December 1st, 2015
November ended on a positive note with a strong Thanksgiving weekend. Even so, the overall numbers were mixed with a lot of misses mixed in with a few hits. It was better than October and we will call that a victory. Meanwhile, December is potentially record-breaking. Actually, given the evidence, it is almost assuredly going to be record-breaking. Star Wars: The Force Awakens has already set a record for the most money taken from ticket pre-sales and the biggest December weekend will fall. The pre-orders alone will guarantee that. On the downside, it is very likely that no film will make as much in total as The Force Awakens will make during its opening weekend. There's a chance no film makes in total as much as The Force Awakens makes during its opening day. There are a few films that have a shot at $100 million. For example, Joy should get there, if it becomes a major player during Awards Season. If not, it will at least come close. Daddy's Home, and to a lesser extent Sisters, could be surprise $100 million hits. However, like the rest of 2015, December is shaping up to be a month of a record-breaking hit and a lot of films that struggle just to get noticed. On the other hand, last December, was a lot more balanced at the top with four films earning more than $100 million, led by The Hobbit: The Battle of the Five Armies. There's a chance The Force Awakens earns more than all four $100 million hits from last year earned combined.
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September 30th, 2014
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September is over and while it got off to a bad start, a really, really, truly terrible start, it actually ended on a bit of a strong note. Granted, no film has yet to reach $100 million, but The Maze Runner and The Equalizer both could get there in the end. As for October, we might go another month without a $100 million hit. There are a couple of films that have the potential to reach the century mark, Gone Girl and Fury. Hopefully they will get there, but given the recent box office woes, it is probably best to keep expectations low. Last October, there were two films that earned more than $100 million. Bad Grandpa just made it passed that mark. On the other hand, Gravity was a monster hit earning nearly $275 million. It you compare its run to this year's batch of films, it only ranks behind Guardians of the Galaxy. ... There's no way any film opening this month is going to match that. ... There no way the top two films will match that. ... The top three films might not match that. ... 2014 is going to get crushed in the year-over-year comparison and by the end of the month, it will be safe to say its chances of ever catching up to 2013 will be over. It is going to be a depressing month.
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August 1st, 2014
July was... well... let's just pretend it didn't happen. Dawn of the Planet of the Apes did well, but week after week 2014 fell further behind 2013 in the year-to-date comparison. At the moment, we are roughly $400 million behind last year's pace and while I don't think August will continue the losing streak, there's really no chance August will put a dent in that number. It looks more and more likely that Guardians of the Galaxy will be a hit, especially given its early reviews, but it could be the last $100 million hit till October, if the bad buzz surrounding Teenage Mutant Ninja Turtles turns into bad ticket sales. Last August there were two films that reached $100 million, plus two others that came close. This August might match that, while the biggest film this year should top the biggest film from last year. I think the slump 2014 is suffering through will end the first weekend and overall I think it will cut the deficit a little bit. That said, summer 2014 will still end as one of the worst recent summers at the box office.
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