Morning Glory (2010)

Morning Glory poster
Theatrical Performance
Domestic Box Office $31,011,732Details
International Box Office $28,783,338Details
Worldwide Box Office $59,795,070
Home Market Performance
Est. Domestic DVD Sales $7,605,974 Details
Est. Domestic Blu-ray Sales $844,397 Details
Total Est. Domestic Video Sales $8,450,371
Further financial details...

Synopsis

A new romantic comedy set in the hilarious and dysfunctional world of morning television. When hard-working TV producer Becky Fuller is fired from a local news program, her career begins to look as bleak as her hapless love life. Stumbling into a job at “Daybreak” (the last-place national morning news show), Becky decides to revitalize the show by bringing on legendary TV anchor Mike Pomeroy. Unfortunately, Pomeroy refuses to cover morning show staples like celebrity gossip, weather, fashion and crafts, let alone work with his new co-host, Colleen Peck, a former beauty queen and longtime morning show personality, who is more than happy covering morning “news.” As Mike and Colleen clash, first behind the scenes and then on the air, Becky’s blossoming love affair with fellow producer, Adam Bennett begins to unravel. And soon Becky is struggling to save her relationship, her reputation, her job and ultimately, the show itself.

Metrics

Opening Weekend:$9,203,266 (29.7% of total gross)
Legs:3.37 (domestic box office/biggest weekend)
Domestic Share:51.9% (domestic box office/worldwide)
Production Budget:$40,000,000 (worldwide box office is 1.5 times production budget)
Theater counts:2,518 opening theaters/2,544 max. theaters, 4.6 weeks average run per theater
Infl. Adj. Dom. BO $42,369,173

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 2,901-3,000) 2,936 $31,011,732
All Time International Box Office (Rank 2,901-3,000) 2,906 $28,783,338
All Time Worldwide Box Office (Rank 2,701-2,800) 2,761 $59,795,070
All Time Domestic Box Office for Comedy Movies (Rank 501-600) 577 $31,011,732
All Time International Box Office for Comedy Movies (Rank 301-400) 392 $28,783,338
All Time Worldwide Box Office for Comedy Movies (Rank 401-500) 446 $59,795,070

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes

Movie Details

Domestic Releases: November 10th, 2010 (Wide) by Paramount Pictures
Video Release: March 8th, 2011 by Paramount Home Video
MPAA Rating: PG-13 for some sexual content including dialogue, language and brief drug references.
(Rating bulletin 2138, 9/15/2010)
Running Time: 110 minutes
Comparisons: vs. 28 Days
Create your own comparison chart…
Keywords: TV Industry, News, Boss From Hell, Gratuitous Cameos, Comedy Drama, Romance
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Bad Robot, Paramount Pictures
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Thanksgiving (All Movies, 3-Day, Inflation Adjusted) 356 $5,446,347 Nov 26, 2010 19
Thanksgiving (All Movies, 5-Day) 275 $5,357,613 Nov 26, 2010 19
Thanksgiving (All Movies, 5-Day, Inflation Adjusted) 308 $6,219,997 Nov 26, 2010 19
Veterans Day (All Movies, 3-Day) 96 $9,203,266 Nov 12, 2010 5
Veterans Day (All Movies, 3-Day, Inflation Adjusted) 130 $12,819,253 Nov 12, 2010 5
Veterans Day (Opening, 3-Day) 48 $9,203,266 Nov 12, 2010 5
Veterans Day (Opening, 3-Day, Inflation Adjusted) 61 $12,819,253 Nov 12, 2010 5

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 2,901-3,000) 2,936 $31,011,732
All Time Domestic Inflation Adjusted Box Office (Rank 3,501-3,600) 3,534 $42,369,173
All Time Domestic Non-Sequel Box Office (Rank 2,301-2,400) 2,369 $31,011,732
Top 2010 Movies at the Domestic Box Office 94 $31,011,732
All Time Domestic Box Office for Original Screenplay Movies (Rank 1,401-1,500) 1,424 $31,011,732
All Time Domestic Box Office for Live Action Movies (Rank 2,501-2,600) 2,521 $31,011,732
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 1,401-1,500) 1,491 $31,011,732
All Time Domestic Box Office for Comedy Movies (Rank 501-600) 577 $31,011,732
All Time Domestic Box Office for PG-13 Movies (Rank 1,101-1,200) 1,140 $31,011,732
All Time Domestic Box Office for Paramount Pictures Movies (Rank 301-400) 337 $31,011,732

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Nov 12, 2010 5 $9,203,266   2,518 $3,655   $11,809,321 1
Nov 19, 2010 6 $5,200,233 -43% 2,544 $2,044   $19,823,136 2
Nov 26, 2010 10 $3,910,068 -25% 2,441 $1,602   $26,340,571 3
Dec 3, 2010 11 $1,681,759 -57% 2,263 $743   $29,011,482 4
Dec 10, 2010 17 $503,249 -70% 1,004 $501   $30,200,831 5
Dec 17, 2010 24 $117,651 -77% 263 $447   $30,568,989 6
Dec 24, 2010 44 $26,804 -77% 126 $213   $30,663,071 7
Dec 31, 2010 42 $46,559 +74% 126 $370   $30,759,976 8
Jan 7, 2011 34 $96,016 +106% 178 $539   $30,883,979 9
Jan 14, 2011 42 $54,578 -43% 127 $430   $30,982,329 10

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Nov 10, 2010 3 $1,067,685     2,518 $424   $1,067,685 1
Nov 11, 2010 4 $1,538,370 +44%   2,518 $611   $2,606,055 2
Nov 12, 2010 5 $3,076,802 +100%   2,518 $1,222   $5,682,857 3
Nov 13, 2010 5 $3,926,247 +28%   2,518 $1,559   $9,609,104 4
Nov 14, 2010 5 $2,200,217 -44%   2,518 $874   $11,809,321 5
Nov 15, 2010 5 $641,619 -71%   2,518 $255   $12,450,940 6
Nov 16, 2010 4 $871,932 +36%   2,518 $346   $13,322,872 7
Nov 17, 2010 4 $680,392 -22% -36% 2,518 $270   $14,003,264 8
Nov 18, 2010 4 $619,639 -9% -60% 2,518 $246   $14,622,903 9
Nov 19, 2010 6 $1,610,633 +160% -48% 2,544 $633   $16,233,536 10
Nov 20, 2010 6 $2,328,668 +45% -41% 2,544 $915   $18,562,204 11
Nov 21, 2010 6 $1,260,932 -46% -43% 2,544 $496   $19,823,136 12
Nov 22, 2010 6 $480,210 -62% -25% 2,544 $189   $20,303,346 13
Nov 23, 2010 6 $679,622 +42% -22% 2,544 $267   $20,982,968 14
Nov 24, 2010 10 $610,307 -10% -10% 2,441 $250   $21,593,275 15
Nov 25, 2010 10 $837,238 +37% +35% 2,441 $343   $22,430,513 16
Nov 26, 2010 10 $1,599,460 +91% -1% 2,441 $655   $24,029,973 17
Nov 27, 2010 10 $1,577,166 -1% -32% 2,441 $646   $25,607,139 18
Nov 28, 2010 10 $733,432 -53% -42% 2,441 $300   $26,340,571 19
Nov 29, 2010 10 $229,676 -69% -52% 2,441 $94   $26,570,247 20
Nov 30, 2010 10 $292,486 +27% -57% 2,441 $120   $26,862,733 21
Dec 1, 2010 10 $235,171 -20% -61% 2,441 $96   $27,097,904 22
Dec 2, 2010 10 $231,819 -1% -72% 2,441 $95   $27,329,723 23
Dec 3, 2010 11 $553,482 +139% -65% 2,263 $245   $27,883,205 24
Dec 4, 2010 11 $744,848 +35% -53% 2,263 $329   $28,628,053 25
Dec 5, 2010 13 $383,429 -49% -48% 2,263 $169   $29,011,482 26
Dec 6, 2010 13 $139,820 -64% -39% 2,263 $62   $29,151,302 27
Dec 7, 2010 12 $197,202 +41% -33% 2,263 $87   $29,348,504 28
Dec 8, 2010 12 $172,301 -13% -27% 2,263 $76   $29,520,805 29
Dec 9, 2010 12 $176,777 +3% -24% 2,263 $78   $29,697,582 30
Dec 10, 2010 15 $168,254 -5% -70% 1,004 $168   $29,865,836 31
Dec 11, 2010 17 $218,501 +30% -71% 1,004 $218   $30,084,337 32
Dec 12, 2010 17 $116,494 -47% -70% 1,004 $116   $30,200,831 33
Dec 13, 2010 16 $56,846 -51% -59% 1,004 $57   $30,257,677 34
Dec 14, 2010 16 $71,905 +26% -64% 1,004 $72   $30,329,582 35
Dec 15, 2010 - $59,122 -18% -66% 1,004 $59   $30,388,704 36
Dec 16, 2010 - $62,634 +6% -65% 1,004 $62   $30,451,338 37
Dec 17, 2010 24 $33,703 -46% -80% 263 $128   $30,485,041 38
Dec 18, 2010 24 $49,968 +48% -77% 263 $190   $30,535,009 39
Dec 19, 2010 - $33,980 -32% -71% 263 $129   $30,568,989 40
Dec 20, 2010 - $17,519 -48% -69% 263 $67   $30,586,508 41
Dec 21, 2010 - $23,292 +33% -68% 263 $89   $30,609,800 42
Dec 22, 2010 - $14,431 -38% -76% 263 $55   $30,624,231 43
Dec 23, 2010 - $12,036 -17% -81% 263 $46   $30,636,267 44
Dec 24, 2010 - $4,299 -64% -87% 126 $34   $30,640,566 45
Dec 25, 2010 - $9,220 +114% -82% 126 $73   $30,649,786 46
Dec 26, 2010 - $13,285 +44% -61% 126 $105   $30,663,071 47
Dec 27, 2010 - $11,995 -10% -32% 126 $95   $30,675,066 48
Dec 28, 2010 - $12,804 +7% -45% 126 $102   $30,687,870 49
Dec 29, 2010 - $12,268 -4% -15% 126 $97   $30,700,138 50
Dec 30, 2010 - $13,279 +8% +10% 126 $105   $30,713,417 51
Dec 31, 2010 - $14,397 +8% +235% 126 $114   $30,727,814 52
Jan 1, 2011 - $18,719 +30% +103% 126 $149   $30,746,533 53
Jan 2, 2011 - $13,443 -28% +1% 126 $107   $30,759,976 54
Jan 3, 2011 - $6,027 -55% -50% 126 $48   $30,766,003 55
Jan 4, 2011 - $7,293 +21% -43% 126 $58   $30,773,296 56
Jan 5, 2011 - $7,004 -4% -43% 126 $56   $30,780,300 57
Jan 6, 2011 - $7,663 +9% -42% 126 $61   $30,787,963 58
Jan 7, 2011 - $31,280 +308% +117% 178 $176   $30,819,243 59
Jan 8, 2011 - $41,964 +34% +124% 178 $236   $30,861,207 60
Jan 9, 2011 - $22,772 -46% +69% 178 $128   $30,883,979 61
Jan 10, 2011 - $8,618 -62% +43% 178 $48   $30,892,597 62
Jan 11, 2011 - $10,850 +26% +49% 178 $61   $30,903,447 63
Jan 12, 2011 - $11,017 +2% +57% 178 $62   $30,914,464 64
Jan 13, 2011 - $13,287 +21% +73% 178 $75   $30,927,751 65
Jan 14, 2011 - $17,144 +29% -45% 109 $157   $30,944,895 66
Jan 15, 2011 - $22,446 +31% -47% 109 $206   $30,967,341 67
Jan 16, 2011 - $14,988 -33% -34% 109 $138   $30,982,329 68
Jan 17, 2011 41 $11,215 -25% +30% 109 $103   $30,993,544 69
Jan 18, 2011 - $6,534 -42% -40% 109 $60   $31,000,078 70
Jan 19, 2011 - $5,642 -14% -49% 109 $52   $31,005,720 71
Jan 20, 2011 - $6,012 +7% -55% 109 $55   $31,011,732 72

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Nov 5, 2010 12 $2,606,055   2,518 $1,035   $2,606,055 1
Nov 12, 2010 5 $12,016,848 +361% 2,518 $4,772   $14,622,903 2
Nov 19, 2010 7 $7,807,610 -35% 2,544 $3,069   $22,430,513 3
Nov 26, 2010 10 $4,899,210 -37% 2,441 $2,007   $27,329,723 4
Dec 3, 2010 11 $2,367,859 -52% 2,263 $1,046   $29,697,582 5
Dec 10, 2010 17 $753,756 -68% 1,004 $751   $30,451,338 6
Dec 17, 2010 31 $184,929 -75% 263 $703   $30,636,267 7
Dec 24, 2010 40 $77,150 -58% 126 $612   $30,713,417 8
Dec 31, 2010 39 $74,546 -3% 126 $592   $30,787,963 9
Jan 7, 2011 34 $139,788 +88% 178 $785   $30,927,751 10
Jan 14, 2011 42 $83,981 -40% 127 $661   $31,011,732 11

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 2,901-3,000) 2,906 $28,783,338
All Time International Non-Sequel Box Office (Rank 2,201-2,300) 2,291 $28,783,338
Top 2010 Movies at the International Box Office (Rank 101-200) 109 $28,783,338
All Time International Box Office for Original Screenplay Movies (Rank 1,401-1,500) 1,415 $28,783,338
All Time International Box Office for Live Action Movies (Rank 2,301-2,400) 2,365 $28,783,338
All Time International Box Office for Contemporary Fiction Movies (Rank 1,301-1,400) 1,373 $28,783,338
All Time International Box Office for Comedy Movies (Rank 301-400) 392 $28,783,338
All Time International Box Office for PG-13 Movies (Rank 901-1,000) 943 $28,783,338
All Time International Box Office for Paramount Pictures Movies (Rank 201-300) 230 $28,783,338

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 2,701-2,800) 2,761 $59,795,070
All Time Worldwide Non-Sequel Box Office (Rank 2,101-2,200) 2,173 $59,795,070
Top 2010 Movies at the Worldwide Box Office 96 $59,795,070
All Time Worldwide Box Office for Original Screenplay Movies (Rank 1,301-1,400) 1,333 $59,795,070
All Time Worldwide Box Office for Live Action Movies (Rank 2,201-2,300) 2,296 $59,795,070
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 1,301-1,400) 1,329 $59,795,070
All Time Worldwide Box Office for Comedy Movies (Rank 401-500) 446 $59,795,070
All Time Worldwide Box Office for PG-13 Movies (Rank 1,001-1,100) 1,006 $59,795,070
All Time Worldwide Box Office for Paramount Pictures Movies (Rank 201-300) 275 $59,795,070

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Mar 13, 20117183,474 183,474$3,117,223$3,117,2231
Mar 20, 20111175,404-59% 258,878$1,281,114$4,398,3372
Mar 27, 20112141,541-45% 300,419$705,782$5,104,1193
Apr 3, 20112627,870-33% 328,289$473,511$5,577,6304

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Mar 13, 20111313,704 13,704$337,393$337,3931

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Rachel McAdams    Becky Fuller
Harrison Ford    Mike Pomeroy
Diane Keaton    Colleen Peck

Supporting Cast

Patrick Wilson    Adam Bennett
Jeff Goldblum    Jerry Barnes
John Pankow    Lenny Bergman
Matt Malloy    Ernie Applebee
Patti D’Arbanville    Becky’s Mom
Ty Burrell    Paul McVee
Linda Powell    Louanne

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Roger Michell    Director
Aline Brosh McKenna    Screenwriter
J.J. Abrams    Producer
Bryan Burk    Producer
Sherryl Clark    Executive Producer
Guy Riedel    Executive Producer
Alwin Kuchler    Director of Photography
Mark Friedberg    Production Designer
Dan Farrell*    Editor
Nick Moore    Editor
Steven Weisberg    Editor
Frank Fleming    Costume Designer
David Arnold    Composer
Simon Chase    Dialogue Editor

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

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  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

A new romantic comedy set in the hilarious and dysfunctional world of morning television. When hard-working TV producer Becky Fuller is fired from a local news program, her career begins to look as bleak as her hapless love life. Stumbling into a job at “Daybreak” (the last-place national morning news show), Becky decides to revitalize the show by bringing on legendary TV anchor Mike Pomeroy. Unfortunately, Pomeroy refuses to cover morning show staples like celebrity gossip, weather, fashion and crafts, let alone work with his new co-host, Colleen Peck, a former beauty queen and longtime morning show personality, who is more than happy covering morning “news.” As Mike and Colleen clash, first behind the scenes and then on the air, Becky’s blossoming love affair with fellow producer, Adam Bennett begins to unravel. And soon Becky is struggling to save her relationship, her reputation, her job and ultimately, the show itself.

Metrics

Opening Weekend:$9,203,266 (29.7% of total gross)
Legs:3.37 (domestic box office/biggest weekend)
Domestic Share:51.9% (domestic box office/worldwide)
Production Budget:$40,000,000 (worldwide box office is 1.5 times production budget)
Theater counts:2,518 opening theaters/2,544 max. theaters, 4.6 weeks average run per theater
Infl. Adj. Dom. BO $42,369,173

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 2,901-3,000) 2,936 $31,011,732
All Time International Box Office (Rank 2,901-3,000) 2,906 $28,783,338
All Time Worldwide Box Office (Rank 2,701-2,800) 2,761 $59,795,070
All Time Domestic Box Office for Comedy Movies (Rank 501-600) 577 $31,011,732
All Time International Box Office for Comedy Movies (Rank 301-400) 392 $28,783,338
All Time Worldwide Box Office for Comedy Movies (Rank 401-500) 446 $59,795,070

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes

Movie Details

Domestic Releases: November 10th, 2010 (Wide) by Paramount Pictures
Video Release: March 8th, 2011 by Paramount Home Video
MPAA Rating: PG-13 for some sexual content including dialogue, language and brief drug references.
(Rating bulletin 2138, 9/15/2010)
Running Time: 110 minutes
Comparisons: vs. 28 Days
Create your own comparison chart…
Keywords: TV Industry, News, Boss From Hell, Gratuitous Cameos, Comedy Drama, Romance
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Bad Robot, Paramount Pictures
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Thanksgiving (All Movies, 3-Day, Inflation Adjusted) 356 $5,446,347 Nov 26, 2010 19
Thanksgiving (All Movies, 5-Day) 275 $5,357,613 Nov 26, 2010 19
Thanksgiving (All Movies, 5-Day, Inflation Adjusted) 308 $6,219,997 Nov 26, 2010 19
Veterans Day (All Movies, 3-Day) 96 $9,203,266 Nov 12, 2010 5
Veterans Day (All Movies, 3-Day, Inflation Adjusted) 130 $12,819,253 Nov 12, 2010 5
Veterans Day (Opening, 3-Day) 48 $9,203,266 Nov 12, 2010 5
Veterans Day (Opening, 3-Day, Inflation Adjusted) 61 $12,819,253 Nov 12, 2010 5

Leading Cast

Rachel McAdams    Becky Fuller
Harrison Ford    Mike Pomeroy
Diane Keaton    Colleen Peck

Supporting Cast

Patrick Wilson    Adam Bennett
Jeff Goldblum    Jerry Barnes
John Pankow    Lenny Bergman
Matt Malloy    Ernie Applebee
Patti D’Arbanville    Becky’s Mom
Ty Burrell    Paul McVee
Linda Powell    Louanne

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Roger Michell    Director
Aline Brosh McKenna    Screenwriter
J.J. Abrams    Producer
Bryan Burk    Producer
Sherryl Clark    Executive Producer
Guy Riedel    Executive Producer
Alwin Kuchler    Director of Photography
Mark Friedberg    Production Designer
Dan Farrell*    Editor
Nick Moore    Editor
Steven Weisberg    Editor
Frank Fleming    Costume Designer
David Arnold    Composer
Simon Chase    Dialogue Editor

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Jackass Makes a Fool of the Competition

March 21st, 2011

Plenty of new releases reached the top 30 on this week's top 30 DVD sales chart; however, there were not many really worth lauding. Jackass 3D won the way, but with just 569,000 units / $9.80 million, it was not a huge seller. Megamind was pushed to second place with 368,000 units / $5.20 million for the week and 2.07 million units / $28.95 million after three. It is rapidly becoming the biggest hit of 2011, at least so far. The Walking Dead: Season One placed third in terms of units with 324,000 sold. However, due to its TV on DVD pricing, it placed second in terms of dollars with $5.83 million. The Next Three Days opened in fourth place with 283,000 units / $3.40 million, which is in line with its disappointing theatrical run. Due Date remaining in fifth place, adding 244,000 units / $3.59 million its its total sales, which have reached 1.51 million units / $21.60 million after three weeks of release. More...

DVD and Blu-ray Releases for March 8th, 2011

March 7th, 2011

Another incredibly slow week with very few releases that could be considered top tier. None of the first-run releases are really worth picking up for most people, but there are a couple smaller releases that are contenders for Pick of the Week. This includes Mystery Science Theater 3000: Volume XX, but in the end I gave that honor to Inside Job on either DVD or Blu-ray. More...

Featured Blu-ray / DVD Review: Morning Glory

March 6th, 2011

Morning Glory is a movie that came and went so fast that one could not blame you if you already forgot about it. It barely opened in the top five, and a few weeks later is was all but gone from theaters. That's a terrible run at the box office, but was it a terrible movie, or was it unjustifiably ignored by moviegoers? More...

Harry Potter is Very Lively

November 23rd, 2010

Harry Potter and the Deathly Hallows: Part I helped the overall box office explode from last weekend. In fact, it earned more than all films last weekend combined, propelling the box office to a 60% week-over-week increase. Unfortunately, the rest of the box office was on the weak side, and the total of $194 million was 25% lower than the same weekend last year. Ouch. 2010 is still ahead of 2009 at $9.36 billion to $9.14 billion, but that lead isn't safe given the sharp drop-off we just suffered. Hopefully we will get back on the winning track soon. Even single-digit loses will ensure 2010 sets another box office record. More...

MegaMind was the Truly Unstoppable Film

November 16th, 2010

Only one film in the top five topped expectations over the weekend, while another film came within a rounding error of doing so. This left the overall box office down nearly 20% from last weekend, which combined with last year's monster opening for 2012 means 2010 is off last year's pace by 13%. Year-to-date, 2010 still has a more than $300 million lead at $9.14 billion to $8.84 billion, so a one-week stumble like this is hardly reason to panic. More...

Unstoppable Force vs. Immovable Holdovers

November 11th, 2010

There could be a three-way race for the top spot at the box office this weekend with two wide releases competing with last week's winner. That's the good news. The bad news is that none of them have a real shot at topping last year's winner. In fact, the worst case scenario has the three wide releases this year opening with less combined than 2012 opened with on its own. Actually, that's not the worst case scenario, as it is pretty damn likely. Even if that does happen, there is a lot more depth this year and 2010 might still earn a solid win overall. More...

2010 Preview: November

November 1st, 2010

November's here and expectations are all over the place. October saw 2010 lose ground to 2009, which is a bad sign going forward, but we also saw records fall. This month will undoubtedly see an increase in ticket sales over last month, what with the start of Awards Season and the Holidays, but the real question is how well it will compare with last year. Last November saw the release of a couple of surprise hits, none more surprising than The Blind Side, while in the end there were five $100 million movies and two that reached $200 million. Will that happen this year? Maybe. I count six films with a statistically significant shot at reaching $100 million, including three that might reach $200 million, and one of those has a shot at $300 million. That is on the high end, but even on the low end there are three $100 million movies coming out this month, including one that is all but guaranteed to reach $200 million in the end. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 2,901-3,000) 2,936 $31,011,732
All Time Domestic Inflation Adjusted Box Office (Rank 3,501-3,600) 3,534 $42,369,173
All Time Domestic Non-Sequel Box Office (Rank 2,301-2,400) 2,369 $31,011,732
Top 2010 Movies at the Domestic Box Office 94 $31,011,732
All Time Domestic Box Office for Original Screenplay Movies (Rank 1,401-1,500) 1,424 $31,011,732
All Time Domestic Box Office for Live Action Movies (Rank 2,501-2,600) 2,521 $31,011,732
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 1,401-1,500) 1,491 $31,011,732
All Time Domestic Box Office for Comedy Movies (Rank 501-600) 577 $31,011,732
All Time Domestic Box Office for PG-13 Movies (Rank 1,101-1,200) 1,140 $31,011,732
All Time Domestic Box Office for Paramount Pictures Movies (Rank 301-400) 337 $31,011,732

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Nov 12, 2010 5 $9,203,266   2,518 $3,655   $11,809,321 1
Nov 19, 2010 6 $5,200,233 -43% 2,544 $2,044   $19,823,136 2
Nov 26, 2010 10 $3,910,068 -25% 2,441 $1,602   $26,340,571 3
Dec 3, 2010 11 $1,681,759 -57% 2,263 $743   $29,011,482 4
Dec 10, 2010 17 $503,249 -70% 1,004 $501   $30,200,831 5
Dec 17, 2010 24 $117,651 -77% 263 $447   $30,568,989 6
Dec 24, 2010 44 $26,804 -77% 126 $213   $30,663,071 7
Dec 31, 2010 42 $46,559 +74% 126 $370   $30,759,976 8
Jan 7, 2011 34 $96,016 +106% 178 $539   $30,883,979 9
Jan 14, 2011 42 $54,578 -43% 127 $430   $30,982,329 10

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Nov 10, 2010 3 $1,067,685     2,518 $424   $1,067,685 1
Nov 11, 2010 4 $1,538,370 +44%   2,518 $611   $2,606,055 2
Nov 12, 2010 5 $3,076,802 +100%   2,518 $1,222   $5,682,857 3
Nov 13, 2010 5 $3,926,247 +28%   2,518 $1,559   $9,609,104 4
Nov 14, 2010 5 $2,200,217 -44%   2,518 $874   $11,809,321 5
Nov 15, 2010 5 $641,619 -71%   2,518 $255   $12,450,940 6
Nov 16, 2010 4 $871,932 +36%   2,518 $346   $13,322,872 7
Nov 17, 2010 4 $680,392 -22% -36% 2,518 $270   $14,003,264 8
Nov 18, 2010 4 $619,639 -9% -60% 2,518 $246   $14,622,903 9
Nov 19, 2010 6 $1,610,633 +160% -48% 2,544 $633   $16,233,536 10
Nov 20, 2010 6 $2,328,668 +45% -41% 2,544 $915   $18,562,204 11
Nov 21, 2010 6 $1,260,932 -46% -43% 2,544 $496   $19,823,136 12
Nov 22, 2010 6 $480,210 -62% -25% 2,544 $189   $20,303,346 13
Nov 23, 2010 6 $679,622 +42% -22% 2,544 $267   $20,982,968 14
Nov 24, 2010 10 $610,307 -10% -10% 2,441 $250   $21,593,275 15
Nov 25, 2010 10 $837,238 +37% +35% 2,441 $343   $22,430,513 16
Nov 26, 2010 10 $1,599,460 +91% -1% 2,441 $655   $24,029,973 17
Nov 27, 2010 10 $1,577,166 -1% -32% 2,441 $646   $25,607,139 18
Nov 28, 2010 10 $733,432 -53% -42% 2,441 $300   $26,340,571 19
Nov 29, 2010 10 $229,676 -69% -52% 2,441 $94   $26,570,247 20
Nov 30, 2010 10 $292,486 +27% -57% 2,441 $120   $26,862,733 21
Dec 1, 2010 10 $235,171 -20% -61% 2,441 $96   $27,097,904 22
Dec 2, 2010 10 $231,819 -1% -72% 2,441 $95   $27,329,723 23
Dec 3, 2010 11 $553,482 +139% -65% 2,263 $245   $27,883,205 24
Dec 4, 2010 11 $744,848 +35% -53% 2,263 $329   $28,628,053 25
Dec 5, 2010 13 $383,429 -49% -48% 2,263 $169   $29,011,482 26
Dec 6, 2010 13 $139,820 -64% -39% 2,263 $62   $29,151,302 27
Dec 7, 2010 12 $197,202 +41% -33% 2,263 $87   $29,348,504 28
Dec 8, 2010 12 $172,301 -13% -27% 2,263 $76   $29,520,805 29
Dec 9, 2010 12 $176,777 +3% -24% 2,263 $78   $29,697,582 30
Dec 10, 2010 15 $168,254 -5% -70% 1,004 $168   $29,865,836 31
Dec 11, 2010 17 $218,501 +30% -71% 1,004 $218   $30,084,337 32
Dec 12, 2010 17 $116,494 -47% -70% 1,004 $116   $30,200,831 33
Dec 13, 2010 16 $56,846 -51% -59% 1,004 $57   $30,257,677 34
Dec 14, 2010 16 $71,905 +26% -64% 1,004 $72   $30,329,582 35
Dec 15, 2010 - $59,122 -18% -66% 1,004 $59   $30,388,704 36
Dec 16, 2010 - $62,634 +6% -65% 1,004 $62   $30,451,338 37
Dec 17, 2010 24 $33,703 -46% -80% 263 $128   $30,485,041 38
Dec 18, 2010 24 $49,968 +48% -77% 263 $190   $30,535,009 39
Dec 19, 2010 - $33,980 -32% -71% 263 $129   $30,568,989 40
Dec 20, 2010 - $17,519 -48% -69% 263 $67   $30,586,508 41
Dec 21, 2010 - $23,292 +33% -68% 263 $89   $30,609,800 42
Dec 22, 2010 - $14,431 -38% -76% 263 $55   $30,624,231 43
Dec 23, 2010 - $12,036 -17% -81% 263 $46   $30,636,267 44
Dec 24, 2010 - $4,299 -64% -87% 126 $34   $30,640,566 45
Dec 25, 2010 - $9,220 +114% -82% 126 $73   $30,649,786 46
Dec 26, 2010 - $13,285 +44% -61% 126 $105   $30,663,071 47
Dec 27, 2010 - $11,995 -10% -32% 126 $95   $30,675,066 48
Dec 28, 2010 - $12,804 +7% -45% 126 $102   $30,687,870 49
Dec 29, 2010 - $12,268 -4% -15% 126 $97   $30,700,138 50
Dec 30, 2010 - $13,279 +8% +10% 126 $105   $30,713,417 51
Dec 31, 2010 - $14,397 +8% +235% 126 $114   $30,727,814 52
Jan 1, 2011 - $18,719 +30% +103% 126 $149   $30,746,533 53
Jan 2, 2011 - $13,443 -28% +1% 126 $107   $30,759,976 54
Jan 3, 2011 - $6,027 -55% -50% 126 $48   $30,766,003 55
Jan 4, 2011 - $7,293 +21% -43% 126 $58   $30,773,296 56
Jan 5, 2011 - $7,004 -4% -43% 126 $56   $30,780,300 57
Jan 6, 2011 - $7,663 +9% -42% 126 $61   $30,787,963 58
Jan 7, 2011 - $31,280 +308% +117% 178 $176   $30,819,243 59
Jan 8, 2011 - $41,964 +34% +124% 178 $236   $30,861,207 60
Jan 9, 2011 - $22,772 -46% +69% 178 $128   $30,883,979 61
Jan 10, 2011 - $8,618 -62% +43% 178 $48   $30,892,597 62
Jan 11, 2011 - $10,850 +26% +49% 178 $61   $30,903,447 63
Jan 12, 2011 - $11,017 +2% +57% 178 $62   $30,914,464 64
Jan 13, 2011 - $13,287 +21% +73% 178 $75   $30,927,751 65
Jan 14, 2011 - $17,144 +29% -45% 109 $157   $30,944,895 66
Jan 15, 2011 - $22,446 +31% -47% 109 $206   $30,967,341 67
Jan 16, 2011 - $14,988 -33% -34% 109 $138   $30,982,329 68
Jan 17, 2011 41 $11,215 -25% +30% 109 $103   $30,993,544 69
Jan 18, 2011 - $6,534 -42% -40% 109 $60   $31,000,078 70
Jan 19, 2011 - $5,642 -14% -49% 109 $52   $31,005,720 71
Jan 20, 2011 - $6,012 +7% -55% 109 $55   $31,011,732 72

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Nov 5, 2010 12 $2,606,055   2,518 $1,035   $2,606,055 1
Nov 12, 2010 5 $12,016,848 +361% 2,518 $4,772   $14,622,903 2
Nov 19, 2010 7 $7,807,610 -35% 2,544 $3,069   $22,430,513 3
Nov 26, 2010 10 $4,899,210 -37% 2,441 $2,007   $27,329,723 4
Dec 3, 2010 11 $2,367,859 -52% 2,263 $1,046   $29,697,582 5
Dec 10, 2010 17 $753,756 -68% 1,004 $751   $30,451,338 6
Dec 17, 2010 31 $184,929 -75% 263 $703   $30,636,267 7
Dec 24, 2010 40 $77,150 -58% 126 $612   $30,713,417 8
Dec 31, 2010 39 $74,546 -3% 126 $592   $30,787,963 9
Jan 7, 2011 34 $139,788 +88% 178 $785   $30,927,751 10
Jan 14, 2011 42 $83,981 -40% 127 $661   $31,011,732 11

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 2,901-3,000) 2,906 $28,783,338
All Time International Non-Sequel Box Office (Rank 2,201-2,300) 2,291 $28,783,338
Top 2010 Movies at the International Box Office (Rank 101-200) 109 $28,783,338
All Time International Box Office for Original Screenplay Movies (Rank 1,401-1,500) 1,415 $28,783,338
All Time International Box Office for Live Action Movies (Rank 2,301-2,400) 2,365 $28,783,338
All Time International Box Office for Contemporary Fiction Movies (Rank 1,301-1,400) 1,373 $28,783,338
All Time International Box Office for Comedy Movies (Rank 301-400) 392 $28,783,338
All Time International Box Office for PG-13 Movies (Rank 901-1,000) 943 $28,783,338
All Time International Box Office for Paramount Pictures Movies (Rank 201-300) 230 $28,783,338

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 2,701-2,800) 2,761 $59,795,070
All Time Worldwide Non-Sequel Box Office (Rank 2,101-2,200) 2,173 $59,795,070
Top 2010 Movies at the Worldwide Box Office 96 $59,795,070
All Time Worldwide Box Office for Original Screenplay Movies (Rank 1,301-1,400) 1,333 $59,795,070
All Time Worldwide Box Office for Live Action Movies (Rank 2,201-2,300) 2,296 $59,795,070
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 1,301-1,400) 1,329 $59,795,070
All Time Worldwide Box Office for Comedy Movies (Rank 401-500) 446 $59,795,070
All Time Worldwide Box Office for PG-13 Movies (Rank 1,001-1,100) 1,006 $59,795,070
All Time Worldwide Box Office for Paramount Pictures Movies (Rank 201-300) 275 $59,795,070

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Mar 13, 20117183,474 183,474$3,117,223$3,117,2231
Mar 20, 20111175,404-59% 258,878$1,281,114$4,398,3372
Mar 27, 20112141,541-45% 300,419$705,782$5,104,1193
Apr 3, 20112627,870-33% 328,289$473,511$5,577,6304

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Mar 13, 20111313,704 13,704$337,393$337,3931

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.