March 29th, 2015
Despite there being five new releases on this week's DVD sales chart, there was a holdover hanging onto top spot. Hunger Games: Mockingjay, Part 1 sold 472,000 units and generated $6.36 million in sales during its first full week of release for early totals of 1.19 million units / $16.28 million.
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October 23rd, 2013
New releases were more prevalent on the August 4th, 2013 edition of the Blu-ray sales chart than they were on the DVD sales chart. G.I. Joe: Retaliation again led the way with 585,000 units / $11.67 million for an opening week Blu-ray share of 52%. Granted, this is a near perfect film for Blu-ray (visually intensive action film aimed at a Fanboy audience) but this is still an impressive result.
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October 23rd, 2013
We had the biggest new release in nearly two months leading the way on the August 4th, 2013 edition of the DVD sales chart. G.I. Joe: Retaliation opened in first place with 544,000 units / $8.16 million, which is an okay start given its box office numbers / production budget. Fortunately, it was better on Blu-ray.
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October 10th, 2013
There was only one new release to chart on the week of July 28th, 2013 edition of the Blu-ray sales chart and it only managed fourth place. This left 42 in first place with 109,000 units / $2.67 million for the week giving it two-week totals of 336,000 units / $7.89 million.
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October 10th, 2013
There were quite a few new releases on the DVD sales chart for the week of July 28th, 2013; however, none were big sellers and only really placed well due to a lack of competition. 42 remained in first place with 308,000 units / $4.62 million over the weekend for totals of 798,000 units / $11.95 million after two weeks of release.
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October 3rd, 2013
New releases led the way on the July 21st, 2013 edition of the DVD sales chart with new releases taking the top three spots. First place went to 42 with 489,000 units / $7.33 million. This is a good start and after a better than expected domestic run, it is well on its way to profitability.
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September 23rd, 2013
The week of July 14th, 2013 was a bit strange on the home market, as the Blu-ray sales chart and the DVD sales chart didn't line up very well. Granted, in both cases, new releases dominated, but unlike on DVD, The Host led the way on Blu-ray. It sold 103,000 units and generated $2.38 million for an opening week Blu-ray share of 42%, which isn't bad for a film with a decidedly weak box run.
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September 23rd, 2013
There were a ton of new releases to reach the top 30 of the July 14th, 2013 edition of the DVD sales chart. This includes five films in the top six, which is impressive. (One could argue it is more a matter of quantity over quality.) Leading the way was Tyler Perry's Temptation, which sold 401,000 units and generated $2.97 million in revenue. This is a fine start, but nothing more.
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September 12th, 2013
There were only three new releases to chart on the June 30th, 2013 edition of the Blu-ray sales chart, but all three of them reached the top ten. That said, Jack the Giant Killer remained in first place with 90,000 units / $2.24 million over the week for a total of 313,000 units / $7.40 million after two.
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September 12th, 2013
There was a quartet of new releases spread throughout the June 30th, 2013 edition of the DVD sales chart. None were major hits, but at least The Call earned first place with 225,000 units / $3.88 million during its first week of release. It was only a midlevel hit at the box office, so this opening is on par with expectations, given the current state of the overall DVD market.
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August 22nd, 2012
Doctor Seuss' The Lorax led the new releases earning first place on the DVD sales chart. It sold 1.96 million units and generated $33.38 million in revenue. It is already the sixth best selling DVD for 2012.
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April 18th, 2012
There were not a lot of new releases to reach the top 30 on this week's DVD Sales Chart, but at least there was some action on top. Hop overtook Alvin and the Chipmunks: Chip-Wrecked for first place with 729,000 units / $10.52 million for the week and 2.04 million units / $33.51 million after three. It is now just the third DVD of 2012 to sell 2 million units.
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March 6th, 2012
The number of big releases coming out this week can be counted on the fingers of one hand. The biggest theatrical release of the week is Immortals, but its reviews were weak enough that I think it might struggle on the home market in comparison. There are also a few catalog titles coming out on Blu-ray that are note-worthy, like To Catch a Thief. However, by far the biggest release, and the best, is Game of Thrones: Season One on DVD or Blu-ray, the latter of which is the Pick of the Week with To Catch a Thief not too far behind.
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July 12th, 2011
While plenty of new releases reached the top of this week's sales chart, none were exactly burning up the chart. Leading the way was Sucker Punch, but with only 275,000 units / $4.13 million during its opening week on the chart. Season of the Witch could claim a share of first place with $4.28 million in opening week sales from 265,000 units sold.
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February 15th, 2011
Overall, new releases were rather weak, but we did see four films reach the top 30 on the sales chart this week, including a new number one. That film was Beverly Hill Chihuahua 2, which sold 712,000 units, generating $10.67 million in opening week revenue. Granted, this was half as many sales as the original, but that was a theatrical release and this was direct-to-DVD, so I think Disney has to be very happy with this release. In fact, they might be thinking franchise.
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February 14th, 2011
It's another really slow week for DVD / Blu-ray releases with a total of one first run release of note. There are a few other smaller releases, as well as catalog titles, etc., The biggest release of the week is also arguably the best, Unstoppable on Blu-ray. And while the release date is bizarre, Doctor Who: A Christmas Carol on Blu-ray is also worth picking up. Also of note is Despicable Me, which came out a couple months ago, but the Blu-ray Combo Pack just arrived last week.
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February 10th, 2011
When Despicable Me came out last summer, it was seen as a bit of a wildcard, as it was Universal's first foray into the realm of digital animation. It was a risk, but it paid off with $250 million domestically and more than $500 million worldwide. But did it truly earn this success?
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February 1st, 2011
Takers led a list of four new releases that reached the top 30 on this week's sales chart. It won the race with relative ease selling 714,000 units and generating $11.42 million in opening week consumer spending at retail. The Social Network was pushed into second place with 469,000 units for the week and 1.51 million units after two. Its total sales of $19.57 million are a little on the low end, but with its performance during Awards Season heating up, it could last on the chart for a long time. Speaking of which, Despicable Me remained in third place, again, with 253,000 units / $5.09 million for the week giving it totals of 6.74 million units / $117.10 million after six weeks of release. Death Race 2 opened in fourth place with 218,000 / $4.04 million, which is good for this type of release.
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January 25th, 2011
While there were not many new releases on this week's sales chart, one of them, The Social Network, dominated the sales chart with 1.08 million units / $14.06 million during its opening week.
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January 18th, 2011
A total of four new releases reached the top 30 on the sales chart this week. One of those films, Machete, topped the charts with 691,000 units sold and $11.05 million in opening week sales.
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January 11th, 2011
Only two new releases charted this week, and only one of them could lay claim to top spot. That DVD was Resident Evil: Afterlife, which sold 576,000 units and generated $9.86 million in opening week sales. On the other hand, Despicable Me could also legitimately claim first place with $9.98 million in revenue from 565,000 units. So far that film has sold 5.73 million DVDs for $96.82 million in total sales.
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January 4th, 2011
Producers Guild of America announced the nominations in seven categories, three of which are for theatrical releases. Like last year, there was only one repeat nominee, and again like last year, it was a Pixar release.
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January 4th, 2011
There were plenty of new releases on the sales chart this week, but none came close to unseating Despicable Me. The film repeated on top with 1.38 million units for the week and 5.13 million units after two. It has already brought in $86.13 million in revenue, while it will have little trouble hitting $100 million shortly.
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December 28th, 2010
There were seven new releases to chart this week, including the new number one. In fact, that new number one dominated in a surprising way and none of the other new releases managed to make much of an impact at the box office. Despicable Me led the way with 3.75 million units sold and $62.70 million. If there were any doubts about a sequel, this ended them, as the film is already in the top ten for the year.
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December 14th, 2010
The Hollywood Foreign Press Association announced their nominations early this morning, and there are some interesting surprises included in the mix. Leading the way was The King's Speech, which has long been seen as one of the major players this Awards Season. Meanwhile, The Fighter and The Social Network were right behind with six each. There were many, many other films nomination, including more than a few shocks. ... Mostly in one category.
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December 13th, 2010
This week we have the last of the major summer blockbusters hitting the home market, and not only did Despicable Me earn $250 million domestically and more than $500 million worldwide, it also earned amazing reviews. This makes it an obvious contender for Pick of the Week. Unfortunately, the screener is late, and I hate to award that honor to a release when this is the case. As far as its competition is concerned, there are two main releases vying for that title: The Quintessential Guy Maddin! on DVD and The Town on Blu-ray. Despite my well-documented pro-Canada bias, I'm giving it to the latter.
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November 26th, 2010
This weekend is Thanksgiving and that means Black Friday and Cyber Monday plus 48 hours of shopping in between. Personally, I've done my Christmas shopping, and I have been for weeks; in fact, I've even finished wrapping everything. For the rest of you, here is the first part in our annual Holiday Gift Guide. This week we will look at some of the major first-run releases, but we start with a short talk on...
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November 17th, 2010
Unstoppable opened in first place on the international box office over the weekend. (It has likely already fallen to Harry Potter on the daily chart, which opened on Wednesday.) Its opening weekend haul was $18.72 million on 4137 screens in 39 markets giving it a total opening of $19.31 million. It earned first place in Spain with $1.56 million on 336 screens, but was not as potent in South Korea or Germany earning third place with $1.33 million on 323 screens and $1.20 million on 504 respectively. It only managed fourth place in France, with $2.63 million on 430 screens, while it barely squeezed into the top five in Italy with $755,000 on 251.
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November 10th, 2010
Unlike its domestic debut, Due Date was able to open in first place internationally with $21.69 million on 3572 screens in 32 markets. It was tops in Germany with $3.90 million on 519 screens, while it also led the way in the U.K. with $3.78 million on 449 screens. On the other hand, it had to settle for second place in Russia, but with $3.88 million on 543 screens, it was still a huge success there. In comparison, the cumulative opening weekend was nearly identical to The Hangover, which bodes well for the film's chances internationally, even if it likely won't have the same long legs.
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November 3rd, 2010
Thanks in part to holidays in France, Despicable Me was able to return to top spot with $21.65 million on 4511 screens in 44 markets for a total of $234.58 million internationally and $482.46 million worldwide. By this time next week, it will have more internationally than domestically and a total of more than half-a-billion worldwide. Its top market was France, where school holidays helped it more than double its take at $6.17 million on 657 screens, but that's for the 5-day weekend. Overall it has made $19.80 million in that market. It opened in second place in Japan with $2.93 million on 225 screens over the weekend and $3.12 million in total. It was flat in the U.K. adding another $4.15 million on 532 screens for a three week total of $24.21 million.
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October 27th, 2010
Mirroring its domestic debut, Paranormal Activity 2 opened in first place internationally with $22.32 million on 2752 screens in 21 markets. The film opened in first place in the U.K. with $5.92 million on 389 screens, while it also topped the charts in Australia with $2.68 million on 185 screens and in Mexico with $1.86 million in 452. On the other hand, it had to settle for second place in South Korea with $1.05 million on 218 screens over the weekend and $1.18 million in total. While in Italy it could do no better than fourth place with $1.55 million on 250.
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October 20th, 2010
Despicable Me completed its climb to the top of the international chart with $27.03 million on 4751 screens in 40 markets for totals of $170.27 million internationally and $417.32 million worldwide. This week's openings include the U.K., where it topped the chart with $5.81 million on 522 screens, which is a good result, but not a great result. It placed second in Italy with less money at $4.86 million on 544 screens, but ironically, this is a better result due to the relative size of the two markets and it only placed second due to a massive local hit. Meanwhile, the film was down just 23% in France adding $3.57 million on 657 screens for a two-week total of $8.82 million. It was down 35% in Spain, but remained in first place with $2.25 million on 542 screens over the weekend and $8.27 million in total. The film is running out of places to open in, but by this time next week it should have $200 million internationally, while $500 million worldwide is still the main goal.
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October 13th, 2010
Eat Pray Love rose to top spot on the international chart with $18.47 million on 4289 screens in 55 markets for a total of $64.81 million internationally. By this time next week, the film should have more revenue internationally than it had domestically, and it was a solid midlevel hit here. The film opened in first place in Australia with $3.42 million on 328 screens over the weekend and $3.63 million in total. On the other hand, it had to settle for fourth place in Russia with $1.74 million on 223 screens.
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October 6th, 2010
Resident Evil: Afterlife was in a close race for top spot on the international chart, but lost out to Detective Dee: Mystery Of The Phantom Flame, a Chinese film. That film opened with $16.42 million on 650 screens in 4 markets over the weekend for a total opening on $17.63 million. Most of this likely came from its native market, unfortunately, China is not a market that releases box office number in anything close to a timely fashion, so exact numbers there will likely remain a mystery for a while.
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September 29th, 2010
Another week, another milestone for Resident Evil: Afterlife, this time crossing $200 million worldwide, which makes it the first in the franchise to do so. Over the weekend it led the international box office with $25.20 million on 6519 screens in 55 markets for a total of $154.71 million internationally and $206.78 million worldwide. It managed top spot during its debut in France with $2.96 million on 408 screens, but that's below average for its run so far. Meanwhile, it added $2.87 million on 633 screens in Japan for a total of $38.51 million after three weeks of release there. That's almost as much as Inception has made in that market, and its been there for ten weeks.
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September 22nd, 2010
It took just two weeks for Resident Evil: Afterlife to become the first film in the franchise to reach $100 million on the international scene. It earned $39.61 million on 6235 screens in 47 markets for a total of $103.58 million internationally and $147.48 million worldwide. Its biggest opening came in Germany where it earned $5.38 million on 434 screens over the weekend for a total opening of $5.85 million. It also took top spot in Mexico with $4.38 million on 658 screens, in South Korea with $3.88 million on 367, and in Brazil with $2.96 million on 298. It did fall 62% during its second weekend in Japan, which is tragic for that market; however, it still managed $5.00 million on 634 screens over the weekend for a total of $27.71 million after two. With debuts in France, Australia, and other markets still ahead of it, this film will have no trouble getting to $200 million worldwide, while $200 million internationally is a solid goal.
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September 15th, 2010
Resident Evil: Afterlife took top spot on the international chart. In fact, it dominated with $41.70 million on 3,935 screens in 33 markets for a total of $68.36 million worldwide. After just one weekend of release, the film is nearly halfway to catching up with Extinction for best in the franchise. It goes without saying that there will be another installment. Its biggest individual market was Japan, where it opened in first place with $13.27 million on 649 screens over the weekend and $15.58 million in total. It also took the top spot in Spain with an impressive $3.36 million on 488 screens, while it was a little softer in the U.K. with a chart topping opening of $2.61 million on 361 screens. On the other hand, it had to settle for second place in Italy with $1.72 million on 270 screens during its debut there.
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August 18th, 2010
As the summer blockbuster season comes to a close, there are few major releases in theaters worldwide. Regardless, there are still a few major milestones being reached, and a few more to come. For instance, Inception maintained its hold in first place with $35.51 million on 6879 screens, in 61 markets, for a total of $320.44 million internationally. It also reached a major milestone worldwide with $568.91 million, making it just one of 78 films to reach $500 million. It is still going strong in a number of major markets, including Spain, where it remained in first place with $2.72 million on 497 screens over the weekend, for a total of $10.15 million after two. It was down just 22% in Brazil adding $1.56 million on 292 screens over the weekend and $4.43 million after two. Its best market overall is the U.K. where it has made $45.53 million after a month of release, including $2.62 million on 472 screens this past weekend. By this time next week, it should have $600 million worldwide, with $700 million becoming a lot more likely.
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August 11th, 2010
Inception remained in top spot on the international box office, with $47.70 million on 7287 screens in 59 markets for a total of $259.27 million internationally and $486.90 million worldwide. It won't have to wait till the weekend to get to $500 million. It opened in first place in Spain with $4.55 million on 491 screens, but had to settle for second place in Brazil with $2.03 million on 313. It also added $3.83 million on 418 screens over the weekend in Australia for a total of $20.64 million after three. While in the U.K., it made $3.60 million on 468 screens over the weekend for a total of $41.02 million after four. With openings in China and Italy ahead of it, $600 million worldwide is virtually guaranteed, while $700 million isn't out of the question.
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August 9th, 2010
The first weekend of August was mixed. The top film did well for this time of year, as did the counter-programming. Plus the holdovers did their part, more of less. That said, the overall box office was still down 8% from last weekend and 9% from last year, thus ending 2010's winning streak. However, looking at the big picture, 2010 is still up on 2009 at a score of $6.93 billion to $6.63 billion
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August 8th, 2010
Over the past weekend, Toy Story 3 fell to second place on the international chart with $38.69 million on 7806 screens in 42 markets. However, it rose to second place for 2010 on the international chart with $436.65 million overtaking Shrek Forever After. The only 2010 release that has made more internationally is Alice in Wonderland. Worldwide it now has $826.41 million and it has very likely already surpassed Finding Nemo to become Pixar's biggest hit. The film's only major release of the week came in Germany over the weekend, where it made $4.03 million on 740 screens, bringing the total to $4.35 million. While this is a good result, its not great, and prior to this the film had been doing great. It also remained in the top spot in the U.K. over the weekend, with $12.81 million on 564 screens, for a two week total of $62.82 million. It has likely overtaken Alice in Wonderland to become the biggest hit of 2010 released in that market. As for the film's future, it has yet to open in South Korea and Scandinavia. If it does well in those markets, $1 billion worldwide is still within reach.
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August 2nd, 2010
It was a mixed bag this weekend with no film taking the box office by surprise. However, no film truly bombed either, so at least there is good news there. The overall box office was $145 million over the weekend, down 11% from last weekend, but more importantly up 15% from the same weekend last year. Year-to-date, 2010 has now earned $6.72 billion compared to 2009's running tally of $6.42 billion. Ticket sales are still lagging behind last year's pace, but by less than 1%.
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August 1st, 2010
After opening in a few markets last weekend, Inception got its international run off in earnest last weekend and climbed into second place with $56.78 million on 5,177 screens in 36 markets for a still early total of $87.86 million.
It opened in a number of major markets and debuted in first place in most of them.
The biggest was Japan with $7.86 million on 525 screens over the weekend and $8.94 million in total.
France was also a lucrative market for the film with $8.01 million on 626 screens, while in South Korea it made $6.01 million on 583 screens over the weekend and $7.89 million in total.
Russia added $7.08 million on 895 screens to its weekend haul, while Australia produced $6.67 million on 413.
The film only managed seventh in Mexico with just $467,000 on 152 screens, but this was a low screen count.
In the U.K. the film was down just 29% to $6.47 million on 456 screens over the weekend for a total of $22.01 after two.
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August 1st, 2010
Inception will see off a strong challenge from Dinner for Schmucks to record a third straight win at the weekend box office, according to studio estimates released on Sunday.
Inception will be down about 36% from last weekend at $27.5 million for a cume to date of $193.3 million.
Schmucks hit the ground running on Friday, topping the chart with $8.4 million, but will settle for second place over three days with $23.3 million.
That's very much in line with Steve Carell's previous comedy outing this year, Date Night, which opened with $25.2 million (admittedly at a slightly quieter time of year).
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July 29th, 2010
July ends with three wide releases, but it looks like Inception will remain on top for the third weekend in a row. This is good news for everyone associated with that film, not so good for the new releases.
However, while none of the openers look like they will take top spot, they should earn more than the three new releases from last year, while holdovers will also do their part to ensure 2010 keeps its winning streak going.
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July 26th, 2010
While neither of the two new releases exactly earned blockbuster level openings, Inception made up for this by topping nearly everyone's high end expectations. This helped the overall box office reach still summer-like proportions at $162 million. Granted, this was down 9% from last weekend, but more importantly, it's up 7% from last year.
Year-to-date, 2010 has earned $6.49 billion compared to $6.21 billion for 2009, while ticket sales are still down 2%.
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July 25th, 2010
The Twilight Saga: Eclipse slipped to second place with $43.82 million on 9,527 screens in 61 markets for a total of $295.66 million internationally and $560.45 million worldwide.
This includes a first place debut in Germany with $9.76 million on 767 screens over the weekend and $12.30 million in total.
On the other hand, the film was down a stunning 75% in the U.K. to $5.19 million over the weekend and $33.84 million after two.
The amazing growth the franchise saw from installment one to two is gone, but this is still a fantastically profitable movie.
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July 25th, 2010
An impressive second weekend hold by Inception will give it a relatively comfortable win this weekend, according to studio estimates released on Sunday.
With a decline of just 31%, Christopher Nolan's sci-fi thriller will end up with around $43.5 million, according to Warner Bros., $7 million ahead of Salt, which is set to open with about $36.5 million.
Both movies topped a per theater average of $10,000, and Sony won't be too disappointed with second place.
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July 22nd, 2010
Every year as the end of the summer school holidays near, the summer blockbuster season simply ends.
Usually this takes place early in August, but some years we get an extra week or two of $100 million releases.
This year, it could end this weekend.
Neither of the two wide releases are surefire hits; in fact, combined they might not make $100 million during their theatrical runs.
Worse still, there's a chance we might not get another $100 million hit until November.
(This prediction is a little bleak, but certainly not out of the question.)
Weakness in the new releases could leave Inception in first place during its sophomore stint, while if it holds as well as some think, it could help 2010 maintain pace with last year.
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July 20th, 2010
Neither of the two new releases were able to match expectations, while the holdovers were not able to compensate. This left the overall box office down 7% to $178 million for the weekend. That was still 11% higher than last year, lifting 2010's lead over 2009 to $6.22 billion to $5.97 billion.
Attendance is still down by 2%, but revenue is higher by 4% thanks to the increased price for 3D tickets.
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July 18th, 2010
Shrek Forever After remained in second place with a hearty $56.42 million on 6,987 screens in 41 markets for a total of $209.55 million internationally and $443.33 worldwide.
There was some excellent news this week, as the film opened in first place in Brazil with $6.86 million on 658 screens, which is an all-time record in that market for an animated film.
Meanwhile in Spain it opened with $4.12 million on 748 screens over the weekend and $4.97 million in total, but Shrek the Third made more than $7.5 million during its opening three years ago. Finally, it opened atop Poland with $2.73 million on 235 screens. Poland isn't normally considered a major market, but when it comes to animated films, it usually is. As far as holdovers go, it held on extremely well in South Korea, down just 20% to $4.66 million on 566 screens over the weekend for a total of $12.81 million after two.
On the other hand, it was down nearly 50% in the U.K. To $6.88 million on 537 screens over the weekend and $25.81 million after two.
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July 15th, 2010
The winners of our Despicable Timing contest were determined and they are...
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July 15th, 2010
Inception, one of the most anticipated films of the summer, hits theaters this weekend, which should help the box office keep up its torrid pace of the past few weeks.
It will need to, because this time last year saw the release of The Half-Blood Prince, which was one of the most anticipated films of last summer.
Inception likely won't top Half-Blood Prince at the box office, though it could come close.
But combined with the other wide release and holdovers, 2010 should put another win under its belt.
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July 13th, 2010
The Kids are All Right stunned box office analysts by earning nearly $500,000 in a mere seven theaters for an average of $70,282.
That's virtually unheard of.
I still look at that number and think, "Typo".
The only other confirmed entry in the $10,000 club was Despicable Me with an average of $16,225.
I say confirmed member, because it is likely that The Girl Who Played with Fire also earned an average of $10,000 in the United States; however, its weekend numbers included a number of theaters in Canada, where it has been playing for more than six months.
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July 12th, 2010
It was a great weekend at the box office with four of the top five films beating expectations. The helped the overall box office climb to $192 million, which was an increase of 2% from last weekend and considering last weekend was a holiday, this is impressive. (Granted, July 4th did land on a Sunday, which undoubtedly hurt the industry's three-day weekend haul, but I'm still impressed.) Additionally, the weekend saw 34% growth from the same weekend last year, which is beyond impressive. Year-to-date, 2010 now has a 4.9% lead over 2009, $5.94 billion to $5.66 billion.
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July 11th, 2010
The long wait for an out and out hit is over for Universal this weekend, thanks to a great opening weekend for Despicable Me.
The kids comedy had been getting good reviews, and benefited from a great marketing campaign, but was going head-to-head with Toy Story 3, and had to fight for every screen (2D and 3D) that it played on.
So the studio will be delighted with its estimated $60.1 million opening.
With good word-of-mouth, the film can set its sights on $200 million, and strong video revenues to come.
With a production budget of $69 million, the studio will be reaping big profits on this one.
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July 8th, 2010
It's a post-holiday weekend and that usually means a serious drop-off at the box office. Add in two films with serious Fanboy, and Fangirl, issues, and this is twice as true this weekend. However, we do have two films that are earning strong reviews and this could help mitigate the losses. Also, this time last year wasn't particularly strong either, so we won't need a $40 million debut to keep 2010 close to 2009's pace. Although that would certainly help and it is not out of the question.
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July 2nd, 2010
With the theatrical debut of The Last Night, it is the not so perfect time to have our second Avatar infused contest. As you can probably tell by the name of the contest, Despicable Me will be the target film, since it's next week's only saturation level release and the most likely number one film.
In order to win, one must simply predict the opening weekend box office number for Despicable Me.
Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Avatar: The Last Airbender: The Complete Book 1 - Collector's Edition on DVD.
Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of Avatar: The Last Airbender: Book 1 Water, Volumes 3 & 4 on DVD.
Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay!
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July 1st, 2010
The summer has really started to get depressing, not just disappointing. It's getting to the point where a film merely matching expectations is enough to celebrate, while beating expectations is practically unheard of. Speaking of which, of the ten wide releases that opened in June only four matched expectations. Granted, that's better than May, but still disappointing. Going forwards, what is likely the biggest hit of July actually opens on the last day of June. Given how front-loaded The Twilight Saga: Eclipse could be, this could have a serious effect when we compare this year's box office to last July.
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