May 1st, 2017
April is over and thank god for that. The Fate of the Furious is currently the only film that was better than a midlevel hit, while Going in Style might end up being the second-biggest release of the month. On the low end, there were seven films on last month’s list that didn’t even manage to open in truly wide release (2,000 or more theaters). Fortunately, May looks a lot brighter. Guardians of the Galaxy, Vol. 2 should dominate the chart and get the month off to a fast start. Furthermore, every week there’s at least one film with a reasonable chance of earning $100 million domestically. Additionally, last May wasn’t particularly strong, so that should help 2017 overall. Granted, Captain America: Civil War earned more than $400 million, so the month got off to a fast start, but films struggled the rest of the way. The second-biggest film was X-Men: Apocalypse at just $155 million, while only one other movie, The Angry Birds Movie, earned more than $100 million. Guardians of the Galaxy, Vol. 2 should at least be competitive with Captain America: Civil War, allowing 2017 to win thanks to its superior depth.
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March 18th, 2013
As expected, Oz the Great and Powerful easily won the box office race this weekend matching predictions nearly perfectly. The Call was a surprise hit, but unfortunately, the other wide release for the week, The Incredible Burt Wonderstone, failed to find an audience. The overall box office fell 23% from last weekend to $107 million. Its decline from last year was much smaller at just 2.9%, but with 2013 so far behind 2012, any loss is still troubling. We really need to close the gap, which is now at 12% at $2.14 billion to $1.88 billion. Next weekend, it is just going to get worse.
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February 1st, 2013
For the most part, January was a really good month and 2013 got off to a really good start. I'm not so sure about February, on the other hand. There's only one film that has a statistically significant shot at $100 million, A Good Day to Die Hard, but I'm a little concerned that it won't live up to expectations. The franchise has been around a long time and it is possible that the target audience has either moved on or are too young to remember when these films were huge at the box office. The film I'm most looking forward to seeing is Warm Bodies, which is earning amazing early reviews (the keyword there is "early"), but it is too high-concept to be a major hit. Last February, there were a couple of films that topped $100 million, plus a few other midlevel hits. I would like to think that would also be the case this year, but I have to be more cautious than that. The evidence points to a weak month ahead, for the most part.
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