Limitless (2011)

Limitless poster
Theatrical Performance
Domestic Box Office $79,249,455Details
International Box Office $76,315,464Details
Worldwide Box Office $155,564,919
Home Market Performance
Est. Domestic DVD Sales $14,069,288 Details
Est. Domestic Blu-ray Sales $13,468,716 Details
Total Est. Domestic Video Sales $27,538,004
Further financial details...

Synopsis

Aspiring author Eddie Morra is suffering from chronic writer's block, but his life changes instantly when an old friend introduces him to NZT, a revolutionary new pharmaceutical that allows him to tap his full potential. With every synapse crackling, Eddie can recall everything he has ever read, seen or heard, learn any language in a day, comprehend complex equations and beguile anyone he meets--as long as he keeps taking the untested drug. Soon Eddie takes Wall Street by storm, parlaying a small stake into millions. His accomplishments catch the eye of mega-mogul Carl Van Loon, who invites him to help broker the largest merger in corporate history. But they also bring Eddie to the attention of people willing to do anything to get their hands on his stash of NZT. With his life in jeopardy and the drug's brutal side effects taking their toll, Eddie dodges mysterious stalkers, a vicious gangster and an intense police investigation as he attempts to hang on to his dwindling supply long enough to outwit his enemies.

Metrics

Opening Weekend:$18,907,302 (23.9% of total gross)
Legs:4.19 (domestic box office/biggest weekend)
Domestic Share:50.9% (domestic box office/worldwide)
Production Budget:$27,000,000 (worldwide box office is 5.8 times production budget)
Theater counts:2,756 opening theaters/2,838 max. theaters, 6.0 weeks average run per theater
Infl. Adj. Dom. BO $107,731,288

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 1,101-1,200) 1,106 $79,249,455
All Time International Box Office (Rank 1,401-1,500) 1,457 $76,315,464
All Time Worldwide Box Office (Rank 1,201-1,300) 1,258 $155,564,919

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes
Google Play:Google Play, Google Play

Movie Details

Domestic Releases: March 18th, 2011 (Wide) by Relativity
Video Release: July 19th, 2011 by Fox Home Entertainment
MPAA Rating: PG-13 for thematic material involving a drug, violence including disturbing images, sexuality and language.
(Rating bulletin 2161, 3/2/2011)
Running Time: 105 minutes
Comparisons: vs. Captive State
Create your own comparison chart…
Keywords: Addiction, Voiceover/Narration, Surprise Twist, Rags to Riches, Foreign Language, Non-Chronological, Faulty Memory, Relationships Gone Wrong, Political, Narcotics, Pharmaceuticals, Hitmen, Conspiracy Theory, Writing and Writers, Wish Granters, Visual Effects, Super Soldier Serum, Techno-Thriller, Remade
Source:Based on Fiction Book/Short Story
Genre:Thriller/Suspense
Production Method:Live Action
Creative Type:Science Fiction
Production/Financing Companies: Relativity Media, Rogue Pictures, Virgin, Many Rivers, Boy of the Year, Intermedia Film
Production Countries: United States
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 1,101-1,200) 1,106 $79,249,455
All Time Domestic Inflation Adjusted Box Office (Rank 1,501-1,600) 1,593 $107,731,288
All Time Domestic Non-Sequel Box Office (Rank 701-800) 790 $79,249,455
Top 2011 Movies at the Domestic Box Office 41 $79,249,455
All Time Domestic Box Office for Based on Fiction Book/Short Story Movies (Rank 201-300) 244 $79,249,455
All Time Domestic Box Office for Live Action Movies (Rank 801-900) 824 $79,249,455
All Time Domestic Box Office for Science Fiction Movies (Rank 101-200) 143 $79,249,455
All Time Domestic Box Office for Thriller/Suspense Movies 68 $79,249,455
All Time Domestic Box Office for PG-13 Movies (Rank 401-500) 493 $79,249,455
All Time Domestic Box Office for Relativity Movies 2 $79,249,455

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 18, 2011 1 $18,907,302   2,756 $6,860   $18,907,302 1
Mar 25, 2011 3 $15,055,249 -20% 2,805 $5,367   $41,111,231 2
Apr 1, 2011 5 $9,307,896 -38% 2,838 $3,280   $55,509,640 3
Apr 8, 2011 8 $5,461,378 -41% 2,655 $2,057   $64,149,608 4
Apr 15, 2011 10 $3,660,104 -33% 1,885 $1,942   $69,589,322 5
Apr 22, 2011 12 $2,664,461 -27% 1,363 $1,955   $74,002,055 6
Apr 29, 2011 15 $1,098,447 -59% 838 $1,311   $76,090,316 7
May 6, 2011 20 $486,658 -56% 379 $1,284   $77,006,417 8
May 13, 2011 23 $358,480 -26% 298 $1,203   $77,563,588 9
May 20, 2011 21 $341,468 -5% 357 $956   $78,069,212 10
May 27, 2011 22 $219,912 -36% 269 $818   $78,457,218 11
Jun 3, 2011 25 $150,104 -32% 232 $647   $78,734,465 12
Jun 10, 2011 27 $109,347 -27% 166 $659   $78,935,467 13
Jun 17, 2011 32 $73,990 -32% 117 $632   $79,077,834 14
Jun 24, 2011 43 $46,409 -37% 85 $546   $79,174,224 15
Jul 1, 2011 47 $27,762 -40% 55 $505   $79,230,923 16

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Mar 18, 2011 1 $6,631,632     2,756 $2,406   $6,631,632 1
Mar 19, 2011 1 $7,392,507 +11%   2,756 $2,682   $14,024,139 2
Mar 20, 2011 1 $4,883,163 -34%   2,756 $1,772   $18,907,302 3
Mar 21, 2011 1 $1,902,117 -61%   2,756 $690   $20,809,419 4
Mar 22, 2011 1 $2,035,158 +7%   2,756 $738   $22,844,577 5
Mar 23, 2011 1 $1,601,183 -21%   2,756 $581   $24,445,760 6
Mar 24, 2011 1 $1,610,222 +1%   2,756 $584   $26,055,982 7
Mar 25, 2011 3 $4,631,821 +188% -30% 2,805 $1,651   $30,687,803 8
Mar 26, 2011 3 $6,488,987 +40% -12% 2,805 $2,313   $37,176,790 9
Mar 27, 2011 3 $3,934,441 -39% -19% 2,805 $1,403   $41,111,231 10
Mar 28, 2011 2 $1,275,724 -68% -33% 2,805 $455   $42,386,955 11
Mar 29, 2011 1 $1,432,070 +12% -30% 2,805 $511   $43,819,025 12
Mar 30, 2011 1 $1,157,181 -19% -28% 2,805 $413   $44,976,206 13
Mar 31, 2011 1 $1,225,538 +6% -24% 2,805 $437   $46,201,744 14
Apr 1, 2011 4 $3,034,981 +148% -34% 2,838 $1,069   $49,236,725 15
Apr 2, 2011 5 $3,949,145 +30% -39% 2,838 $1,392   $53,185,870 16
Apr 3, 2011 5 $2,323,770 -41% -41% 2,838 $819   $55,509,640 17
Apr 4, 2011 4 $712,163 -69% -44% 2,838 $251   $56,221,803 18
Apr 5, 2011 4 $980,341 +38% -32% 2,838 $345   $57,202,144 19
Apr 6, 2011 4 $734,956 -25% -36% 2,838 $259   $57,937,100 20
Apr 7, 2011 4 $751,130 +2% -39% 2,838 $265   $58,688,230 21
Apr 8, 2011 8 $1,732,345 +131% -43% 2,655 $652   $60,420,575 22
Apr 9, 2011 8 $2,460,006 +42% -38% 2,655 $927   $62,880,581 23
Apr 10, 2011 8 $1,269,027 -48% -45% 2,655 $478   $64,149,608 24
Apr 11, 2011 8 $404,022 -68% -43% 2,655 $152   $64,553,630 25
Apr 12, 2011 8 $518,011 +28% -47% 2,655 $195   $65,071,641 26
Apr 13, 2011 8 $425,214 -18% -42% 2,655 $160   $65,496,855 27
Apr 14, 2011 8 $432,363 +2% -42% 2,655 $163   $65,929,218 28
Apr 15, 2011 11 $1,074,587 +149% -38% 1,885 $570   $67,003,805 29
Apr 16, 2011 9 $1,680,794 +56% -32% 1,885 $892   $68,684,599 30
Apr 17, 2011 10 $904,723 -46% -29% 1,885 $480   $69,589,322 31
Apr 18, 2011 10 $360,648 -60% -11% 1,885 $191   $69,949,970 32
Apr 19, 2011 10 $455,250 +26% -12% 1,885 $242   $70,405,220 33
Apr 20, 2011 10 $405,808 -11% -5% 1,885 $215   $70,811,028 34
Apr 21, 2011 9 $526,566 +30% +22% 1,885 $279   $71,337,594 35
Apr 22, 2011 12 $956,919 +82% -11% 1,363 $702   $72,294,513 36
Apr 23, 2011 12 $1,061,615 +11% -37% 1,363 $779   $73,356,128 37
Apr 24, 2011 12 $645,927 -39% -29% 1,363 $474   $74,002,055 38
Apr 25, 2011 12 $311,123 -52% -14% 1,363 $228   $74,313,178 39
Apr 26, 2011 12 $241,164 -22% -47% 1,363 $177   $74,554,342 40
Apr 27, 2011 12 $215,580 -11% -47% 1,363 $158   $74,769,922 41
Apr 28, 2011 12 $221,947 +3% -58% 1,363 $163   $74,991,869 42
Apr 29, 2011 14 $355,192 +60% -63% 838 $424   $75,347,061 43
Apr 30, 2011 15 $476,701 +34% -55% 838 $569   $75,823,762 44
May 1, 2011 15 $266,554 -44% -59% 838 $318   $76,090,316 45
May 2, 2011 14 $94,335 -65% -70% 838 $113   $76,184,651 46
May 3, 2011 13 $133,102 +41% -45% 838 $159   $76,317,753 47
May 4, 2011 15 $106,129 -20% -51% 838 $127   $76,423,882 48
May 5, 2011 15 $95,877 -10% -57% 838 $114   $76,519,759 49
May 6, 2011 - $150,368 +57% -58% 379 $397   $76,670,127 50
May 7, 2011 - $205,077 +36% -57% 379 $541   $76,875,204 51
May 8, 2011 - $131,213 -36% -51% 379 $346   $77,006,417 52
May 9, 2011 - $42,286 -68% -55% 379 $112   $77,048,703 53
May 10, 2011 - $59,261 +40% -55% 379 $156   $77,107,964 54
May 11, 2011 - $47,933 -19% -55% 379 $126   $77,155,897 55
May 12, 2011 - $49,211 +3% -49% 379 $130   $77,205,108 56
May 13, 2011 - $99,189 +102% -34% 298 $333   $77,304,297 57
May 14, 2011 - $165,557 +67% -19% 298 $556   $77,469,854 58
May 15, 2011 - $93,734 -43% -29% 298 $315   $77,563,588 59
May 16, 2011 - $37,531 -60% -11% 298 $126   $77,601,119 60
May 17, 2011 - $53,186 +42% -10% 298 $178   $77,654,305 61
May 18, 2011 - $37,972 -29% -21% 298 $127   $77,692,277 62
May 19, 2011 - $35,467 -7% -28% 298 $119   $77,727,744 63
May 20, 2011 - $94,964 +168% -4% 357 $266   $77,822,708 64
May 21, 2011 - $140,316 +48% -15% 357 $393   $77,963,024 65
May 22, 2011 - $106,188 -24% +13% 357 $297   $78,069,212 66
May 23, 2011 - $62,019 -42% +65% 357 $174   $78,131,231 67
May 24, 2011 - $41,395 -33% -22% 357 $116   $78,172,626 68
May 25, 2011 - $33,817 -18% -11% 357 $95   $78,206,443 69
May 26, 2011 - $30,863 -9% -13% 357 $86   $78,237,306 70
May 27, 2011 - $61,861 +100% -35% 269 $230   $78,299,167 71
May 28, 2011 - $84,178 +36% -40% 269 $313   $78,383,345 72
May 29, 2011 - $73,873 -12% -30% 269 $275   $78,457,218 73
May 30, 2011 24 $51,953 -30% -16% 269 $193   $78,509,171 74
May 31, 2011 - $24,752 -52% -40% 269 $92   $78,533,923 75
Jun 1, 2011 - $24,411 -1% -28% 269 $91   $78,558,334 76
Jun 2, 2011 - $26,027 +7% -16% 269 $97   $78,584,361 77
Jun 3, 2011 - $46,517 +79% -25% 232 $201   $78,630,878 78
Jun 4, 2011 - $64,417 +38% -23% 232 $278   $78,695,295 79
Jun 5, 2011 - $39,170 -39% -47% 232 $169   $78,734,465 80
Jun 6, 2011 - $21,361 -45% -59% 232 $92   $78,755,826 81
Jun 7, 2011 - $23,513 +10% -5% 232 $101   $78,779,339 82
Jun 8, 2011 - $23,786 +1% -3% 232 $103   $78,803,125 83
Jun 9, 2011 - $22,995 -3% -12% 232 $99   $78,826,120 84
Jun 10, 2011 - $33,951 +48% -27% 166 $205   $78,860,071 85
Jun 11, 2011 - $46,943 +38% -27% 166 $283   $78,907,014 86
Jun 12, 2011 - $28,453 -39% -27% 166 $171   $78,935,467 87
Jun 13, 2011 - $15,820 -44% -26% 166 $95   $78,951,287 88
Jun 14, 2011 - $17,248 +9% -27% 166 $104   $78,968,535 89
Jun 15, 2011 - $16,516 -4% -31% 166 $99   $78,985,051 90
Jun 16, 2011 - $18,793 +14% -18% 166 $113   $79,003,844 91
Jun 17, 2011 - $22,456 +19% -34% 117 $192   $79,026,300 92
Jun 18, 2011 - $28,685 +28% -39% 117 $245   $79,054,985 93
Jun 19, 2011 - $22,849 -20% -20% 117 $195   $79,077,834 94
Jun 20, 2011 - $11,754 -49% -26% 117 $100   $79,089,588 95
Jun 21, 2011 - $12,353 +5% -28% 117 $106   $79,101,941 96
Jun 22, 2011 - $12,639 +2% -23% 117 $108   $79,114,580 97
Jun 23, 2011 - $13,235 +5% -30% 117 $113   $79,127,815 98
Jun 24, 2011 - $15,166 +15% -32% 85 $178   $79,142,981 99
Jun 25, 2011 - $18,203 +20% -37% 85 $214   $79,161,184 100
Jun 26, 2011 - $13,040 -28% -43% 85 $153   $79,174,224 101
Jun 27, 2011 - $7,430 -43% -37% 85 $87   $79,181,654 102
Jun 28, 2011 - $7,687 +3% -38% 85 $90   $79,189,341 103
Jun 29, 2011 - $5,918 -23% -53% 85 $70   $79,195,259 104
Jun 30, 2011 - $7,902 +34% -40% 85 $93   $79,203,161 105
Jul 1, 2011 - $8,833 +12% -42% 55 $161   $79,211,994 106
Jul 2, 2011 - $11,200 +27% -38% 55 $204   $79,223,194 107
Jul 3, 2011 - $7,729 -31% -41% 55 $141   $79,230,923 108
Jul 4, 2011 52 $4,545 -41% -39% 55 $83   $79,235,468 109
Jul 5, 2011 - $5,226 +15% -32% 55 $95   $79,240,694 110
Jul 6, 2011 - $4,425 -15% -25% 55 $80   $79,245,119 111
Jul 7, 2011 - $4,336 -2% -45% 55 $79   $79,249,455 112

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 18, 2011 1 $26,055,982   2,756 $9,454   $26,055,982 1
Mar 25, 2011 3 $20,145,762 -23% 2,805 $7,182   $46,201,744 2
Apr 1, 2011 4 $12,486,486 -38% 2,838 $4,400   $58,688,230 3
Apr 8, 2011 8 $7,240,988 -42% 2,655 $2,727   $65,929,218 4
Apr 15, 2011 10 $5,408,376 -25% 1,885 $2,869   $71,337,594 5
Apr 22, 2011 11 $3,654,275 -32% 1,363 $2,681   $74,991,869 6
Apr 29, 2011 14 $1,527,890 -58% 838 $1,823   $76,519,759 7
May 6, 2011 19 $685,349 -55% 379 $1,808   $77,205,108 8
May 13, 2011 23 $522,636 -24% 298 $1,754   $77,727,744 9
May 20, 2011 24 $509,562 -3% 357 $1,427   $78,237,306 10
May 27, 2011 23 $347,055 -32% 269 $1,290   $78,584,361 11
Jun 3, 2011 25 $241,759 -30% 232 $1,042   $78,826,120 12
Jun 10, 2011 30 $177,724 -26% 166 $1,071   $79,003,844 13
Jun 17, 2011 32 $123,971 -30% 117 $1,060   $79,127,815 14
Jun 24, 2011 44 $75,346 -39% 85 $886   $79,203,161 15
Jul 1, 2011 50 $46,294 -39% 55 $842   $79,249,455 16

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 1,401-1,500) 1,457 $76,315,464
All Time International Non-Sequel Box Office (Rank 1,001-1,100) 1,031 $76,315,464
Top 2011 Movies at the International Box Office 56 $76,315,464
All Time International Box Office for Based on Fiction Book/Short Story Movies (Rank 301-400) 303 $76,315,464
All Time International Box Office for Live Action Movies (Rank 1,101-1,200) 1,101 $76,315,464
All Time International Box Office for Science Fiction Movies (Rank 101-200) 194 $76,315,464
All Time International Box Office for Thriller/Suspense Movies (Rank 101-200) 104 $76,315,464
All Time International Box Office for PG-13 Movies (Rank 501-600) 575 $76,315,464
All Time International Box Office for Relativity Movies 3 $76,315,464

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 1,201-1,300) 1,258 $155,564,919
All Time Worldwide Non-Sequel Box Office (Rank 801-900) 875 $155,564,919
Top 2011 Movies at the Worldwide Box Office 47 $155,564,919
All Time Worldwide Box Office for Based on Fiction Book/Short Story Movies (Rank 201-300) 263 $155,564,919
All Time Worldwide Box Office for Live Action Movies (Rank 901-1,000) 939 $155,564,919
All Time Worldwide Box Office for Science Fiction Movies (Rank 101-200) 183 $155,564,919
All Time Worldwide Box Office for Thriller/Suspense Movies 84 $155,564,919
All Time Worldwide Box Office for PG-13 Movies (Rank 501-600) 556 $155,564,919
All Time Worldwide Box Office for Relativity Movies 3 $155,564,919

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Jul 24, 20112288,811 288,811$5,435,423$5,435,4231
Jul 31, 20113118,218-59% 407,029$1,890,306$7,325,7292
Aug 7, 2011653,160-55% 460,189$933,490$8,259,2193
Aug 14, 20111038,962-27% 499,151$623,002$8,882,2214
Aug 21, 20111536,582-6% 535,733$548,364$9,430,5855
Aug 28, 20112024,274-34% 560,007$367,266$9,797,8516
Sep 4, 20112121,383-12% 581,390$323,525$10,121,3767
Sep 11, 20112813,987-35% 595,377$235,681$10,357,0578

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Jul 24, 20112151,547 151,547$3,561,345$3,561,3451
Jul 31, 2011355,920-63% 207,467$1,285,602$4,846,9472
Aug 7, 2011423,627-58% 231,094$583,580$5,430,5273
Aug 14, 20111016,563-30% 247,657$383,102$5,813,6294
Aug 21, 20111022,154+34% 269,811$452,384$6,266,0135
Aug 28, 20112012,345-44% 282,156$283,812$6,549,8256
Sep 4, 20111310,927-11% 293,083$224,322$6,774,1477

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Bradley Cooper    Eddie Morra
Robert De Niro    Carl Van Loon

Supporting Cast

Abbie Cornish    Lindy
Andrew Howard    Gennady
Anna Friel    Melissa
Johnny Whitworth    Vernon
Tomas Arana    Man in Tan Coat
Robert John Burke    Pierce
Darren Goldstein    Kevin Doyle
Ned Eisenberg    Morris Brandt
T.V. Carpio    Valerie
Richard Bekins    Hank Atwood
Patricia Kalember    Mrs. Atwood
Cindy Katz    Marla Sutton
Brian A. Wilson*    Detective
Rebecca Dayan    Rebecca Dayan
Ann Marie Green    Financial Newscaster
Damali Mason    Female Cop
Meg McCrossen    Female Assistant
Tom Bloom    Dunham
Nina Hodoruk    Realtor
Tom Teti    Tailor
Stephanie Humphrey    TV News Reporter
Joe McCarthy    Day Trader #1
Peter Pryor    Day Trader #2
Daniel Breaker    Campaign Manager
Chris McMullin    Cop
Dave Droxler    Technician
Luisina Quarleri    Italian Hostess/Waitress
Piper Brown    Girl Skater
Simon Maclean    Father Skater
Saxon Palmer    Businessman #1
Stephen Sable    Businessman #2
Caroline Maria Winberg    Maria Winberg
Damaris Lewis    Beautiful Black Woman
Martha Ann Talman    Van Loon's Assistant
Robert Bizik    Coffee Shop Owner
Hugh Douglas    Poker Player #1
Howard Strong    Poker Player #2
Arlette De Alba    Girl Passenger
Eddie Fernandez    Gennady Thug
Ray Siegle    Gennady Blind Thug
Nicholas Le Guern    Friend at Beach #1
Richard Miller    Friend at Beach #2
Violeta Silva    Friend at Beach #3
Anna Parkinson    Friend at Beach #4
Laurence Roscoe    Friend at Beach #5

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Neil Burger    Director
Leslie Dixon    Screenwriter
Alan Glynn    Story Creator
Leslie Dixon    Producer
Scott Kroopf    Producer
Ryan Kavanaugh    Producer
Tucker Tooley    Executive Producer
Bradley Cooper    Executive Producer
Jason Felts    Executive Producer
Kenneth Halsband    Co-Producer
Jo Willems    Cinematographer
Naomi Geraghty    Editor
Tracy Adams    Editor
Paul Leonard-Morgan    Composer
Happy Walters    Music Supervisor
Season Kent    Music Supervisor
Patrizia Von Brandenstein    Production Designer
Diane Lederman    Set Decorator
Jenny Gering    Costume Designer
Danny Michael    Sound
Paul Urmson    Sound Designer
Paul Urmson    Supervising Sound Editor
Lewis Goldstein    Supervising Sound Editor
Tony Volante    Re-recording Mixer
Lewis Goldstein    Re-recording Mixer
Connie Brink    Special Effects Coordinator
Dan Schrecker    Visual Effects Supervisor
Tim Carras    Visual Effects Supervisor
Rocco Passionino    Visual Effects Supervisor
Christopher Scollard    Visual Effects Supervisor
Jeffrey Lee Gibson    Stunt Coordinator
Ben Bray    Fight Coordinator
Patty Long    Line Producer
H.H. Cooper    Assistant Director
Garrett Warren    Second Unit Director
Richard Rutkowski    Second Unit Camera
Douglas Aibel    Casting Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

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Blu-ray Sales: Finding the Source of the Problem

August 12th, 2011

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DVD Sales: Decoding the Home Market

August 9th, 2011

It was a really slow week on the home market with only two new releases reaching the top 30. One those was Source Code, which led the way with 386,000 units / $5.54 million. More...

Blu-ray Sales: Rango Remains on Top

August 3rd, 2011

Rango remained the best selling Blu-ray this week with 317,000 units / $6.34 million for the week and 670,000 units / $13.39 million after two. More...

DVD Sales: Rango's Appeal Remains Limitless

August 3rd, 2011

During its first full week on the home market, Rango led the weekly DVD sales chart, holding off a few new releases in the process (very few new releases).It sold an additional 621,000 units / $9.93 million during the week for totals of 1.18 million units / $20.43 million after two. That's very close to Gnomeo & Juliet's running tally, and that DVD was released two months ago. More...

DVD and Blu-ray Releases for July 19th, 2011

July 18th, 2011

Looking at the overall strength of the home market releases this week and there's not a lot to look forward to. If you don't count Rango, which came out on Blu-ray / DVD on Friday, then the biggest hit of the week is Limitless. That film is worth picking up on Blu-ray, but it's not exactly Pick of the Week material. In fact, the best release on this week's list is Once Upon a Time in America, which made its Blu-ray debut at the end of May, but the screener arrived very late. Despite this, I'm awarding it the Pick of the Week. More...

Featured Blu-ray / DVD Review: Limitless

July 18th, 2011

Bradley Cooper earned major breakout success thanks to The Hangover and after The A-Team missed expectations, Limitless became a major test of his potential A-list status. Taking into consideration the time of year it was released, and its production budget, it was a solid hit. But will it help build his brand? Or will those who saw this movie be less likely to seek out his future films? More...

International Box Office: Rio's Reaching for the Top

April 20th, 2011

Rio has become the biggest hit on the international box office so far this year after just two weeks of release. This past weekend it made $56.34 million on 13,754 screens in 63 markets to lift its total to $131.78 million. This is just a couple of million above The Green Hornet, although it is extending that lead very rapidly. The film was aided by a pair of first place openings in major markets, scoring $4.92 million on 667 screens in France and $2.38 million on 626 screens in Italy. It really shone in a number of holdover markets as well, including Brazil, where it was down a mere 14% to $7.22 million on 1,025 screens over the weekend for a total of $18.75 million after two. At this pace, it will top the final box office of Toy Story 3, Harry Potter and Tangled by next weekend. It added $5.70 million on 1,297 screens in Russia to lift its running tally to $18.94 million. It did drop by 39% from its opening weekend, which was higher than in most major markets, but still very strong for Russia. It grew by 33% in Australia to $3.22 million on 467 screens over the weekend for a total of $7.97 million after two. It was up 12% in the U.K. to $2.76 million on 531 screens over the weekend for a total of $8.97 million. Rio doesn't have a lot of markets left to expand into, but even so, at this pace it should hit $200 million internationally and $300 million worldwide with relative ease. More...

International Box Office: Blame it on Rio

April 13th, 2011

Did summer start already? I ask because we have a summer-like result at the international box office this weekend. Rio crushed the competition with $54.94 million on 11,714 screens in 45 markets. Opening on more than 10,000 screens is usually a feat reserved for summer blockbusters. The film earned first place in nearly every market, although its individual results did vary considerably. For instance, it was stunning in Russia earning $9.28 million on 1,297 screens over the weekend for a total of $11.31 million. Perhaps more impressively, the film earned $8.77 million on 1,024 screens in Brazil. While Brazil is a very large country, it's still an emerging market and this is a great result there. The film was also strong in Mexico with $4.90 million on 1,521. On the other hand, it was more average in a number of other major markets. For instance, it earned $2.63 million on 724 screens in Germany, which is mediocre for a potential blockbuster. The same was true in the U.K. with $2.48 million on 522, in Australia with $2.42 million on 459, and in Spain with $2.21 million on 390. More...

Hop Jumps Higher Than Expected

April 4th, 2011

It was mostly a good news start to the month as the top film, Hop, beat expectations with ease and nearly became the fastest opening film of the year. Meanwhile, most of the rest of the top five at least came close to matching expectations. This helped the box office grow 3% from last weekend to $125 million. Unfortunately, this was nearly 30% lower than the same weekend last year. This means 2011 continues to lose ground on 2010 and it is now off last year's pace by just over 20% at $2.34 billion to $2.93 billion. Things need to turn around very soon. More...

Will the Box Office have a Spring in Its Step?

March 31st, 2011

It's a new month and we are hoping for reasons to celebrate. So far 2011 has not brought a lot of big hits with it. Only once in three months did 2011 top 2010 in the year-over-year comparison, and even then it was due to a misalignment in holidays. Sadly, that won't turn around this weekend, as it is very likely that all three new releases combined won't make as much as Clash of the Titans opened with last year. On the other hand, perhaps Hop and the others will be bigger than expected hits and we can build on that success. More...

International Box Office: Another Victory for Battle

March 30th, 2011

Battle: Los Angeles remained in first place on the international scene with $16.32 million on 7,746 screens in 55 markets for a total of $79.63 million after three weeks of release. It didn't have many new openings. It did add $1.12 million on 331 screens during its second weekend in Australia for a total of $4.39 million so far. It has already made more internationally than it has domestically, and with openings in Spain, Germany, and Italy, it should have no trouble getting to $200 million worldwide. I think the studio should be happy with that, but I'm not sure they will be happy enough to go with a sequel. More...

Wimpy Fights its Way to the Top

March 28th, 2011

Diary of A Wimpy Kid: Rodrick Rules opened on the high end of expectations while Sucker Punch opened on the low end of expectations, which meant there wasn't a really tight race for top spot at the box office this weekend. The overall box office was healthy with a total haul of $121 million, which was close to 6% higher than last weekend, but it was also close to 6% lower than the same weekend last year. On the one hand, this is arguably the best performance 2011 has had so far, as the only time we've won on the year-over-year comparison was when 2011 has a holiday that didn't line up with 2010. On the other hand, 2011 is still half a billion dollars behind 2010's pace at $2.18 billion to $2.69 billion. More...

Weekend Estimates: Wimpy Kid Defeats Sucker Punch

March 27th, 2011

The last weekend in March have brought us another pair of movies opening in the high teens to low twenties. This time around Diary of a Wimpy Kid: Rodrick Rules was the low-twenties movie, picking up a very respectable $24.4 million on debut, which is a shade ahead of the $22 million earned by the first film in the franchise this time last year. Sucker Punch produced a slightly disappointing $19 million opening weekend, which is a drop in the bucket compared to its $75 million budget. It'll need good international numbers and a strong home market performance to recoup costs. Overall box office will be down about 7% from last year, continuing 2011's losing streak, although that makes this one of the better weekends of the year so far. More...

Weekend Preview: Will the New Releases Have any Punch?

March 24th, 2011

Predicting the winner at the box office this weekend could be tough, as there appears to be no real consensus on which film has the advantage. This is mostly due to uncertainty with one of the films, with just as many analysts predicting Sucker Punch will win with ease as are predicting that film will really struggle. On the other hand, there is a pretty strong consensus with regards to the overall box office when compared to last year and there's almost no chance 2011 will keep pace with 2010. Worse case scenario has Sucker Punch and Diary of A Wimpy Kid: Rodick Rules combined opening with less than How to Train Your Dragon opened with. This means March will end on a low note, which has happened far too often this year. More...

Box Office Watchers Have Limited Reasons to Cheer

March 21st, 2011

It was another poor weekend at the box office and none of the new wide releases were blockbusters, but on the plus side, none were bombs either. The overall box office was down 11% from last weekend to $115 million, which was 9% lower than the same weekend last year. However, that was actually much better than 2011 has managed for most of the year. Year-to-date, 2011 is still off of 2010's pace by 20% at $2.52 billion to $2.02 billion and that likely won't change till Memorial day. Hopefully it won't be too late to turn things around by then. More...

Weekend Estimates: Limitless Wins Five-Way Box Office Battle

March 20th, 2011

The North American box office showed further glimmers of hope this weekend, with no less than five movies vying for top spot on the chart, and Limitless handily beating expectations to finish first. Its $19 million debut is the best so far for Relativity Media's fledgling distribution organization. Overall, however, box office will be down around 10% from last year, continuing a losing streak that will almost certainly extend to cover the entire first quarter. More...

Weekend Preview: Do the New Releases have Limitless Potential?

March 17th, 2011

Three wide releases come out this week, all of which have the potential to reach first place, and there's a slim chance they will finish one-two-three. On the other hand, there are also two holdovers that have a reasonable shot at first place as well, meaning the new releases could be fighting for scraps at the box office. Regardless, there's little hope that the total box office will match last year's pace, as Alice in Wonderland was still dominating the chart. Best case scenario, there's a close race for top spot with a couple of the new releases pulling in $30 million, or close to it. Worst case scenario has no new release earning half that. Unfortunately, the low end seems more likely. More...

2011 Preview: March

March 1st, 2011

This is going to suck. February wasn't exactly a banner month at the box office and 2011 is already roughly $400 million behind 2010's pace. To make matters worse, last March broke records starting with the release of Alice in Wonderland. There is no movie coming out this month that will come close to Alice in Wonderland's performance; in fact, the number one film this March will likely not do as well as the second best film from last March. The best case scenario has the month producing three $100 million movies, plus a number of midlevel hits, while still failing to match last year's pace by about $100 million. The worst case scenario has two of the three potential $100 million hits missing that mark, plus the midlevel hits also struggling. In that case, we could end March about $300 million further behind 2010's pace. (Hopefully things will start to turn around in April.) More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Aspiring author Eddie Morra is suffering from chronic writer's block, but his life changes instantly when an old friend introduces him to NZT, a revolutionary new pharmaceutical that allows him to tap his full potential. With every synapse crackling, Eddie can recall everything he has ever read, seen or heard, learn any language in a day, comprehend complex equations and beguile anyone he meets--as long as he keeps taking the untested drug. Soon Eddie takes Wall Street by storm, parlaying a small stake into millions. His accomplishments catch the eye of mega-mogul Carl Van Loon, who invites him to help broker the largest merger in corporate history. But they also bring Eddie to the attention of people willing to do anything to get their hands on his stash of NZT. With his life in jeopardy and the drug's brutal side effects taking their toll, Eddie dodges mysterious stalkers, a vicious gangster and an intense police investigation as he attempts to hang on to his dwindling supply long enough to outwit his enemies.

Metrics

Opening Weekend:$18,907,302 (23.9% of total gross)
Legs:4.19 (domestic box office/biggest weekend)
Domestic Share:50.9% (domestic box office/worldwide)
Production Budget:$27,000,000 (worldwide box office is 5.8 times production budget)
Theater counts:2,756 opening theaters/2,838 max. theaters, 6.0 weeks average run per theater
Infl. Adj. Dom. BO $107,731,288

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 1,101-1,200) 1,106 $79,249,455
All Time International Box Office (Rank 1,401-1,500) 1,457 $76,315,464
All Time Worldwide Box Office (Rank 1,201-1,300) 1,258 $155,564,919

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes
Google Play:Google Play, Google Play

Movie Details

Domestic Releases: March 18th, 2011 (Wide) by Relativity
Video Release: July 19th, 2011 by Fox Home Entertainment
MPAA Rating: PG-13 for thematic material involving a drug, violence including disturbing images, sexuality and language.
(Rating bulletin 2161, 3/2/2011)
Running Time: 105 minutes
Comparisons: vs. Captive State
Create your own comparison chart…
Keywords: Addiction, Voiceover/Narration, Surprise Twist, Rags to Riches, Foreign Language, Non-Chronological, Faulty Memory, Relationships Gone Wrong, Political, Narcotics, Pharmaceuticals, Hitmen, Conspiracy Theory, Writing and Writers, Wish Granters, Visual Effects, Super Soldier Serum, Techno-Thriller, Remade
Source:Based on Fiction Book/Short Story
Genre:Thriller/Suspense
Production Method:Live Action
Creative Type:Science Fiction
Production/Financing Companies: Relativity Media, Rogue Pictures, Virgin, Many Rivers, Boy of the Year, Intermedia Film
Production Countries: United States
Languages: English

Leading Cast

Bradley Cooper    Eddie Morra
Robert De Niro    Carl Van Loon

Supporting Cast

Abbie Cornish    Lindy
Andrew Howard    Gennady
Anna Friel    Melissa
Johnny Whitworth    Vernon
Tomas Arana    Man in Tan Coat
Robert John Burke    Pierce
Darren Goldstein    Kevin Doyle
Ned Eisenberg    Morris Brandt
T.V. Carpio    Valerie
Richard Bekins    Hank Atwood
Patricia Kalember    Mrs. Atwood
Cindy Katz    Marla Sutton
Brian A. Wilson*    Detective
Rebecca Dayan    Rebecca Dayan
Ann Marie Green    Financial Newscaster
Damali Mason    Female Cop
Meg McCrossen    Female Assistant
Tom Bloom    Dunham
Nina Hodoruk    Realtor
Tom Teti    Tailor
Stephanie Humphrey    TV News Reporter
Joe McCarthy    Day Trader #1
Peter Pryor    Day Trader #2
Daniel Breaker    Campaign Manager
Chris McMullin    Cop
Dave Droxler    Technician
Luisina Quarleri    Italian Hostess/Waitress
Piper Brown    Girl Skater
Simon Maclean    Father Skater
Saxon Palmer    Businessman #1
Stephen Sable    Businessman #2
Caroline Maria Winberg    Maria Winberg
Damaris Lewis    Beautiful Black Woman
Martha Ann Talman    Van Loon's Assistant
Robert Bizik    Coffee Shop Owner
Hugh Douglas    Poker Player #1
Howard Strong    Poker Player #2
Arlette De Alba    Girl Passenger
Eddie Fernandez    Gennady Thug
Ray Siegle    Gennady Blind Thug
Nicholas Le Guern    Friend at Beach #1
Richard Miller    Friend at Beach #2
Violeta Silva    Friend at Beach #3
Anna Parkinson    Friend at Beach #4
Laurence Roscoe    Friend at Beach #5

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Neil Burger    Director
Leslie Dixon    Screenwriter
Alan Glynn    Story Creator
Leslie Dixon    Producer
Scott Kroopf    Producer
Ryan Kavanaugh    Producer
Tucker Tooley    Executive Producer
Bradley Cooper    Executive Producer
Jason Felts    Executive Producer
Kenneth Halsband    Co-Producer
Jo Willems    Cinematographer
Naomi Geraghty    Editor
Tracy Adams    Editor
Paul Leonard-Morgan    Composer
Happy Walters    Music Supervisor
Season Kent    Music Supervisor
Patrizia Von Brandenstein    Production Designer
Diane Lederman    Set Decorator
Jenny Gering    Costume Designer
Danny Michael    Sound
Paul Urmson    Sound Designer
Paul Urmson    Supervising Sound Editor
Lewis Goldstein    Supervising Sound Editor
Tony Volante    Re-recording Mixer
Lewis Goldstein    Re-recording Mixer
Connie Brink    Special Effects Coordinator
Dan Schrecker    Visual Effects Supervisor
Tim Carras    Visual Effects Supervisor
Rocco Passionino    Visual Effects Supervisor
Christopher Scollard    Visual Effects Supervisor
Jeffrey Lee Gibson    Stunt Coordinator
Ben Bray    Fight Coordinator
Patty Long    Line Producer
H.H. Cooper    Assistant Director
Garrett Warren    Second Unit Director
Richard Rutkowski    Second Unit Camera
Douglas Aibel    Casting Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: Rio Sets Summer Records

August 17th, 2011

As previously stated many, many times recently, the summer is the worst time of year for the home market. However, there was a bright spot this week with the release of Rio, which not only topped the Blu-ray sales chart, it topped studio estimates. During its opening week, the film sold 1.02 million units on Blu-ray generating $21.37 million in opening week sales, which was the best figures since we debuted the weekly Blu-ray sales chart at the beginning of summer, and in fact the best summer release in the history of the format. Its Blu-ray ratio for its opening week was 37%, which is stunning for a kids movie and certainly raises the bar for the summer CG blockbusters. More...

Blu-ray Sales: Finding the Source of the Problem

August 12th, 2011

It was a slow week on the home market, especially on Blu-ray, where it was a rare week suffering from year-over-year declines. But more on that in a bit. The number one selling Blu-ray was Source Code with 189,000 units. It was a little disappointing on DVD and its opening week Blu-ray ratio was just under 33%, acceptable, but not great. It was visual enough that upgrading to High Definition wasn't a bad choice, but second-tier enough that I would understand if a lot of people just didn't want to bother with the extra price. More...

DVD Sales: Decoding the Home Market

August 9th, 2011

It was a really slow week on the home market with only two new releases reaching the top 30. One those was Source Code, which led the way with 386,000 units / $5.54 million. More...

Blu-ray Sales: Rango Remains on Top

August 3rd, 2011

Rango remained the best selling Blu-ray this week with 317,000 units / $6.34 million for the week and 670,000 units / $13.39 million after two. More...

DVD Sales: Rango's Appeal Remains Limitless

August 3rd, 2011

During its first full week on the home market, Rango led the weekly DVD sales chart, holding off a few new releases in the process (very few new releases).It sold an additional 621,000 units / $9.93 million during the week for totals of 1.18 million units / $20.43 million after two. That's very close to Gnomeo & Juliet's running tally, and that DVD was released two months ago. More...

DVD and Blu-ray Releases for July 19th, 2011

July 18th, 2011

Looking at the overall strength of the home market releases this week and there's not a lot to look forward to. If you don't count Rango, which came out on Blu-ray / DVD on Friday, then the biggest hit of the week is Limitless. That film is worth picking up on Blu-ray, but it's not exactly Pick of the Week material. In fact, the best release on this week's list is Once Upon a Time in America, which made its Blu-ray debut at the end of May, but the screener arrived very late. Despite this, I'm awarding it the Pick of the Week. More...

Featured Blu-ray / DVD Review: Limitless

July 18th, 2011

Bradley Cooper earned major breakout success thanks to The Hangover and after The A-Team missed expectations, Limitless became a major test of his potential A-list status. Taking into consideration the time of year it was released, and its production budget, it was a solid hit. But will it help build his brand? Or will those who saw this movie be less likely to seek out his future films? More...

International Box Office: Rio's Reaching for the Top

April 20th, 2011

Rio has become the biggest hit on the international box office so far this year after just two weeks of release. This past weekend it made $56.34 million on 13,754 screens in 63 markets to lift its total to $131.78 million. This is just a couple of million above The Green Hornet, although it is extending that lead very rapidly. The film was aided by a pair of first place openings in major markets, scoring $4.92 million on 667 screens in France and $2.38 million on 626 screens in Italy. It really shone in a number of holdover markets as well, including Brazil, where it was down a mere 14% to $7.22 million on 1,025 screens over the weekend for a total of $18.75 million after two. At this pace, it will top the final box office of Toy Story 3, Harry Potter and Tangled by next weekend. It added $5.70 million on 1,297 screens in Russia to lift its running tally to $18.94 million. It did drop by 39% from its opening weekend, which was higher than in most major markets, but still very strong for Russia. It grew by 33% in Australia to $3.22 million on 467 screens over the weekend for a total of $7.97 million after two. It was up 12% in the U.K. to $2.76 million on 531 screens over the weekend for a total of $8.97 million. Rio doesn't have a lot of markets left to expand into, but even so, at this pace it should hit $200 million internationally and $300 million worldwide with relative ease. More...

International Box Office: Blame it on Rio

April 13th, 2011

Did summer start already? I ask because we have a summer-like result at the international box office this weekend. Rio crushed the competition with $54.94 million on 11,714 screens in 45 markets. Opening on more than 10,000 screens is usually a feat reserved for summer blockbusters. The film earned first place in nearly every market, although its individual results did vary considerably. For instance, it was stunning in Russia earning $9.28 million on 1,297 screens over the weekend for a total of $11.31 million. Perhaps more impressively, the film earned $8.77 million on 1,024 screens in Brazil. While Brazil is a very large country, it's still an emerging market and this is a great result there. The film was also strong in Mexico with $4.90 million on 1,521. On the other hand, it was more average in a number of other major markets. For instance, it earned $2.63 million on 724 screens in Germany, which is mediocre for a potential blockbuster. The same was true in the U.K. with $2.48 million on 522, in Australia with $2.42 million on 459, and in Spain with $2.21 million on 390. More...

Hop Jumps Higher Than Expected

April 4th, 2011

It was mostly a good news start to the month as the top film, Hop, beat expectations with ease and nearly became the fastest opening film of the year. Meanwhile, most of the rest of the top five at least came close to matching expectations. This helped the box office grow 3% from last weekend to $125 million. Unfortunately, this was nearly 30% lower than the same weekend last year. This means 2011 continues to lose ground on 2010 and it is now off last year's pace by just over 20% at $2.34 billion to $2.93 billion. Things need to turn around very soon. More...

Will the Box Office have a Spring in Its Step?

March 31st, 2011

It's a new month and we are hoping for reasons to celebrate. So far 2011 has not brought a lot of big hits with it. Only once in three months did 2011 top 2010 in the year-over-year comparison, and even then it was due to a misalignment in holidays. Sadly, that won't turn around this weekend, as it is very likely that all three new releases combined won't make as much as Clash of the Titans opened with last year. On the other hand, perhaps Hop and the others will be bigger than expected hits and we can build on that success. More...

International Box Office: Another Victory for Battle

March 30th, 2011

Battle: Los Angeles remained in first place on the international scene with $16.32 million on 7,746 screens in 55 markets for a total of $79.63 million after three weeks of release. It didn't have many new openings. It did add $1.12 million on 331 screens during its second weekend in Australia for a total of $4.39 million so far. It has already made more internationally than it has domestically, and with openings in Spain, Germany, and Italy, it should have no trouble getting to $200 million worldwide. I think the studio should be happy with that, but I'm not sure they will be happy enough to go with a sequel. More...

Wimpy Fights its Way to the Top

March 28th, 2011

Diary of A Wimpy Kid: Rodrick Rules opened on the high end of expectations while Sucker Punch opened on the low end of expectations, which meant there wasn't a really tight race for top spot at the box office this weekend. The overall box office was healthy with a total haul of $121 million, which was close to 6% higher than last weekend, but it was also close to 6% lower than the same weekend last year. On the one hand, this is arguably the best performance 2011 has had so far, as the only time we've won on the year-over-year comparison was when 2011 has a holiday that didn't line up with 2010. On the other hand, 2011 is still half a billion dollars behind 2010's pace at $2.18 billion to $2.69 billion. More...

Weekend Estimates: Wimpy Kid Defeats Sucker Punch

March 27th, 2011

The last weekend in March have brought us another pair of movies opening in the high teens to low twenties. This time around Diary of a Wimpy Kid: Rodrick Rules was the low-twenties movie, picking up a very respectable $24.4 million on debut, which is a shade ahead of the $22 million earned by the first film in the franchise this time last year. Sucker Punch produced a slightly disappointing $19 million opening weekend, which is a drop in the bucket compared to its $75 million budget. It'll need good international numbers and a strong home market performance to recoup costs. Overall box office will be down about 7% from last year, continuing 2011's losing streak, although that makes this one of the better weekends of the year so far. More...

Weekend Preview: Will the New Releases Have any Punch?

March 24th, 2011

Predicting the winner at the box office this weekend could be tough, as there appears to be no real consensus on which film has the advantage. This is mostly due to uncertainty with one of the films, with just as many analysts predicting Sucker Punch will win with ease as are predicting that film will really struggle. On the other hand, there is a pretty strong consensus with regards to the overall box office when compared to last year and there's almost no chance 2011 will keep pace with 2010. Worse case scenario has Sucker Punch and Diary of A Wimpy Kid: Rodick Rules combined opening with less than How to Train Your Dragon opened with. This means March will end on a low note, which has happened far too often this year. More...

Box Office Watchers Have Limited Reasons to Cheer

March 21st, 2011

It was another poor weekend at the box office and none of the new wide releases were blockbusters, but on the plus side, none were bombs either. The overall box office was down 11% from last weekend to $115 million, which was 9% lower than the same weekend last year. However, that was actually much better than 2011 has managed for most of the year. Year-to-date, 2011 is still off of 2010's pace by 20% at $2.52 billion to $2.02 billion and that likely won't change till Memorial day. Hopefully it won't be too late to turn things around by then. More...

Weekend Estimates: Limitless Wins Five-Way Box Office Battle

March 20th, 2011

The North American box office showed further glimmers of hope this weekend, with no less than five movies vying for top spot on the chart, and Limitless handily beating expectations to finish first. Its $19 million debut is the best so far for Relativity Media's fledgling distribution organization. Overall, however, box office will be down around 10% from last year, continuing a losing streak that will almost certainly extend to cover the entire first quarter. More...

Weekend Preview: Do the New Releases have Limitless Potential?

March 17th, 2011

Three wide releases come out this week, all of which have the potential to reach first place, and there's a slim chance they will finish one-two-three. On the other hand, there are also two holdovers that have a reasonable shot at first place as well, meaning the new releases could be fighting for scraps at the box office. Regardless, there's little hope that the total box office will match last year's pace, as Alice in Wonderland was still dominating the chart. Best case scenario, there's a close race for top spot with a couple of the new releases pulling in $30 million, or close to it. Worst case scenario has no new release earning half that. Unfortunately, the low end seems more likely. More...

2011 Preview: March

March 1st, 2011

This is going to suck. February wasn't exactly a banner month at the box office and 2011 is already roughly $400 million behind 2010's pace. To make matters worse, last March broke records starting with the release of Alice in Wonderland. There is no movie coming out this month that will come close to Alice in Wonderland's performance; in fact, the number one film this March will likely not do as well as the second best film from last March. The best case scenario has the month producing three $100 million movies, plus a number of midlevel hits, while still failing to match last year's pace by about $100 million. The worst case scenario has two of the three potential $100 million hits missing that mark, plus the midlevel hits also struggling. In that case, we could end March about $300 million further behind 2010's pace. (Hopefully things will start to turn around in April.) More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 1,101-1,200) 1,106 $79,249,455
All Time Domestic Inflation Adjusted Box Office (Rank 1,501-1,600) 1,593 $107,731,288
All Time Domestic Non-Sequel Box Office (Rank 701-800) 790 $79,249,455
Top 2011 Movies at the Domestic Box Office 41 $79,249,455
All Time Domestic Box Office for Based on Fiction Book/Short Story Movies (Rank 201-300) 244 $79,249,455
All Time Domestic Box Office for Live Action Movies (Rank 801-900) 824 $79,249,455
All Time Domestic Box Office for Science Fiction Movies (Rank 101-200) 143 $79,249,455
All Time Domestic Box Office for Thriller/Suspense Movies 68 $79,249,455
All Time Domestic Box Office for PG-13 Movies (Rank 401-500) 493 $79,249,455
All Time Domestic Box Office for Relativity Movies 2 $79,249,455

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 18, 2011 1 $18,907,302   2,756 $6,860   $18,907,302 1
Mar 25, 2011 3 $15,055,249 -20% 2,805 $5,367   $41,111,231 2
Apr 1, 2011 5 $9,307,896 -38% 2,838 $3,280   $55,509,640 3
Apr 8, 2011 8 $5,461,378 -41% 2,655 $2,057   $64,149,608 4
Apr 15, 2011 10 $3,660,104 -33% 1,885 $1,942   $69,589,322 5
Apr 22, 2011 12 $2,664,461 -27% 1,363 $1,955   $74,002,055 6
Apr 29, 2011 15 $1,098,447 -59% 838 $1,311   $76,090,316 7
May 6, 2011 20 $486,658 -56% 379 $1,284   $77,006,417 8
May 13, 2011 23 $358,480 -26% 298 $1,203   $77,563,588 9
May 20, 2011 21 $341,468 -5% 357 $956   $78,069,212 10
May 27, 2011 22 $219,912 -36% 269 $818   $78,457,218 11
Jun 3, 2011 25 $150,104 -32% 232 $647   $78,734,465 12
Jun 10, 2011 27 $109,347 -27% 166 $659   $78,935,467 13
Jun 17, 2011 32 $73,990 -32% 117 $632   $79,077,834 14
Jun 24, 2011 43 $46,409 -37% 85 $546   $79,174,224 15
Jul 1, 2011 47 $27,762 -40% 55 $505   $79,230,923 16

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Mar 18, 2011 1 $6,631,632     2,756 $2,406   $6,631,632 1
Mar 19, 2011 1 $7,392,507 +11%   2,756 $2,682   $14,024,139 2
Mar 20, 2011 1 $4,883,163 -34%   2,756 $1,772   $18,907,302 3
Mar 21, 2011 1 $1,902,117 -61%   2,756 $690   $20,809,419 4
Mar 22, 2011 1 $2,035,158 +7%   2,756 $738   $22,844,577 5
Mar 23, 2011 1 $1,601,183 -21%   2,756 $581   $24,445,760 6
Mar 24, 2011 1 $1,610,222 +1%   2,756 $584   $26,055,982 7
Mar 25, 2011 3 $4,631,821 +188% -30% 2,805 $1,651   $30,687,803 8
Mar 26, 2011 3 $6,488,987 +40% -12% 2,805 $2,313   $37,176,790 9
Mar 27, 2011 3 $3,934,441 -39% -19% 2,805 $1,403   $41,111,231 10
Mar 28, 2011 2 $1,275,724 -68% -33% 2,805 $455   $42,386,955 11
Mar 29, 2011 1 $1,432,070 +12% -30% 2,805 $511   $43,819,025 12
Mar 30, 2011 1 $1,157,181 -19% -28% 2,805 $413   $44,976,206 13
Mar 31, 2011 1 $1,225,538 +6% -24% 2,805 $437   $46,201,744 14
Apr 1, 2011 4 $3,034,981 +148% -34% 2,838 $1,069   $49,236,725 15
Apr 2, 2011 5 $3,949,145 +30% -39% 2,838 $1,392   $53,185,870 16
Apr 3, 2011 5 $2,323,770 -41% -41% 2,838 $819   $55,509,640 17
Apr 4, 2011 4 $712,163 -69% -44% 2,838 $251   $56,221,803 18
Apr 5, 2011 4 $980,341 +38% -32% 2,838 $345   $57,202,144 19
Apr 6, 2011 4 $734,956 -25% -36% 2,838 $259   $57,937,100 20
Apr 7, 2011 4 $751,130 +2% -39% 2,838 $265   $58,688,230 21
Apr 8, 2011 8 $1,732,345 +131% -43% 2,655 $652   $60,420,575 22
Apr 9, 2011 8 $2,460,006 +42% -38% 2,655 $927   $62,880,581 23
Apr 10, 2011 8 $1,269,027 -48% -45% 2,655 $478   $64,149,608 24
Apr 11, 2011 8 $404,022 -68% -43% 2,655 $152   $64,553,630 25
Apr 12, 2011 8 $518,011 +28% -47% 2,655 $195   $65,071,641 26
Apr 13, 2011 8 $425,214 -18% -42% 2,655 $160   $65,496,855 27
Apr 14, 2011 8 $432,363 +2% -42% 2,655 $163   $65,929,218 28
Apr 15, 2011 11 $1,074,587 +149% -38% 1,885 $570   $67,003,805 29
Apr 16, 2011 9 $1,680,794 +56% -32% 1,885 $892   $68,684,599 30
Apr 17, 2011 10 $904,723 -46% -29% 1,885 $480   $69,589,322 31
Apr 18, 2011 10 $360,648 -60% -11% 1,885 $191   $69,949,970 32
Apr 19, 2011 10 $455,250 +26% -12% 1,885 $242   $70,405,220 33
Apr 20, 2011 10 $405,808 -11% -5% 1,885 $215   $70,811,028 34
Apr 21, 2011 9 $526,566 +30% +22% 1,885 $279   $71,337,594 35
Apr 22, 2011 12 $956,919 +82% -11% 1,363 $702   $72,294,513 36
Apr 23, 2011 12 $1,061,615 +11% -37% 1,363 $779   $73,356,128 37
Apr 24, 2011 12 $645,927 -39% -29% 1,363 $474   $74,002,055 38
Apr 25, 2011 12 $311,123 -52% -14% 1,363 $228   $74,313,178 39
Apr 26, 2011 12 $241,164 -22% -47% 1,363 $177   $74,554,342 40
Apr 27, 2011 12 $215,580 -11% -47% 1,363 $158   $74,769,922 41
Apr 28, 2011 12 $221,947 +3% -58% 1,363 $163   $74,991,869 42
Apr 29, 2011 14 $355,192 +60% -63% 838 $424   $75,347,061 43
Apr 30, 2011 15 $476,701 +34% -55% 838 $569   $75,823,762 44
May 1, 2011 15 $266,554 -44% -59% 838 $318   $76,090,316 45
May 2, 2011 14 $94,335 -65% -70% 838 $113   $76,184,651 46
May 3, 2011 13 $133,102 +41% -45% 838 $159   $76,317,753 47
May 4, 2011 15 $106,129 -20% -51% 838 $127   $76,423,882 48
May 5, 2011 15 $95,877 -10% -57% 838 $114   $76,519,759 49
May 6, 2011 - $150,368 +57% -58% 379 $397   $76,670,127 50
May 7, 2011 - $205,077 +36% -57% 379 $541   $76,875,204 51
May 8, 2011 - $131,213 -36% -51% 379 $346   $77,006,417 52
May 9, 2011 - $42,286 -68% -55% 379 $112   $77,048,703 53
May 10, 2011 - $59,261 +40% -55% 379 $156   $77,107,964 54
May 11, 2011 - $47,933 -19% -55% 379 $126   $77,155,897 55
May 12, 2011 - $49,211 +3% -49% 379 $130   $77,205,108 56
May 13, 2011 - $99,189 +102% -34% 298 $333   $77,304,297 57
May 14, 2011 - $165,557 +67% -19% 298 $556   $77,469,854 58
May 15, 2011 - $93,734 -43% -29% 298 $315   $77,563,588 59
May 16, 2011 - $37,531 -60% -11% 298 $126   $77,601,119 60
May 17, 2011 - $53,186 +42% -10% 298 $178   $77,654,305 61
May 18, 2011 - $37,972 -29% -21% 298 $127   $77,692,277 62
May 19, 2011 - $35,467 -7% -28% 298 $119   $77,727,744 63
May 20, 2011 - $94,964 +168% -4% 357 $266   $77,822,708 64
May 21, 2011 - $140,316 +48% -15% 357 $393   $77,963,024 65
May 22, 2011 - $106,188 -24% +13% 357 $297   $78,069,212 66
May 23, 2011 - $62,019 -42% +65% 357 $174   $78,131,231 67
May 24, 2011 - $41,395 -33% -22% 357 $116   $78,172,626 68
May 25, 2011 - $33,817 -18% -11% 357 $95   $78,206,443 69
May 26, 2011 - $30,863 -9% -13% 357 $86   $78,237,306 70
May 27, 2011 - $61,861 +100% -35% 269 $230   $78,299,167 71
May 28, 2011 - $84,178 +36% -40% 269 $313   $78,383,345 72
May 29, 2011 - $73,873 -12% -30% 269 $275   $78,457,218 73
May 30, 2011 24 $51,953 -30% -16% 269 $193   $78,509,171 74
May 31, 2011 - $24,752 -52% -40% 269 $92   $78,533,923 75
Jun 1, 2011 - $24,411 -1% -28% 269 $91   $78,558,334 76
Jun 2, 2011 - $26,027 +7% -16% 269 $97   $78,584,361 77
Jun 3, 2011 - $46,517 +79% -25% 232 $201   $78,630,878 78
Jun 4, 2011 - $64,417 +38% -23% 232 $278   $78,695,295 79
Jun 5, 2011 - $39,170 -39% -47% 232 $169   $78,734,465 80
Jun 6, 2011 - $21,361 -45% -59% 232 $92   $78,755,826 81
Jun 7, 2011 - $23,513 +10% -5% 232 $101   $78,779,339 82
Jun 8, 2011 - $23,786 +1% -3% 232 $103   $78,803,125 83
Jun 9, 2011 - $22,995 -3% -12% 232 $99   $78,826,120 84
Jun 10, 2011 - $33,951 +48% -27% 166 $205   $78,860,071 85
Jun 11, 2011 - $46,943 +38% -27% 166 $283   $78,907,014 86
Jun 12, 2011 - $28,453 -39% -27% 166 $171   $78,935,467 87
Jun 13, 2011 - $15,820 -44% -26% 166 $95   $78,951,287 88
Jun 14, 2011 - $17,248 +9% -27% 166 $104   $78,968,535 89
Jun 15, 2011 - $16,516 -4% -31% 166 $99   $78,985,051 90
Jun 16, 2011 - $18,793 +14% -18% 166 $113   $79,003,844 91
Jun 17, 2011 - $22,456 +19% -34% 117 $192   $79,026,300 92
Jun 18, 2011 - $28,685 +28% -39% 117 $245   $79,054,985 93
Jun 19, 2011 - $22,849 -20% -20% 117 $195   $79,077,834 94
Jun 20, 2011 - $11,754 -49% -26% 117 $100   $79,089,588 95
Jun 21, 2011 - $12,353 +5% -28% 117 $106   $79,101,941 96
Jun 22, 2011 - $12,639 +2% -23% 117 $108   $79,114,580 97
Jun 23, 2011 - $13,235 +5% -30% 117 $113   $79,127,815 98
Jun 24, 2011 - $15,166 +15% -32% 85 $178   $79,142,981 99
Jun 25, 2011 - $18,203 +20% -37% 85 $214   $79,161,184 100
Jun 26, 2011 - $13,040 -28% -43% 85 $153   $79,174,224 101
Jun 27, 2011 - $7,430 -43% -37% 85 $87   $79,181,654 102
Jun 28, 2011 - $7,687 +3% -38% 85 $90   $79,189,341 103
Jun 29, 2011 - $5,918 -23% -53% 85 $70   $79,195,259 104
Jun 30, 2011 - $7,902 +34% -40% 85 $93   $79,203,161 105
Jul 1, 2011 - $8,833 +12% -42% 55 $161   $79,211,994 106
Jul 2, 2011 - $11,200 +27% -38% 55 $204   $79,223,194 107
Jul 3, 2011 - $7,729 -31% -41% 55 $141   $79,230,923 108
Jul 4, 2011 52 $4,545 -41% -39% 55 $83   $79,235,468 109
Jul 5, 2011 - $5,226 +15% -32% 55 $95   $79,240,694 110
Jul 6, 2011 - $4,425 -15% -25% 55 $80   $79,245,119 111
Jul 7, 2011 - $4,336 -2% -45% 55 $79   $79,249,455 112

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 18, 2011 1 $26,055,982   2,756 $9,454   $26,055,982 1
Mar 25, 2011 3 $20,145,762 -23% 2,805 $7,182   $46,201,744 2
Apr 1, 2011 4 $12,486,486 -38% 2,838 $4,400   $58,688,230 3
Apr 8, 2011 8 $7,240,988 -42% 2,655 $2,727   $65,929,218 4
Apr 15, 2011 10 $5,408,376 -25% 1,885 $2,869   $71,337,594 5
Apr 22, 2011 11 $3,654,275 -32% 1,363 $2,681   $74,991,869 6
Apr 29, 2011 14 $1,527,890 -58% 838 $1,823   $76,519,759 7
May 6, 2011 19 $685,349 -55% 379 $1,808   $77,205,108 8
May 13, 2011 23 $522,636 -24% 298 $1,754   $77,727,744 9
May 20, 2011 24 $509,562 -3% 357 $1,427   $78,237,306 10
May 27, 2011 23 $347,055 -32% 269 $1,290   $78,584,361 11
Jun 3, 2011 25 $241,759 -30% 232 $1,042   $78,826,120 12
Jun 10, 2011 30 $177,724 -26% 166 $1,071   $79,003,844 13
Jun 17, 2011 32 $123,971 -30% 117 $1,060   $79,127,815 14
Jun 24, 2011 44 $75,346 -39% 85 $886   $79,203,161 15
Jul 1, 2011 50 $46,294 -39% 55 $842   $79,249,455 16

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 1,401-1,500) 1,457 $76,315,464
All Time International Non-Sequel Box Office (Rank 1,001-1,100) 1,031 $76,315,464
Top 2011 Movies at the International Box Office 56 $76,315,464
All Time International Box Office for Based on Fiction Book/Short Story Movies (Rank 301-400) 303 $76,315,464
All Time International Box Office for Live Action Movies (Rank 1,101-1,200) 1,101 $76,315,464
All Time International Box Office for Science Fiction Movies (Rank 101-200) 194 $76,315,464
All Time International Box Office for Thriller/Suspense Movies (Rank 101-200) 104 $76,315,464
All Time International Box Office for PG-13 Movies (Rank 501-600) 575 $76,315,464
All Time International Box Office for Relativity Movies 3 $76,315,464

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 1,201-1,300) 1,258 $155,564,919
All Time Worldwide Non-Sequel Box Office (Rank 801-900) 875 $155,564,919
Top 2011 Movies at the Worldwide Box Office 47 $155,564,919
All Time Worldwide Box Office for Based on Fiction Book/Short Story Movies (Rank 201-300) 263 $155,564,919
All Time Worldwide Box Office for Live Action Movies (Rank 901-1,000) 939 $155,564,919
All Time Worldwide Box Office for Science Fiction Movies (Rank 101-200) 183 $155,564,919
All Time Worldwide Box Office for Thriller/Suspense Movies 84 $155,564,919
All Time Worldwide Box Office for PG-13 Movies (Rank 501-600) 556 $155,564,919
All Time Worldwide Box Office for Relativity Movies 3 $155,564,919

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Jul 24, 20112288,811 288,811$5,435,423$5,435,4231
Jul 31, 20113118,218-59% 407,029$1,890,306$7,325,7292
Aug 7, 2011653,160-55% 460,189$933,490$8,259,2193
Aug 14, 20111038,962-27% 499,151$623,002$8,882,2214
Aug 21, 20111536,582-6% 535,733$548,364$9,430,5855
Aug 28, 20112024,274-34% 560,007$367,266$9,797,8516
Sep 4, 20112121,383-12% 581,390$323,525$10,121,3767
Sep 11, 20112813,987-35% 595,377$235,681$10,357,0578

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Jul 24, 20112151,547 151,547$3,561,345$3,561,3451
Jul 31, 2011355,920-63% 207,467$1,285,602$4,846,9472
Aug 7, 2011423,627-58% 231,094$583,580$5,430,5273
Aug 14, 20111016,563-30% 247,657$383,102$5,813,6294
Aug 21, 20111022,154+34% 269,811$452,384$6,266,0135
Aug 28, 20112012,345-44% 282,156$283,812$6,549,8256
Sep 4, 20111310,927-11% 293,083$224,322$6,774,1477

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.