Weekend predictions: Freaky could be a pandemic-sized hit

November 13th, 2020

One of the curiosities since theaters started to reopen in the late Summer and early Fall is that the movies being released have not really targeted the demographic one would expect to be most likely to actually go to theaters: people in their teens and twenties. Instead, we’ve mostly seen thrillers, which tend to skew older, and family movies, which obviously skew younger. The most obvious exception to this rule is The New Mutants, which opened with $7 million back in August. This weekend, Freaky is looking to pull off a similar result. If it over-performs, it has a shot at beating Mutants, and having the second-best opening of the pandemic era. More...

Weekend estimates: Let Him Go tops expectations with $4 million opening

November 8th, 2020

Let Him Go is pulling off a comfortable win at the box office this weekend, according to studio projections released on Sunday morning. Its $4.1-million opening is the third-best result during the pandemic, behind Tenet’s $20.2 million and The New Mutants’s $7.0 million, and slightly ahead of Unhinged’s $4.0 million, assuming the final numbers hold on Monday. While this is undoubtedly good news, which pushes the total for the top six close to $10 million for the first time in a while, the evidence points towards this being more a case of one film connecting with audiences rather than a significant market improvement. More...

Weekend predictions: can Let Him Go topple Come Play?

November 6th, 2020

The race to be elected the top film at the box office this weekend is too close to call, according to our model, although the odds favor Let Him Go, which opens in 2,454 theaters, and has enough buzz to probably pull off a victory. Come Play would have to enjoy an unusually strong hold coming off Halloween weekend to secure a surprise win. More...

Weekend estimates: Come Play scores solid Halloween win

November 1st, 2020

Come Play is outperforming expectations and set for a comfortable weekend win, according to studio projections released on Sunday morning. Its $3.15-million debut is a little behind other recent chart toppers like Honest Thief and The War with Grandpa, both of which picked up $3.6-million openings, but it’s also comfortably ahead of our pre-weekend prediction of $2.2 million.

Is this better-than-expected performance a sign of a strengthening market? Unfortunately not. More...

Weekend predictions: Come Play slight favorite to win the weekend

October 30th, 2020

Although it’s unlikely to break any records (even pandemic-era ones), Come Play has a good chance to topping the box office this Halloween weekend, according to our model, which puts its opening weekend around $2.2 million. That’s not far enough ahead of Honest Thief for a win to be certain. Anything less would almost certainly point to another down weekend overall at the box office. More...

Come Play Trailer

August 28th, 2020

Supernatural horror movie starring Azhy Robertson and Gillian Jacobs arrives in theaters on October 30 ... Full Movie Details. More...