November 14th, 2018
There are not many big releases on this week’s list. The Meg is the biggest, but not the best. As for the best, I’m going with Pixar Short Film Collection: Volume Three on Blu-ray.
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August 28th, 2018
Summer officially ends next weekend with Labor Day, but Crazy Rich Asians is keeping the summer going with a sophomore stint of $24.80 million over the weekend. This is nearly twice as much as the second place film, The Meg. Meanwhile, the only true wide release of the week, The Happytime Murders, missed low end expectations with $9.53 million. The overall box office is down 21% from last weekend to just $103 million. That’s a sharp decline, but not uncommon for this time of year. More importantly, it was 49% more than the same weekend last year. That’s not as impressive as it seems, as this weekend last year one of the worst weekends in the past decade. Year-to-date, 2018 extended its lead to 10.1% or $740 million at $8.05 billion to $7.19 billion. On the down side, it won’t be long before 2017 really starts to eat into that lead.
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August 23rd, 2018
Summer is winding down and there are only one and a half wide releases this week. The Happytime Murders is a high-concept, lowbrow comedy that is probably too out there to find an audience. Meanwhile, A.X.L. is opening in less than 2,000 theaters and tracking has it opening below the Mendoza Line. This does mean Crazy Rich Asians has a real shot at repeating on top of the box office chart. This weekend last year, The Hitman’s Bodyguard was the only film to earn more than $10 million. This year, we should have two or three films do the same and 2018 should easily win in the year-over-year chart.
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August 21st, 2018
Crazy Rich Asians beat the weekend estimates by more than $1 million, which is great news for the film’s future, as it suggests even better word-of-mouth. The rest of the new releases were well back, but their weakness didn’t sink the weekend box office, as it pulled in $129 million. This was still down 12% from last weekend, but more importantly, this was a stunning 35% higher than the same weekend last year, which helped extend 2018’s lead over 2017. 2018’s lead is now 9.6% or $690 million at $7.88 billion to $7.19 billion. I suspect we have likely nearly reached the peak this lead will be throughout the rest of the year, but it would take a major collapse for 2018 to not finish with a healthy victory in the year-over-year comparison.
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August 19th, 2018
Crazy Rich Asians beat expectations and easily came out on top of the box office over the weekend. The film earned $25.24 million between Friday and Sunday, for a five-day opening of $34.00 million, which is amazing for a film that cost $30 million to make. It not only beat our original prediction, but its weekend estimates have grown since it debuted on Wednesday, which is a very good sign that the word-of-mouth is helping ticket sales. Its 92% positive reviews and its A-rating from CinemaScore back up that explanation. With this opening, the film would have to have terrible legs and completely bomb internationally to not break even. Having terrible legs seems unlikely, but we will know more about that next weekend. As for its international numbers, the film hasn’t opened in any major international markets, so it is too soon to tell. It does debut in Australia before the end of the month, so that will be the film’s first big test.
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August 18th, 2018
Crazy Rich Asians led the way on Friday with an impressive $7.26 million. Since it opened on Wednesday, it should have better legs than most new releases earn. Likewise, its reviews and its A from CinemaScore will also help its legs, putting it on pace for between $22 million and $23 million over the three-day weekend. Over four days, the film should make about $31 million, which is more than it cost to make. Even taking into account the studio’s share of the box office, Warner Bros. will cover its production budget before the end of the month, just on the its domestic numbers. Unless it really struggles internationally, it will break even before it reaches the home market. This might be enough to get more movies with predominantly Asian-American casts made in Hollywood.
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August 17th, 2018
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Mile 22 opened with $1 million during its midnight previews. This is not that impressive and it means the film will very likely open on the extreme lower end of our predictions, with under $15 million. Terrible reviews won’t help its legs, although I assume the film’s CinemaScore will be relatively better, but I don’t expect it to stick around in theaters for that long.
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August 16th, 2018
Crazy Rich Asians leads a group of three films, both in terms of buzz and in terms of reviews. It also opened with $5.01 million on Wednesday, so its already looking like a box office success. On the other hand, Mile 22 has the worst reviews of the week and its buzz is only mediocre. That said, its buzz is still louder than Alpha’s buzz is. On the other hand, Alpha’s reviews are good enough that if it doesn’t struggle too much during its opening weekend, then its word-of-mouth should help its legs. This weekend last year, The Hitman’s Bodyguard opened with $21.38 million. That’s probably more than any film opening this weekend will make. On the other hand, the only other film to earn more than $10 million last year was Annabelle: Creation, while we should have four films do the same this year. The depth should help 2018 earn an easy win.
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August 1st, 2018
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Overall, July was a a little weaker than expected. Ant-Man and the Wasp appears to be on pace for $200 million, while it is too soon to tell if Mission: Impossible—Fallout will also get there. That said, 2018 is still ahead of 2017 by $550 million, so the month of July was a success in that regard. As for August, there’s only one movie that is expected to earn $100 million, Christopher Robin, and maybe a few others that could hit $50 million. It’s a rather sad slate of movies. Fortunately, last August was even worse, so 2018 should at least maintain its lead. Maybe we can get lucky and come away with a $600 million lead by the end of the month.
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July 3rd, 2018
Family adventure starring Kodi Smit-McPhee opens August 17 ... Full Movie Details.
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