November 1st, 2017
October wasn’t a good month; then again, outside of a few bright spots, the overall box office has been a disaster since early summer. I would love to say November will turn things around, but, while it should be better, in this case “better” is a relative term. There are two films on this list with a chance at $300 million, Thor: Ragnarok and Justice League, while Coco is nearly a guarantee for $200 million. By comparison, last November had a similar result with three films earning between $200 million and $300 million, but none topping that figure. This means, if Thor: Ragnarok and Justice League both get to that milestone, then 2017 could cut into 2016’s lead during the month. It will still take a minor miracle for 2017 to catch up in the end, but just cutting the lead in half by the end of December would be a reason to celebrate at this point.
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December 11th, 2016
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Pete’s Dragon opened in late summer and did well domestically. Had it done as well internationally, then it would have been on pace to break even sometime during its home market run. Sadly, it did much worse internationally. Perhaps this means the movie only did well here due to nostalgia for the original film. Is this the case? Or does the movie work on its own?
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October 31st, 2016
Long time readers don’t need me to explain how much I love Star Trek in all of its incarnations. ... Okay, most of its incarnations. I haven’t been a fan of the first two installments in the reboot franchise. The third film, Star Trek Beyond, was the weakest of them at the box office. Is it also the weakest of the three in quality? Or was the third the charmed?
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July 1st, 2016
It's July 1st, which is Canada Day. To celebrate, I wanted to give a gift to my American readers down south, so here's a bunch of "u"s. U, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u, u. Now you can spell words like "colour" and "neighbour" correctly. As for the July preview... June wasn't a good month, despite Finding Dory being on pace to become the biggest hit of the year so far. Most other films failed to match expectations and as a result, 2016's lead over 2015 has nearly evaporated. In fact, ticket sales are below last year's pace. So how does July look in comparison? Well, last July, there were five films that earned more than $100 million, led by Minions, which earned more than $300 million. This July, there are five films that should earn more than $100 million, led by The Secret Life of Pets, which should earned around $250 million. I don't think July 2016 will live up to July 2015, but it should be close. Maybe if one of the expected midlevel hits is a surprise $100 million hit, or if two more of the $100 million hits crack $200 million, then the month will look great. Or one of the expected $100 million hits could flop and 2016 will actually fall behind 2015, even without taking into account ticket price inflation.
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September 1st, 2013
August ended, and we should be very grateful for that. Lee Daniels' The Butler was a surprise hit, while We're the Millers did better than expected. However, most other films that were expected to be solid hits failed to live up to expectations. Fortunately, August of 2012 was even worse, so 2013 regained the lead on the year-to-year comparison during the month. Looking forward, there is exactly one film that will likely become more than a midlevel hit in September: Cloudy with a Chance of Meatballs 2. That film has a chance to reach $100 million in total. Most of the rest of the new releases will be lucky if they get halfway there. Fortunately, September of 2012 was even worse. Hotel Transylvania was a surprise hit, earning nearly $150 million, and there were a few others that topped $50 million, but there were also several outright bombs. If we can avoid those types of bombs, then 2013 should continue its winning streak.
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May 1st, 2013
As April ends and summer begins, we see the 2013 box office on a losing streak. There is some good news, as May should be much, much, much better than April was. Much better. During the five weekends in May, there are nine films opening wide. Of those film, there are seven that at least have a shot at $100 million. And of those seven films, four at least have a shot at $200 million, two have a shot at $300 million, and we might even have a $400 million hit this month. Iron Man 3 should turn out to be the biggest hit of the month, while there are some who think Star Trek: Into Darkness could be a close competitor for that honor. There's also some bad news. The Avengers opened last May and earned more than $600 million. No film opening this month will come close to that figure. There's a chance the top two films opening this month won't match that combined. On the other hand, last year there was a huge drop-off from the biggest hit of the month to the second biggest hit of the month. There were so many high-profile failures last year, that 2013 might actually start winning some weekends in the year-over-year comparison.
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