Weekend Estimates: Madagascar Holds On as Openers Disappoint

June 17, 2012

What was billed as a potentially tight race at the top of the chart this weekend has turned into a romp for Madagascar 3 thanks in part to a steep second-weekend decline for Prometheus, but mainly to weak openings for Rock of Ages and That's My Boy. Madagascar itself will be down 41% to $35.5 million and a 10 day total of $120.4 million, which is a fairly sizable decline for a family movie at this time of year. Prometheus is set to decline 60% to $20.2 million this weekend, for $88.9 million so far. Rock of Ages will be third with $15 million for the weekend, which leaves it far short of its $75 million budget. That's My Boy will most likely end up in 5th place with $13 million, which may prove to be Adam Sandler's worst opening weekend ever, once adjusted for ticket price inflation.

Lower down the chart, Moonrise Kingdom will gain another 40% this weekend as it expands into 178 theaters. Its $2.2 million will be enough for 9th place. Safety Not Guaranteed is also making promising progress with another $295,000 predicted for this weekend from 47 theaters. Your Sister's Sister will top the new releases with about $120,000 in 13 theaters for IFC Films.

- Weekend Estimates

Bruce Nash

Filed under: Weekend Estimates, Madagascar 3: Europe's Most Wanted, Rock of Ages, Moonrise Kingdom, Prometheus, That’s My Boy, Your Sister's Sister, Safety Not Guaranteed