The Obama Effect (2012)

The Obama Effect poster
Theatrical Performance
Domestic Box Office $103,000Details
Further financial details...

Synopsis

"The Obama Effect" movie, featuring Charles Dutton as John Thomas an insurance salesman in his 50's who suffers from serious health issues. Motivated by a misguided obsession with getting Barack Obama elected, John takes an overwhelming involvement in the Presidential campaign. While John becomes obsessed with the ideal of change that Obama represents for Americans, he has in turn neglected to create positive change in his own life, particularly with regard to his health and family relationships. John hides his health problems from his strong, yet supportive wife, Molly, creating a strain on their marriage. John seeks the support of a Republican relative, MLK, who initially starkly resists supporting a Democratic candidate. John’s son, Kalil, rebels against his father's avid support of Obama by supporting the Republican candidate as well. When Molly discovers that John has been hiding his health scares from her, she urges him to take positive action to improve his bad habits. John works to get back on the right path with his health and family as Obama soars to success in the campaign.

Metrics

Opening Weekend:$73,000 (70.9% of total gross)
Legs:1.41 (domestic box office/biggest weekend)
Domestic Share:100.0% (domestic box office/worldwide)
Theater counts:25 opening theaters/25 max. theaters, 1.8 weeks average run per theater
Infl. Adj. Dom. BO $139,482

Latest Ranking on Cumulative Box Office Lists


Movie Details

Domestic Releases: July 13th, 2012 (Limited) by ARC Entertainment
MPAA Rating: PG-13 for some sexual content and language.
(Rating bulletin 2228, 6/20/2012)
Running Time: 85 minutes
Comparisons: vs. Hillary’s America: The Secret History of the Democratic Party
Create your own comparison chart…
Keywords: Directing Yourself, Screenplay Written By the Star, Political, Mid-Life Crisis
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Smith Global Management, A Bro Distribution
Production Countries: United States
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jul 13, 2012 39 $73,000   25 $2,920   $73,000 1
Jul 20, 2012 65 $6,000 -92% 21 $286   $103,000 2

Daily Box Office Performance

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jul 13, 2012 42 $97,000   25 $3,880   $97,000 1
Jul 20, 2012 69 $6,000 -94% 21 $286   $103,000 2

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Lead Ensemble Members

Charles S. Dutton    John Thomas
Vanessa Bell Calloway    Molly Thomas
Katt Williams    MLK
Meagan Good    Tamika
Wesley Jonathan    Kalil
C.J. Mack    Joshua
Zab Judah    Jamel
Glynn Turman    Slim

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Charles S. Dutton    Director
Charles S. Dutton    Screenwriter
Sidra Smith    Screenwriter
Celeste Walker    Screenwriter
Harry Smith    Producer
Rob Johnson    Producer
Barry Hankerson    Producer

2016 is the Future of the Per Theater Chart

July 17th, 2012

One of two Obama related films topped the per theater chart this past weekend. 2016 earned $31,610 in its lone theater, which suggests potential to earn some measure of mainstream success; however, documentaries rarely get too far. The Imposter earned $22,379, also in one theater. This also suggests some potential, but again, it is a documentary. Easy Money earned an average of $12,342 in two theaters, while Ice Age: Continental Drift was right behind with an average of $12,015. More...

Looking for Authentic Limited Releases

July 13th, 2012

It is not a super busy week for limited releases, but there are a few that have a shot at success. The Imposter is earning nearly perfect reviews, but it is a documentary, and that hurts its box office chances. Easy Money and Farewell, My Queen are also earning overwhelmingly positive reviews, but they are both foreign language films, and that usually limits box office numbers as well. Trishna doesn't quite have the same reviews, but I think it will still top the per theater chart. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

"The Obama Effect" movie, featuring Charles Dutton as John Thomas an insurance salesman in his 50's who suffers from serious health issues. Motivated by a misguided obsession with getting Barack Obama elected, John takes an overwhelming involvement in the Presidential campaign. While John becomes obsessed with the ideal of change that Obama represents for Americans, he has in turn neglected to create positive change in his own life, particularly with regard to his health and family relationships. John hides his health problems from his strong, yet supportive wife, Molly, creating a strain on their marriage. John seeks the support of a Republican relative, MLK, who initially starkly resists supporting a Democratic candidate. John’s son, Kalil, rebels against his father's avid support of Obama by supporting the Republican candidate as well. When Molly discovers that John has been hiding his health scares from her, she urges him to take positive action to improve his bad habits. John works to get back on the right path with his health and family as Obama soars to success in the campaign.

Metrics

Opening Weekend:$73,000 (70.9% of total gross)
Legs:1.41 (domestic box office/biggest weekend)
Domestic Share:100.0% (domestic box office/worldwide)
Theater counts:25 opening theaters/25 max. theaters, 1.8 weeks average run per theater
Infl. Adj. Dom. BO $139,482

Latest Ranking on Cumulative Box Office Lists


Movie Details

Domestic Releases: July 13th, 2012 (Limited) by ARC Entertainment
MPAA Rating: PG-13 for some sexual content and language.
(Rating bulletin 2228, 6/20/2012)
Running Time: 85 minutes
Comparisons: vs. Hillary’s America: The Secret History of the Democratic Party
Create your own comparison chart…
Keywords: Directing Yourself, Screenplay Written By the Star, Political, Mid-Life Crisis
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Smith Global Management, A Bro Distribution
Production Countries: United States
Languages: English

Lead Ensemble Members

Charles S. Dutton    John Thomas
Vanessa Bell Calloway    Molly Thomas
Katt Williams    MLK
Meagan Good    Tamika
Wesley Jonathan    Kalil
C.J. Mack    Joshua
Zab Judah    Jamel
Glynn Turman    Slim

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Charles S. Dutton    Director
Charles S. Dutton    Screenwriter
Sidra Smith    Screenwriter
Celeste Walker    Screenwriter
Harry Smith    Producer
Rob Johnson    Producer
Barry Hankerson    Producer

2016 is the Future of the Per Theater Chart

July 17th, 2012

One of two Obama related films topped the per theater chart this past weekend. 2016 earned $31,610 in its lone theater, which suggests potential to earn some measure of mainstream success; however, documentaries rarely get too far. The Imposter earned $22,379, also in one theater. This also suggests some potential, but again, it is a documentary. Easy Money earned an average of $12,342 in two theaters, while Ice Age: Continental Drift was right behind with an average of $12,015. More...

Looking for Authentic Limited Releases

July 13th, 2012

It is not a super busy week for limited releases, but there are a few that have a shot at success. The Imposter is earning nearly perfect reviews, but it is a documentary, and that hurts its box office chances. Easy Money and Farewell, My Queen are also earning overwhelmingly positive reviews, but they are both foreign language films, and that usually limits box office numbers as well. Trishna doesn't quite have the same reviews, but I think it will still top the per theater chart. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jul 13, 2012 39 $73,000   25 $2,920   $73,000 1
Jul 20, 2012 65 $6,000 -92% 21 $286   $103,000 2

Daily Box Office Performance

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jul 13, 2012 42 $97,000   25 $3,880   $97,000 1
Jul 20, 2012 69 $6,000 -94% 21 $286   $103,000 2

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.