’s Home, which earned just a hair over $150 million. There’s a chance both Passengers and Sing will earn more than $150 million, which would be a boon to the box office. However, Star Wars: The Force Awakens was just too strong last year and it would take a miracle for 2016 to have a stronger December. That said, it would take a complete collapse for 2016 not to top 2015 in raw dollars. The growth might not be enough to keep pace with ticket price inflation, on the other hand.
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July 1st, 2016
It's July 1st, which is Canada Day. To celebrate, I wanted to give a gift to my American readers down south, so here's a bunch of "u"s. U, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u. Now you can spell words like "colour" and "neighbour" correctly. As for the July preview... June wasn't a good month, despite Finding Dory being on pace to become the biggest hit of the year so far. Most other films failed to match expectations and as a result, 2016's lead over 2015 has nearly evaporated. In fact, ticket sales are below last year's pace. So how does July look in comparison? Well, last July, there were five films that earned more than $100 million, led by Minions, which earned more than $300 million. This July, there are five films that should earn more than $100 million, led by The Secret Life of Pets, which should earned around $250 million. I don't think July 2016 will live up to July 2015, but it should be close. Maybe if one of the expected midlevel hits is a surprise $100 million hit, or if two more of the $100 million hits crack $200 million, then the month will look great. Or one of the expected $100 million hits could flop and 2016 will actually fall behind 2015, even without taking into account ticket price inflation.
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March 1st, 2013
February is over, and for the most part, we should be very happy it is done and buried. The biggest hit of the month turned out to be Identity Thief, which will cross $100 million shortly. There were also a couple of impressive midlevel hits, like Warm Bodies and Escape from Planet Earth, but for the most part, it was miss after miss. This is bad news for March, which is not only dealing with a slumping 2013 box office, but will be compared with a strong March of 2012. Last March started with The Lorax, which earned more than $200 million. There's a good chance no March release this year will reach this milestone. Last March was also the month The Hunger Games opened, which earned more than $400 million. There's a chance the top three films opening this month won't earn that much combined. 2013 is going to take a beating in the year-over-year comparison and it is already $100 million behind last year's pace.
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