August 1st, 2016
July did reasonably well, thanks mostly to The Secret Life of Pets, which will top $300 million shortly and could earn double its nearest competitor when all is said and done. That said, there were also a quartet of $100 million hits as well, so the month had good depth as well. August isn’t as lucky. There is one film that is expected to earn $100 million during its opening weekend, Suicide Squad, and one more that is expected to reach $100 million in total, Pete’s Dragon. There could be a surprise hit among the rest of the releases, (my long shot with a shot is Sausage Party) but for the most part, the rest of the wide releases would be happy with just $50 million at the box office. Last August was a disaster and Straight Outta Compton was the only hit of the month. Unless Suicide Squad bombs compared to expectations, 2016 will come out ahead in the year-over-year comparison.
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May 1st, 2016
April started on a soft note and ended weak, but thanks to The Jungle Book, overall the month was actually really good. That's what happens when you get a surprise $300 million hit. This bodes well for May, which is both a slow month and a fantastic month. There are only four weekends and only eight movies coming out, but of those eight films, five have a shot at $100 million. The potential blockbusters are led by Captain America: Civil War, which is not only going to be the biggest hit of the month, but according to a Fandango survey, it is the most anticipated film of the summer. (On a side note, Finding Dory is the most anticipated family film of the summer and Ghostbusters is the most anticipated comedy of the summer. I was surprised by the last result.) Both Alice Through the Looking Glass and X-Men: Apocalypse have real shots at $200 million. One of them could get to $300 million, if they weren't opening against each other. Overall, the month looks excellent. Even better, last May there was only one monster hit, The Avengers: Age of Ultron, and most analysts think Captain America: Civil War will beat it at the box office. (There's also the issue of the misalignment in the weekends, which hurt April, but will really help May.)
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December 1st, 2014
November is over and there are not a lot of positive things to say about what happened during the month. There were a couple of films that matched expectations, but there were no breakout hits and a few that missed expectations by wide margins. Granted, The Hunger Games: Mockingjay, Part 1 will top $300 million with relative ease, but that's still nearly $100 million lower than some people were predicting. The month ends with 2014 about $300 million behind 2013's pace and there's really no chance to catch up in December. That doesn't mean there are no films that will be worth watching in December. The Hobbit: The Battle of the Five Armies should at least earn $200 million, while $300 million is not out of the question. Additionally, there are several films that at least have a shot at $100 million at the box office, but not all will get there. At least this December and last December are on par with each other. The Hobbit: The Desolation of Smaug topped $250 million while there were three others that topped $100 million. I think we will get the same result this month. Last year there were a lot more wide releases, but many of them bombed. I think this year the lack of competition will help more films reach their potential.
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June 2nd, 2013
May ended on a mixed note, but there was still enough to celebrate. Of the seven films I thought had a legitimate shot at $100 million, four have already gotten there, one more is a sure thing, and another has a good shot as well. Only one, After Earth, will definitely fail to get to that milestone. (Although Now You See Me might get there instead.) Looking forward to June, there are four weekends, each with two wide releases, for a total of eight films. Of those eight, six have a legitimate shot at $100 million. One, Monsters University, should have no trouble getting to $200 million, and another, Man of Steel, should top $300 million. It is hard to compare this June with last June, because last June there were five weekends. Taking that into account and ignoring the first week, which lines up with the final week of May, there were eight wide releases. Of those eight, five hit $100 million, including three $200 million movies. There were no $300 million movies, so if the two big hits this month do as well as expected, 2013 could come out ahead.
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