See also: Weekly DVD Sales Chart - Weekly Blu-ray Sales Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States Combined DVD and Blu-ray Sales Chart for Week Ending August 21, 2011

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RankTitleUnits
this
Week
Total
Units
Spending
this
Week
Total
Spending
Weeks
1 Rio 416,976 3,087,713  $7,117,075  $54,229,593 3
2 Dexter: Season 5 292,678 292,678  $9,060,931  $9,060,931 48
3 Priest 289,930 289,930  $5,845,335  $5,845,335 1
4 Something Borrowed 198,478 198,478  $3,374,396  $3,374,396 1
5 Paul 104,855 421,740  $2,026,972  $7,991,421 2
6 Rango 82,833 1,788,981  $1,408,649  $32,100,685 6
7 Jane Eyre (2011) 78,448 78,448  $1,417,261  $1,417,261 1
8 Soul Surfer 77,948 649,759  $1,414,917  $10,937,582 3
9 The Big Lebowski 74,692 2,724,259  $1,239,155  $27,885,509 669
10 Hoodwinked Too! Hood vs. Evil 74,071 74,071  $1,396,584  $1,396,584 1
11 The Conspirator 64,657 64,657  $1,146,211  $1,146,211 1
12 Jumping the Broom 61,786 323,408  $1,071,280  $5,808,412 2
13 Your Highness 61,433 234,026  $1,202,666  $4,461,464 2
14 Limitless 58,736 805,544  $1,000,748  $15,696,598 5
15 The Fox and the Hound / The Fox and the Hound Two 58,182 220,610  $1,215,196  $4,736,733 2
16 Mars Needs Moms 41,270 164,389  $833,855  $3,502,231 2
17 The Lincoln Lawyer 40,701 814,864  $695,027  $13,448,553 6
18 Mrs. Doubtfire 39,517 796,319  $342,983  $7,499,821 806
19 Source Code 39,198 708,784  $550,903  $10,934,333 4
20 Dr. Seuss’ The Cat in the Hat 35,783 1,153,549  $223,286  $11,029,283 388

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.