May 1st, 2015
April is over and there was good news and bad news. Good news: Furious 7 crushed the competition, and broke records along the way. Bad news: Furious 7 crushed the competition and no other April release will earn as much in total as Furious 7 earned during its opening day. Fortunately, Furious 7 was so strong that it carried April of 2015 to a draw when compared to April of 2014. May has a lot of similarities to April. The Avengers: Age of Ultron is expected to break records during its opening weekend and even the low end has it earning more than $1 billion worldwide. Unfortunately, no other film is going to come close to that figure. There are five other films with a potential to reach $100 million at the box office. The keyword there is "potential". There's a chance less than half of those five films will get to that milestone. And like last April, last May had much better depth with five films that reached $100 million, including four that surpassed $200 million. Age of Ultron will earn more than the combined totals of Maleficent, last month's winner, and X-Men: Days of Future Past, which placed second for the month. I am a little concerned about the lack of depth this month and this could cause May to lose in the month-over-month comparison in the end.
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February 7th, 2014
It's another busy week for limited releases with more than a dozen of them on this week's list. This does mean I'm not going to be as talkative about each individual film, because there are just so many of them. Fortunately, there are also a few that are worth checking out, like Vic + Flo Saw a Bear, Alphaville, etc. If I were to chose just one film, it would be Kids for Cash, but the subject matter will enrage you.
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March 1st, 2013
February is over, and for the most part, we should be very happy it is done and buried. The biggest hit of the month turned out to be Identity Thief, which will cross $100 million shortly. There were also a couple of impressive midlevel hits, like Warm Bodies and Escape from Planet Earth, but for the most part, it was miss after miss. This is bad news for March, which is not only dealing with a slumping 2013 box office, but will be compared with a strong March of 2012. Last March started with The Lorax, which earned more than $200 million. There's a good chance no March release this year will reach this milestone. Last March was also the month The Hunger Games opened, which earned more than $400 million. There's a chance the top three films opening this month won't earn that much combined. 2013 is going to take a beating in the year-over-year comparison and it is already $100 million behind last year's pace.
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January 20th, 2013
Pitch Perfect came out in select theaters in September, which is usually a terrible way to release a movie and time of the year. However, it earned an impressive per theater average during its opening weekend, enough to warrant a wide expansion. Over the following weekends, it held on well enough to become a solid midlevel hit. By the time it reached the home market, it was already profitable, thanks in part to is low production budget. The film is clearly aimed at fans of the many music-centered TV shows, like Glee or Smash, but will it have much crossover appeal?
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