July 1st, 2014
Overall, June was not good. Most films matched expectations, or came close enough that there weren't major disappointments. However, it looks like How to Train Your Dragon 2 will miss expectations by more than $100 million. This was such a massive amount that 2014 lost its lead over 2013 and not even Transformers: Age of Extinction's $100 million opening was able to turn things around. Looking forward to July, there's not a lot of good news. Dawn of the Planet of the Apes might be the only film coming out during July that will reach the $100 million milestone, but on the high end, it might reach the $200 million mark. There are a few others that have a shot, but are not favored to reach the century mark. On the other hand, there are more films that may or may not open / expand wide and even if they do, they will likely have no real impact at the box office. By comparison, last July, Despicable Me 2 was the top draw and finished with more than $350 million. There were also four other films that surpassed $100 million at the box office. It seems practically impossible for 2014 to match those numbers and will likely finish the month behind last year's pace. Overall, 2014 isn't doing poorly, but the summer has been much weaker than the spring was, so we've gone from potential record breaking year to merely average.
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November 17th, 2013
Planes started out as a direct-to-DVD sequel, but sometime during production, someone decided the script was good enough to be made into a theatrical release. This isn't the first time this has happened. Return to Neverland took the same route. That film wasn't loved by critics, but it did well for its production budget. Planes was huge at the box office, pulling in more than $200 million worldwide, which is much more than a lot of people thought it would pull in. Did it do so well because it was also better than expected? Or did it thrive because it was the last animated film of the summer, so it had no competition?
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August 1st, 2013
July was hit and miss at the box office, mostly miss. In fact, only two films really topped expectations, Despicable Me 2 and The Conjuring. That said, 2013 has nearly closed the gap with 2012 and it won't take much to pull ahead. Looking forward to August, we find that it is a very busy month with 16 or so films opening wide over five weeks. Of course, the closer you get to September, the more likely these films will struggle to find an audience, and more often than not, there are simply too many films opening wide to suspect they will all find an audience. On the high end, 2 Guns could be the biggest hit of the month with just over $100 million. The Smurfs 2 and Elysium could pull in $100 million. All three of those films are opening in the first two weeks of the month. After that, most of the new releases will be lucky if they reach $50 million during their theatrical runs. By comparison, last August was not as busy with 14 wide releases. Of those, only one film, The Bourne Legacy, topped $100 million, although a couple came reasonably close. Hopefully we will have more $100 million hits this time around and 2013 will be able to complete the comeback.
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