See also: Weekly DVD Sales Chart - Weekly Blu-ray Sales Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States Combined DVD and Blu-ray Sales Chart for Week Ending July 24, 2011

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RankTitleUnits
this
Week
Total
Units
Spending
this
Week
Total
Spending
Weeks
1 Rango 666,580 1,267,091  $11,622,038  $23,202,031 2
2 Limitless 440,358 440,358  $8,996,768  $8,996,768 1
3 The Lincoln Lawyer 159,335 585,822  $2,508,952  $9,567,025 2
4 Harry Potter and the Deathly Hallows, Part I 150,127 7,665,391  $2,502,542  $126,239,318 15
5 Diary of a Wimpy Kid: Rodrick Rules 100,466 704,809  $1,616,460  $12,917,295 5
6 Arthur 99,284 185,848  $1,630,933  $3,169,089 2
7 Insidious 98,440 381,257  $1,675,903  $6,927,387 2
8 Take Me Home Tonight 82,525 82,525  $1,587,294  $1,587,294 1
9 Harry Potter and the Half-Blood Prince 72,770 11,285,759  $675,670  $161,532,617 85
10 Unstoppable 46,957 2,105,126  $561,844  $35,447,013 23
11 Sucker Punch 46,663 609,283  $840,500  $10,846,955 4
12 Mrs. Doubtfire 45,284 623,383  $496,485  $5,943,226 802
13 Unknown 45,209 647,875  $696,982  $10,879,846 5
14 Entourage: The Complete Seventh Season 44,914 153,271  $1,056,670  $3,771,383 2
15 Harry Potter and the Order of the Phoenix 44,294 11,543,377  $498,281  $224,992,208 189
16 Despicable Me 42,835 9,808,297  $628,878  $187,025,080 32
17 Fantastic Mr. Fox 42,186 766,029  $310,802  $11,512,456 70
18 NHL Stanley Cup Champions 2011: Boston Bruins 40,960 40,960  $860,631  $860,631 1
19 Tangled 38,287 7,656,963  $723,589  $131,931,143 17
20 127 Hours 37,885 667,002  $433,318  $10,693,572 21

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.