Diary of a Wimpy Kid: Rodrick Rules (2011)

Diary of a Wimpy Kid: Rodrick Rules poster
Theatrical Performance
Domestic Box Office $52,698,535Details
International Box Office $20,996,659Details
Worldwide Box Office $73,695,194
Home Market Performance
Est. Domestic DVD Sales $17,455,484 Details
Est. Domestic Blu-ray Sales $2,545,831 Details
Total Est. Domestic Video Sales $20,001,315
Further financial details...

Synopsis

As he begins seventh grade, Greg and his older brother - and chief tormentor - Rodrick must deal with their parents' misguided attempts to have them bond.

Metrics

Opening Weekend:$23,751,502 (45.1% of total gross)
Legs:2.22 (domestic box office/biggest weekend)
Domestic Share:71.5% (domestic box office/worldwide)
Production Budget:$18,000,000 (worldwide box office is 4.1 times production budget)
Theater counts:3,167 opening theaters/3,169 max. theaters, 4.5 weeks average run per theater
Infl. Adj. Dom. BO $71,638,113

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 1,701-1,800) 1,780 $52,698,535
All Time International Box Office (Rank 3,401-3,500) 3,487 $20,996,659
All Time Worldwide Box Office (Rank 2,301-2,400) 2,360 $73,695,194

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes
Google Play:Google Play

Movie Details

Domestic Releases: March 25th, 2011 (Wide) by 20th Century Fox
Video Release: June 21st, 2011 by Fox Home Entertainment
MPAA Rating: PG for some mild rude humor and mischief.
(Rating bulletin 2159, 2/16/2011)
Running Time: 99 minutes
Franchise: Diary of a Wimpy Kid
Comparisons: vs. Parental Guidance
Create your own comparison chart…
Keywords: Dysfunctional Family, New Guy/Girl in School, Breaking the Fourth Wall, Voiceover/Narration, Bullies, Coming of Age, Romance, Non-Chronological, Musicians, Sequels Without Their Original Stars, Animated Sequences, Sibling Rivalry, Family Adventure
Source:Based on Fiction Book/Short Story
Genre:Adventure
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Fox 2000 Pictures, Color Force
Production Countries: United States
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 1,701-1,800) 1,780 $52,698,535
All Time Domestic Inflation Adjusted Box Office (Rank 2,301-2,400) 2,368 $71,638,113
All Time Domestic Sequel Box Office (Rank 401-500) 428 $52,698,535
Top 2011 Movies at the Domestic Box Office 65 $52,698,535
All Time Domestic Box Office for Based on Fiction Book/Short Story Movies (Rank 301-400) 379 $52,698,535
All Time Domestic Box Office for Live Action Movies (Rank 1,401-1,500) 1,442 $52,698,535
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 801-900) 812 $52,698,535
All Time Domestic Box Office for Adventure Movies (Rank 401-500) 402 $52,698,535
All Time Domestic Box Office for PG Movies (Rank 401-500) 436 $52,698,535
All Time Domestic Box Office for 20th Century Fox Movies (Rank 101-200) 200 $52,698,535

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 25, 2011 1 $23,751,502   3,167 $7,500   $23,751,502 1
Apr 1, 2011 4 $10,040,822 -58% 3,169 $3,168   $38,196,168 2
Apr 8, 2011 9 $4,770,987 -52% 2,881 $1,656   $45,348,247 3
Apr 15, 2011 13 $2,081,944 -56% 1,849 $1,126   $48,122,773 4
Apr 22, 2011 17 $933,540 -55% 928 $1,006   $50,290,531 5
Apr 29, 2011 24 $382,659 -59% 503 $761   $51,001,813 6
May 6, 2011 27 $220,441 -42% 339 $650   $51,289,796 7
May 13, 2011 26 $291,379 +32% 311 $937   $51,635,700 8
May 20, 2011 32 $185,261 -36% 253 $732   $51,887,695 9
May 27, 2011 29 $161,200 -13% 214 $753   $52,107,690 10
Jun 3, 2011 32 $105,684 -34% 182 $581   $52,305,512 11
Jun 10, 2011 37 $74,731 -29% 117 $639   $52,459,144 12
Jun 17, 2011 40 $49,923 -33% 90 $555   $52,563,991 13
Jun 24, 2011 51 $28,131 -44% 58 $485   $52,639,180 14
Jul 1, 2011 60 $11,785 -58% 31 $380   $52,671,363 15
Jul 8, 2011 69 $8,260 -30% 19 $435   $52,691,009 16

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Mar 25, 2011 2 $7,284,274     3,167 $2,300   $7,284,274 1
Mar 26, 2011 1 $10,122,462 +39%   3,167 $3,196   $17,406,736 2
Mar 27, 2011 1 $6,344,766 -37%   3,167 $2,003   $23,751,502 3
Mar 28, 2011 3 $1,259,378 -80%   3,167 $398   $25,010,880 4
Mar 29, 2011 3 $1,146,693 -9%   3,167 $362   $26,157,573 5
Mar 30, 2011 3 $969,534 -15%   3,167 $306   $27,127,107 6
Mar 31, 2011 2 $1,028,239 +6%   3,167 $325   $28,155,346 7
Apr 1, 2011 5 $2,804,032 +173% -62% 3,169 $885   $30,959,378 8
Apr 2, 2011 4 $4,497,383 +60% -56% 3,169 $1,419   $35,456,761 9
Apr 3, 2011 4 $2,739,407 -39% -57% 3,169 $864   $38,196,168 10
Apr 4, 2011 5 $605,662 -78% -52% 3,169 $191   $38,801,830 11
Apr 5, 2011 6 $735,258 +21% -36% 3,169 $232   $39,537,088 12
Apr 6, 2011 6 $528,145 -28% -46% 3,169 $167   $40,065,233 13
Apr 7, 2011 6 $512,027 -3% -50% 3,169 $162   $40,577,260 14
Apr 8, 2011 9 $1,338,860 +161% -52% 2,881 $465   $41,916,120 15
Apr 9, 2011 9 $2,181,020 +63% -52% 2,881 $757   $44,097,140 16
Apr 10, 2011 9 $1,251,107 -43% -54% 2,881 $434   $45,348,247 17
Apr 11, 2011 11 $159,629 -87% -74% 2,881 $55   $45,507,876 18
Apr 12, 2011 10 $207,923 +30% -72% 2,881 $72   $45,715,799 19
Apr 13, 2011 11 $162,063 -22% -69% 2,881 $56   $45,877,862 20
Apr 14, 2011 11 $162,967 +1% -68% 2,881 $57   $46,040,829 21
Apr 15, 2011 14 $484,123 +197% -64% 1,849 $262   $46,524,952 22
Apr 16, 2011 13 $1,042,695 +115% -52% 1,849 $564   $47,567,647 23
Apr 17, 2011 13 $555,126 -47% -56% 1,849 $300   $48,122,773 24
Apr 18, 2011 13 $227,132 -59% +42% 1,849 $123   $48,349,905 25
Apr 19, 2011 11 $360,472 +59% +73% 1,849 $195   $48,710,377 26
Apr 20, 2011 11 $312,877 -13% +93% 1,849 $169   $49,023,254 27
Apr 21, 2011 12 $333,737 +7% +105% 1,849 $180   $49,356,991 28
Apr 22, 2011 - $436,090 +31% -10% 928 $470   $49,793,081 29
Apr 23, 2011 - $349,447 -20% -66% 928 $377   $50,142,528 30
Apr 24, 2011 - $148,003 -58% -73% 928 $159   $50,290,531 31
Apr 25, 2011 - $154,346 +4% -32% 928 $166   $50,444,877 32
Apr 26, 2011 - $65,090 -58% -82% 928 $70   $50,509,967 33
Apr 27, 2011 - $51,978 -20% -83% 928 $56   $50,561,945 34
Apr 28, 2011 - $57,209 +10% -83% 928 $62   $50,619,154 35
Apr 29, 2011 - $100,910 +76% -77% 503 $201   $50,720,064 36
Apr 30, 2011 - $177,505 +76% -49% 503 $353   $50,897,569 37
May 1, 2011 - $104,244 -41% -30% 503 $207   $51,001,813 38
May 2, 2011 - $18,396 -82% -88% 503 $37   $51,020,209 39
May 3, 2011 - $17,566 -5% -73% 503 $35   $51,037,775 40
May 4, 2011 - $14,484 -18% -72% 503 $29   $51,052,259 41
May 5, 2011 - $17,096 +18% -70% 503 $34   $51,069,355 42
May 6, 2011 - $57,874 +239% -43% 339 $171   $51,127,229 43
May 7, 2011 - $99,581 +72% -44% 339 $294   $51,226,810 44
May 8, 2011 - $62,986 -37% -40% 339 $186   $51,289,796 45
May 9, 2011 - $14,280 -77% -22% 339 $42   $51,304,076 46
May 10, 2011 - $14,038 -2% -20% 339 $41   $51,318,114 47
May 11, 2011 - $13,667 -3% -6% 339 $40   $51,331,781 48
May 12, 2011 - $12,540 -8% -27% 339 $37   $51,344,321 49
May 13, 2011 - $65,600 +423% +13% 311 $211   $51,409,921 50
May 14, 2011 - $134,158 +105% +35% 311 $431   $51,544,079 51
May 15, 2011 - $91,621 -32% +45% 311 $295   $51,635,700 52
May 16, 2011 - $20,290 -78% +42% 311 $65   $51,655,990 53
May 17, 2011 - $18,522 -9% +32% 311 $60   $51,674,512 54
May 18, 2011 - $14,965 -19% +9% 311 $48   $51,689,477 55
May 19, 2011 - $12,957 -13% +3% 311 $42   $51,702,434 56
May 20, 2011 - $48,174 +272% -27% 253 $190   $51,750,608 57
May 21, 2011 - $81,381 +69% -39% 253 $322   $51,831,989 58
May 22, 2011 - $55,706 -32% -39% 253 $220   $51,887,695 59
May 23, 2011 - $16,855 -70% -17% 253 $67   $51,904,550 60
May 24, 2011 - $11,706 -31% -37% 253 $46   $51,916,256 61
May 25, 2011 - $14,096 +20% -6% 253 $56   $51,930,352 62
May 26, 2011 - $16,138 +14% +25% 253 $64   $51,946,490 63
May 27, 2011 - $42,102 +161% -13% 253 $166   $51,988,592 64
May 28, 2011 - $63,082 +50% -22% 253 $249   $52,051,674 65
May 29, 2011 - $56,016 -11% +1% 253 $221   $52,107,690 66
May 30, 2011 30 $44,202 -21% +162% 253 $175   $52,151,892 67
May 31, 2011 - $16,165 -63% +38% 253 $64   $52,168,057 68
Jun 1, 2011 - $14,334 -11% +2% 253 $57   $52,182,391 69
Jun 2, 2011 - $17,437 +22% +8% 253 $69   $52,199,828 70
Jun 3, 2011 - $30,399 +74% -28% 182 $167   $52,230,227 71
Jun 4, 2011 - $43,305 +42% -31% 182 $238   $52,273,532 72
Jun 5, 2011 - $31,980 -26% -43% 182 $176   $52,305,512 73
Jun 6, 2011 - $14,311 -55% -68% 182 $79   $52,319,823 74
Jun 7, 2011 - $20,613 +44% +28% 182 $113   $52,340,436 75
Jun 8, 2011 - $19,824 -4% +38% 182 $109   $52,360,260 76
Jun 9, 2011 - $24,153 +22% +39% 182 $133   $52,384,413 77
Jun 10, 2011 - $21,928 -9% -28% 182 $120   $52,406,341 78
Jun 11, 2011 - $30,031 +37% -31% 182 $165   $52,436,372 79
Jun 12, 2011 - $22,772 -24% -29% 182 $125   $52,459,144 80
Jun 13, 2011 - $10,835 -52% -24% 182 $60   $52,469,979 81
Jun 14, 2011 - $14,388 +33% -30% 182 $79   $52,484,367 82
Jun 15, 2011 - $14,288 -1% -28% 182 $79   $52,498,655 83
Jun 16, 2011 - $15,413 +8% -36% 182 $85   $52,514,068 84
Jun 17, 2011 - $16,448 +7% -25% 90 $183   $52,530,516 85
Jun 18, 2011 - $18,643 +13% -38% 90 $207   $52,549,159 86
Jun 19, 2011 - $14,832 -20% -35% 90 $165   $52,563,991 87
Jun 20, 2011 - $9,191 -38% -15% 90 $102   $52,573,182 88
Jun 21, 2011 - $12,585 +37% -13% 90 $140   $52,585,767 89
Jun 22, 2011 - $12,121 -4% -15% 90 $135   $52,597,888 90
Jun 23, 2011 - $13,161 +9% -15% 90 $146   $52,611,049 91
Jun 24, 2011 - $9,686 -26% -41% 58 $167   $52,620,735 92
Jun 25, 2011 - $10,184 +5% -45% 58 $176   $52,630,919 93
Jun 26, 2011 - $8,261 -19% -44% 58 $142   $52,639,180 94
Jun 27, 2011 - $4,635 -44% -50% 58 $80   $52,643,815 95
Jun 28, 2011 - $6,265 +35% -50% 58 $108   $52,650,080 96
Jun 29, 2011 - $4,652 -26% -62% 58 $80   $52,654,732 97
Jun 30, 2011 - $4,846 +4% -63% 58 $84   $52,659,578 98
Jul 1, 2011 - $4,059 -16% -58% 31 $131   $52,663,637 99
Jul 2, 2011 - $4,160 +2% -59% 31 $134   $52,667,797 100
Jul 3, 2011 - $3,566 -14% -57% 31 $115   $52,671,363 101
Jul 4, 2011 59 $2,616 -27% -44% 31 $84   $52,673,979 102
Jul 5, 2011 - $2,736 +5% -56% 31 $88   $52,676,715 103
Jul 6, 2011 - $2,968 +8% -36% 31 $96   $52,679,683 104
Jul 7, 2011 - $3,066 +3% -37% 31 $99   $52,682,749 105

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 25, 2011 1 $28,155,346   3,167 $8,890   $28,155,346 1
Apr 1, 2011 5 $12,421,914 -56% 3,169 $3,920   $40,577,260 2
Apr 8, 2011 10 $5,463,569 -56% 2,881 $1,896   $46,040,829 3
Apr 15, 2011 13 $3,316,162 -39% 1,849 $1,793   $49,356,991 4
Apr 22, 2011 17 $1,262,163 -62% 928 $1,360   $50,619,154 5
Apr 29, 2011 25 $450,201 -64% 503 $895   $51,069,355 6
May 6, 2011 30 $274,966 -39% 339 $811   $51,344,321 7
May 13, 2011 27 $358,113 +30% 311 $1,151   $51,702,434 8
May 20, 2011 34 $244,056 -32% 253 $965   $51,946,490 9
May 27, 2011 29 $253,338 +4% 214 $1,184   $52,199,828 10
Jun 3, 2011 31 $184,585 -27% 182 $1,014   $52,384,413 11
Jun 10, 2011 32 $129,655 -30% 182 $712   $52,514,068 12
Jun 17, 2011 37 $96,981 -25% 90 $1,078   $52,611,049 13
Jun 24, 2011 51 $48,529 -50% 58 $837   $52,659,578 14
Jul 1, 2011 61 $23,171 -52% 31 $747   $52,682,749 15
Jul 8, 2011 67 $15,786 -32% 19 $831   $52,698,535 16

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 3,401-3,500) 3,487 $20,996,659
All Time International Sequel Box Office (Rank 601-700) 665 $20,996,659
Top 2011 Movies at the International Box Office (Rank 101-200) 145 $20,996,659
All Time International Box Office for Based on Fiction Book/Short Story Movies (Rank 601-700) 636 $20,996,659
All Time International Box Office for Live Action Movies (Rank 2,801-2,900) 2,872 $20,996,659
All Time International Box Office for Contemporary Fiction Movies (Rank 1,601-1,700) 1,692 $20,996,659
All Time International Box Office for Adventure Movies (Rank 601-700) 638 $20,996,659
All Time International Box Office for PG Movies (Rank 501-600) 525 $20,996,659
All Time International Box Office for 20th Century Fox Movies (Rank 201-300) 260 $20,996,659

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 2,301-2,400) 2,360 $73,695,194
All Time Worldwide Sequel Box Office (Rank 501-600) 545 $73,695,194
Top 2011 Movies at the Worldwide Box Office 89 $73,695,194
All Time Worldwide Box Office for Based on Fiction Book/Short Story Movies (Rank 401-500) 490 $73,695,194
All Time Worldwide Box Office for Live Action Movies (Rank 1,901-2,000) 1,932 $73,695,194
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 1,101-1,200) 1,106 $73,695,194
All Time Worldwide Box Office for Adventure Movies (Rank 401-500) 491 $73,695,194
All Time Worldwide Box Office for PG Movies (Rank 401-500) 480 $73,695,194
All Time Worldwide Box Office for 20th Century Fox Movies (Rank 201-300) 233 $73,695,194

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Jun 26, 20111315,537 315,537$6,187,681$6,187,6811
Jul 3, 20114109,887-65% 425,424$1,759,862$7,947,5432
Jul 10, 2011366,260-40% 491,684$1,170,178$9,117,7213
Jul 17, 2011945,932-31% 537,616$791,909$9,909,6304
Jul 24, 2011582,378+79% 619,994$1,316,194$11,225,8245
Jul 31, 20111831,022-62% 651,016$515,080$11,740,9046
Aug 7, 20112118,426-41% 669,442$304,350$12,045,2547
Aug 14, 20112911,258-39% 680,700$185,868$12,231,1228

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Jun 26, 2011446,853 46,853$981,569$981,5691
Jul 3, 2011188,878-81% 55,731$177,472$1,159,0412
Jul 24, 2011918,088 84,815$300,266$1,691,4715

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Zachary Gordon    Greg Heffley

Supporting Cast

Devon Bostick    Rodrick Heffley
Rachael Harris    Susan Heffley
Steve Zahn    Frank Heffley
Peyton List    Holly Hills

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Nina Jacobson    Producer
Brad Simpson    Producer
Jeff Kinney    Executive Producer
Ethan Smith    Co-Producer
David Bowers    Director
Gabe Sachs    Screenwriter
Jeff Judah    Screenwriter
Jeff Kinney    Story Creator

DVD Sales: Rango's Appeal Remains Limitless

August 3rd, 2011

During its first full week on the home market, Rango led the weekly DVD sales chart, holding off a few new releases in the process (very few new releases).It sold an additional 621,000 units / $9.93 million during the week for totals of 1.18 million units / $20.43 million after two. That's very close to Gnomeo & Juliet's running tally, and that DVD was released two months ago. More...

DVD Sales: New Releases Are Assassinated

July 19th, 2011

New releases were dead on arrival on this week's DVD sales chart. None reached the top five, while only three reached the top 30. This left Sucker Punch in top spot, but with only 105,000 units / $1.58 million units for the week giving it totals of 381,000 units / $5.71 million after two. More...

DVD Sales: New Releases Lack Punch

July 12th, 2011

While plenty of new releases reached the top of this week's sales chart, none were exactly burning up the chart. Leading the way was Sucker Punch, but with only 275,000 units / $4.13 million during its opening week on the chart. Season of the Witch could claim a share of first place with $4.28 million in opening week sales from 265,000 units sold. More...

Blu-ray Sales: Expectations Adjusted Downward

July 7th, 2011

The Adjustment Bureau led the way on this week's Blu-ray sales chart, but with just a fraction of last week's winning total. It sold 122,000 units and generated $2.87 million in consumer spending, which is very low for the number one film. However, its Blu-ray ratio was 35%, which is good for this type of film. (At its heart it is a romance, with a slice of science fiction thrown in.) More...

DVD Sales: New Releases are Really Wimpy

July 6th, 2011

Several new DVD releases charted this week, and new releases even earned the top three spots on the chart. However, sales were very weak and they only placed that well due to the lack of substantial competition. The number one film on this week's DVD sales chart was Diary of A Wimpy Kid: Rodick Rules with just 255,000 units sold and $5.01 million in opening week consumer spending at retail. To put this into perspective, that's on par with the original film's second week on the home market. More...

DVD and Blu-ray Releases for June 21st, 2011

June 21st, 2011

It's another busy week for DVD / Blu-ray with four first-run releases coming out this week. Five if you include Cedar Rapids, which was had surprisingly brisk ticket sales in limited release. Cedar Rapids is also the only one of the big releases that I would consider for Pick of the Week honors. Despite the number of wide releases on this week's list, I'm going with an unorthodox choice for Pick of the Week, "Weird Al" Yankovic - Alpocalypse, but Louie: Season One on Blu-ray earns an honorable mention. More...

Featured Blu-ray / DVD Review: Diary of a Wimpy Kid: Rodrick Rules

June 20th, 2011

Diary of a Wimpy Kid opened in 2010, became a solid midlevel hit and earned good reviews, for a kids movie. Just one year later, Diary of a Wimpy Kid: Rodrick Ruleswas released, but did this short turnaround time result in an inferior film? More...

Hop Jumps Higher Than Expected

April 4th, 2011

It was mostly a good news start to the month as the top film, Hop, beat expectations with ease and nearly became the fastest opening film of the year. Meanwhile, most of the rest of the top five at least came close to matching expectations. This helped the box office grow 3% from last weekend to $125 million. Unfortunately, this was nearly 30% lower than the same weekend last year. This means 2011 continues to lose ground on 2010 and it is now off last year's pace by just over 20% at $2.34 billion to $2.93 billion. Things need to turn around very soon. More...

Will the Box Office have a Spring in Its Step?

March 31st, 2011

It's a new month and we are hoping for reasons to celebrate. So far 2011 has not brought a lot of big hits with it. Only once in three months did 2011 top 2010 in the year-over-year comparison, and even then it was due to a misalignment in holidays. Sadly, that won't turn around this weekend, as it is very likely that all three new releases combined won't make as much as Clash of the Titans opened with last year. On the other hand, perhaps Hop and the others will be bigger than expected hits and we can build on that success. More...

Contest: Nothing Wimpy About These Prizes: Winning Announcement

March 31st, 2011

The winners of our Nothing Wimpy About These Prizes contest were determined and they are... More...

Wimpy Fights its Way to the Top

March 28th, 2011

Diary of A Wimpy Kid: Rodrick Rules opened on the high end of expectations while Sucker Punch opened on the low end of expectations, which meant there wasn't a really tight race for top spot at the box office this weekend. The overall box office was healthy with a total haul of $121 million, which was close to 6% higher than last weekend, but it was also close to 6% lower than the same weekend last year. On the one hand, this is arguably the best performance 2011 has had so far, as the only time we've won on the year-over-year comparison was when 2011 has a holiday that didn't line up with 2010. On the other hand, 2011 is still half a billion dollars behind 2010's pace at $2.18 billion to $2.69 billion. More...

Weekend Estimates: Wimpy Kid Defeats Sucker Punch

March 27th, 2011

The last weekend in March have brought us another pair of movies opening in the high teens to low twenties. This time around Diary of a Wimpy Kid: Rodrick Rules was the low-twenties movie, picking up a very respectable $24.4 million on debut, which is a shade ahead of the $22 million earned by the first film in the franchise this time last year. Sucker Punch produced a slightly disappointing $19 million opening weekend, which is a drop in the bucket compared to its $75 million budget. It'll need good international numbers and a strong home market performance to recoup costs. Overall box office will be down about 7% from last year, continuing 2011's losing streak, although that makes this one of the better weekends of the year so far. More...

Weekend Preview: Will the New Releases Have any Punch?

March 24th, 2011

Predicting the winner at the box office this weekend could be tough, as there appears to be no real consensus on which film has the advantage. This is mostly due to uncertainty with one of the films, with just as many analysts predicting Sucker Punch will win with ease as are predicting that film will really struggle. On the other hand, there is a pretty strong consensus with regards to the overall box office when compared to last year and there's almost no chance 2011 will keep pace with 2010. Worse case scenario has Sucker Punch and Diary of A Wimpy Kid: Rodick Rules combined opening with less than How to Train Your Dragon opened with. This means March will end on a low note, which has happened far too often this year. More...

Contest: Nothing Wimpy About These Prizes

March 17th, 2011

There are two saturation level releases coming out next week, and as much as I want Sucker Punch to be a huge hit, Diary of a Wimpy Kid: Rodrick Rules seems like a safer bet. Also, we have kids shows for prizes, so it makes more sense to go with the latter as the target film in this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for Diary of a Wimpy Kid: Rodrick Rules. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of SpongeBob SquarePants: The Great Patty Caper on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of Dora the Explorer: Dora's Big Birthday Adventure on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2011 Preview: March

March 1st, 2011

This is going to suck. February wasn't exactly a banner month at the box office and 2011 is already roughly $400 million behind 2010's pace. To make matters worse, last March broke records starting with the release of Alice in Wonderland. There is no movie coming out this month that will come close to Alice in Wonderland's performance; in fact, the number one film this March will likely not do as well as the second best film from last March. The best case scenario has the month producing three $100 million movies, plus a number of midlevel hits, while still failing to match last year's pace by about $100 million. The worst case scenario has two of the three potential $100 million hits missing that mark, plus the midlevel hits also struggling. In that case, we could end March about $300 million further behind 2010's pace. (Hopefully things will start to turn around in April.) More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

As he begins seventh grade, Greg and his older brother - and chief tormentor - Rodrick must deal with their parents' misguided attempts to have them bond.

Metrics

Opening Weekend:$23,751,502 (45.1% of total gross)
Legs:2.22 (domestic box office/biggest weekend)
Domestic Share:71.5% (domestic box office/worldwide)
Production Budget:$18,000,000 (worldwide box office is 4.1 times production budget)
Theater counts:3,167 opening theaters/3,169 max. theaters, 4.5 weeks average run per theater
Infl. Adj. Dom. BO $71,638,113

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 1,701-1,800) 1,780 $52,698,535
All Time International Box Office (Rank 3,401-3,500) 3,487 $20,996,659
All Time Worldwide Box Office (Rank 2,301-2,400) 2,360 $73,695,194

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes
Google Play:Google Play

Movie Details

Domestic Releases: March 25th, 2011 (Wide) by 20th Century Fox
Video Release: June 21st, 2011 by Fox Home Entertainment
MPAA Rating: PG for some mild rude humor and mischief.
(Rating bulletin 2159, 2/16/2011)
Running Time: 99 minutes
Franchise: Diary of a Wimpy Kid
Comparisons: vs. Parental Guidance
Create your own comparison chart…
Keywords: Dysfunctional Family, New Guy/Girl in School, Breaking the Fourth Wall, Voiceover/Narration, Bullies, Coming of Age, Romance, Non-Chronological, Musicians, Sequels Without Their Original Stars, Animated Sequences, Sibling Rivalry, Family Adventure
Source:Based on Fiction Book/Short Story
Genre:Adventure
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Fox 2000 Pictures, Color Force
Production Countries: United States
Languages: English

Leading Cast

Zachary Gordon    Greg Heffley

Supporting Cast

Devon Bostick    Rodrick Heffley
Rachael Harris    Susan Heffley
Steve Zahn    Frank Heffley
Peyton List    Holly Hills

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Nina Jacobson    Producer
Brad Simpson    Producer
Jeff Kinney    Executive Producer
Ethan Smith    Co-Producer
David Bowers    Director
Gabe Sachs    Screenwriter
Jeff Judah    Screenwriter
Jeff Kinney    Story Creator

DVD Sales: Rango's Appeal Remains Limitless

August 3rd, 2011

During its first full week on the home market, Rango led the weekly DVD sales chart, holding off a few new releases in the process (very few new releases).It sold an additional 621,000 units / $9.93 million during the week for totals of 1.18 million units / $20.43 million after two. That's very close to Gnomeo & Juliet's running tally, and that DVD was released two months ago. More...

DVD Sales: New Releases Are Assassinated

July 19th, 2011

New releases were dead on arrival on this week's DVD sales chart. None reached the top five, while only three reached the top 30. This left Sucker Punch in top spot, but with only 105,000 units / $1.58 million units for the week giving it totals of 381,000 units / $5.71 million after two. More...

DVD Sales: New Releases Lack Punch

July 12th, 2011

While plenty of new releases reached the top of this week's sales chart, none were exactly burning up the chart. Leading the way was Sucker Punch, but with only 275,000 units / $4.13 million during its opening week on the chart. Season of the Witch could claim a share of first place with $4.28 million in opening week sales from 265,000 units sold. More...

Blu-ray Sales: Expectations Adjusted Downward

July 7th, 2011

The Adjustment Bureau led the way on this week's Blu-ray sales chart, but with just a fraction of last week's winning total. It sold 122,000 units and generated $2.87 million in consumer spending, which is very low for the number one film. However, its Blu-ray ratio was 35%, which is good for this type of film. (At its heart it is a romance, with a slice of science fiction thrown in.) More...

DVD Sales: New Releases are Really Wimpy

July 6th, 2011

Several new DVD releases charted this week, and new releases even earned the top three spots on the chart. However, sales were very weak and they only placed that well due to the lack of substantial competition. The number one film on this week's DVD sales chart was Diary of A Wimpy Kid: Rodick Rules with just 255,000 units sold and $5.01 million in opening week consumer spending at retail. To put this into perspective, that's on par with the original film's second week on the home market. More...

DVD and Blu-ray Releases for June 21st, 2011

June 21st, 2011

It's another busy week for DVD / Blu-ray with four first-run releases coming out this week. Five if you include Cedar Rapids, which was had surprisingly brisk ticket sales in limited release. Cedar Rapids is also the only one of the big releases that I would consider for Pick of the Week honors. Despite the number of wide releases on this week's list, I'm going with an unorthodox choice for Pick of the Week, "Weird Al" Yankovic - Alpocalypse, but Louie: Season One on Blu-ray earns an honorable mention. More...

Featured Blu-ray / DVD Review: Diary of a Wimpy Kid: Rodrick Rules

June 20th, 2011

Diary of a Wimpy Kid opened in 2010, became a solid midlevel hit and earned good reviews, for a kids movie. Just one year later, Diary of a Wimpy Kid: Rodrick Ruleswas released, but did this short turnaround time result in an inferior film? More...

Hop Jumps Higher Than Expected

April 4th, 2011

It was mostly a good news start to the month as the top film, Hop, beat expectations with ease and nearly became the fastest opening film of the year. Meanwhile, most of the rest of the top five at least came close to matching expectations. This helped the box office grow 3% from last weekend to $125 million. Unfortunately, this was nearly 30% lower than the same weekend last year. This means 2011 continues to lose ground on 2010 and it is now off last year's pace by just over 20% at $2.34 billion to $2.93 billion. Things need to turn around very soon. More...

Will the Box Office have a Spring in Its Step?

March 31st, 2011

It's a new month and we are hoping for reasons to celebrate. So far 2011 has not brought a lot of big hits with it. Only once in three months did 2011 top 2010 in the year-over-year comparison, and even then it was due to a misalignment in holidays. Sadly, that won't turn around this weekend, as it is very likely that all three new releases combined won't make as much as Clash of the Titans opened with last year. On the other hand, perhaps Hop and the others will be bigger than expected hits and we can build on that success. More...

Contest: Nothing Wimpy About These Prizes: Winning Announcement

March 31st, 2011

The winners of our Nothing Wimpy About These Prizes contest were determined and they are... More...

Wimpy Fights its Way to the Top

March 28th, 2011

Diary of A Wimpy Kid: Rodrick Rules opened on the high end of expectations while Sucker Punch opened on the low end of expectations, which meant there wasn't a really tight race for top spot at the box office this weekend. The overall box office was healthy with a total haul of $121 million, which was close to 6% higher than last weekend, but it was also close to 6% lower than the same weekend last year. On the one hand, this is arguably the best performance 2011 has had so far, as the only time we've won on the year-over-year comparison was when 2011 has a holiday that didn't line up with 2010. On the other hand, 2011 is still half a billion dollars behind 2010's pace at $2.18 billion to $2.69 billion. More...

Weekend Estimates: Wimpy Kid Defeats Sucker Punch

March 27th, 2011

The last weekend in March have brought us another pair of movies opening in the high teens to low twenties. This time around Diary of a Wimpy Kid: Rodrick Rules was the low-twenties movie, picking up a very respectable $24.4 million on debut, which is a shade ahead of the $22 million earned by the first film in the franchise this time last year. Sucker Punch produced a slightly disappointing $19 million opening weekend, which is a drop in the bucket compared to its $75 million budget. It'll need good international numbers and a strong home market performance to recoup costs. Overall box office will be down about 7% from last year, continuing 2011's losing streak, although that makes this one of the better weekends of the year so far. More...

Weekend Preview: Will the New Releases Have any Punch?

March 24th, 2011

Predicting the winner at the box office this weekend could be tough, as there appears to be no real consensus on which film has the advantage. This is mostly due to uncertainty with one of the films, with just as many analysts predicting Sucker Punch will win with ease as are predicting that film will really struggle. On the other hand, there is a pretty strong consensus with regards to the overall box office when compared to last year and there's almost no chance 2011 will keep pace with 2010. Worse case scenario has Sucker Punch and Diary of A Wimpy Kid: Rodick Rules combined opening with less than How to Train Your Dragon opened with. This means March will end on a low note, which has happened far too often this year. More...

Contest: Nothing Wimpy About These Prizes

March 17th, 2011

There are two saturation level releases coming out next week, and as much as I want Sucker Punch to be a huge hit, Diary of a Wimpy Kid: Rodrick Rules seems like a safer bet. Also, we have kids shows for prizes, so it makes more sense to go with the latter as the target film in this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for Diary of a Wimpy Kid: Rodrick Rules. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of SpongeBob SquarePants: The Great Patty Caper on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of Dora the Explorer: Dora's Big Birthday Adventure on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2011 Preview: March

March 1st, 2011

This is going to suck. February wasn't exactly a banner month at the box office and 2011 is already roughly $400 million behind 2010's pace. To make matters worse, last March broke records starting with the release of Alice in Wonderland. There is no movie coming out this month that will come close to Alice in Wonderland's performance; in fact, the number one film this March will likely not do as well as the second best film from last March. The best case scenario has the month producing three $100 million movies, plus a number of midlevel hits, while still failing to match last year's pace by about $100 million. The worst case scenario has two of the three potential $100 million hits missing that mark, plus the midlevel hits also struggling. In that case, we could end March about $300 million further behind 2010's pace. (Hopefully things will start to turn around in April.) More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 1,701-1,800) 1,780 $52,698,535
All Time Domestic Inflation Adjusted Box Office (Rank 2,301-2,400) 2,368 $71,638,113
All Time Domestic Sequel Box Office (Rank 401-500) 428 $52,698,535
Top 2011 Movies at the Domestic Box Office 65 $52,698,535
All Time Domestic Box Office for Based on Fiction Book/Short Story Movies (Rank 301-400) 379 $52,698,535
All Time Domestic Box Office for Live Action Movies (Rank 1,401-1,500) 1,442 $52,698,535
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 801-900) 812 $52,698,535
All Time Domestic Box Office for Adventure Movies (Rank 401-500) 402 $52,698,535
All Time Domestic Box Office for PG Movies (Rank 401-500) 436 $52,698,535
All Time Domestic Box Office for 20th Century Fox Movies (Rank 101-200) 200 $52,698,535

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 25, 2011 1 $23,751,502   3,167 $7,500   $23,751,502 1
Apr 1, 2011 4 $10,040,822 -58% 3,169 $3,168   $38,196,168 2
Apr 8, 2011 9 $4,770,987 -52% 2,881 $1,656   $45,348,247 3
Apr 15, 2011 13 $2,081,944 -56% 1,849 $1,126   $48,122,773 4
Apr 22, 2011 17 $933,540 -55% 928 $1,006   $50,290,531 5
Apr 29, 2011 24 $382,659 -59% 503 $761   $51,001,813 6
May 6, 2011 27 $220,441 -42% 339 $650   $51,289,796 7
May 13, 2011 26 $291,379 +32% 311 $937   $51,635,700 8
May 20, 2011 32 $185,261 -36% 253 $732   $51,887,695 9
May 27, 2011 29 $161,200 -13% 214 $753   $52,107,690 10
Jun 3, 2011 32 $105,684 -34% 182 $581   $52,305,512 11
Jun 10, 2011 37 $74,731 -29% 117 $639   $52,459,144 12
Jun 17, 2011 40 $49,923 -33% 90 $555   $52,563,991 13
Jun 24, 2011 51 $28,131 -44% 58 $485   $52,639,180 14
Jul 1, 2011 60 $11,785 -58% 31 $380   $52,671,363 15
Jul 8, 2011 69 $8,260 -30% 19 $435   $52,691,009 16

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Mar 25, 2011 2 $7,284,274     3,167 $2,300   $7,284,274 1
Mar 26, 2011 1 $10,122,462 +39%   3,167 $3,196   $17,406,736 2
Mar 27, 2011 1 $6,344,766 -37%   3,167 $2,003   $23,751,502 3
Mar 28, 2011 3 $1,259,378 -80%   3,167 $398   $25,010,880 4
Mar 29, 2011 3 $1,146,693 -9%   3,167 $362   $26,157,573 5
Mar 30, 2011 3 $969,534 -15%   3,167 $306   $27,127,107 6
Mar 31, 2011 2 $1,028,239 +6%   3,167 $325   $28,155,346 7
Apr 1, 2011 5 $2,804,032 +173% -62% 3,169 $885   $30,959,378 8
Apr 2, 2011 4 $4,497,383 +60% -56% 3,169 $1,419   $35,456,761 9
Apr 3, 2011 4 $2,739,407 -39% -57% 3,169 $864   $38,196,168 10
Apr 4, 2011 5 $605,662 -78% -52% 3,169 $191   $38,801,830 11
Apr 5, 2011 6 $735,258 +21% -36% 3,169 $232   $39,537,088 12
Apr 6, 2011 6 $528,145 -28% -46% 3,169 $167   $40,065,233 13
Apr 7, 2011 6 $512,027 -3% -50% 3,169 $162   $40,577,260 14
Apr 8, 2011 9 $1,338,860 +161% -52% 2,881 $465   $41,916,120 15
Apr 9, 2011 9 $2,181,020 +63% -52% 2,881 $757   $44,097,140 16
Apr 10, 2011 9 $1,251,107 -43% -54% 2,881 $434   $45,348,247 17
Apr 11, 2011 11 $159,629 -87% -74% 2,881 $55   $45,507,876 18
Apr 12, 2011 10 $207,923 +30% -72% 2,881 $72   $45,715,799 19
Apr 13, 2011 11 $162,063 -22% -69% 2,881 $56   $45,877,862 20
Apr 14, 2011 11 $162,967 +1% -68% 2,881 $57   $46,040,829 21
Apr 15, 2011 14 $484,123 +197% -64% 1,849 $262   $46,524,952 22
Apr 16, 2011 13 $1,042,695 +115% -52% 1,849 $564   $47,567,647 23
Apr 17, 2011 13 $555,126 -47% -56% 1,849 $300   $48,122,773 24
Apr 18, 2011 13 $227,132 -59% +42% 1,849 $123   $48,349,905 25
Apr 19, 2011 11 $360,472 +59% +73% 1,849 $195   $48,710,377 26
Apr 20, 2011 11 $312,877 -13% +93% 1,849 $169   $49,023,254 27
Apr 21, 2011 12 $333,737 +7% +105% 1,849 $180   $49,356,991 28
Apr 22, 2011 - $436,090 +31% -10% 928 $470   $49,793,081 29
Apr 23, 2011 - $349,447 -20% -66% 928 $377   $50,142,528 30
Apr 24, 2011 - $148,003 -58% -73% 928 $159   $50,290,531 31
Apr 25, 2011 - $154,346 +4% -32% 928 $166   $50,444,877 32
Apr 26, 2011 - $65,090 -58% -82% 928 $70   $50,509,967 33
Apr 27, 2011 - $51,978 -20% -83% 928 $56   $50,561,945 34
Apr 28, 2011 - $57,209 +10% -83% 928 $62   $50,619,154 35
Apr 29, 2011 - $100,910 +76% -77% 503 $201   $50,720,064 36
Apr 30, 2011 - $177,505 +76% -49% 503 $353   $50,897,569 37
May 1, 2011 - $104,244 -41% -30% 503 $207   $51,001,813 38
May 2, 2011 - $18,396 -82% -88% 503 $37   $51,020,209 39
May 3, 2011 - $17,566 -5% -73% 503 $35   $51,037,775 40
May 4, 2011 - $14,484 -18% -72% 503 $29   $51,052,259 41
May 5, 2011 - $17,096 +18% -70% 503 $34   $51,069,355 42
May 6, 2011 - $57,874 +239% -43% 339 $171   $51,127,229 43
May 7, 2011 - $99,581 +72% -44% 339 $294   $51,226,810 44
May 8, 2011 - $62,986 -37% -40% 339 $186   $51,289,796 45
May 9, 2011 - $14,280 -77% -22% 339 $42   $51,304,076 46
May 10, 2011 - $14,038 -2% -20% 339 $41   $51,318,114 47
May 11, 2011 - $13,667 -3% -6% 339 $40   $51,331,781 48
May 12, 2011 - $12,540 -8% -27% 339 $37   $51,344,321 49
May 13, 2011 - $65,600 +423% +13% 311 $211   $51,409,921 50
May 14, 2011 - $134,158 +105% +35% 311 $431   $51,544,079 51
May 15, 2011 - $91,621 -32% +45% 311 $295   $51,635,700 52
May 16, 2011 - $20,290 -78% +42% 311 $65   $51,655,990 53
May 17, 2011 - $18,522 -9% +32% 311 $60   $51,674,512 54
May 18, 2011 - $14,965 -19% +9% 311 $48   $51,689,477 55
May 19, 2011 - $12,957 -13% +3% 311 $42   $51,702,434 56
May 20, 2011 - $48,174 +272% -27% 253 $190   $51,750,608 57
May 21, 2011 - $81,381 +69% -39% 253 $322   $51,831,989 58
May 22, 2011 - $55,706 -32% -39% 253 $220   $51,887,695 59
May 23, 2011 - $16,855 -70% -17% 253 $67   $51,904,550 60
May 24, 2011 - $11,706 -31% -37% 253 $46   $51,916,256 61
May 25, 2011 - $14,096 +20% -6% 253 $56   $51,930,352 62
May 26, 2011 - $16,138 +14% +25% 253 $64   $51,946,490 63
May 27, 2011 - $42,102 +161% -13% 253 $166   $51,988,592 64
May 28, 2011 - $63,082 +50% -22% 253 $249   $52,051,674 65
May 29, 2011 - $56,016 -11% +1% 253 $221   $52,107,690 66
May 30, 2011 30 $44,202 -21% +162% 253 $175   $52,151,892 67
May 31, 2011 - $16,165 -63% +38% 253 $64   $52,168,057 68
Jun 1, 2011 - $14,334 -11% +2% 253 $57   $52,182,391 69
Jun 2, 2011 - $17,437 +22% +8% 253 $69   $52,199,828 70
Jun 3, 2011 - $30,399 +74% -28% 182 $167   $52,230,227 71
Jun 4, 2011 - $43,305 +42% -31% 182 $238   $52,273,532 72
Jun 5, 2011 - $31,980 -26% -43% 182 $176   $52,305,512 73
Jun 6, 2011 - $14,311 -55% -68% 182 $79   $52,319,823 74
Jun 7, 2011 - $20,613 +44% +28% 182 $113   $52,340,436 75
Jun 8, 2011 - $19,824 -4% +38% 182 $109   $52,360,260 76
Jun 9, 2011 - $24,153 +22% +39% 182 $133   $52,384,413 77
Jun 10, 2011 - $21,928 -9% -28% 182 $120   $52,406,341 78
Jun 11, 2011 - $30,031 +37% -31% 182 $165   $52,436,372 79
Jun 12, 2011 - $22,772 -24% -29% 182 $125   $52,459,144 80
Jun 13, 2011 - $10,835 -52% -24% 182 $60   $52,469,979 81
Jun 14, 2011 - $14,388 +33% -30% 182 $79   $52,484,367 82
Jun 15, 2011 - $14,288 -1% -28% 182 $79   $52,498,655 83
Jun 16, 2011 - $15,413 +8% -36% 182 $85   $52,514,068 84
Jun 17, 2011 - $16,448 +7% -25% 90 $183   $52,530,516 85
Jun 18, 2011 - $18,643 +13% -38% 90 $207   $52,549,159 86
Jun 19, 2011 - $14,832 -20% -35% 90 $165   $52,563,991 87
Jun 20, 2011 - $9,191 -38% -15% 90 $102   $52,573,182 88
Jun 21, 2011 - $12,585 +37% -13% 90 $140   $52,585,767 89
Jun 22, 2011 - $12,121 -4% -15% 90 $135   $52,597,888 90
Jun 23, 2011 - $13,161 +9% -15% 90 $146   $52,611,049 91
Jun 24, 2011 - $9,686 -26% -41% 58 $167   $52,620,735 92
Jun 25, 2011 - $10,184 +5% -45% 58 $176   $52,630,919 93
Jun 26, 2011 - $8,261 -19% -44% 58 $142   $52,639,180 94
Jun 27, 2011 - $4,635 -44% -50% 58 $80   $52,643,815 95
Jun 28, 2011 - $6,265 +35% -50% 58 $108   $52,650,080 96
Jun 29, 2011 - $4,652 -26% -62% 58 $80   $52,654,732 97
Jun 30, 2011 - $4,846 +4% -63% 58 $84   $52,659,578 98
Jul 1, 2011 - $4,059 -16% -58% 31 $131   $52,663,637 99
Jul 2, 2011 - $4,160 +2% -59% 31 $134   $52,667,797 100
Jul 3, 2011 - $3,566 -14% -57% 31 $115   $52,671,363 101
Jul 4, 2011 59 $2,616 -27% -44% 31 $84   $52,673,979 102
Jul 5, 2011 - $2,736 +5% -56% 31 $88   $52,676,715 103
Jul 6, 2011 - $2,968 +8% -36% 31 $96   $52,679,683 104
Jul 7, 2011 - $3,066 +3% -37% 31 $99   $52,682,749 105

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 25, 2011 1 $28,155,346   3,167 $8,890   $28,155,346 1
Apr 1, 2011 5 $12,421,914 -56% 3,169 $3,920   $40,577,260 2
Apr 8, 2011 10 $5,463,569 -56% 2,881 $1,896   $46,040,829 3
Apr 15, 2011 13 $3,316,162 -39% 1,849 $1,793   $49,356,991 4
Apr 22, 2011 17 $1,262,163 -62% 928 $1,360   $50,619,154 5
Apr 29, 2011 25 $450,201 -64% 503 $895   $51,069,355 6
May 6, 2011 30 $274,966 -39% 339 $811   $51,344,321 7
May 13, 2011 27 $358,113 +30% 311 $1,151   $51,702,434 8
May 20, 2011 34 $244,056 -32% 253 $965   $51,946,490 9
May 27, 2011 29 $253,338 +4% 214 $1,184   $52,199,828 10
Jun 3, 2011 31 $184,585 -27% 182 $1,014   $52,384,413 11
Jun 10, 2011 32 $129,655 -30% 182 $712   $52,514,068 12
Jun 17, 2011 37 $96,981 -25% 90 $1,078   $52,611,049 13
Jun 24, 2011 51 $48,529 -50% 58 $837   $52,659,578 14
Jul 1, 2011 61 $23,171 -52% 31 $747   $52,682,749 15
Jul 8, 2011 67 $15,786 -32% 19 $831   $52,698,535 16

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 3,401-3,500) 3,487 $20,996,659
All Time International Sequel Box Office (Rank 601-700) 665 $20,996,659
Top 2011 Movies at the International Box Office (Rank 101-200) 145 $20,996,659
All Time International Box Office for Based on Fiction Book/Short Story Movies (Rank 601-700) 636 $20,996,659
All Time International Box Office for Live Action Movies (Rank 2,801-2,900) 2,872 $20,996,659
All Time International Box Office for Contemporary Fiction Movies (Rank 1,601-1,700) 1,692 $20,996,659
All Time International Box Office for Adventure Movies (Rank 601-700) 638 $20,996,659
All Time International Box Office for PG Movies (Rank 501-600) 525 $20,996,659
All Time International Box Office for 20th Century Fox Movies (Rank 201-300) 260 $20,996,659

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 2,301-2,400) 2,360 $73,695,194
All Time Worldwide Sequel Box Office (Rank 501-600) 545 $73,695,194
Top 2011 Movies at the Worldwide Box Office 89 $73,695,194
All Time Worldwide Box Office for Based on Fiction Book/Short Story Movies (Rank 401-500) 490 $73,695,194
All Time Worldwide Box Office for Live Action Movies (Rank 1,901-2,000) 1,932 $73,695,194
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 1,101-1,200) 1,106 $73,695,194
All Time Worldwide Box Office for Adventure Movies (Rank 401-500) 491 $73,695,194
All Time Worldwide Box Office for PG Movies (Rank 401-500) 480 $73,695,194
All Time Worldwide Box Office for 20th Century Fox Movies (Rank 201-300) 233 $73,695,194

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Jun 26, 20111315,537 315,537$6,187,681$6,187,6811
Jul 3, 20114109,887-65% 425,424$1,759,862$7,947,5432
Jul 10, 2011366,260-40% 491,684$1,170,178$9,117,7213
Jul 17, 2011945,932-31% 537,616$791,909$9,909,6304
Jul 24, 2011582,378+79% 619,994$1,316,194$11,225,8245
Jul 31, 20111831,022-62% 651,016$515,080$11,740,9046
Aug 7, 20112118,426-41% 669,442$304,350$12,045,2547
Aug 14, 20112911,258-39% 680,700$185,868$12,231,1228

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Jun 26, 2011446,853 46,853$981,569$981,5691
Jul 3, 2011188,878-81% 55,731$177,472$1,159,0412
Jul 24, 2011918,088 84,815$300,266$1,691,4715

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.