Marshall (2017)

Marshall
Theatrical Performance
Domestic Box Office $10,051,659Details
International Box Office $65,157Details
Worldwide Box Office $10,116,816
Home Market Performance
Est. Domestic DVD Sales $1,460,385 Details
Est. Domestic Blu-ray Sales $547,875 Details
Total Est. Domestic Video Sales $2,008,260
Further financial details...

Synopsis

Long before he sat on the United States Supreme Court or claimed victory in Brown v. Board of Education, the landmark case that desegregated schools, Thurgood Marshall was a young rabble-rousing attorney for the NAACP. This is the true story of his greatest challenge in those early days—a fight he fought alongside attorney Sam Friedman, a young lawyer with no experience in criminal law: the case of black chauffeur Joseph Spell, accused by his white employer, Eleanor Strubing, of sexual assault and attempted murder.

Metrics

Opening Weekend:$3,000,805 (29.9% of total gross)
Legs:3.35 (domestic box office/biggest weekend)
Domestic Share:99.4% (domestic box office/worldwide)
Production Budget:$12,000,000 (worldwide box office is 0.8 times production budget)
Theater counts:821 opening theaters/821 max. theaters, 6.8 weeks average run per theater
Infl. Adj. Dom. BO $12,069,148

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 5,301-5,400) 5,399 $10,051,659
All Time International Box Office (Rank 19,701-19,800) 19,709 $65,157
All Time Worldwide Box Office (Rank 7,601-7,700) 7,681 $10,116,816

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon VOD, Amazon VOD
iTunes:iTunes
Google Play:Google Play, Google Play
Vudu:Vudu
Netflix:Netflix, Netflix

Movie Details

Domestic Releases: October 13th, 2017 (Wide) by Open Road
International Releases: October 20th, 2017 (Wide) (United Kingdom)
October 27th, 2017 (Wide) (South Africa)
Video Release: December 26th, 2017 by Universal Home Entertainment
MPAA Rating: PG-13 for mature thematic content, sexuality, violence and some strong language.
(Rating bulletin 2482 (Cert #50806), 6/28/2017)
Running Time: 118 minutes
Comparisons: vs. 42
Create your own comparison chart…
Keywords: Supreme Court, African Americans, Biography, Lawyers, Biographical Drama, 1940s
Source:Based on Real Life Events
Genre:Drama
Production Method:Live Action
Creative Type:Dramatization
Production/Financing Companies: Chestnut Ridge Productions, Starlight Media, Hudlin Entertainment
Production Countries: United States
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 13, 2017 11 $3,000,805   821 $3,655   $3,000,805 1
Oct 20, 2017 16 $1,482,383 -51% 821 $1,806   $5,434,374 2
Oct 27, 2017 20 $905,053 -39% 821 $1,102   $6,949,354 3
Nov 3, 2017 22 $503,730 -44% 514 $980   $7,824,499 4
Nov 10, 2017 25 $412,217 -18% 601 $686   $8,456,575 5
Nov 17, 2017 27 $137,622 -67% 275 $500   $8,760,472 6
Nov 24, 2017 38 $60,371 -56% 111 $544   $8,881,134 7
Dec 1, 2017 17 $247,772 +310% 651 $381   $9,150,000 8
Dec 8, 2017 27 $91,675 -63% 341 $269   $9,367,469 9
Dec 15, 2017 41 $16,922 -82% 71 $238   $9,426,535 10
Dec 22, 2017 38 $11,023 -35% 58 $190   $9,448,570 11
Dec 29, 2017 49 $10,593 -4% 50 $212   $9,468,318 12
Jan 5, 2018 59 $5,470 -48% 41 $133   $9,480,742 13
Jan 12, 2018 23 $410,928 +7,412% 378 $1,087   $9,895,116 14

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Oct 13, 2017 8 $1,036,024     821 $1,262   $1,036,024 1
Oct 14, 2017 11 $1,214,150 +17%   821 $1,479   $2,250,174 2
Oct 15, 2017 11 $750,631 -38%   821 $914   $3,000,805 3
Oct 16, 2017 10 $242,555 -68%   821 $295   $3,243,360 4
Oct 17, 2017 9 $317,747 +31%   821 $387   $3,561,107 5
Oct 18, 2017 9 $203,358 -36%   821 $248   $3,764,465 6
Oct 19, 2017 11 $187,526 -8%   821 $228   $3,951,991 7
Oct 20, 2017 - $428,893 +129% -59% 821 $522   $4,380,884 8
Oct 21, 2017 - $657,484 +53% -46% 821 $801   $5,038,368 9
Oct 22, 2017 - $396,006 -40% -47% 821 $482   $5,434,374 10
Oct 23, 2017 14 $138,655 -65% -43% 821 $169   $5,573,029 11
Oct 24, 2017 14 $198,277 +43% -38% 821 $242   $5,771,306 12
Oct 25, 2017 14 $144,442 -27% -29% 821 $176   $5,915,748 13
Oct 26, 2017 14 $128,553 -11% -31% 821 $157   $6,044,301 14
Oct 27, 2017 - $248,336 +93% -42% 821 $302   $6,292,637 15
Oct 28, 2017 - $407,899 +64% -38% 821 $497   $6,700,536 16
Oct 29, 2017 - $248,818 -39% -37% 821 $303   $6,949,354 17
Oct 30, 2017 - $87,086 -65% -37% 821 $106   $7,036,440 18
Oct 31, 2017 - $122,791 +41% -38% 821 $150   $7,159,231 19
Nov 1, 2017 - $78,586 -36% -46% 821 $96   $7,237,817 20
Nov 2, 2017 - $82,952 +6% -35% 821 $101   $7,320,769 21
Nov 3, 2017 - $134,250 +62% -46% 514 $261   $7,455,019 22
Nov 4, 2017 - $230,925 +72% -43% 514 $449   $7,685,944 23
Nov 5, 2017 - $138,555 -40% -44% 514 $270   $7,824,499 24
Nov 6, 2017 - $47,259 -66% -46% 514 $92   $7,871,758 25
Nov 7, 2017 - $66,090 +40% -46% 514 $129   $7,937,848 26
Nov 8, 2017 - $52,211 -21% -34% 514 $102   $7,990,059 27
Nov 9, 2017 - $54,299 +4% -35% 514 $106   $8,044,358 28
Nov 10, 2017 - $131,093 +141% -2% 601 $218   $8,175,451 29
Nov 11, 2017 - $180,208 +37% -22% 601 $300   $8,355,659 30
Nov 12, 2017 - $100,916 -44% -27% 601 $168   $8,456,575 31
Nov 13, 2017 - $38,348 -62% -19% 601 $64   $8,494,923 32
Nov 14, 2017 - $51,770 +35% -22% 601 $86   $8,546,693 33
Nov 15, 2017 - $41,616 -20% -20% 601 $69   $8,588,309 34
Nov 16, 2017 - $34,541 -17% -36% 601 $57   $8,622,850 35
Nov 17, 2017 - $36,375 +5% -72% 275 $132   $8,659,225 36
Nov 18, 2017 - $60,746 +67% -66% 275 $221   $8,719,971 37
Nov 19, 2017 - $40,501 -33% -60% 275 $147   $8,760,472 38
Nov 20, 2017 - $21,870 -46% -43% 275 $80   $8,782,342 39
Nov 21, 2017 - $20,676 -5% -60% 275 $75   $8,803,018 40
Nov 22, 2017 - $9,291 -55% -78% 112 $83   $8,812,309 41
Nov 23, 2017 - $8,454 -9% -76% 112 $75   $8,820,763 42
Nov 24, 2017 - $23,251 +175% -36% 111 $209   $8,844,014 43
Nov 25, 2017 - $23,949 +3% -61% 111 $216   $8,867,963 44
Nov 26, 2017 - $13,171 -45% -67% 111 $119   $8,881,134 45
Nov 27, 2017 - $4,506 -66% -79% 111 $41   $8,885,640 46
Nov 28, 2017 - $6,038 +34% -71% 111 $54   $8,891,678 47
Nov 29, 2017 - $4,347 -28% -53% 111 $39   $8,896,025 48
Nov 30, 2017 - $6,203 +43% -27% 111 $56   $8,902,228 49
Dec 1, 2017 - $68,229 +1,000% +193% 651 $105   $8,970,457 50
Dec 2, 2017 - $111,277 +63% +365% 651 $171   $9,081,734 51
Dec 3, 2017 - $68,266 -39% +418% 651 $105   $9,150,000 52
Dec 4, 2017 - $27,893 -59% +519% 651 $43   $9,177,893 53
Dec 5, 2017 - $40,090 +44% +564% 651 $62   $9,217,983 54
Dec 6, 2017 - $29,979 -25% +590% 651 $46   $9,247,962 55
Dec 7, 2017 15 $27,832 -7% +349% 651 $43   $9,275,794 56
Dec 8, 2017 - $23,769 -15% -65% 341 $70   $9,299,563 57
Dec 9, 2017 - $42,998 +81% -61% 341 $126   $9,342,561 58
Dec 10, 2017 - $24,908 -42% -64% 341 $73   $9,367,469 59
Dec 11, 2017 - $10,145 -59% -64% 341 $30   $9,377,614 60
Dec 12, 2017 - $14,951 +47% -63% 341 $44   $9,392,565 61
Dec 13, 2017 - $10,978 -27% -63% 341 $32   $9,403,543 62
Dec 14, 2017 - $6,070 -45% -78% 341 $18   $9,409,613 63
Dec 15, 2017 - $4,794 -21% -80% 71 $68   $9,414,407 64
Dec 16, 2017 - $7,053 +47% -84% 71 $99   $9,421,460 65
Dec 17, 2017 - $5,075 -28% -80% 71 $71   $9,426,535 66
Dec 18, 2017 - $2,740 -46% -73% 71 $39   $9,429,275 67
Dec 19, 2017 - $3,241 +18% -78% 71 $46   $9,432,516 68
Dec 20, 2017 - $2,208 -32% -80% 71 $31   $9,434,724 69
Dec 21, 2017 - $2,823 +28% -53% 71 $40   $9,437,547 70
Dec 22, 2017 - $7,726 +174% +61% 58 $133   $9,445,273 71
Dec 23, 2017 - $2,238 -71% -68% 58 $39   $9,447,511 72
Dec 24, 2017 - $1,059 -53% -79% 58 $18   $9,448,570 73
Dec 25, 2017 - $1,937 +83% -29% 58 $33   $9,450,507 74
Dec 26, 2017 - $2,532 +31% -22% 58 $44   $9,453,039 75
Dec 27, 2017 - $2,249 -11% +2% 58 $39   $9,455,288 76
Dec 28, 2017 - $2,437 +8% -14% 58 $42   $9,457,725 77
Dec 29, 2017 - $3,292 +35% -57% 50 $66   $9,461,017 78
Dec 30, 2017 - $4,614 +40% +106% 50 $92   $9,465,631 79
Dec 31, 2017 - $2,687 -42% +154% 50 $54   $9,468,318 80
Jan 1, 2018 - $2,841 +6% +47% 50 $57   $9,471,159 81
Jan 2, 2018 - $1,449 -49% -43% 50 $29   $9,472,608 82
Jan 3, 2018 - $1,079 -26% -52% 50 $22   $9,473,687 83
Jan 4, 2018 - $1,585 +47% -35% 50 $32   $9,475,272 84
Jan 5, 2018 - $1,539 -3% -53% 41 $38   $9,476,811 85
Jan 6, 2018 - $2,301 +50% -50% 41 $56   $9,479,112 86
Jan 7, 2018 - $1,630 -29% -39% 41 $40   $9,480,742 87
Jan 8, 2018 - $757 -54% -73% 41 $18   $9,481,499 88
Jan 9, 2018 - $1,059 +40% -27% 41 $26   $9,482,558 89
Jan 10, 2018 - $655 -38% -39% 41 $16   $9,483,213 90
Jan 11, 2018 - $975 +49% -38% 41 $24   $9,484,188 91
Jan 12, 2018 - $134,619 +13,707% +8,647% 378 $356   $9,618,807 92
Jan 13, 2018 - $137,447 +2% +5,873% 378 $364   $9,756,254 93
Jan 14, 2018 - $138,862 +1% +8,419% 378 $367   $9,895,116 94
Jan 15, 2018 - $155,521 +12% +20,444% 378 $411   $10,050,637 95
Jan 16, 2018 - $354 -100% -67% 378 $1   $10,050,991 96
Jan 17, 2018 - $290 -18% -56% 378 $1   $10,051,281 97
Jan 18, 2018 - $378 +30% -61% 378 $1   $10,051,659 98

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 13, 2017 11 $3,951,991   821 $4,814   $3,951,991 1
Oct 20, 2017 16 $2,092,310 -47% 821 $2,548   $6,044,301 2
Oct 27, 2017 20 $1,276,468 -39% 821 $1,555   $7,320,769 3
Nov 3, 2017 22 $723,589 -43% 514 $1,408   $8,044,358 4
Nov 10, 2017 23 $578,492 -20% 601 $963   $8,622,850 5
Nov 17, 2017 32 $197,913 -66% 112 $1,767   $8,820,763 6
Nov 24, 2017 38 $81,465 -59% 111 $734   $8,902,228 7
Dec 1, 2017 17 $373,566 +359% 651 $574   $9,275,794 8
Dec 8, 2017 28 $133,819 -64% 341 $392   $9,409,613 9
Dec 15, 2017 43 $27,934 -79% 71 $393   $9,437,547 10
Dec 22, 2017 48 $20,178 -28% 58 $348   $9,457,725 11
Dec 29, 2017 53 $17,547 -13% 50 $351   $9,475,272 12
Jan 5, 2018 58 $8,916 -49% 41 $217   $9,484,188 13
Jan 12, 2018 23 $567,471 +6,265% 378 $1,501   $10,051,659 14

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
South Africa 10/27/2017 $2,279 10 10 35 $13,126 12/14/2017
United Kingdom 10/20/2017 $19,725 75 75 104 $46,648 12/14/2017
 
Rest of World $5,383
 
International Total$65,157 12/14/2017

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 14, 2018159,366 9,366$168,213$168,2133

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 14, 2018119,306 9,306$185,743$185,7433

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Lead Ensemble Members

Chadwick Boseman    Thurgood Marshall
Josh Gad    Sam Friedman
Kate Hudson    Eleanor Strubing
Dan Stevens    Lorin Willis
Sterling K. Brown    Joseph Spell

Supporting Cast

James Cromwell    The Judge
Keesha Sharp    Vivien “Buster” Burey
Sophia Bush    Jennifer
Chilli*    Zora Neale Hurston
Jussie Smollett    Langston Hughes

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Reginald Hudlin    Director
Michael Koskoff    Screenwriter
Jacob Koskoff    Screenwriter
Paula Wagner    Producer
Jonathan Sanger    Producer
Reginald Hudlin    Producer
Lei Luo    Executive Producer
Xu Yan    Executive Producer
Chris Bongirne    Executive Producer
Hunter Ryan    Executive Producer
David Ryan    Executive Producer
Tom Ortenberg    Executive Producer
Belton Lee    Executive Producer
John Cappetta    Executive Producer
Kevin Lamb    Executive Producer
Lai Pan    Executive Producer
Lili Sun    Executive Producer
Newton Thomas Sigel    Director of Photography
Richard Hoover    Production Designer
Tom McArdle    Editor
Marcus Miller    Composer
Mary Ramos    Music Supervisor
Ruth E. Carter    Costume Designer
Victoria Thomas    Casting Director
Kathleen Chopin    Casting Director

2017 Awards Season: Oscars: And the Winner is... The Shape of Water for Best Picture

March 4th, 2018

The Shape of Water

It’s Oscar night and we will be live blogging the show. We will announce the winners and have our reactions as they happen, while keeping track of how our readers did in predicting the outcomes. More...

2017 Awards Season: Oscars Nominations: Final Look

March 4th, 2018

The Shape of Water

It’s Oscar night and we will be live blogging the show. Before that, let’s take a last look at the nominations with a few annotations. Nominees in Italics are those that have received the most votes from our readers so far in our Oscar contest (which is open to new entries until noon, Pacific, today—enter now!). Bold films are those films I think will win. Meanwhile, those that are Underlined are those I want to win. Not all categories have underlined nominees, because not all categories have someone I’m cheering for, or because there are two nominees I couldn’t pick between. For example, I will be happy no matter who wins Best Supporting Actress. One last note: The contest is still going and the leading for Best Picture Switched from The Shape of Water to Three Billboards Outside Ebbing, Missouri to tied over the time I was writing this story. This is the closest I’ve ever seen it. Guessing the best picture correctly will go a long way to winning. More...

2017 Awards Season: Oscars Nominations

January 23rd, 2018

The Shape of Water

The Oscar nominations were announced starting at just after 5 am Pacific time. They do this every year and no one has been able to adequately explain why to me. At least there were some interesting results this year. The Shape of Water led the way with 13 nominations, which is one below the current record and nearly as many as the next two films combined. Overall, there were seventeen films that earned two or more nominations. More...

Home Market Releases for January 9th, 2018

January 9th, 2018

It

Usually this is a terrible time of year on the home market, because it is too late for the summer blockbusters, but too early for the holiday hits. However, the home market is terrible this week, because It comes out and it destroyed records at the box office and is scaring away nearly all of the competition. Fortunately, its reviews were very good, so it is a contender for Pick of the Week. Its main competition are two classics, Inherit the Wind and Young Mr. Lincoln. All three are worth picking up, but I’m giving the title to It, because of its wider appeal. More...

Weekend Wrap-Up: By earning $21.23 million, Boo 2 is the only Non-Disaster Film of the Weekend

October 24th, 2017

Tyler Perry’s Boo 2: A Madea Halloween

The weekend box office was weaker than expected with only one of the new releases topping predictions. Tyler Perry’s Boo 2: A Madea Halloween wasn’t that one film, but it still led the way with $21.23 million. The only other film to top $10 million was Geostorm with $13.71 million, but it lived up to its disaster genre due to its $100 million production budget. Overall, the box office fell 6.5% from last week to $95 million. That decline is positively glowing compared to the year-over-year comparison. Compared to this weekend last year, 2017 was down 25%. Year-to-date, 2017 is now behind last year’s pace by 5.0% or $440 million at $8.46 billion to $8.90 billion. Unless November and December are stellar, there’s no way 2017 is going to catch up to 2017. More...

Weekend Wrap-Up: Death Day Made the Box Office Happy with $26.04 million

October 17th, 2017

Happy Death Day

Happy Death Day led the weekend, as expected, but did so with a surprisingly strong $26.04 million. The only other truly wide release of the week was The Foreigner, which also beat expectations, albeit by a smaller margin. The overall box office still fell from last weekend, down 4.2% to $100 million. This is 1.4% higher than the same weekend last year. On the one hand, this is not enough to compensate for inflation. On the other hand, at this point, any win is worth celebrating. Year-to-date, 2017 is still behind 2016 by a large margin, but at least it was able to close the gap by a little bit at $410 million / 4.7% at $8.34 billion to $8.75 billion. More...

Weekend Estimates: Young Women Power Death Day to Victory

October 15th, 2017

Happy Death Day

This weekend will be another winner for horror movies, with Happy Death Day powering into first place with a projected $26.5 million, according to Universal’s Sunday morning numbers. That puts it miles ahead of Blade Runner 2049, which failed to broaden its audience this weekend, and is down 54% to $15.1 million, for $60.6 million in total. More...

Friday Estimates: Friday was a Happy, Happy Day as Death Pulled in $11.6 million

October 14th, 2017

Happy Death Day

Happy Death Day topped expectations by earning $14.3 million on Friday. Even with short legs, it will still make $25 million over the weekend, possibly a little more. This is likely more than it cost to make and advertise, at least initially. I suspect Universal will up their ad buy after this result and will also increase the initial print run for the DVDs / Blu-rays as well. The film’s reviews are 68% positive, while it earned a solid B from CinemaScore. Earning a B would be bad for most movies, but horror films routinely fall in the C range, as horror fans tend to be very negative. For example, gorehounds will hate anything without enough blood, but torture porn will turn off even more fans. Pleasing even half of the opening day audience is impressive. More...

Thursday Night Previews: Should Happy Death Day be Happy with $1 million

October 13th, 2017

Happy Death Day

Happy Death Day started its box office run with $1 million during its previews. This is a mere fraction of what It earned earlier this fall, but it is better than the $772,000 Ouija: Origin of Evil earned this time last year. If Happy Death Day earns the same legs, then it will pull in about $18 million this weekend. Its reviews are not as good, but it is also not a sequel, so those two factors should balance out. This is exactly what we predicted, so I’m happy with this result. Since the film only cost $5 million to make and likely less than $20 million to advertise, the studio should also be happy. More...

Weekend Predictions: Will Happy Day be the Death of the Box Office?

October 12th, 2017

Happy Death Day

I thought this would be a really busy weekend with Blade Runner 2049 repeating in first place and four wide releases competing for spots in the top five. However, last weekend, Blade Runner 2049 missed expectations, so it won’t dominate the chart this weekend. Meanwhile, two of the four wide releases are not going to open truly wide. This leaves Happy Death Day with a relatively easy path to first place. The Foreigner has almost made enough in China to pay for its production budget, so as long as it can cover its advertising budget here, it will break even before it reaches the home market. Meanwhile, Professor Marston & The Wonder Women is opening semi-wide and Marshall is opening nationwide. They may or may not open in the top ten. This weekend last year, The Accountant opened in first place with close to $25 million, while all three wide releases combined made $38 million. It is going to be tough for 2017 to match that. More...

2017 Preview: October

October 1st, 2017

Blade Runner 2049

September destroyed the previous September monthly record for total box office take, with $800 million or so (we won’t know the exact figure until after the weekend), which tops 2016’s record of $616 million. Granted, this is almost entirely due to It’s record breaking run, and the rest of the month was merely average. Kingsman: The Golden Circle was the only other film to come close to $100 million. October doesn’t look any better, as far as depth is concerned. Blade Runner 2049 is widely expected to be the biggest hit of the month, but it is the only film expected to reach $100 million domestically. Boo 2 should be the second biggest hit of the month, while there are only a couple of other films that have a shot at $50 million. Part of the problem is the level of competition, as there are 16 films opening during the four October weekends. (Needless to say, some of the predictions below will be a little short, as there’s not much to say about a film that will barely open in the top ten and disappear two weeks later.) That’s way too many and most will be buried by the competition. Last October was a flop, as no film earned more than $100 million at the box office. There were a few films that came close, including the original Boo! movie. As long as Blade Runner 2049 matches expectations, 2017 should win the year-over-year comparison by a small margin. If we get one surprise hit, then 2017 has a real shot at closing the gap with 2016 by a significant margin. I choose to be cautiously optimistic. More...

Marshall Trailer

August 28th, 2017

Real-life drama starring Chadwick Boseman, Josh Gad, and Kate Hudson opens October 13 ... Full Movie Details.

Long before he sat on the United States Supreme Court or claimed victory in Brown v. Board of Education, the landmark case that desegregated schools, Thurgood Marshall was a young rabble-rousing attorney for the NAACP. This is the true story of his greatest challenge in those early days—a fight he fought alongside attorney Sam Friedman, a young lawyer with no experience in criminal law: the case of black chauffeur Joseph Spell, accused by his white employer, Eleanor Strubing, of sexual assault and attempted murder. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Long before he sat on the United States Supreme Court or claimed victory in Brown v. Board of Education, the landmark case that desegregated schools, Thurgood Marshall was a young rabble-rousing attorney for the NAACP. This is the true story of his greatest challenge in those early days—a fight he fought alongside attorney Sam Friedman, a young lawyer with no experience in criminal law: the case of black chauffeur Joseph Spell, accused by his white employer, Eleanor Strubing, of sexual assault and attempted murder.

Metrics

Opening Weekend:$3,000,805 (29.9% of total gross)
Legs:3.35 (domestic box office/biggest weekend)
Domestic Share:99.4% (domestic box office/worldwide)
Production Budget:$12,000,000 (worldwide box office is 0.8 times production budget)
Theater counts:821 opening theaters/821 max. theaters, 6.8 weeks average run per theater
Infl. Adj. Dom. BO $12,069,148

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 5,301-5,400) 5,399 $10,051,659
All Time International Box Office (Rank 19,701-19,800) 19,709 $65,157
All Time Worldwide Box Office (Rank 7,601-7,700) 7,681 $10,116,816

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon VOD, Amazon VOD
iTunes:iTunes
Google Play:Google Play, Google Play
Vudu:Vudu
Netflix:Netflix, Netflix

Movie Details

Domestic Releases: October 13th, 2017 (Wide) by Open Road
International Releases: October 20th, 2017 (Wide) (United Kingdom)
October 27th, 2017 (Wide) (South Africa)
Video Release: December 26th, 2017 by Universal Home Entertainment
MPAA Rating: PG-13 for mature thematic content, sexuality, violence and some strong language.
(Rating bulletin 2482 (Cert #50806), 6/28/2017)
Running Time: 118 minutes
Comparisons: vs. 42
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Keywords: Supreme Court, African Americans, Biography, Lawyers, Biographical Drama, 1940s
Source:Based on Real Life Events
Genre:Drama
Production Method:Live Action
Creative Type:Dramatization
Production/Financing Companies: Chestnut Ridge Productions, Starlight Media, Hudlin Entertainment
Production Countries: United States
Languages: English

Lead Ensemble Members

Chadwick Boseman    Thurgood Marshall
Josh Gad    Sam Friedman
Kate Hudson    Eleanor Strubing
Dan Stevens    Lorin Willis
Sterling K. Brown    Joseph Spell

Supporting Cast

James Cromwell    The Judge
Keesha Sharp    Vivien “Buster” Burey
Sophia Bush    Jennifer
Chilli*    Zora Neale Hurston
Jussie Smollett    Langston Hughes

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Reginald Hudlin    Director
Michael Koskoff    Screenwriter
Jacob Koskoff    Screenwriter
Paula Wagner    Producer
Jonathan Sanger    Producer
Reginald Hudlin    Producer
Lei Luo    Executive Producer
Xu Yan    Executive Producer
Chris Bongirne    Executive Producer
Hunter Ryan    Executive Producer
David Ryan    Executive Producer
Tom Ortenberg    Executive Producer
Belton Lee    Executive Producer
John Cappetta    Executive Producer
Kevin Lamb    Executive Producer
Lai Pan    Executive Producer
Lili Sun    Executive Producer
Newton Thomas Sigel    Director of Photography
Richard Hoover    Production Designer
Tom McArdle    Editor
Marcus Miller    Composer
Mary Ramos    Music Supervisor
Ruth E. Carter    Costume Designer
Victoria Thomas    Casting Director
Kathleen Chopin    Casting Director

2017 Awards Season: Oscars: And the Winner is... The Shape of Water for Best Picture

March 4th, 2018

The Shape of Water

It’s Oscar night and we will be live blogging the show. We will announce the winners and have our reactions as they happen, while keeping track of how our readers did in predicting the outcomes. More...

2017 Awards Season: Oscars Nominations: Final Look

March 4th, 2018

The Shape of Water

It’s Oscar night and we will be live blogging the show. Before that, let’s take a last look at the nominations with a few annotations. Nominees in Italics are those that have received the most votes from our readers so far in our Oscar contest (which is open to new entries until noon, Pacific, today—enter now!). Bold films are those films I think will win. Meanwhile, those that are Underlined are those I want to win. Not all categories have underlined nominees, because not all categories have someone I’m cheering for, or because there are two nominees I couldn’t pick between. For example, I will be happy no matter who wins Best Supporting Actress. One last note: The contest is still going and the leading for Best Picture Switched from The Shape of Water to Three Billboards Outside Ebbing, Missouri to tied over the time I was writing this story. This is the closest I’ve ever seen it. Guessing the best picture correctly will go a long way to winning. More...

2017 Awards Season: Oscars Nominations

January 23rd, 2018

The Shape of Water

The Oscar nominations were announced starting at just after 5 am Pacific time. They do this every year and no one has been able to adequately explain why to me. At least there were some interesting results this year. The Shape of Water led the way with 13 nominations, which is one below the current record and nearly as many as the next two films combined. Overall, there were seventeen films that earned two or more nominations. More...

Home Market Releases for January 9th, 2018

January 9th, 2018

It

Usually this is a terrible time of year on the home market, because it is too late for the summer blockbusters, but too early for the holiday hits. However, the home market is terrible this week, because It comes out and it destroyed records at the box office and is scaring away nearly all of the competition. Fortunately, its reviews were very good, so it is a contender for Pick of the Week. Its main competition are two classics, Inherit the Wind and Young Mr. Lincoln. All three are worth picking up, but I’m giving the title to It, because of its wider appeal. More...

Weekend Wrap-Up: By earning $21.23 million, Boo 2 is the only Non-Disaster Film of the Weekend

October 24th, 2017

Tyler Perry’s Boo 2: A Madea Halloween

The weekend box office was weaker than expected with only one of the new releases topping predictions. Tyler Perry’s Boo 2: A Madea Halloween wasn’t that one film, but it still led the way with $21.23 million. The only other film to top $10 million was Geostorm with $13.71 million, but it lived up to its disaster genre due to its $100 million production budget. Overall, the box office fell 6.5% from last week to $95 million. That decline is positively glowing compared to the year-over-year comparison. Compared to this weekend last year, 2017 was down 25%. Year-to-date, 2017 is now behind last year’s pace by 5.0% or $440 million at $8.46 billion to $8.90 billion. Unless November and December are stellar, there’s no way 2017 is going to catch up to 2017. More...

Weekend Wrap-Up: Death Day Made the Box Office Happy with $26.04 million

October 17th, 2017

Happy Death Day

Happy Death Day led the weekend, as expected, but did so with a surprisingly strong $26.04 million. The only other truly wide release of the week was The Foreigner, which also beat expectations, albeit by a smaller margin. The overall box office still fell from last weekend, down 4.2% to $100 million. This is 1.4% higher than the same weekend last year. On the one hand, this is not enough to compensate for inflation. On the other hand, at this point, any win is worth celebrating. Year-to-date, 2017 is still behind 2016 by a large margin, but at least it was able to close the gap by a little bit at $410 million / 4.7% at $8.34 billion to $8.75 billion. More...

Weekend Estimates: Young Women Power Death Day to Victory

October 15th, 2017

Happy Death Day

This weekend will be another winner for horror movies, with Happy Death Day powering into first place with a projected $26.5 million, according to Universal’s Sunday morning numbers. That puts it miles ahead of Blade Runner 2049, which failed to broaden its audience this weekend, and is down 54% to $15.1 million, for $60.6 million in total. More...

Friday Estimates: Friday was a Happy, Happy Day as Death Pulled in $11.6 million

October 14th, 2017

Happy Death Day

Happy Death Day topped expectations by earning $14.3 million on Friday. Even with short legs, it will still make $25 million over the weekend, possibly a little more. This is likely more than it cost to make and advertise, at least initially. I suspect Universal will up their ad buy after this result and will also increase the initial print run for the DVDs / Blu-rays as well. The film’s reviews are 68% positive, while it earned a solid B from CinemaScore. Earning a B would be bad for most movies, but horror films routinely fall in the C range, as horror fans tend to be very negative. For example, gorehounds will hate anything without enough blood, but torture porn will turn off even more fans. Pleasing even half of the opening day audience is impressive. More...

Thursday Night Previews: Should Happy Death Day be Happy with $1 million

October 13th, 2017

Happy Death Day

Happy Death Day started its box office run with $1 million during its previews. This is a mere fraction of what It earned earlier this fall, but it is better than the $772,000 Ouija: Origin of Evil earned this time last year. If Happy Death Day earns the same legs, then it will pull in about $18 million this weekend. Its reviews are not as good, but it is also not a sequel, so those two factors should balance out. This is exactly what we predicted, so I’m happy with this result. Since the film only cost $5 million to make and likely less than $20 million to advertise, the studio should also be happy. More...

Weekend Predictions: Will Happy Day be the Death of the Box Office?

October 12th, 2017

Happy Death Day

I thought this would be a really busy weekend with Blade Runner 2049 repeating in first place and four wide releases competing for spots in the top five. However, last weekend, Blade Runner 2049 missed expectations, so it won’t dominate the chart this weekend. Meanwhile, two of the four wide releases are not going to open truly wide. This leaves Happy Death Day with a relatively easy path to first place. The Foreigner has almost made enough in China to pay for its production budget, so as long as it can cover its advertising budget here, it will break even before it reaches the home market. Meanwhile, Professor Marston & The Wonder Women is opening semi-wide and Marshall is opening nationwide. They may or may not open in the top ten. This weekend last year, The Accountant opened in first place with close to $25 million, while all three wide releases combined made $38 million. It is going to be tough for 2017 to match that. More...

2017 Preview: October

October 1st, 2017

Blade Runner 2049

September destroyed the previous September monthly record for total box office take, with $800 million or so (we won’t know the exact figure until after the weekend), which tops 2016’s record of $616 million. Granted, this is almost entirely due to It’s record breaking run, and the rest of the month was merely average. Kingsman: The Golden Circle was the only other film to come close to $100 million. October doesn’t look any better, as far as depth is concerned. Blade Runner 2049 is widely expected to be the biggest hit of the month, but it is the only film expected to reach $100 million domestically. Boo 2 should be the second biggest hit of the month, while there are only a couple of other films that have a shot at $50 million. Part of the problem is the level of competition, as there are 16 films opening during the four October weekends. (Needless to say, some of the predictions below will be a little short, as there’s not much to say about a film that will barely open in the top ten and disappear two weeks later.) That’s way too many and most will be buried by the competition. Last October was a flop, as no film earned more than $100 million at the box office. There were a few films that came close, including the original Boo! movie. As long as Blade Runner 2049 matches expectations, 2017 should win the year-over-year comparison by a small margin. If we get one surprise hit, then 2017 has a real shot at closing the gap with 2016 by a significant margin. I choose to be cautiously optimistic. More...

Marshall Trailer

August 28th, 2017

Real-life drama starring Chadwick Boseman, Josh Gad, and Kate Hudson opens October 13 ... Full Movie Details.

Long before he sat on the United States Supreme Court or claimed victory in Brown v. Board of Education, the landmark case that desegregated schools, Thurgood Marshall was a young rabble-rousing attorney for the NAACP. This is the true story of his greatest challenge in those early days—a fight he fought alongside attorney Sam Friedman, a young lawyer with no experience in criminal law: the case of black chauffeur Joseph Spell, accused by his white employer, Eleanor Strubing, of sexual assault and attempted murder. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 13, 2017 11 $3,000,805   821 $3,655   $3,000,805 1
Oct 20, 2017 16 $1,482,383 -51% 821 $1,806   $5,434,374 2
Oct 27, 2017 20 $905,053 -39% 821 $1,102   $6,949,354 3
Nov 3, 2017 22 $503,730 -44% 514 $980   $7,824,499 4
Nov 10, 2017 25 $412,217 -18% 601 $686   $8,456,575 5
Nov 17, 2017 27 $137,622 -67% 275 $500   $8,760,472 6
Nov 24, 2017 38 $60,371 -56% 111 $544   $8,881,134 7
Dec 1, 2017 17 $247,772 +310% 651 $381   $9,150,000 8
Dec 8, 2017 27 $91,675 -63% 341 $269   $9,367,469 9
Dec 15, 2017 41 $16,922 -82% 71 $238   $9,426,535 10
Dec 22, 2017 38 $11,023 -35% 58 $190   $9,448,570 11
Dec 29, 2017 49 $10,593 -4% 50 $212   $9,468,318 12
Jan 5, 2018 59 $5,470 -48% 41 $133   $9,480,742 13
Jan 12, 2018 23 $410,928 +7,412% 378 $1,087   $9,895,116 14

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Oct 13, 2017 8 $1,036,024     821 $1,262   $1,036,024 1
Oct 14, 2017 11 $1,214,150 +17%   821 $1,479   $2,250,174 2
Oct 15, 2017 11 $750,631 -38%   821 $914   $3,000,805 3
Oct 16, 2017 10 $242,555 -68%   821 $295   $3,243,360 4
Oct 17, 2017 9 $317,747 +31%   821 $387   $3,561,107 5
Oct 18, 2017 9 $203,358 -36%   821 $248   $3,764,465 6
Oct 19, 2017 11 $187,526 -8%   821 $228   $3,951,991 7
Oct 20, 2017 - $428,893 +129% -59% 821 $522   $4,380,884 8
Oct 21, 2017 - $657,484 +53% -46% 821 $801   $5,038,368 9
Oct 22, 2017 - $396,006 -40% -47% 821 $482   $5,434,374 10
Oct 23, 2017 14 $138,655 -65% -43% 821 $169   $5,573,029 11
Oct 24, 2017 14 $198,277 +43% -38% 821 $242   $5,771,306 12
Oct 25, 2017 14 $144,442 -27% -29% 821 $176   $5,915,748 13
Oct 26, 2017 14 $128,553 -11% -31% 821 $157   $6,044,301 14
Oct 27, 2017 - $248,336 +93% -42% 821 $302   $6,292,637 15
Oct 28, 2017 - $407,899 +64% -38% 821 $497   $6,700,536 16
Oct 29, 2017 - $248,818 -39% -37% 821 $303   $6,949,354 17
Oct 30, 2017 - $87,086 -65% -37% 821 $106   $7,036,440 18
Oct 31, 2017 - $122,791 +41% -38% 821 $150   $7,159,231 19
Nov 1, 2017 - $78,586 -36% -46% 821 $96   $7,237,817 20
Nov 2, 2017 - $82,952 +6% -35% 821 $101   $7,320,769 21
Nov 3, 2017 - $134,250 +62% -46% 514 $261   $7,455,019 22
Nov 4, 2017 - $230,925 +72% -43% 514 $449   $7,685,944 23
Nov 5, 2017 - $138,555 -40% -44% 514 $270   $7,824,499 24
Nov 6, 2017 - $47,259 -66% -46% 514 $92   $7,871,758 25
Nov 7, 2017 - $66,090 +40% -46% 514 $129   $7,937,848 26
Nov 8, 2017 - $52,211 -21% -34% 514 $102   $7,990,059 27
Nov 9, 2017 - $54,299 +4% -35% 514 $106   $8,044,358 28
Nov 10, 2017 - $131,093 +141% -2% 601 $218   $8,175,451 29
Nov 11, 2017 - $180,208 +37% -22% 601 $300   $8,355,659 30
Nov 12, 2017 - $100,916 -44% -27% 601 $168   $8,456,575 31
Nov 13, 2017 - $38,348 -62% -19% 601 $64   $8,494,923 32
Nov 14, 2017 - $51,770 +35% -22% 601 $86   $8,546,693 33
Nov 15, 2017 - $41,616 -20% -20% 601 $69   $8,588,309 34
Nov 16, 2017 - $34,541 -17% -36% 601 $57   $8,622,850 35
Nov 17, 2017 - $36,375 +5% -72% 275 $132   $8,659,225 36
Nov 18, 2017 - $60,746 +67% -66% 275 $221   $8,719,971 37
Nov 19, 2017 - $40,501 -33% -60% 275 $147   $8,760,472 38
Nov 20, 2017 - $21,870 -46% -43% 275 $80   $8,782,342 39
Nov 21, 2017 - $20,676 -5% -60% 275 $75   $8,803,018 40
Nov 22, 2017 - $9,291 -55% -78% 112 $83   $8,812,309 41
Nov 23, 2017 - $8,454 -9% -76% 112 $75   $8,820,763 42
Nov 24, 2017 - $23,251 +175% -36% 111 $209   $8,844,014 43
Nov 25, 2017 - $23,949 +3% -61% 111 $216   $8,867,963 44
Nov 26, 2017 - $13,171 -45% -67% 111 $119   $8,881,134 45
Nov 27, 2017 - $4,506 -66% -79% 111 $41   $8,885,640 46
Nov 28, 2017 - $6,038 +34% -71% 111 $54   $8,891,678 47
Nov 29, 2017 - $4,347 -28% -53% 111 $39   $8,896,025 48
Nov 30, 2017 - $6,203 +43% -27% 111 $56   $8,902,228 49
Dec 1, 2017 - $68,229 +1,000% +193% 651 $105   $8,970,457 50
Dec 2, 2017 - $111,277 +63% +365% 651 $171   $9,081,734 51
Dec 3, 2017 - $68,266 -39% +418% 651 $105   $9,150,000 52
Dec 4, 2017 - $27,893 -59% +519% 651 $43   $9,177,893 53
Dec 5, 2017 - $40,090 +44% +564% 651 $62   $9,217,983 54
Dec 6, 2017 - $29,979 -25% +590% 651 $46   $9,247,962 55
Dec 7, 2017 15 $27,832 -7% +349% 651 $43   $9,275,794 56
Dec 8, 2017 - $23,769 -15% -65% 341 $70   $9,299,563 57
Dec 9, 2017 - $42,998 +81% -61% 341 $126   $9,342,561 58
Dec 10, 2017 - $24,908 -42% -64% 341 $73   $9,367,469 59
Dec 11, 2017 - $10,145 -59% -64% 341 $30   $9,377,614 60
Dec 12, 2017 - $14,951 +47% -63% 341 $44   $9,392,565 61
Dec 13, 2017 - $10,978 -27% -63% 341 $32   $9,403,543 62
Dec 14, 2017 - $6,070 -45% -78% 341 $18   $9,409,613 63
Dec 15, 2017 - $4,794 -21% -80% 71 $68   $9,414,407 64
Dec 16, 2017 - $7,053 +47% -84% 71 $99   $9,421,460 65
Dec 17, 2017 - $5,075 -28% -80% 71 $71   $9,426,535 66
Dec 18, 2017 - $2,740 -46% -73% 71 $39   $9,429,275 67
Dec 19, 2017 - $3,241 +18% -78% 71 $46   $9,432,516 68
Dec 20, 2017 - $2,208 -32% -80% 71 $31   $9,434,724 69
Dec 21, 2017 - $2,823 +28% -53% 71 $40   $9,437,547 70
Dec 22, 2017 - $7,726 +174% +61% 58 $133   $9,445,273 71
Dec 23, 2017 - $2,238 -71% -68% 58 $39   $9,447,511 72
Dec 24, 2017 - $1,059 -53% -79% 58 $18   $9,448,570 73
Dec 25, 2017 - $1,937 +83% -29% 58 $33   $9,450,507 74
Dec 26, 2017 - $2,532 +31% -22% 58 $44   $9,453,039 75
Dec 27, 2017 - $2,249 -11% +2% 58 $39   $9,455,288 76
Dec 28, 2017 - $2,437 +8% -14% 58 $42   $9,457,725 77
Dec 29, 2017 - $3,292 +35% -57% 50 $66   $9,461,017 78
Dec 30, 2017 - $4,614 +40% +106% 50 $92   $9,465,631 79
Dec 31, 2017 - $2,687 -42% +154% 50 $54   $9,468,318 80
Jan 1, 2018 - $2,841 +6% +47% 50 $57   $9,471,159 81
Jan 2, 2018 - $1,449 -49% -43% 50 $29   $9,472,608 82
Jan 3, 2018 - $1,079 -26% -52% 50 $22   $9,473,687 83
Jan 4, 2018 - $1,585 +47% -35% 50 $32   $9,475,272 84
Jan 5, 2018 - $1,539 -3% -53% 41 $38   $9,476,811 85
Jan 6, 2018 - $2,301 +50% -50% 41 $56   $9,479,112 86
Jan 7, 2018 - $1,630 -29% -39% 41 $40   $9,480,742 87
Jan 8, 2018 - $757 -54% -73% 41 $18   $9,481,499 88
Jan 9, 2018 - $1,059 +40% -27% 41 $26   $9,482,558 89
Jan 10, 2018 - $655 -38% -39% 41 $16   $9,483,213 90
Jan 11, 2018 - $975 +49% -38% 41 $24   $9,484,188 91
Jan 12, 2018 - $134,619 +13,707% +8,647% 378 $356   $9,618,807 92
Jan 13, 2018 - $137,447 +2% +5,873% 378 $364   $9,756,254 93
Jan 14, 2018 - $138,862 +1% +8,419% 378 $367   $9,895,116 94
Jan 15, 2018 - $155,521 +12% +20,444% 378 $411   $10,050,637 95
Jan 16, 2018 - $354 -100% -67% 378 $1   $10,050,991 96
Jan 17, 2018 - $290 -18% -56% 378 $1   $10,051,281 97
Jan 18, 2018 - $378 +30% -61% 378 $1   $10,051,659 98

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 13, 2017 11 $3,951,991   821 $4,814   $3,951,991 1
Oct 20, 2017 16 $2,092,310 -47% 821 $2,548   $6,044,301 2
Oct 27, 2017 20 $1,276,468 -39% 821 $1,555   $7,320,769 3
Nov 3, 2017 22 $723,589 -43% 514 $1,408   $8,044,358 4
Nov 10, 2017 23 $578,492 -20% 601 $963   $8,622,850 5
Nov 17, 2017 32 $197,913 -66% 112 $1,767   $8,820,763 6
Nov 24, 2017 38 $81,465 -59% 111 $734   $8,902,228 7
Dec 1, 2017 17 $373,566 +359% 651 $574   $9,275,794 8
Dec 8, 2017 28 $133,819 -64% 341 $392   $9,409,613 9
Dec 15, 2017 43 $27,934 -79% 71 $393   $9,437,547 10
Dec 22, 2017 48 $20,178 -28% 58 $348   $9,457,725 11
Dec 29, 2017 53 $17,547 -13% 50 $351   $9,475,272 12
Jan 5, 2018 58 $8,916 -49% 41 $217   $9,484,188 13
Jan 12, 2018 23 $567,471 +6,265% 378 $1,501   $10,051,659 14

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
South Africa 10/27/2017 $2,279 10 10 35 $13,126 12/14/2017
United Kingdom 10/20/2017 $19,725 75 75 104 $46,648 12/14/2017
 
Rest of World $5,383
 
International Total$65,157 12/14/2017

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 14, 2018159,366 9,366$168,213$168,2133

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 14, 2018119,306 9,306$185,743$185,7433

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.