The Campaign (2012)

The Campaign poster
Theatrical Performance
Domestic Box Office $86,907,746Details
International Box Office $18,000,000Details
Worldwide Box Office $104,907,746
Home Market Performance
Est. Domestic DVD Sales $16,113,342 Details
Est. Domestic Blu-ray Sales $5,371,864 Details
Total Est. Domestic Video Sales $21,485,206
Further financial details...

Synopsis

When long-term congressman Cam Brady commits a major public gaffe before an upcoming election, a pair of ultra-wealthy CEOs plot to put up a rival candidate and gain influence over their North Carolina district. Their man: naïve Marty Huggins, director of the local Tourism Center. At first, Marty appears to be the unlikeliest possible choice but, with the help of his new benefactors' support, a cutthroat campaign manager and his family's political connections, he soon becomes a contender who gives the charismatic Cam plenty to worry about. As Election Day closes in, the two are locked in a dead heat, with insults quickly escalating to injury until all they care about is burying each other, in this mud-slinging, back-stabbing, home-wrecking comedy.

Metrics

Opening Weekend:$26,588,460 (30.6% of total gross)
Legs:3.27 (domestic box office/biggest weekend)
Domestic Share:82.8% (domestic box office/worldwide)
Production Budget:$95,000,000 (worldwide box office is 1.1 times production budget)
Theater counts:3,205 opening theaters/3,302 max. theaters, 6.1 weeks average run per theater
Infl. Adj. Dom. BO $117,696,665

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 901-1,000) 973 $86,907,746
All Time International Box Office (Rank 3,701-3,800) 3,743 $18,000,000
All Time Worldwide Box Office (Rank 1,701-1,800) 1,755 $104,907,746
All Time Domestic Box Office for Comedy Movies (Rank 101-200) 158 $86,907,746
All Time International Box Office for Comedy Movies (Rank 501-600) 543 $18,000,000
All Time Worldwide Box Office for Comedy Movies (Rank 201-300) 243 $104,907,746
All Time Domestic Box Office for R Movies (Rank 201-300) 221 $86,907,746
All Time International Box Office for R Movies (Rank 901-1,000) 993 $18,000,000
All Time Worldwide Box Office for R Movies (Rank 401-500) 455 $104,907,746

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes, iTunes
Google Play:Google Play

Movie Details

Domestic Releases: August 10th, 2012 (Wide) by Warner Bros.
Video Release: October 30th, 2012 by Warner Home Video
MPAA Rating: R for crude sexual content, language and brief nudity.
(Rating bulletin 2233, 7/25/2012)
R for crude sexual content, language and brief nudity.
(Rating bulletin 2240, 9/12/2012)
Running Time: 85 minutes
Comparisons: vs. Tower Heist
Create your own comparison chart…
Keywords: Political, Political Campaign, Corporate Malfeasance, Government Corruption, Gratuitous Cameos, Satire, Satirical Comedy
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Warner Bros., Gary Sanchez Productions, Everyman Pictures
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Labor Day (All Movies, 3-Day) 181 $5,710,234 Aug 31, 2012 24
Labor Day (All Movies, 3-Day, Inflation Adjusted) 277 $7,913,679 Aug 31, 2012 24
Labor Day (All Movies, 4-Day, Fri-Mon) 142 $7,209,263 Aug 31, 2012 24
Labor Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 159 $9,991,152 Aug 31, 2012 24
Biggest Domestic August Weekend 61 $26,588,460 Aug 10, 2012 3

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 901-1,000) 973 $86,907,746
All Time Domestic Inflation Adjusted Box Office (Rank 1,401-1,500) 1,429 $117,696,665
All Time Domestic Non-Sequel Box Office (Rank 601-700) 681 $86,907,746
Top 2012 Movies at the Domestic Box Office 35 $86,907,746
All Time Domestic Box Office for Original Screenplay Movies (Rank 401-500) 422 $86,907,746
All Time Domestic Box Office for Live Action Movies (Rank 701-800) 715 $86,907,746
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 301-400) 380 $86,907,746
All Time Domestic Box Office for Comedy Movies (Rank 101-200) 158 $86,907,746
All Time Domestic Box Office for R Movies (Rank 201-300) 221 $86,907,746
All Time Domestic Box Office for Warner Bros. Movies (Rank 101-200) 165 $86,907,746

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 10, 2012 2 $26,588,460   3,205 $8,296   $26,588,460 1
Aug 17, 2012 4 $13,127,289 -51% 3,255 $4,033   $51,435,826 2
Aug 24, 2012 4 $7,472,397 -43% 3,302 $2,263   $64,575,569 3
Aug 31, 2012 8 $5,710,234 -24% 2,941 $1,942   $73,284,898 4
Sep 7, 2012 8 $3,377,189 -41% 2,542 $1,329   $79,320,621 5
Sep 14, 2012 10 $2,418,163 -28% 2,002 $1,208   $82,870,319 6
Sep 21, 2012 15 $1,205,136 -50% 1,250 $964   $84,986,201 7
Sep 28, 2012 21 $488,008 -60% 630 $775   $85,899,520 8
Oct 5, 2012 27 $175,836 -64% 303 $580   $86,265,371 9
Oct 12, 2012 43 $44,265 -75% 101 $438   $86,382,828 10
Oct 19, 2012 49 $34,336 -22% 74 $464   $86,437,566 11
Oct 26, 2012 29 $130,639 +280% 222 $588   $86,581,916 12
Nov 2, 2012 32 $104,196 -20% 188 $554   $86,744,503 13
Nov 9, 2012 38 $60,549 -42% 138 $439   $86,845,713 14
Nov 16, 2012 48 $29,381 -51% 101 $291   $86,897,182 15

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Aug 10, 2012 2 $10,177,051     3,205 $3,175   $10,177,051 1
Aug 11, 2012 2 $9,513,197 -7%   3,205 $2,968   $19,690,248 2
Aug 12, 2012 2 $6,898,212 -27%   3,205 $2,152   $26,588,460 3
Aug 13, 2012 2 $3,141,082 -54%   3,205 $980   $29,729,542 4
Aug 14, 2012 2 $3,436,196 +9%   3,205 $1,072   $33,165,738 5
Aug 15, 2012 2 $2,679,409 -22%   3,205 $836   $35,845,147 6
Aug 16, 2012 2 $2,463,390 -8%   3,205 $769   $38,308,537 7
Aug 17, 2012 5 $4,146,162 +68% -59% 3,255 $1,274   $42,454,699 8
Aug 18, 2012 4 $5,259,824 +27% -45% 3,255 $1,616   $47,714,523 9
Aug 19, 2012 4 $3,721,303 -29% -46% 3,255 $1,143   $51,435,826 10
Aug 20, 2012 3 $1,531,586 -59% -51% 3,255 $471   $52,967,412 11
Aug 21, 2012 4 $1,709,465 +12% -50% 3,255 $525   $54,676,877 12
Aug 22, 2012 3 $1,257,872 -26% -53% 3,255 $386   $55,934,749 13
Aug 23, 2012 4 $1,168,423 -7% -53% 3,255 $359   $57,103,172 14
Aug 24, 2012 5 $2,227,144 +91% -46% 3,302 $674   $59,330,316 15
Aug 25, 2012 4 $3,250,558 +46% -38% 3,302 $984   $62,580,874 16
Aug 26, 2012 6 $1,994,695 -39% -46% 3,302 $604   $64,575,569 17
Aug 27, 2012 6 $821,447 -59% -46% 3,302 $249   $65,397,016 18
Aug 28, 2012 6 $903,386 +10% -47% 3,302 $274   $66,300,402 19
Aug 29, 2012 7 $641,208 -29% -49% 3,302 $194   $66,941,610 20
Aug 30, 2012 7 $633,054 -1% -46% 3,302 $192   $67,574,664 21
Aug 31, 2012 8 $1,389,954 +120% -38% 2,941 $473   $68,964,618 22
Sep 1, 2012 - $2,030,691 +46% -38% 2,941 $690   $70,995,309 23
Sep 2, 2012 - $2,289,589 +13% +15% 2,941 $779   $73,284,898 24
Sep 3, 2012 9 $1,499,029 -35% +82% 2,941 $510   $74,783,927 25
Sep 4, 2012 7 $468,080 -69% -48% 2,941 $159   $75,252,007 26
Sep 5, 2012 8 $335,249 -28% -48% 2,941 $114   $75,587,256 27
Sep 6, 2012 8 $356,176 +6% -44% 2,941 $121   $75,943,432 28
Sep 7, 2012 7 $1,003,085 +182% -28% 2,542 $395   $76,946,517 29
Sep 8, 2012 8 $1,623,282 +62% -20% 2,542 $639   $78,569,799 30
Sep 9, 2012 10 $750,822 -54% -67% 2,542 $295   $79,320,621 31
Sep 10, 2012 7 $257,181 -66% -83% 2,542 $101   $79,577,802 32
Sep 11, 2012 8 $331,037 +29% -29% 2,542 $130   $79,908,839 33
Sep 12, 2012 7 $276,159 -17% -18% 2,542 $109   $80,184,998 34
Sep 13, 2012 8 $267,158 -3% -25% 2,542 $105   $80,452,156 35
Sep 14, 2012 8 $753,916 +182% -25% 2,002 $377   $81,206,072 36
Sep 15, 2012 - $1,105,535 +47% -32% 2,002 $552   $82,311,607 37
Sep 16, 2012 - $558,712 -49% -26% 2,002 $279   $82,870,319 38
Sep 17, 2012 10 $221,115 -60% -14% 2,002 $110   $83,091,434 39
Sep 18, 2012 9 $283,061 +28% -14% 2,002 $141   $83,374,495 40
Sep 19, 2012 9 $203,124 -28% -26% 2,002 $101   $83,577,619 41
Sep 20, 2012 9 $203,446 n/c -24% 2,002 $102   $83,781,065 42
Sep 21, 2012 13 $376,348 +85% -50% 1,250 $301   $84,157,413 43
Sep 22, 2012 15 $568,239 +51% -49% 1,250 $455   $84,725,652 44
Sep 23, 2012 15 $260,549 -54% -53% 1,250 $208   $84,986,201 45
Sep 24, 2012 - $93,420 -64% -58% 1,250 $75   $85,079,621 46
Sep 25, 2012 - $124,238 +33% -56% 1,250 $99   $85,203,859 47
Sep 26, 2012 - $106,174 -15% -48% 1,250 $85   $85,310,033 48
Sep 27, 2012 15 $101,479 -4% -50% 1,250 $81   $85,411,512 49
Sep 28, 2012 20 $152,468 +50% -59% 630 $242   $85,563,980 50
Sep 29, 2012 21 $233,955 +53% -59% 630 $371   $85,797,935 51
Sep 30, 2012 23 $101,585 -57% -61% 630 $161   $85,899,520 52
Oct 1, 2012 - $41,419 -59% -56% 630 $66   $85,940,939 53
Oct 2, 2012 - $57,175 +38% -54% 630 $91   $85,998,114 54
Oct 3, 2012 - $44,233 -23% -58% 630 $70   $86,042,347 55
Oct 4, 2012 - $47,188 +7% -53% 630 $75   $86,089,535 56
Oct 5, 2012 - $54,467 +15% -64% 303 $180   $86,144,002 57
Oct 6, 2012 - $76,315 +40% -67% 303 $252   $86,220,317 58
Oct 7, 2012 - $45,054 -41% -56% 303 $149   $86,265,371 59
Oct 8, 2012 - $24,780 -45% -40% 303 $82   $86,290,151 60
Oct 9, 2012 - $17,097 -31% -70% 303 $56   $86,307,248 61
Oct 10, 2012 - $16,927 -1% -62% 303 $56   $86,324,175 62
Oct 11, 2012 - $14,388 -15% -70% 303 $47   $86,338,563 63
Oct 12, 2012 - $12,988 -10% -76% 101 $129   $86,351,551 64
Oct 13, 2012 - $20,726 +60% -73% 101 $205   $86,372,277 65
Oct 14, 2012 - $10,551 -49% -77% 101 $104   $86,382,828 66
Oct 15, 2012 - $4,226 -60% -83% 101 $42   $86,387,054 67
Oct 16, 2012 - $5,705 +35% -67% 101 $56   $86,392,759 68
Oct 17, 2012 - $5,160 -10% -70% 101 $51   $86,397,919 69
Oct 18, 2012 - $5,311 +3% -63% 101 $53   $86,403,230 70
Oct 19, 2012 - $11,323 +113% -13% 74 $153   $86,414,553 71
Oct 20, 2012 - $14,903 +32% -28% 74 $201   $86,429,456 72
Oct 21, 2012 - $8,110 -46% -23% 74 $110   $86,437,566 73
Oct 22, 2012 - $2,963 -63% -30% 74 $40   $86,440,529 74
Oct 23, 2012 - $3,803 +28% -33% 74 $51   $86,444,332 75
Oct 24, 2012 - $3,747 -1% -27% 74 $51   $86,448,079 76
Oct 25, 2012 - $3,198 -15% -40% 74 $43   $86,451,277 77
Oct 26, 2012 - $40,527 +1,167% +258% 222 $183   $86,491,804 78
Oct 27, 2012 - $51,673 +28% +247% 222 $233   $86,543,477 79
Oct 28, 2012 - $38,439 -26% +374% 222 $173   $86,581,916 80
Oct 29, 2012 - $13,890 -64% +369% 222 $63   $86,595,806 81
Oct 30, 2012 - $15,804 +14% +316% 222 $71   $86,611,610 82
Oct 31, 2012 - $12,435 -21% +232% 222 $56   $86,624,045 83
Nov 1, 2012 - $16,262 +31% +409% 222 $73   $86,640,307 84
Nov 2, 2012 - $31,918 +96% -21% 188 $170   $86,672,225 85
Nov 3, 2012 - $45,721 +43% -12% 188 $243   $86,717,946 86
Nov 4, 2012 - $26,557 -42% -31% 188 $141   $86,744,503 87
Nov 5, 2012 - $10,091 -62% -27% 188 $54   $86,754,594 88
Nov 6, 2012 - $11,302 +12% -28% 188 $60   $86,765,896 89
Nov 7, 2012 - $9,308 -18% -25% 188 $50   $86,775,204 90
Nov 8, 2012 - $9,960 +7% -39% 188 $53   $86,785,164 91
Nov 9, 2012 - $17,513 +76% -45% 138 $127   $86,802,677 92
Nov 10, 2012 - $26,327 +50% -42% 138 $191   $86,829,004 93
Nov 11, 2012 - $16,709 -37% -37% 138 $121   $86,845,713 94
Nov 12, 2012 - $7,687 -54% -24% 138 $56   $86,853,400 95
Nov 13, 2012 - $4,920 -36% -56% 138 $36   $86,858,320 96
Nov 14, 2012 - $4,625 -6% -50% 138 $34   $86,862,945 97
Nov 15, 2012 - $4,856 +5% -51% 138 $35   $86,867,801 98
Nov 16, 2012 - $9,228 +90% -47% 101 $91   $86,877,029 99
Nov 17, 2012 - $13,077 +42% -50% 101 $129   $86,890,106 100
Nov 18, 2012 - $7,076 -46% -58% 101 $70   $86,897,182 101
Nov 19, 2012 - $3,346 -53% -56% 101 $33   $86,900,528 102
Nov 20, 2012 - $3,814 +14% -22% 101 $38   $86,904,342 103
Nov 21, 2012 - $1,934 -49% -58% 101 $19   $86,906,276 104
Nov 22, 2012 - $1,470 -24% -70% 101 $15   $86,907,746 105

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 10, 2012 2 $38,308,537   3,205 $11,953   $38,308,537 1
Aug 17, 2012 4 $18,794,635 -51% 3,255 $5,774   $57,103,172 2
Aug 24, 2012 4 $10,471,492 -44% 3,302 $3,171   $67,574,664 3
Aug 31, 2012 9 $8,368,768 -20% 2,941 $2,846   $75,943,432 4
Sep 7, 2012 8 $4,508,724 -46% 2,542 $1,774   $80,452,156 5
Sep 14, 2012 10 $3,328,909 -26% 2,002 $1,663   $83,781,065 6
Sep 21, 2012 14 $1,630,447 -51% 1,250 $1,304   $85,411,512 7
Sep 28, 2012 21 $678,023 -58% 630 $1,076   $86,089,535 8
Oct 5, 2012 24 $249,028 -63% 303 $822   $86,338,563 9
Oct 12, 2012 44 $64,667 -74% 101 $640   $86,403,230 10
Oct 19, 2012 52 $48,047 -26% 74 $649   $86,451,277 11
Oct 26, 2012 28 $189,030 +293% 222 $851   $86,640,307 12
Nov 2, 2012 32 $144,857 -23% 188 $771   $86,785,164 13
Nov 9, 2012 36 $82,637 -43% 138 $599   $86,867,801 14
Nov 16, 2012 55 $39,945 -52% 101 $395   $86,907,746 15

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 3,701-3,800) 3,743 $18,000,000
All Time International Non-Sequel Box Office (Rank 3,001-3,100) 3,062 $18,000,000
Top 2012 Movies at the International Box Office (Rank 101-200) 189 $18,000,000
All Time International Box Office for Original Screenplay Movies (Rank 1,801-1,900) 1,869 $18,000,000
All Time International Box Office for Live Action Movies (Rank 3,001-3,100) 3,079 $18,000,000
All Time International Box Office for Contemporary Fiction Movies (Rank 1,801-1,900) 1,825 $18,000,000
All Time International Box Office for Comedy Movies (Rank 501-600) 543 $18,000,000
All Time International Box Office for R Movies (Rank 901-1,000) 993 $18,000,000
All Time International Box Office for Warner Bros. Movies (Rank 301-400) 384 $18,000,000

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 1,701-1,800) 1,755 $104,907,746
All Time Worldwide Non-Sequel Box Office (Rank 1,201-1,300) 1,281 $104,907,746
Top 2012 Movies at the Worldwide Box Office 70 $104,907,746
All Time Worldwide Box Office for Original Screenplay Movies (Rank 801-900) 810 $104,907,746
All Time Worldwide Box Office for Live Action Movies (Rank 1,301-1,400) 1,379 $104,907,746
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 701-800) 757 $104,907,746
All Time Worldwide Box Office for Comedy Movies (Rank 201-300) 243 $104,907,746
All Time Worldwide Box Office for R Movies (Rank 401-500) 455 $104,907,746
All Time Worldwide Box Office for Warner Bros. Movies (Rank 201-300) 267 $104,907,746

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Nov 4, 20122324,140 324,140$4,849,134$4,849,1341
Nov 11, 20124225,851-30% 549,991$3,378,731$8,227,8652
Nov 18, 20121196,040-57% 646,031$1,436,758$9,664,6233
Nov 25, 201218163,401+70% 809,432$1,941,204$11,605,8274
Dec 2, 20121842,165-74% 851,597$451,166$12,056,9935
Dec 9, 20122969,853+66% 921,450$1,042,905$13,099,8986
Dec 16, 20122945,843-34% 967,293$417,630$13,517,5287
Dec 23, 20122959,053+29% 1,026,346$589,939$14,107,4678
Dec 30, 20122934,717-41% 1,061,063$330,853$14,438,3209
Jan 6, 20133019,139-45% 1,080,202$191,199$14,629,51910

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Nov 4, 2012196,244 96,244$2,142,087$2,142,0871
Nov 11, 2012330,479-68% 126,723$736,682$2,878,7692
Nov 18, 20121314,548-52% 141,271$347,296$3,226,0653

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Will Ferrell    Cam Brady
Zach Galifianakis    Marty Huggins

Supporting Cast

Jason Sudeikis    Mitch
Dylan McDermott    Tim Wattley
Katherine LaNasa    Rose Brady
Sarah Baker    Mitzi Huggins
John Lithgow    Glenn Motch
Dan Aykroyd    Wade Motch
Brian Cox    Raymond Huggins
Karen Maruyama    Mrs. Yao
Grant Goodman    Clay Huggins
Kya Haywood    Dylan Huggins
Randall Cunningham    Cam Jr.
Madison Wolfe    Jessica Brady
Thomas Middleditch    Travis
Josh Lawson    Tripp
Heather Lawless    Diane
Jack McBrayer    Mr. Mendenhall
Elizabeth Wells Berkes    Mrs. Mendenhall
Billy Slaughter    Demot
Aaron Jay Rome    Intern Jason
Kate Lang Johnson    Shana
Amelia Jackson-Gray    Becky
Bobby Tisdale    Huggins Supporter
P.J. Byrne    Rick - Ad Agency Guy
Patrick Weathers    Old Councilman
Gerry May    Carter Baines
Tzi Ma    Mr. Zheng
Bill Martin Williams    Senator Lloyd
Danny Vinson    Elder Dan
John D. Reaves    Banker
Scott A. Martin    Wes - Cam Brady Supporter
Rob Mariano    Boston Rob
Danny Hanemann    Hunter
Jason Kirkpatrick    Hunter
Taryn Terrell    Janette
J.D. Evermore    State Official
Matt Borel    Rainbowland Moderator
Millard Darden    Moderator Carl Terry
Mikki Val    Town Hall Moderator
Ramona Tyler    Reporter Brenda Britton
Steve Wilkins    Reporter Darren
Rowen Joseph    Reporter Gary
Dane Rhodes    Working-Class Man
Trey Burvant    Man at Debate
Joe Chrest    Rainbow Audience
Cranston Clements    Pentecostal Band
John Vidacovich    Pentecostal Band
Tommy Malone    Pentecostal Band
Sion Daneshrad    Rabbi
Peaches Davis    Mrs. Cutler
George Young    Choir Director
Stephanie Dotson    Choir Soloist
Dylan DePaula    Young Cam
Seth Morris    Confession Husband
Tara Copeland    Confession Wife
Frank Drank    Biker Guy
Luka Jones    Biker Guy
Paul Zies    Biker Guy
Early Whitesides    Elderly Man
Leslea Fisher    Election Night Girl
Steve Tom    Congressman
Catherine Shreves    Anchor Rachel
Amber Dawn Landrum    Punched Baby's Mother
Dustin Costine    Police Officer
Tim Hickey    Patriotic Passerby

Cameos

Wolf Blitzer    Himself
Piers Morgan    Himself
Bill Maher    Himself
Chris Matthews    Himself
Dennis Miller    Himslef
Lawrence O'Donnell    Himself
Joe Scarborough    Himself
Mika Brazezinski    Herself
Willie Geist    Himself
Ed Schultz    Himself
Mike “The Miz” Mizanin    The Miz
Randy Bachman    Bachman & Turner
Mick Dalla-Vee    Bachman & Turner
Marc LaFrance    Bachman & Turner
Brent Howard Knudsen    Bachman & Turner
Charles Frederick Turner    Bachman & Turner

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Jay Roach    Director
Chris Henchy    Screenwriter
Shawn Harwell    Screenwriter
Adam McKay    Story Creator
Chris Henchy    Story Creator
Shawn Harwell    Story Creator
Will Ferrell    Producer
Adam McKay    Producer
Jay Roach    Producer
Zach Galifianakis    Producer
Amy Sayres    Executive Producer
Jon Poll    Executive Producer
Chris Henchy    Executive Producer
Jim Denault    Director of Photography
Michael Corenblith    Production Designer
Craig Alpert    Editor
Jon Poll    Editor
Theodore Shapiro    Composer
Daniel Orlandi    Costume Designer
Allison Jones    Casting Director
Lenny Vullo    Unit Production Manager
Josh King    First Assistant Director
Brian F. Relyea    Second Assistant Director
Josh King    Associate Producer
Michelle Graham    Associate Producer
G. A. Aguilar    Stunt Coordinator
Todd Bryant    Stunt Coordinator
Ken McLaughlin    Sound Mixer

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

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DVD Sales: Not So Amazing Start

December 9th, 2012

It was a soft week for new releases on the DVD sales chart and the holdovers were not a lot of help. The Amazing Spider-Man did earn first place, but with an unimpressive opening of 536,000 units / $9.62 million. There are two mitigating factors here. Firstly, the film will likely perform much better on Blu-ray. Secondly, it was released on Friday, so it had a shortened opening week. More...

Blu-ray Sales: Campaign Comes Out on Top

December 7th, 2012

There were not many new releases to reach the top ten of the Blu-ray sales chart this week, or even the top thirty. However, we did have a new number one as The Campaign earned first place with 196,000 units sold and $4.17 million in revenue. This is not a good start, but at least its opening week Blu-ray share was strong for a comedy at 38%. More...

DVD Sales: A Secret No More

December 4th, 2012

Tinker Bell: Secret of the Wings held off the new releases, all two of them, earning first place on the DVD sales chart with 360,000 units / $7.19 million for the week for totals of 1.12 million units / $20.04 million after two. Selling 1 million units is an impressive feat for a direct-to-DVD release. More...

Blu-ray Sales: Wings Sparkle on High Definition

November 15th, 2012

Tinker Bell: Secret of the Wings was one of six new releases to reach the top 11 on the Blu-ray sales chart this week. It was surprisingly strong for a direct-to-DVD release aimed at kids selling 424,000 units and generating $12.10 million for an opening week Blu-ray share of 36%. More...

DVD and Blu-ray Releases for October 30th, 2012

October 30th, 2012

It's not a great week on the home market. The best first run release is The Campaign, but while the movie is good, the DVD and the Blu-ray Combo Pack don't have enough extras. There are a few limited releases that piqued my interested as far as Pick of the Week was concerned. Safety Not Guaranteed on DVD or Blu-ray, Ruby Sparks on DVD or Blu-ray, and Polisse on DVD were all contenders. However, in the end I went with Alfred Hitchcock: The Masterpiece Collection. The Blu-ray box set is awesome. More...

Weekend Wrap-Up: Dog Days of Summer

August 27th, 2012

Ugh. That's really all I have to say. None of the new releases were able to make an impact at the box office; in fact, none of them even reached the top five. There was a new entrant in the top five, as The Dark Knight Rises rose to fifth place. That's how bad the box office was over the weekend. A film that's more than a month old returned to the top five. The best new release was Premium Rush, which only managed eighth place. Overall, the box office plummeted by 30% to just $97 million. Amazingly, this was still higher than the same weekend last year, albeit by just 4.6%. Year-to-date, 2012 maintains its lead over 2011. It is ahead of last year's pace by 4.2% at $7.43 billion to $7.13 billion. More...

Weekend Predictions: Will New Releases be Hits or will Moviegoers Run Away?

August 23rd, 2012

Last weekend there were seven films to earning more than $10 million. This weekend, it looks like none of the new releases will reach that mark, while there's a slim chance none of the holdovers will stay above that level either. Granted, it would take an epic collapse by The Expendables 2 to fail to top $10 million, but it is possible. Of the new releases, Premium Rush is the only one with a shot at $10 million. It has good reviews, but they probably won't be enough. I thought Hit and Run would be a disaster with critics, but its reviews are actually above 50% positive. On the other hand, its Wednesday opening was a disaster. Finally there's The Apparition. It is opening in less than 1000 theaters and was not screened for critics. Enough said. Last year was also terrible, so there a chance 2012 will squeak out a win. More...

Weekend Wrap-Up: Summer Has Set

August 20th, 2012

Apparently summer ended over the weekend. It didn't go out with a thud, but more just faded away. The Expendables 2 was able to earn first place, but missed even the low end of expectations. In fact, the only new release to not struggle as much as analysts were expecting was Sparkle, and even that film missed expectations, it just did so by a tiny margin. There is some good news. There was a lot of depth with seven films earning more than $10 million over the weekend and overall the box office only slipped 2.3% from last weekend hitting $139 million. This was actually 12% higher than the same weekend last year. Analysts were obviously hoping for something more, but at this point, a win is a win. Year-to-date, 2012 is still ahead of 2011, but that lead has shrunk to 3.3% at $7.22 billion to $6.99 billion. Attendance is only up by 2.1%, so if the rest of August and September don't pull their weight, we might see 2012 lose that lead entirely. More...

Weekend Predictions: Are The Expendables Essential Viewing?

August 16th, 2012

It looks like summer will be extended by one more week, as The Expendables 2 is tracking for an opening of close to $40 million, maybe a little more. Even better for the market, it isn't the only new release of the weekend. I think ParaNorman could be a solid hit in a counter-programming role. Not everyone agrees with me, on the other hand. ParaNorman is competing with The Odd Life of Timothy Green, but as a live action family film, it's chances are a lot weaker. The final new release is Sparkle, which only has a 50/50 chance of reaching the top five. Last year there were also four wide releases, but combined they made less than $40 million. The Expendables 2 could make more than that by itself. 2012 should finally break out of its losing streak. More...

Weekend Wrap-Up: Legacy Leads Competition, Weekend Still Weak

August 13th, 2012

The Bourne Legacy was easily able to win the weekend box office race, finishing within $1 million of predictions. In fact, most of the top five finished within roughly $1 million of predictions. This helped the overall box office climb 16% from last weekend. However, the overall box office was still weak when compared to last year down 8.4%. 2012's lead over 2011 shrank to just 3.5% at $7.01 billion to $6.78 billion and if we don't turn things around soon, we might see 2012 relinquish the lead before the winter holiday season begins. More...

Weekend Estimates: Bourne and Campaign Knock Out Batman

August 12th, 2012

After another lengthy run for the country's number one film, we will have a new top movie this weekend thanks to a strong debut for The Bourne Legacy, which will beat The Dark Knight Rises after Batman spent three weekends atop the chart. Universal is predicting that their franchise reboot will pick up about $40.3 million this weekend, somewhat behind The Bourne Legacy's $69.2 million debut, but very creditable for movie that takes the franchise in a new direction. Even better for the overall market, The Campaign is predicted to post $27.4 million for Warner Bros., which will be enough for second place. More...

Weekend Predictions: Will Bourne Live Up to Its Legacy?

August 9th, 2012

The Bourne Legacy should have no trouble dominating the box office this weekend and it might become the last $100 million hit of the summer. On the other hand, it might not be the only $100 million hit opening this week. The Campaign is an R-rated comedy, which should do better than most and at least has an outside shot at reaching the century club. Hope Springs is counter-programming aimed at a more mature target demographic and its chances over the weekend are not great, but its legs could be strong. Finally, there's Nitro Circus: The Movie 3D, which is only playing in about 800 theaters, but it could squeeze into the top ten. This week last year the new releases were led by The Help while a returning film, Rise of the Planet of the Apes, topped the chart. Neither film made $30 million over the weekend, which is something The Bourne Legacy should do with ease, so 2012 should pull out a win. Hopefully that is the case, because year-over-year, 2012 has been losing big time lately. More...

2012 Preview: August

August 1st, 2012

July was another bad month with five of the seven films missing expectations. Only one matched expectations, or came close enough to call it a victory, while another film is too close to call. 2012 is still ahead of 2011, but that margin did shrink last month, despite the performance of The Dark Knight Rises, which earned $300 million during the month. Looking ahead to August, there are fourteen films opening wide, maybe fifteen, making it the busiest month in a long time. Of those releases, five or six have a shot at $100 million, while none will get much beyond that point. Maybe The Bourne Legacy will be a surprise hit and match the average of its predecessors, but most analysts wouldn't be willing to bet money on that. By comparison, last August only had two films that topped $100 million, Rise of the Planet of the Apes and The Help. I don't think any film opening this August will match those two films, but we have much better depth this time around. Hopefully we will be able to extend our lead this month, unlike the last two months. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

When long-term congressman Cam Brady commits a major public gaffe before an upcoming election, a pair of ultra-wealthy CEOs plot to put up a rival candidate and gain influence over their North Carolina district. Their man: naïve Marty Huggins, director of the local Tourism Center. At first, Marty appears to be the unlikeliest possible choice but, with the help of his new benefactors' support, a cutthroat campaign manager and his family's political connections, he soon becomes a contender who gives the charismatic Cam plenty to worry about. As Election Day closes in, the two are locked in a dead heat, with insults quickly escalating to injury until all they care about is burying each other, in this mud-slinging, back-stabbing, home-wrecking comedy.

Metrics

Opening Weekend:$26,588,460 (30.6% of total gross)
Legs:3.27 (domestic box office/biggest weekend)
Domestic Share:82.8% (domestic box office/worldwide)
Production Budget:$95,000,000 (worldwide box office is 1.1 times production budget)
Theater counts:3,205 opening theaters/3,302 max. theaters, 6.1 weeks average run per theater
Infl. Adj. Dom. BO $117,696,665

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 901-1,000) 973 $86,907,746
All Time International Box Office (Rank 3,701-3,800) 3,743 $18,000,000
All Time Worldwide Box Office (Rank 1,701-1,800) 1,755 $104,907,746
All Time Domestic Box Office for Comedy Movies (Rank 101-200) 158 $86,907,746
All Time International Box Office for Comedy Movies (Rank 501-600) 543 $18,000,000
All Time Worldwide Box Office for Comedy Movies (Rank 201-300) 243 $104,907,746
All Time Domestic Box Office for R Movies (Rank 201-300) 221 $86,907,746
All Time International Box Office for R Movies (Rank 901-1,000) 993 $18,000,000
All Time Worldwide Box Office for R Movies (Rank 401-500) 455 $104,907,746

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes, iTunes
Google Play:Google Play

Movie Details

Domestic Releases: August 10th, 2012 (Wide) by Warner Bros.
Video Release: October 30th, 2012 by Warner Home Video
MPAA Rating: R for crude sexual content, language and brief nudity.
(Rating bulletin 2233, 7/25/2012)
R for crude sexual content, language and brief nudity.
(Rating bulletin 2240, 9/12/2012)
Running Time: 85 minutes
Comparisons: vs. Tower Heist
Create your own comparison chart…
Keywords: Political, Political Campaign, Corporate Malfeasance, Government Corruption, Gratuitous Cameos, Satire, Satirical Comedy
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Warner Bros., Gary Sanchez Productions, Everyman Pictures
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Labor Day (All Movies, 3-Day) 181 $5,710,234 Aug 31, 2012 24
Labor Day (All Movies, 3-Day, Inflation Adjusted) 277 $7,913,679 Aug 31, 2012 24
Labor Day (All Movies, 4-Day, Fri-Mon) 142 $7,209,263 Aug 31, 2012 24
Labor Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 159 $9,991,152 Aug 31, 2012 24
Biggest Domestic August Weekend 61 $26,588,460 Aug 10, 2012 3

Leading Cast

Will Ferrell    Cam Brady
Zach Galifianakis    Marty Huggins

Supporting Cast

Jason Sudeikis    Mitch
Dylan McDermott    Tim Wattley
Katherine LaNasa    Rose Brady
Sarah Baker    Mitzi Huggins
John Lithgow    Glenn Motch
Dan Aykroyd    Wade Motch
Brian Cox    Raymond Huggins
Karen Maruyama    Mrs. Yao
Grant Goodman    Clay Huggins
Kya Haywood    Dylan Huggins
Randall Cunningham    Cam Jr.
Madison Wolfe    Jessica Brady
Thomas Middleditch    Travis
Josh Lawson    Tripp
Heather Lawless    Diane
Jack McBrayer    Mr. Mendenhall
Elizabeth Wells Berkes    Mrs. Mendenhall
Billy Slaughter    Demot
Aaron Jay Rome    Intern Jason
Kate Lang Johnson    Shana
Amelia Jackson-Gray    Becky
Bobby Tisdale    Huggins Supporter
P.J. Byrne    Rick - Ad Agency Guy
Patrick Weathers    Old Councilman
Gerry May    Carter Baines
Tzi Ma    Mr. Zheng
Bill Martin Williams    Senator Lloyd
Danny Vinson    Elder Dan
John D. Reaves    Banker
Scott A. Martin    Wes - Cam Brady Supporter
Rob Mariano    Boston Rob
Danny Hanemann    Hunter
Jason Kirkpatrick    Hunter
Taryn Terrell    Janette
J.D. Evermore    State Official
Matt Borel    Rainbowland Moderator
Millard Darden    Moderator Carl Terry
Mikki Val    Town Hall Moderator
Ramona Tyler    Reporter Brenda Britton
Steve Wilkins    Reporter Darren
Rowen Joseph    Reporter Gary
Dane Rhodes    Working-Class Man
Trey Burvant    Man at Debate
Joe Chrest    Rainbow Audience
Cranston Clements    Pentecostal Band
John Vidacovich    Pentecostal Band
Tommy Malone    Pentecostal Band
Sion Daneshrad    Rabbi
Peaches Davis    Mrs. Cutler
George Young    Choir Director
Stephanie Dotson    Choir Soloist
Dylan DePaula    Young Cam
Seth Morris    Confession Husband
Tara Copeland    Confession Wife
Frank Drank    Biker Guy
Luka Jones    Biker Guy
Paul Zies    Biker Guy
Early Whitesides    Elderly Man
Leslea Fisher    Election Night Girl
Steve Tom    Congressman
Catherine Shreves    Anchor Rachel
Amber Dawn Landrum    Punched Baby's Mother
Dustin Costine    Police Officer
Tim Hickey    Patriotic Passerby

Cameos

Wolf Blitzer    Himself
Piers Morgan    Himself
Bill Maher    Himself
Chris Matthews    Himself
Dennis Miller    Himslef
Lawrence O'Donnell    Himself
Joe Scarborough    Himself
Mika Brazezinski    Herself
Willie Geist    Himself
Ed Schultz    Himself
Mike “The Miz” Mizanin    The Miz
Randy Bachman    Bachman & Turner
Mick Dalla-Vee    Bachman & Turner
Marc LaFrance    Bachman & Turner
Brent Howard Knudsen    Bachman & Turner
Charles Frederick Turner    Bachman & Turner

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Jay Roach    Director
Chris Henchy    Screenwriter
Shawn Harwell    Screenwriter
Adam McKay    Story Creator
Chris Henchy    Story Creator
Shawn Harwell    Story Creator
Will Ferrell    Producer
Adam McKay    Producer
Jay Roach    Producer
Zach Galifianakis    Producer
Amy Sayres    Executive Producer
Jon Poll    Executive Producer
Chris Henchy    Executive Producer
Jim Denault    Director of Photography
Michael Corenblith    Production Designer
Craig Alpert    Editor
Jon Poll    Editor
Theodore Shapiro    Composer
Daniel Orlandi    Costume Designer
Allison Jones    Casting Director
Lenny Vullo    Unit Production Manager
Josh King    First Assistant Director
Brian F. Relyea    Second Assistant Director
Josh King    Associate Producer
Michelle Graham    Associate Producer
G. A. Aguilar    Stunt Coordinator
Todd Bryant    Stunt Coordinator
Ken McLaughlin    Sound Mixer

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: The Average Spider-Man

January 8th, 2013

There were half-a-dozen new releases to chart on the November 11th edition of the Blu-ray sales chart. This includes The Amazing Spider-Man, which earned first place with 641,000 units / $14.37 million. Its opening week Blu-ray share was 54%, which is impressive, but one has to assume the studio was hoping for more. Then again, the film is more than profitable enough to ensure a sequel. More...

DVD Sales: Not So Amazing Start

December 9th, 2012

It was a soft week for new releases on the DVD sales chart and the holdovers were not a lot of help. The Amazing Spider-Man did earn first place, but with an unimpressive opening of 536,000 units / $9.62 million. There are two mitigating factors here. Firstly, the film will likely perform much better on Blu-ray. Secondly, it was released on Friday, so it had a shortened opening week. More...

Blu-ray Sales: Campaign Comes Out on Top

December 7th, 2012

There were not many new releases to reach the top ten of the Blu-ray sales chart this week, or even the top thirty. However, we did have a new number one as The Campaign earned first place with 196,000 units sold and $4.17 million in revenue. This is not a good start, but at least its opening week Blu-ray share was strong for a comedy at 38%. More...

DVD Sales: A Secret No More

December 4th, 2012

Tinker Bell: Secret of the Wings held off the new releases, all two of them, earning first place on the DVD sales chart with 360,000 units / $7.19 million for the week for totals of 1.12 million units / $20.04 million after two. Selling 1 million units is an impressive feat for a direct-to-DVD release. More...

Blu-ray Sales: Wings Sparkle on High Definition

November 15th, 2012

Tinker Bell: Secret of the Wings was one of six new releases to reach the top 11 on the Blu-ray sales chart this week. It was surprisingly strong for a direct-to-DVD release aimed at kids selling 424,000 units and generating $12.10 million for an opening week Blu-ray share of 36%. More...

DVD and Blu-ray Releases for October 30th, 2012

October 30th, 2012

It's not a great week on the home market. The best first run release is The Campaign, but while the movie is good, the DVD and the Blu-ray Combo Pack don't have enough extras. There are a few limited releases that piqued my interested as far as Pick of the Week was concerned. Safety Not Guaranteed on DVD or Blu-ray, Ruby Sparks on DVD or Blu-ray, and Polisse on DVD were all contenders. However, in the end I went with Alfred Hitchcock: The Masterpiece Collection. The Blu-ray box set is awesome. More...

Weekend Wrap-Up: Dog Days of Summer

August 27th, 2012

Ugh. That's really all I have to say. None of the new releases were able to make an impact at the box office; in fact, none of them even reached the top five. There was a new entrant in the top five, as The Dark Knight Rises rose to fifth place. That's how bad the box office was over the weekend. A film that's more than a month old returned to the top five. The best new release was Premium Rush, which only managed eighth place. Overall, the box office plummeted by 30% to just $97 million. Amazingly, this was still higher than the same weekend last year, albeit by just 4.6%. Year-to-date, 2012 maintains its lead over 2011. It is ahead of last year's pace by 4.2% at $7.43 billion to $7.13 billion. More...

Weekend Predictions: Will New Releases be Hits or will Moviegoers Run Away?

August 23rd, 2012

Last weekend there were seven films to earning more than $10 million. This weekend, it looks like none of the new releases will reach that mark, while there's a slim chance none of the holdovers will stay above that level either. Granted, it would take an epic collapse by The Expendables 2 to fail to top $10 million, but it is possible. Of the new releases, Premium Rush is the only one with a shot at $10 million. It has good reviews, but they probably won't be enough. I thought Hit and Run would be a disaster with critics, but its reviews are actually above 50% positive. On the other hand, its Wednesday opening was a disaster. Finally there's The Apparition. It is opening in less than 1000 theaters and was not screened for critics. Enough said. Last year was also terrible, so there a chance 2012 will squeak out a win. More...

Weekend Wrap-Up: Summer Has Set

August 20th, 2012

Apparently summer ended over the weekend. It didn't go out with a thud, but more just faded away. The Expendables 2 was able to earn first place, but missed even the low end of expectations. In fact, the only new release to not struggle as much as analysts were expecting was Sparkle, and even that film missed expectations, it just did so by a tiny margin. There is some good news. There was a lot of depth with seven films earning more than $10 million over the weekend and overall the box office only slipped 2.3% from last weekend hitting $139 million. This was actually 12% higher than the same weekend last year. Analysts were obviously hoping for something more, but at this point, a win is a win. Year-to-date, 2012 is still ahead of 2011, but that lead has shrunk to 3.3% at $7.22 billion to $6.99 billion. Attendance is only up by 2.1%, so if the rest of August and September don't pull their weight, we might see 2012 lose that lead entirely. More...

Weekend Predictions: Are The Expendables Essential Viewing?

August 16th, 2012

It looks like summer will be extended by one more week, as The Expendables 2 is tracking for an opening of close to $40 million, maybe a little more. Even better for the market, it isn't the only new release of the weekend. I think ParaNorman could be a solid hit in a counter-programming role. Not everyone agrees with me, on the other hand. ParaNorman is competing with The Odd Life of Timothy Green, but as a live action family film, it's chances are a lot weaker. The final new release is Sparkle, which only has a 50/50 chance of reaching the top five. Last year there were also four wide releases, but combined they made less than $40 million. The Expendables 2 could make more than that by itself. 2012 should finally break out of its losing streak. More...

Weekend Wrap-Up: Legacy Leads Competition, Weekend Still Weak

August 13th, 2012

The Bourne Legacy was easily able to win the weekend box office race, finishing within $1 million of predictions. In fact, most of the top five finished within roughly $1 million of predictions. This helped the overall box office climb 16% from last weekend. However, the overall box office was still weak when compared to last year down 8.4%. 2012's lead over 2011 shrank to just 3.5% at $7.01 billion to $6.78 billion and if we don't turn things around soon, we might see 2012 relinquish the lead before the winter holiday season begins. More...

Weekend Estimates: Bourne and Campaign Knock Out Batman

August 12th, 2012

After another lengthy run for the country's number one film, we will have a new top movie this weekend thanks to a strong debut for The Bourne Legacy, which will beat The Dark Knight Rises after Batman spent three weekends atop the chart. Universal is predicting that their franchise reboot will pick up about $40.3 million this weekend, somewhat behind The Bourne Legacy's $69.2 million debut, but very creditable for movie that takes the franchise in a new direction. Even better for the overall market, The Campaign is predicted to post $27.4 million for Warner Bros., which will be enough for second place. More...

Weekend Predictions: Will Bourne Live Up to Its Legacy?

August 9th, 2012

The Bourne Legacy should have no trouble dominating the box office this weekend and it might become the last $100 million hit of the summer. On the other hand, it might not be the only $100 million hit opening this week. The Campaign is an R-rated comedy, which should do better than most and at least has an outside shot at reaching the century club. Hope Springs is counter-programming aimed at a more mature target demographic and its chances over the weekend are not great, but its legs could be strong. Finally, there's Nitro Circus: The Movie 3D, which is only playing in about 800 theaters, but it could squeeze into the top ten. This week last year the new releases were led by The Help while a returning film, Rise of the Planet of the Apes, topped the chart. Neither film made $30 million over the weekend, which is something The Bourne Legacy should do with ease, so 2012 should pull out a win. Hopefully that is the case, because year-over-year, 2012 has been losing big time lately. More...

2012 Preview: August

August 1st, 2012

July was another bad month with five of the seven films missing expectations. Only one matched expectations, or came close enough to call it a victory, while another film is too close to call. 2012 is still ahead of 2011, but that margin did shrink last month, despite the performance of The Dark Knight Rises, which earned $300 million during the month. Looking ahead to August, there are fourteen films opening wide, maybe fifteen, making it the busiest month in a long time. Of those releases, five or six have a shot at $100 million, while none will get much beyond that point. Maybe The Bourne Legacy will be a surprise hit and match the average of its predecessors, but most analysts wouldn't be willing to bet money on that. By comparison, last August only had two films that topped $100 million, Rise of the Planet of the Apes and The Help. I don't think any film opening this August will match those two films, but we have much better depth this time around. Hopefully we will be able to extend our lead this month, unlike the last two months. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 901-1,000) 973 $86,907,746
All Time Domestic Inflation Adjusted Box Office (Rank 1,401-1,500) 1,429 $117,696,665
All Time Domestic Non-Sequel Box Office (Rank 601-700) 681 $86,907,746
Top 2012 Movies at the Domestic Box Office 35 $86,907,746
All Time Domestic Box Office for Original Screenplay Movies (Rank 401-500) 422 $86,907,746
All Time Domestic Box Office for Live Action Movies (Rank 701-800) 715 $86,907,746
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 301-400) 380 $86,907,746
All Time Domestic Box Office for Comedy Movies (Rank 101-200) 158 $86,907,746
All Time Domestic Box Office for R Movies (Rank 201-300) 221 $86,907,746
All Time Domestic Box Office for Warner Bros. Movies (Rank 101-200) 165 $86,907,746

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 10, 2012 2 $26,588,460   3,205 $8,296   $26,588,460 1
Aug 17, 2012 4 $13,127,289 -51% 3,255 $4,033   $51,435,826 2
Aug 24, 2012 4 $7,472,397 -43% 3,302 $2,263   $64,575,569 3
Aug 31, 2012 8 $5,710,234 -24% 2,941 $1,942   $73,284,898 4
Sep 7, 2012 8 $3,377,189 -41% 2,542 $1,329   $79,320,621 5
Sep 14, 2012 10 $2,418,163 -28% 2,002 $1,208   $82,870,319 6
Sep 21, 2012 15 $1,205,136 -50% 1,250 $964   $84,986,201 7
Sep 28, 2012 21 $488,008 -60% 630 $775   $85,899,520 8
Oct 5, 2012 27 $175,836 -64% 303 $580   $86,265,371 9
Oct 12, 2012 43 $44,265 -75% 101 $438   $86,382,828 10
Oct 19, 2012 49 $34,336 -22% 74 $464   $86,437,566 11
Oct 26, 2012 29 $130,639 +280% 222 $588   $86,581,916 12
Nov 2, 2012 32 $104,196 -20% 188 $554   $86,744,503 13
Nov 9, 2012 38 $60,549 -42% 138 $439   $86,845,713 14
Nov 16, 2012 48 $29,381 -51% 101 $291   $86,897,182 15

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Aug 10, 2012 2 $10,177,051     3,205 $3,175   $10,177,051 1
Aug 11, 2012 2 $9,513,197 -7%   3,205 $2,968   $19,690,248 2
Aug 12, 2012 2 $6,898,212 -27%   3,205 $2,152   $26,588,460 3
Aug 13, 2012 2 $3,141,082 -54%   3,205 $980   $29,729,542 4
Aug 14, 2012 2 $3,436,196 +9%   3,205 $1,072   $33,165,738 5
Aug 15, 2012 2 $2,679,409 -22%   3,205 $836   $35,845,147 6
Aug 16, 2012 2 $2,463,390 -8%   3,205 $769   $38,308,537 7
Aug 17, 2012 5 $4,146,162 +68% -59% 3,255 $1,274   $42,454,699 8
Aug 18, 2012 4 $5,259,824 +27% -45% 3,255 $1,616   $47,714,523 9
Aug 19, 2012 4 $3,721,303 -29% -46% 3,255 $1,143   $51,435,826 10
Aug 20, 2012 3 $1,531,586 -59% -51% 3,255 $471   $52,967,412 11
Aug 21, 2012 4 $1,709,465 +12% -50% 3,255 $525   $54,676,877 12
Aug 22, 2012 3 $1,257,872 -26% -53% 3,255 $386   $55,934,749 13
Aug 23, 2012 4 $1,168,423 -7% -53% 3,255 $359   $57,103,172 14
Aug 24, 2012 5 $2,227,144 +91% -46% 3,302 $674   $59,330,316 15
Aug 25, 2012 4 $3,250,558 +46% -38% 3,302 $984   $62,580,874 16
Aug 26, 2012 6 $1,994,695 -39% -46% 3,302 $604   $64,575,569 17
Aug 27, 2012 6 $821,447 -59% -46% 3,302 $249   $65,397,016 18
Aug 28, 2012 6 $903,386 +10% -47% 3,302 $274   $66,300,402 19
Aug 29, 2012 7 $641,208 -29% -49% 3,302 $194   $66,941,610 20
Aug 30, 2012 7 $633,054 -1% -46% 3,302 $192   $67,574,664 21
Aug 31, 2012 8 $1,389,954 +120% -38% 2,941 $473   $68,964,618 22
Sep 1, 2012 - $2,030,691 +46% -38% 2,941 $690   $70,995,309 23
Sep 2, 2012 - $2,289,589 +13% +15% 2,941 $779   $73,284,898 24
Sep 3, 2012 9 $1,499,029 -35% +82% 2,941 $510   $74,783,927 25
Sep 4, 2012 7 $468,080 -69% -48% 2,941 $159   $75,252,007 26
Sep 5, 2012 8 $335,249 -28% -48% 2,941 $114   $75,587,256 27
Sep 6, 2012 8 $356,176 +6% -44% 2,941 $121   $75,943,432 28
Sep 7, 2012 7 $1,003,085 +182% -28% 2,542 $395   $76,946,517 29
Sep 8, 2012 8 $1,623,282 +62% -20% 2,542 $639   $78,569,799 30
Sep 9, 2012 10 $750,822 -54% -67% 2,542 $295   $79,320,621 31
Sep 10, 2012 7 $257,181 -66% -83% 2,542 $101   $79,577,802 32
Sep 11, 2012 8 $331,037 +29% -29% 2,542 $130   $79,908,839 33
Sep 12, 2012 7 $276,159 -17% -18% 2,542 $109   $80,184,998 34
Sep 13, 2012 8 $267,158 -3% -25% 2,542 $105   $80,452,156 35
Sep 14, 2012 8 $753,916 +182% -25% 2,002 $377   $81,206,072 36
Sep 15, 2012 - $1,105,535 +47% -32% 2,002 $552   $82,311,607 37
Sep 16, 2012 - $558,712 -49% -26% 2,002 $279   $82,870,319 38
Sep 17, 2012 10 $221,115 -60% -14% 2,002 $110   $83,091,434 39
Sep 18, 2012 9 $283,061 +28% -14% 2,002 $141   $83,374,495 40
Sep 19, 2012 9 $203,124 -28% -26% 2,002 $101   $83,577,619 41
Sep 20, 2012 9 $203,446 n/c -24% 2,002 $102   $83,781,065 42
Sep 21, 2012 13 $376,348 +85% -50% 1,250 $301   $84,157,413 43
Sep 22, 2012 15 $568,239 +51% -49% 1,250 $455   $84,725,652 44
Sep 23, 2012 15 $260,549 -54% -53% 1,250 $208   $84,986,201 45
Sep 24, 2012 - $93,420 -64% -58% 1,250 $75   $85,079,621 46
Sep 25, 2012 - $124,238 +33% -56% 1,250 $99   $85,203,859 47
Sep 26, 2012 - $106,174 -15% -48% 1,250 $85   $85,310,033 48
Sep 27, 2012 15 $101,479 -4% -50% 1,250 $81   $85,411,512 49
Sep 28, 2012 20 $152,468 +50% -59% 630 $242   $85,563,980 50
Sep 29, 2012 21 $233,955 +53% -59% 630 $371   $85,797,935 51
Sep 30, 2012 23 $101,585 -57% -61% 630 $161   $85,899,520 52
Oct 1, 2012 - $41,419 -59% -56% 630 $66   $85,940,939 53
Oct 2, 2012 - $57,175 +38% -54% 630 $91   $85,998,114 54
Oct 3, 2012 - $44,233 -23% -58% 630 $70   $86,042,347 55
Oct 4, 2012 - $47,188 +7% -53% 630 $75   $86,089,535 56
Oct 5, 2012 - $54,467 +15% -64% 303 $180   $86,144,002 57
Oct 6, 2012 - $76,315 +40% -67% 303 $252   $86,220,317 58
Oct 7, 2012 - $45,054 -41% -56% 303 $149   $86,265,371 59
Oct 8, 2012 - $24,780 -45% -40% 303 $82   $86,290,151 60
Oct 9, 2012 - $17,097 -31% -70% 303 $56   $86,307,248 61
Oct 10, 2012 - $16,927 -1% -62% 303 $56   $86,324,175 62
Oct 11, 2012 - $14,388 -15% -70% 303 $47   $86,338,563 63
Oct 12, 2012 - $12,988 -10% -76% 101 $129   $86,351,551 64
Oct 13, 2012 - $20,726 +60% -73% 101 $205   $86,372,277 65
Oct 14, 2012 - $10,551 -49% -77% 101 $104   $86,382,828 66
Oct 15, 2012 - $4,226 -60% -83% 101 $42   $86,387,054 67
Oct 16, 2012 - $5,705 +35% -67% 101 $56   $86,392,759 68
Oct 17, 2012 - $5,160 -10% -70% 101 $51   $86,397,919 69
Oct 18, 2012 - $5,311 +3% -63% 101 $53   $86,403,230 70
Oct 19, 2012 - $11,323 +113% -13% 74 $153   $86,414,553 71
Oct 20, 2012 - $14,903 +32% -28% 74 $201   $86,429,456 72
Oct 21, 2012 - $8,110 -46% -23% 74 $110   $86,437,566 73
Oct 22, 2012 - $2,963 -63% -30% 74 $40   $86,440,529 74
Oct 23, 2012 - $3,803 +28% -33% 74 $51   $86,444,332 75
Oct 24, 2012 - $3,747 -1% -27% 74 $51   $86,448,079 76
Oct 25, 2012 - $3,198 -15% -40% 74 $43   $86,451,277 77
Oct 26, 2012 - $40,527 +1,167% +258% 222 $183   $86,491,804 78
Oct 27, 2012 - $51,673 +28% +247% 222 $233   $86,543,477 79
Oct 28, 2012 - $38,439 -26% +374% 222 $173   $86,581,916 80
Oct 29, 2012 - $13,890 -64% +369% 222 $63   $86,595,806 81
Oct 30, 2012 - $15,804 +14% +316% 222 $71   $86,611,610 82
Oct 31, 2012 - $12,435 -21% +232% 222 $56   $86,624,045 83
Nov 1, 2012 - $16,262 +31% +409% 222 $73   $86,640,307 84
Nov 2, 2012 - $31,918 +96% -21% 188 $170   $86,672,225 85
Nov 3, 2012 - $45,721 +43% -12% 188 $243   $86,717,946 86
Nov 4, 2012 - $26,557 -42% -31% 188 $141   $86,744,503 87
Nov 5, 2012 - $10,091 -62% -27% 188 $54   $86,754,594 88
Nov 6, 2012 - $11,302 +12% -28% 188 $60   $86,765,896 89
Nov 7, 2012 - $9,308 -18% -25% 188 $50   $86,775,204 90
Nov 8, 2012 - $9,960 +7% -39% 188 $53   $86,785,164 91
Nov 9, 2012 - $17,513 +76% -45% 138 $127   $86,802,677 92
Nov 10, 2012 - $26,327 +50% -42% 138 $191   $86,829,004 93
Nov 11, 2012 - $16,709 -37% -37% 138 $121   $86,845,713 94
Nov 12, 2012 - $7,687 -54% -24% 138 $56   $86,853,400 95
Nov 13, 2012 - $4,920 -36% -56% 138 $36   $86,858,320 96
Nov 14, 2012 - $4,625 -6% -50% 138 $34   $86,862,945 97
Nov 15, 2012 - $4,856 +5% -51% 138 $35   $86,867,801 98
Nov 16, 2012 - $9,228 +90% -47% 101 $91   $86,877,029 99
Nov 17, 2012 - $13,077 +42% -50% 101 $129   $86,890,106 100
Nov 18, 2012 - $7,076 -46% -58% 101 $70   $86,897,182 101
Nov 19, 2012 - $3,346 -53% -56% 101 $33   $86,900,528 102
Nov 20, 2012 - $3,814 +14% -22% 101 $38   $86,904,342 103
Nov 21, 2012 - $1,934 -49% -58% 101 $19   $86,906,276 104
Nov 22, 2012 - $1,470 -24% -70% 101 $15   $86,907,746 105

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 10, 2012 2 $38,308,537   3,205 $11,953   $38,308,537 1
Aug 17, 2012 4 $18,794,635 -51% 3,255 $5,774   $57,103,172 2
Aug 24, 2012 4 $10,471,492 -44% 3,302 $3,171   $67,574,664 3
Aug 31, 2012 9 $8,368,768 -20% 2,941 $2,846   $75,943,432 4
Sep 7, 2012 8 $4,508,724 -46% 2,542 $1,774   $80,452,156 5
Sep 14, 2012 10 $3,328,909 -26% 2,002 $1,663   $83,781,065 6
Sep 21, 2012 14 $1,630,447 -51% 1,250 $1,304   $85,411,512 7
Sep 28, 2012 21 $678,023 -58% 630 $1,076   $86,089,535 8
Oct 5, 2012 24 $249,028 -63% 303 $822   $86,338,563 9
Oct 12, 2012 44 $64,667 -74% 101 $640   $86,403,230 10
Oct 19, 2012 52 $48,047 -26% 74 $649   $86,451,277 11
Oct 26, 2012 28 $189,030 +293% 222 $851   $86,640,307 12
Nov 2, 2012 32 $144,857 -23% 188 $771   $86,785,164 13
Nov 9, 2012 36 $82,637 -43% 138 $599   $86,867,801 14
Nov 16, 2012 55 $39,945 -52% 101 $395   $86,907,746 15

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 3,701-3,800) 3,743 $18,000,000
All Time International Non-Sequel Box Office (Rank 3,001-3,100) 3,062 $18,000,000
Top 2012 Movies at the International Box Office (Rank 101-200) 189 $18,000,000
All Time International Box Office for Original Screenplay Movies (Rank 1,801-1,900) 1,869 $18,000,000
All Time International Box Office for Live Action Movies (Rank 3,001-3,100) 3,079 $18,000,000
All Time International Box Office for Contemporary Fiction Movies (Rank 1,801-1,900) 1,825 $18,000,000
All Time International Box Office for Comedy Movies (Rank 501-600) 543 $18,000,000
All Time International Box Office for R Movies (Rank 901-1,000) 993 $18,000,000
All Time International Box Office for Warner Bros. Movies (Rank 301-400) 384 $18,000,000

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 1,701-1,800) 1,755 $104,907,746
All Time Worldwide Non-Sequel Box Office (Rank 1,201-1,300) 1,281 $104,907,746
Top 2012 Movies at the Worldwide Box Office 70 $104,907,746
All Time Worldwide Box Office for Original Screenplay Movies (Rank 801-900) 810 $104,907,746
All Time Worldwide Box Office for Live Action Movies (Rank 1,301-1,400) 1,379 $104,907,746
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 701-800) 757 $104,907,746
All Time Worldwide Box Office for Comedy Movies (Rank 201-300) 243 $104,907,746
All Time Worldwide Box Office for R Movies (Rank 401-500) 455 $104,907,746
All Time Worldwide Box Office for Warner Bros. Movies (Rank 201-300) 267 $104,907,746

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Nov 4, 20122324,140 324,140$4,849,134$4,849,1341
Nov 11, 20124225,851-30% 549,991$3,378,731$8,227,8652
Nov 18, 20121196,040-57% 646,031$1,436,758$9,664,6233
Nov 25, 201218163,401+70% 809,432$1,941,204$11,605,8274
Dec 2, 20121842,165-74% 851,597$451,166$12,056,9935
Dec 9, 20122969,853+66% 921,450$1,042,905$13,099,8986
Dec 16, 20122945,843-34% 967,293$417,630$13,517,5287
Dec 23, 20122959,053+29% 1,026,346$589,939$14,107,4678
Dec 30, 20122934,717-41% 1,061,063$330,853$14,438,3209
Jan 6, 20133019,139-45% 1,080,202$191,199$14,629,51910

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Nov 4, 2012196,244 96,244$2,142,087$2,142,0871
Nov 11, 2012330,479-68% 126,723$736,682$2,878,7692
Nov 18, 20121314,548-52% 141,271$347,296$3,226,0653

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.