June 1st, 2017
May was a really soft month with only one unqualified hit, Guardians of the Galaxy, Vol. 2, which is climbing towards $375 million domestically. The second biggest hit of the month will be Pirates of the Caribbean: Dead Men Tell No Tales and I would be surprised if it tops $150 million by any serious margin. June looks a lot more profitable. There are five weeks and every week there is at least one film with a great shot at $100 million or more. In fact, there are four films with at least a decent shot at $200 million and we could double the number of $300 million hits released so far this year. Wonder Woman is widely expected to start the month with an explosive debut and pulling in more than $100 million during its opening weekend is more and more likely. That said, Despicable Me 3 will probably end up being the biggest hit overall with over $300 million. Meanwhile, Cars 3 and Transformers: The Last Knight are both aiming for $200 million. Last June was not particularly strong, outside of one hit. Finding Dory earned nearly $500 million domestically, while the second best film, Central Intelligence, barely earned a quarter of that. I don’t think any film will come close to Finding Dory, but there’s a lot more depth this time around and I have high hopes 2017 will extend its lead.
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December 1st, 2016
November was good, but not great. Fortunately, 2016 had a large enough lead going into November that the month only needed to be good. In fact, it could have been mediocre and 2016 would have still had an excellent shot to end the year above 2015. As for December, it’s a race between Star Wars and Star Wars. Almost no one thinks Rogue One is going to match The Force Awakens, but if Rogue One earns just half of what The Force Awakens managed, then 2016 will come out on top in the year-over-year comparison. There are only two other films with a better than 50/50 chance of hitting $100 million, Passengers and Sing. Either one could earn second place for the month, but Passengers will likely start faster. Last December, the only other film to earn more than $100 million was Daddy’s Home, which earned just a hair over $150 million. There’s a chance both Passengers and Sing will earn more than $150 million, which would be a boon to the box office. However, Star Wars: The Force Awakens was just too strong last year and it would take a miracle for 2016 to have a stronger December. That said, it would take a complete collapse for 2016 not to top 2015 in raw dollars. The growth might not be enough to keep pace with ticket price inflation, on the other hand.
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November 1st, 2016
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October turned out to be a mixed month. On the one hand, not one movie earned $100 million, or even came close. However, it was also a more steady month than last October and the last two weeks really helped 2016 in the year-over-year comparisons. In November, we have five films with at least a shot at $100 million, three of which should have no trouble getting to at least $200 million. A little while ago, I thought Fantastic Beasts and Where to Find Them would be the biggest hit of the month, but the buzz took a hit recently. More on that below. Meanwhile, Doctor Strange’s reviews are currently 90% positive and that should help it out at the box office. The third very likely $200 million hit is Moana. There is certainly precedent for an animated movie to be a monster hit at this time of year, but there is also a lot of competition. Last November was similar in strength, with five films that earned more than $100 million and two films that earned more than $200 million. None earned more than $300 million, so that’s the goal for this November. If we can get one $300 million and / or three $200 million movies over the month, then it will be seen as a victory.
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