Weekend Wrap-Up: Rampage Climbs Ahead of A Quiet Place with $35.75 million
April 16, 2018
Rampage was widely expected to earn first place over the weekend, and it did. However, A Quiet Place gave it a real run for its money and after Friday’s estimates, it looked like the horror film would repeat on top. Meanwhile, Truth or Dare was also a pleasant surprise at the box office earning close to $19 million on a $3.5 million production budget. Overall, the box office fell 9.8% from last weekend to $147 million. This is also 13% lower than the same weekend last year. That said, The Fate of the Furious opened this weekend last year and earned almost $100 million, so it could have been worse. Year-to-date, 2018 is still behind behind 2017 by $70 million or 2.0% or $3.27 billion to $3.33 billion.
Rampage matched expectations nearly perfectly with $35.75 million during its opening weekend. How it got there was a little surprising. It only managed $11.54 million on Friday, meaning its internal multiplier was 3.10. That’s almost unheard of in this day and age. Its reviews are only 50% positive, but it managed an A minus from CinemaScore, so it clearly impressed the moviegoers more than the fans. I think a lot of people who saw the movie on Friday were surprised at how entertaining it was and the word-of-mouth was stellar as a result. It might not be a good movie in the way you would be taught to make a film in film school, but it is entertaining in a way few films are. That said, it still cost $120 million to make, so it will need strong legs and stronger international numbers to break even any time soon.
A Quiet Place held on much better than most horror films do, down just 34% to $32.97 million over the weekend for a total of $100.01 million after just 10 days of release. This is amazing, even given its reviews. It should remain a powerhouse this coming weekend, but Infinity War is coming and I don’t think any film is really going to survive that onslaught.
Truth or Dare was a surprise hit earning third place with $18.67 million. The film cost just $3.5 million to make, so that’s already paid for. However, it likely cost $20 million or more in advertising, given its above 3,000 opening theater count. It earned the weakest reviews of the week and a B minus from CinemaScore, so its legs won’t be great. That said, if it can come close to $50 million domestically, it could break even before taking into account its international and home market numbers. Only about one in ten films can make that claim.
Ready Player One was next with $11.52 million over the weekend for a total of $114.92 million after three weeks of release. It has made enough worldwide to cover its production budget, but if its global P&A budget is as high as rumored at $150 million, it will need help on the home market to break even.
Blockers rounded out the top five with $10.77 million over the weekend for a total of $37.40 million after two weeks of release. It is on pace to get to $60 million, or at least come very close. If it can get to $100 million worldwide, then it will very likely break even before it hits the home market.
Black Panther was knocked out of the top five with $5.77 million over the weekend for a total of $674.23 million after two months of release. It could get to $700 million domestically, if and only if it has synergy with Infinity War. Perhaps people who see Infinity War in theaters will turn around and watch Black Panther and Infinity War back-to-back.
Isle of Dogs managed seventh place with $5.48 million over the weekend for a total of $18.93 million after four weeks of release. Its theater average is $2,824, which is not enough to warrant further expansion, but it is also not so low that theater owners will drop it as soon as possible.
We only have an estimate for Sgt. Stubby: An American Hero’s opening weekend, which isn’t a good sign. The film pulled in $1.3 million over the weekend, missing the top ten. It did get an A from CinemaScore, it did so poorly that it will be out of theaters before word-of-mouth has any real effect.
The best of the rest of the sophomore class was Chappaquiddick, which earned 10th place with $3.06 million over the weekend for a total of $11.04 million after two weeks of release. The Miracle Season was close behiond with $2.21 million over the weekend for a two-week total of $7.04 million. However, its theater average is much lower at $1,297 to $1,860, so it will lose theaters at a much faster rate.
- Rampage Comparisons
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- Truth or Dare Comparisons
- Isle of Dogs Comparisons
- Sgt. Stubby: An American Hero Comparisons
Filed under: Weekend Wrap-up, Black Panther, Rampage, Ready Player One, Blockers, Chappaquiddick, Isle of Dogs, Sgt. Stubby: An American Hero, A Quiet Place, The Miracle Season, Truth or Dare